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SOFTSWISS 2022 Year in Review: Innovation, Growth, Development

Published

3 years ago

December 23, 2022

Reading Time: 3 minutes

Even though it’s been a year full of challenges, the leading innovative iGaming company has shown rapid growth on all fronts. As of the end of 2022, SOFTSWISS has more than 1,400 employees worldwide, offices in 4 countries and more than 600 websites powered by its progressive solutions. However, there are many more highs and breakthroughs within those numbers, which the company is delighted to share in the outgoing year.

PRODUCTS AND INNOVATIONS

Confirming its innovative developer status, this year SOFTSWISS has launched a new product for player retention – the Jackpot Aggregator. With running jackpot campaigns, average Total Bets and other KPIs increase by at least 15%, thereby boosting business revenue. A year after its launch, the product has several dozens of satisfied clients and a proven record of global campaigns.

The SOFTSWISS Game Aggregator was twice recognised as the Best Aggregation Platform in 2022 and now offers 13,000+ games from 180+ providers. During the year, this product strengthened its presence on the European continent, entered the Latin American market and started operations in the Asian region. And this year was also marked by the cross-product integration of the Game Aggregator and Sportsbook, consolidating the ecosystem of SOFTSWISS products and creating a totally new offering for clients.

The Casino Platform, the first iGaming product in the SOFTSWISS portfolio, was effectively updated in 2022 to extend its functionality and leverage new tools. This autumn, the team announced the exclusive Event Streaming feature, which allows clients to track any kind of casino activity in real time. The In-Game Currency Conversion feature, which enables players to convert their crypto balances into fiat currencies, was introduced early in 2022 and later updated to expand the list of supported currencies. In addition, the SOFTSWISS Casino Platform launched Tournament Tool and Bonus API, unlocking new business opportunities for iGaming operators.

In December, the SOFTSWISS Sportsbook, a progressive sports betting platform, celebrates 2 years since its launch. Looking back, it is worth noting a range of exclusive bonuses, such as Lootbox Bonus, Hunting Tournaments and Freebet Booster, released to diversify the offering. In 2022, the Sportsbook Platform expanded its sports line-up to 180+ titles, including esports, which will be promoted next year by the SOFTSWISS Brand Ambassador. At the end of the year, the Sportsbook was recognised as Rising Star in Sports Betting at SBS Awards Latinoamerica.

Affilka by SOFTSWISS, an affiliate management and tracking software, is closing the year by celebrating 200 clients in its portfolio and showing impressive results by incoming migrations. This year, Affilka extended its reach by adding support for poker brands to help them effectively collect, store, and process player data. The product was recognised by industry experts and won the title of Best Affiliate Tracking Software at the SiGMA Balkans & CIS Awards 2022.

Since their launch in 2016, Managed Services have been delivering exceptional full-cycle player care. And this year, the offering was extended to include the sixth service – Content Management, providing comprehensive content support for online casinos. The professional team never stops mastering its skills in regular trainings and certifications to show remarkable performance. For example, last year, the Anti-Fraud team helped operators save at least 15+ mln EUR.

BUSINESS DEVELOPMENT

In 2022, SOFTSWISS started to work with regional business development managers in the regions where the company seeks to consolidate its presence. This step unlocks new business opportunities in Latin America and Asia, helps approach potential clients on key markets, develop special offers and localise SOFTSWISS innovative solutions for new destinations. The regional expertise and deep understanding of local markets add value and increase the visibility of the company offering in new locations.

INDUSTRY TRUST AND RECOGNITION

This year was also marked by a record number of professional awards won by SOFTSWISS. The company was recognised as Workplace of the Year at the SiGMA Europe Awards 2022. This award celebrates the company’s strong commitment to ensuring overall well-being and fostering the professional growth of its employees, whose merits are always appreciated. As it was mentioned before, the Game Aggregator, Affilka and Sportsbook Platform also have an impressive record of professional awards, which shows that SOFTSWISS is recognised and trusted in the industry. In addition, the SOFTSWISS core product Casino Platform was named the Best Online Casino Provider in the Nordics 2022 this spring.

