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4 sales-boosting modules from Slotegrator’s new platform

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On May 16, Slotegrator released a new platform for online casino operators. The main functions were updated and improved, and a number of highly functional new modules were added. The Slotegrator development team paid special attention to creating tools operators can use to strengthen their position in the market.

Business intelligence module

If information is power, analytics are what help you use that power effectively. Operators who don’t know how to manage their data are missing out on business opportunities they’re not even aware of — and wasting their budget on misinformed strategies at the same time.

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The Business Intelligence module of Slotegrator’s new platform gives operators instant access to information and analytics that are crucial to the operation of their casino site.

Operators can get detailed reports covering any period of time — day, week, month, quarter — at any time. The system aggregates and processes data from internal and external sources, and then collates the data into an easy-to-understand report. The operator can track where the project is in terms of GGR, marginal profit, unique players, number of active users, and more.

By comparing indicators for different periods of time, operators can see changes in the casino’s performance. They can also simulate situations and effectively solve problems related to optimization, planning, and forecasting. With the BI module, operators can make better-informed decisions about the direction of their business and see which of their efforts are leading to increased sales — as well as make better predictions about how to increase sales in the future.

Risk management module

Gambling is inherently risky, but most of that should fall on the player — not the operator.

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All too often, players try to create multiple accounts in order to take advantage of the bonus offers that are meant for new players finding their way around the casino. They start a new account, maybe with false information, satisfy the rollover requirement, withdraw their cash, and disappear. If word gets out that your platform is a soft target, bonus abusers will eat into your profit margin.

The risk management module aggregates and compares data to identify players with multiple accounts. It can display a list of accounts that exceed the duplication threshold, indicating that the account holder might not be trustworthy and that the player should probably be blacklisted — helping operators protect their profits.

Bonus module

A reward system is one of the most powerful player acquisition and retention tools online casinos have.

The bonus module in Slotegrator’s new platform opens up new opportunities for implementing bonus strategies while remaining compliant with regulators’ often-shifting requirements. Offering a bonus just for signing up, or a percentage on top of their first deposit will help attract new players, while multi-level loyalty programs and personalized offers help encourage active users and support those who’ve had a run of bad luck.

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To renew the interest of players who have not visited the gambling site for a long time, operators use reload bonuses. These can be dedicated to a specific event, such as the release of a new game, a deposit bonus, or free spins.

Bonuses and loyalty programs help build long-term relationships with users and thereby strengthen the operator’s position in the market.

KYC module

KYC measures are required by law, but they also protect players — and casinos. While carrying out ID checks can take time, the KYC module on Slotegrator’s new platform can speed up the process.

Player verification helps in the fight against gambling harm and money laundering. Without KYC measures, self-excluded players can go from platform to platform opening new accounts — as could underage gamblers. And don’t forget bonus abuse; plenty of players will set up dummy accounts just to take advantage of welcome and deposit bonuses.

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The KYC module in Slotegrator’s new platform smooths out the ID verification stage of player registration by allowing operators to specify the list of documents players need to submit. Operators can also determine at what stage the KYC check must be completed — before the first deposit, before the first game round, before the first withdrawal — so they can easily make sure they’re in compliance with jurisdictional requirements.

Operators can also determine what kinds of data are too risky and set a list of excluded players, as well as set different requirements for players at different risk levels.

Proper KYC also helps boost sales by giving your CRM system the information it needs for proper segmentation and personalization. Segmenting players according to their interests and demographics helps operators make offers that are more likely to entice them. Including the recipient’s name in a subject line increases the likelihood they’ll open the email by 20%, increasing the conversion rate down the line.

According to Slotegrator’s preliminary calculation, the use of these features will help online casino operators increase sales by up to 23%, including by avoiding opportunity costs. The company’s existing customers are already moving to the new platform.

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DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus

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DreamPlay’s ambitions go far beyond simple game development. With a new office in Limassol, the international iGaming solutions provider is expanding its presence in Europe and laying the foundations for a new philosophy of the iGaming business.

The location in Limassol was not chosen by chance – Cyprus has long become the European center of iGaming. It is here that key market players, large operators and financial structures supporting the industry are concentrated. And the high concentration of technology and talented developers allows DreamPlay to form its own ecosystem of talent.

If in the 2010s Cyprus became a hub for classic iGaming operators, today it is a point of attraction for technology companies that are betting on metaverses and the integration of games into a wider digital ecosystem. DreamPlay is one of those shaping this trend.

Google-style campus for game development talents

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The DreamPlay office and campus in Limassol are part of the company’s international network of corporate campuses. Similar hubs already operate in Thailand, Bali, Peru, the UAE and Poland. They offer employees comfortable working conditions and the ability to move between locations, accommodation, meals, legal support for stays in different countries. And all this is at the expense of the company. -And the flexible work format and 4-day work week in the company helps DreamPlay talents maintain a healthy work-life balance. It’s all about well-established business processes and taking care of the team.

