Brazilian market
Pragmatic Play Partners with NGX Platform in Brazil
Pragmatic Play, a leading content provider to the iGaming industry, has signed a deal to integrate its content with NGX platform in the growing Brazilian market.
Continuing Pragmatic Play’s spread across Brazil, Slots, Live Casino and Virtual Sports content will be available to NGX benefiting powerful online casino solution providing player favorite titles.
Slot titles including recent releases Happy Hooves and Striking Hot 5 as well as the multi-award-winning Gates of Olympus will soon be live, with a full complement of Live Casino hits like Sweet Bonanza CandyLand and Mega Wheel. Virtual Sports products such as Fantastic League along with horse and greyhound racing will also be supplied, offering a comprehensive multi-vertical content package.
Brazil continues to be the source of vibrant commercial opportunity for Pragmatic Play and is one of the key territories in its wider Latin American growth strategy.
“NGX platform offers the prospect of significant new operator and players for us so we’re delighted to see this deal signed. Putting our quality range of products in front of as many players in regulated markets as we can is key to our growth aims and NGX offers us just that,” Victor Arias, VP of Latin American Operations at Pragmatic Play, said.
“The breadth of entertainment that Pragmatic Play’s portfolio provides is second to none, so agreeing this partnership is a major step forward for us. Having a powerful platform requires the right content to complement it and were satisfied that this deal will give us exactly what we need,” NGX representative said.
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Brazilian market
CreedRoomz Games are Certified in Brazil, Expanding its Global Reach
CreedRoomz, a leading live casino provider, announced its successful acquisition of a certification under Brazil’s new gaming legislation. As one of the few live casino providers to gain regulatory approval, CreedRoomz is set to bring its games and unparalleled live gaming experiences to the rapidly growing Brazilian market.
With this green light, CreedRoomz is now fully authorized to operate in Brazil, offering players and operators access to its diverse portfolio of over 25 live casino games, including popular titles like Aurum Roulette, Deluxe Roulette, and Richie Roulette. The Brazilian market represents a significant milestone in CreedRoomz’s global expansion strategy. This achievement highlights CreedRoomz’s commitment to compliance, innovation, and delivering premium content tailored to local markets.
“Securing this certification demonstrates our dedication to meeting the highest industry standards and providing localized, engaging experiences for players worldwide. We are thrilled to be among the first to serve the Brazilian market and look forward to creating lasting partnerships in the region,” said Hayk Tovmasyan, Head of Live Casino at CreedRoomz.
The post CreedRoomz Games are Certified in Brazil, Expanding its Global Reach appeared first on Gaming and Gambling Industry in the Americas.
Andrey Starovoitov
SOFTSWISS Poised to Become First Certified Software Provider in Brazil
SOFTSWISS, a global leader in the iGaming technology with over 15 years of experience, is on track to secure certification for its Casino Platform and Sportsbook in Brazil. The certification process, conducted by an authorised testing laboratory, is currently underway. As the process unfolds, SOFTSWISS shares insights into the critical requirements for success in the burgeoning Brazilian market.
Last year, SOFTSWISS obtained GLI-19 and GLI-33 certifications, providing a solid foundation for meeting Brazil’s regulatory standards. However, the Brazilian market has its distinct regulatory demands. Through close consultations with certifying laboratories, SOFTSWISS has identified key priorities set by the Brazilian Government, including player registration, Know Your Customer (KYC) protocols, and responsible gambling practices.
Andrey Starovoitov, Co-CEO at SOFTSWISS, comments: “We view Brazil as a highly promising region and are encouraged by the progress in local regulation as well as by the proactive efforts of local authorities to refine and enhance the existing legal framework. The stringent requirements for gambling software emphasise responsible gambling and public protection, which regulators aim to balance effectively with business interests. It’s clear that the Brazilian Government is working diligently to maintain the appeal of white labelling within this market, ensuring a healthy environment for both operators and players.”
Enhanced Registration Processes
One of the standout features of Brazil’s regulatory approach is its emphasis on a robust registration process designed to mitigate potential risks for both players and operators. Notably, the regulation requires new players to provide a CPF number (Brazilian Individual Taxpayer Registry Number) during registration. The system verifies the number to prevent users from creating multiple accounts as well as guarantees that registrations are made with accurate personal details, reducing fraud risks.
This measure will be crucial in preventing underage gambling, protecting self-excluded individuals, shielding operators from bonus abuse through account multiplicity, and enabling the government to monitor tax compliance on winnings.
Stringent KYC Protocols
Brazil’s regulatory framework is also expected to introduce enhanced KYC procedures. Specific user actions, such as password resets or profile updates, may require additional verification steps. A possible implementation is a liveness check, necessitating technical upgrades to most existing platforms. This approach ensures higher security and compliance, safeguarding both operators and end-users.
Commitment to Responsible Gambling
Responsible gambling is a top priority for the Brazilian regulator. Currently, the regulator is formulating a comprehensive set of requirements that will empower players to control their gaming activities. These features must be seamlessly integrated into gaming platforms, reflecting the government’s commitment to protecting players and promoting a safe gambling environment.
Given its extensive expertise in this area, SOFTSWISS is well-positioned to meet these requirements. With a strong track record in maintaining high security standards, the company has demonstrated its capability by helping operators secure around 6 million euro through its Anti-Fraud team in H1 2024. These efforts have not gone unnoticed; SOFTSWISS has been recognised with multiple industry accolades, such as SiGMA Africa Awards, for its commitment to responsible gambling, solidifying its reputation as a leader in this field.
Earlier this year, as part of its strategic expansion in Brazil, SOFTSWISS appointed legendary F1 driver Rubens Barrichello as its Non-Executive Director in Latin America. Barrichello, renowned for his success in the highly competitive world of motorsport, brings invaluable expertise in navigating cutting-edge technology and innovation. His involvement also ensures that SOFTSWISS benefits from his deep understanding of the Brazilian market and integrates a local perspective into its product development.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Brazilian market
Pragmatic Play Brings Localized Roulette Table to Brazilian Market
Pragmatic Play, a leading content provider to the iGaming industry, has launched a localized Roulette table for operators in Brazil.
Creating its first Brazilian Portuguese-language version of its leading Live Casino product, the new release includes Pragmatic Play’s signature high-quality studio, boasting a 4K immersive view which Brazilian operators will now benefit from.
As with all of its Roulette tables, it also features interactive game statistics, the ability to save favorite bets and chat with a dealer as well as special bets: Final en Plain, Finales a Cheval, and Full Complete.
Joining a number of region-targeted Roulette tables such as Turkish Roulette, Korean Roulette, Swedish Roulette, and Flemish Roulette in its portfolio, the supplier continues to focus on delivering localized content in its Live Casino offerings.
The new table serves as a further testament to Pragmatic Play’s dedication to being the leading supplier in the Brazilian market.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Customised region-focused content has proven pivotal to the continued success of our Live Casino portfolio, and we’re delighted to now offer this to Brazilian operators with our latest Roulette table.
“Providing a table in the player’s native tongue will further immerse them into the game and increase the enjoyment of the experience, boosting engagement for our partners.”
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