Reviewing the year, Andrey Starovoitov, Сo-CEO at SOFTSWISS, comments: “We are closing the year on a high note, and we are confident that 2023 will be no less rewarding for SOFTSWISS. This year, our core products – the Game Aggregator and the Casino Platform – broke their records for Total Bets and GGR. We launched a new product – the SOFTSWISS Jackpot Aggregator to see a significant positive impact on online casino KPIs and player retention during its first year in operation. Throughout the year, we worked to fine-tune our product portfolio to offer iGaming businesses innovative, secure and flexible solutions.

It was great to be back at exhibitions, as it is always a pleasure to interact with partners and clients face-to-face. We hope to have even more meetings and interesting deals next year.

I would like to thank all my colleagues for their hard work, expertise and dedication, and to thank SOFTSWISS clients for their trust and loyalty. And let 2023 be the start of something new, exciting and breakthrough for all of us!”

Belatra Games

From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025

Published

1 day ago

December 23, 2025

Wladimir P.

from-‘mummyverse’-to-crash-games:-belatra-reviews-a-landmark-2025

Editor’s Take

Why this matters: Belatra has been a steady hand in the slots world for a long time, but 2025 marked a distinct shift in strategy. By entering the Crash vertical with Goose Boom Bang and winning big at SiGMA Africa, the studio is clearly pivoting to capture the high-growth, high-frequency players in emerging markets. They are no longer just a “classic slots” developer; they are diversifying the portfolio to ensure relevance in regions like LatAm and Africa.

The Full Story

Belatra Games, the specialist online slots developer, has issued a strategic review of its 2025 operations, celebrating a 12-month period defined by entry into new game verticals, significant franchise expansion, and high-profile industry recognition.

The year was characterized by a dual strategy: deepening engagement in established markets while aggressively expanding its content portfolio to suit local preferences in emerging territories.

Portfolio Evolution: Crash and Battles 2025 saw Belatra move beyond its traditional slot roots. The company made its debut in the high-demand Crash game vertical with the launch of Goose Boom Bang, a title designed to tap into the fast-paced gameplay preference of younger demographics.

Additionally, the studio introduced a fresh game concept with the launch of Battles, a new format unveiled for the first time in 2025, with further development planned for 2026.

The ‘Mummyverse’ Expands For fans of classic slots, the highlight of the year was the aggressive expansion of the Mummyverse. Belatra nearly doubled the size of this franchise over the year, making it the most extensive game universe in their entire catalog.

The developer also focused on B2B localization, releasing a number of exclusive bespoke games created specifically for selected operator partners to meet specific local market tastes.

Awards and Recognition The company’s strategic shifts were validated by industry accolades. Belatra secured over 30 nominations throughout the year, with standout wins including:

Best Slot Provider (awarded by BitStarz).
Most Played Game of 2025 for Make It Gold at the SiGMA Africa Awards.
Player’s Pick Award.

Management Commentary Misha Voinich, Head of Business Development at Belatra, commented on the studio’s momentum:

“This year has truly defined who we are as a studio – ambitious, creative and focused on building long-term partnerships. We’ve expanded our universes, launched new ones and entered exciting new markets that will all help us carry this momentum into the New Year.”

The post From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025 appeared first on Gaming and Gambling Industry Newsroom.

BMM Testlabs

‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch

Published

1 day ago

December 23, 2025

Wladimir P.

‘chaos-and-soul’:-ebaka-games-plots-global-expansion-after-viral-launch

Editor’s Take

Why this matters: The “Instant Game” vertical (Crash, Plinko, Mines) is becoming crowded, but Ebaka Games is cutting through the noise with a distinct brand personality. By securing BMM Testlabs certification so quickly after launch, they are signaling to Tier 1 operators that despite their “chaotic” marketing vibe, the math underneath is solid and compliant. The backing of industry veteran Dmitry Belianin also adds immediate commercial credibility to the startup.

The Full Story

Ebaka Games, the fledgling studio that promises to bring “chaos and soul” to the iGaming sector, has outlined an aggressive growth strategy for 2026 following a landmark launch period in late 2025.