It’s nice to know that you can come to the country, and there is a Dream Campus where friends, like-minded people and someone who can simply take care of you are waiting for you. They will meet you at the airport, give you a tour, accompany you on medical or legal issues. It’s all part of the team.

“iGaming is an industry of emotions. Therefore, the people who create it should work where they feel best. Therefore, in our campuses we create an environment where the team can feel maximum freedom for creativity, focus on creating new breakthrough products. And not be distracted by everyday issues. And we are sure that this gives us a strategic advantage, because we are sure that our employees have received better conditions than their colleagues in other companies. Comfort, flexibility and freedom are part of our global philosophy of DreamPlay,” shares DreamPlay CEO Alex Tkach.

 

What does this mean for the market?

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Opening a DreamPlay office in Cyprus is a wise decision, as the company is preparing to enter new markets and partner with the largest iGaming players. It is also a signal to the entire market that the company is moving into the league of global players who dictate trends, rather than following them.

If today Cyprus is another platform for international expansion, then tomorrow DreamPlay may turn into one of the first technology companies in iGaming, operating on the principle of large IT holdings.

And this is where the main intrigue lies: will DreamPlay become the one who fundamentally rethinks the very nature of the industry?

The post DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus appeared first on European Gaming Industry News.

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International Game Technology PLC

IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas

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International Game Technology PLC announced that it recently introduced its much-anticipated Wheel of Fortune Video Poker game in the world’s most prolific video poker market: Las Vegas, Nev. Guests of Downtown Grand Hotel & Casino (Downtown Grand) in Downtown Las Vegas became the first players in the world to enjoy legendary IGT multi-hand video poker paired with the puzzle-solving, wheel-spinning fun of Wheel of Fortune via IGT’s Wheel of Fortune Video Poker game.

“Becoming the first casino in the world to offer IGT’s Wheel of Fortune Video Poker was an exciting moment for Downtown Grand and one that generated palpable buzz and significant play on our gaming floor. For decades, our players have enjoyed IGT video poker and Wheel of Fortune slots, so combining the DNA of those two products to create something new is an exciting proposition for our players,” said Rick Coltor, Slots Manager at the Downtown Grand Las Vegas.

“Launching IGT Wheel of Fortune Video Poker in Las Vegas, the world’s largest video poker market, marked another important milestone in the rollout of our expanded Wheel of Fortune games portfolio. Our Wheel of Fortune Video Poker game delivers an ideal blend of proven multi-hand poker, jackpot excitement and the signature elements of Wheel of Fortune games that have propelled the theme’s success for more than 25 years,” said Nick Khin, IGT President, Global Gaming.

IGT’s Wheel of Fortune Video Poker is currently available on the CrystalCurve cabinet. Wheel of Fortune Video Poker incorporates the franchise’s famous puzzle-solving features and the iconic “Wheel Bonus” that has had players chanting “WHEEL-OF-FORTUNE!” for decades. The multi-hand poker game is available in triple-play, five-play and ten-play configurations and can award players 30,000, 50,000 or 100,000 credits, respectively, for a dealt royal flush.

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Frank Arthofer

MLB Players Sign Licensing Agreement with PENN Entertainment

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MLB Players Inc., a commercial affiliate of the Major League Baseball Players Association, and OneTeam Partners announced they’ve reached a licensing agreement with PENN Entertainment.

The agreement designates PENN’s sports betting platforms – ESPN BET in the U.S. and theScore BET in Canada – as Officially Licensed Sportsbooks of MLBPI.

PENN now has the rights to use MLB player names, images and likenesses on its sports betting platforms, marketing assets and promotional campaigns.

The deal also includes PENN’s retail sportsbook operations (32 retail sportsbooks at its casino properties, including 19 under the ESPN BET brand).

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Last fall, FanDuel and MLBPI reached a similar licensing agreement after the MLB players’ union sued FanDuel and Underdog Fantasy in New York Supreme Court, accusing them of using the names and likeness of ballplayers on their players without permission.

”As baseball season gets underway, we’re excited to offer fans an enhanced betting experience that includes player likenesses, expanded wagering options and a more dynamic product. Partnering with MLB Players Inc. strengthens our connection to the league and its star players and creates additional opportunities to engage fans throughout the season,” said Jason Birney, Vice President of Operations at PENN Interactive.

OneTeam Partners specializes in commercializing group licensing rights for professional athlates, and is a joint venture between the NFL Players Association, MLB Players Association, Women’s National Basketball Players Association, MLS Players Association, and U.S. Women’s National Team Players Association.

“By integrating MLB player rights into PENN Entertainment’s platforms, this partnership brings fans closer to the game while unlocking new business opportunities in sports betting. It highlights the growing influence of players in shaping premium, fan-focused betting experiences while enhancing player NIL rights and widening distribution,” said Frank Arthofer, President of OneTeam Partners.

The post MLB Players Sign Licensing Agreement with PENN Entertainment appeared first on Gaming and Gambling Industry in the Americas.

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