The studio, which officially debuted in November, reports that its initial rollout reached more than five million people worldwide. The launch saw its portfolio go live with the operator Menace, serving as the initial testbed for its mechanics and “Ebaka modes.”

The Product: Instant Games with Personality Ebaka is bypassing traditional slots to focus on the high-growth vertical of fast-paced, instant-win games. Their initial lineup includes:

Plinko
Mines
Tower
Limbo
Crash

Differentiation is achieved through unique mascots and signature gameplay tweaks designed to offer high win potential and distinct visual identities, moving away from the generic interfaces often found in this genre.

Regulatory Milestone Crucially for its 2026 roadmap, Ebaka Games has confirmed it has secured certification from BMM Testlabs. This accreditation validates the fairness and integrity of its RNG (Random Number Generator) and game engines, removing a major barrier to entry for regulated markets. With this certification in hand, the studio plans to launch with a number of “major brands” in the coming year.

Management Commentary Vitalii Zalievskyi, CEO of Ebaka Games, commented on the studio’s unorthodox approach:

“It’s only been a few weeks since we first introduced Ebaka Games to the world. The feedback has been breathtaking, and it vindicates the decision for us to take a different path to the rest of the industry. You don’t need huge marketing budgets to grab people’s attention if you are building something truly innovative.”

Industry Backing The studio describes itself as being “created by players for players” but boasts significant industry firepower in its corner. The team includes Dmitry Belianin, a well-known figure in the sector who is the co-founder of Blask and Menace, as well as Managing Partner at Already Media.

The post ‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch appeared first on Gaming and Gambling Industry Newsroom.

ARC

Racing Meets Nightlife: SBK Backs ARC’s New ‘Friday Night Live’ Series

Published

1 day ago

December 23, 2025

Wladimir P.

racing-meets-nightlife:-sbk-backs-arc’s-new-‘friday-night-live’-series

Editor’s Take

Why this matters: British racing has a well-documented demographic problem; its core audience is aging. “Friday Night Live” is a direct attempt to fix this by blending high-stakes racing with the “experience economy” (DJs, nightlife vibes) that appeals to Gen Z and Millennials. Bringing SBK on board—a mobile-first, app-only sportsbook—is a perfect demographic fit, while the Racing Post adds the necessary credibility to ensure the actual racing product remains the focus.

The Full Story

Arena Racing Company (ARC) has unveiled the strategic commercial lineup for its upcoming Friday Night Live series, confirming SBK as the Exclusive Betting Partner and The Racing Post as the Official Media Partner.

Set to launch in January 2026, Friday Night Live is a new initiative created in collaboration with youth-focused events company INVADES. The series is designed to overhaul the traditional race day experience, featuring fast-paced fixtures under floodlights, DJ sets, and significant entertainment elements sandwiched between races.

The Commercial Deal

SBK: As the exclusive betting partner, the Smarkets-owned sportsbook will take naming rights and on-course branding for all 35 races. Crucially, these races will be broadcast live on mainstream television via ITV Racing as well as Sky Sports Research.
The Racing Post: As the Official Media Partner, the publication will provide content, coverage, and promotion across its digital platforms, aiming to bridge the gap between established racing purists and the new audience ARC hopes to attract.

A High-Stakes Experiment The series is not just a marketing exercise; it carries serious sporting weight. Each of the five scheduled nights will feature over £200,000 in prize money. The fixtures will rotate across three of ARC’s all-weather tracks: Wolverhampton, Newcastle, and Southwell.

Management Commentary David Leyden Dunbar, Group Director of Commercial Strategy at ARC, was clear about the target audience:

“We have been very clear that one of the aims of Friday Night Live is to engage the next generation of racing fans… Both [partners] have shown real enthusiasm to work with us… as well as using the platform that these fixtures will offer them to also engage with more established racing and sports fans.”

Adam Baylis, Marketing Director at SBK, added:

“Friday Night Live [is] a fresh and engaging concept that brings a new energy to British racing. SBK has always been built around sport… our focus is on enhancing the live race day experience in a fun, social and responsible way.”

The 2026 Schedule The series kicks off immediately in the new year: