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Why the Parimatch Platform nominated for The platform of the year award
Every year, SBC Awards observe the achievements of the entertainment industry’s best operators, affiliates, suppliers, and payment providers. Parimatch Tech was nominated in the category Platform provider of the year this year. Let’s figure out key benchmarks for nomination by the case of Parimatch Tech.
What is the Platform provider of the year award?
The platform provider of the year award has been created to recognise the best standalone platform provider of 2022, servicing the sports betting industry. Industry experts from the SBC jury consider the provider’s success, stability, flexibility and geographical reach.
Benchmark #1: synergy between business’s ambitions and development
As the core of Parimatch Tech’s product, the Parimatch Platform serves 130 million daily transactions for 17 brands and over 20 apps.
The Parimatch platform was born from the business’s ambitions to grow faster and expand in new markets. For such purposes, the platform team developed its components less dependent on each other.
The development of the Parimatch platform lasted less than two years, which is relatively fast compared to 3-4 years of development for competitors. A huge challenge was finishing the platform development and migrating users from the previous platform before the significant sports event. And Parimatch Tech teams did it — complete migration was ready just in time before the UEFA Euro 2020, which was postponed to June and July 2021.
Benchmark #2: stability of the services
Parimatch Tech has nine R&D centres worldwide, where more than 1000 IT specialists cover the development and infrastructure support of the Parimatch platform entirely.
Since the 1st day of the war in Ukraine, where the leading R&D centre is located, the company implemented an operation and infrastructure crisis plan. Thus, despite the danger of missile attacks in Kyiv, the end customers didn’t feel any trouble with services.
The platform seamlessly serves 200,000 active users at the same time. The core processes 7,000 financial transactions per second, and at peak loads, this number reaches 20,000 transactions per second with a latency of 25 ms at 95 pt.
The company has built a notification system for incidents, automatically resolving some place bets issues or directly addressing them to the responsible specialist. Thanks to that system, the Mean time to repair (MTTP) for most business incidents is less than 30 min in 90.9% of cases.
Parimatch Tech integrates services of the well-known technological giants such as AWS, Google, Cloudflare, Salesforce, Betgenius, Betradar, and more to enable most tech services and enhance product quality. Furthermore, Parimatch Tech’s data security ecosystem complies with PCI DSS worldwide standards, guaranteeing security mechanics’ reliability.
“The war in Ukraine forced Parimatch Tech to set a course for advanced business model diversification with global expansion. And our product is ready for that challenge because the Parimatch Platform was meant for that. Can’t wait to test our infrastructure under growing peak loads.” — Arthur Ashirov, Vice President of Engineering at Parimatch Tech.
Benchmark #3: flexibility
Parimatch Tech uses a hybrid infrastructure approach, enabling it to host cloud and data centre infrastructure services.
The Parimatch platform is always prepared for peak loads thanks to autoscaling based on AI predictions. As the result of the predictions and autoscaling, the platform handles all bet settlements at peak load times during top sports events without any downtimes.
Furthermore, the Parimatch Platform includes the content recommendation engine as the core part of a personalised gaming experience with an adaptive user interface. Build-in integrated experiment platform provides programmatically adjusting and tuning products to customers just in time.
Benchmark #4: Geographical reach
For example, Parimatch Tech’s strategic partnerships with AWS, Google, Cloudflare, and Salesforce make it possible to provide company products to customers on every continent. For example, such solutions make it possible for businesses to operate in African countries as if the entire infrastructure is located on the African continent.
The Parimatch platform serves the Parimatch Brand and company partners in Ukraine, India, Cyprus, Kazakhstan, Tajikistan, Uzbekistan, Nigeria, and Tanzania. After the war in Ukraine began, Parimatch Tech withdrew its franchise and stopped platform operations on the territory of the Russian Federation. Moreover, Belorussian teams are no longer a part of Parimatch Tech holding, so the company stopped platform operations and withdrew the Parimatch brand from the Belorussian market.
This year together with Parimatch Tech were nominated Aspire Global, BETCONSTRUCT, PLAYTECH, OpenBet, Digitain and other prominent industry suppliers. The SBC Awards 2022 ceremony will take place on 22 September at Barcelona. It is a worth noticing event for all who interested in betting and gabling industry development.
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- Sunny feel-good vibes for everyone: Cozy Coast now available for iOS and Android
- New trailer highlights entertaining storytelling, merge-2 puzzles, and diverse gameplay elements
- Upcoming updates with new events and challenges for long-lasting fun
A beach adventure with heart: InnoGames, one of Germany’s leading developers and publishers of mobile and browser games, today launches Cozy Coast worldwide, bringing sunny feel-good moments to smartphones and tablets. The game is now available for free on the App Store and Google Play Store. Players in selected regions have already explored the Mediterranean island of Calista and experienced the captivating story of the two protagonists Mia and Elara. The unique mix of merge-2 puzzles, exploration, and heartfelt moments is clearly resonating with players, earning 4.8 on the App Store and 4.6 on Google Play out of 5 stars.
With today’s launch, InnoGames expands the game’s language support. Alongside the existing languages German, English, and French, Cozy Coast is now also available in Italian, Polish, Portuguese, and Spanish.
New Features, More Events: Regular Updates for Lasting Fun
In Cozy Coast, players accompany best friends Mia and Elara on a journey across the picturesque Mediterranean island of Calista. For Mia, the island is filled with childhood memories, but its former charm has faded. Together, they set out to restore the island. The gameplay centers on merge-2 mechanics: By skillfully combining items, players fulfill the wishes of island residents, collect resources, and restore buildings to unlock new areas of Calista. Along their journey, Mia and Elara encounter interesting characters, discover secrets, and explore the environment.
Check out the trailer on youtube: youtube.com/watch?v=hpacBlPfio4
Since the initial launch of Cozy Coast in selected regions, the development team has steadily expanded the merge-2 adventure. Customizable portraits, 3D decoration events, special quests with unique rewards, and advanced challenges for experienced players ensure there’s always something new to discover. The holiday season has also arrived: players can earn daily rewards, including the festive avatar “Winter Elara”.
Key Features of Cozy Coast
- Merge items: Strategically combine items to create new and higher-value objects
- Restore the seaside promenade: Renovate abandoned buildings to unlock new areas
- Adventure in paradise: Follow best friends Mia and Elara as they discover hidden places and uncover the secrets of a corporation with questionable intentions
- Characters with personality: Meet fascinating characters. Every encounter comes with a story – sometimes touching, sometimes mysterious, but always full of emotion
- Fresh challenges every day: Participate in competitive, daily, weekly, and seasonal events like exploration quests, puzzle collections, decoration and special story-driven missions to receive exciting rewards and enjoy lasting gameplay
- A personal touch: Use portrait customization to bring individuality and personality to every adventure.
- Unwind in a Mediterranean setting: Experience stress-free gameplay paired with a captivating story of friendship, courage, and hope
- Free to play without restrictions: Available worldwide on iOS and Android (except in Russia and China)
Cozy Coast is available on the App Store for iOS and on Google Play for Android.
For the latest news about the game, visit the official website or follow Cozy Coast on Facebook, Instagram, TikTok, and YouTube.
The post Cozy Coast Launches Worldwide: Beach Adventure from InnoGames Now Available appeared first on Gaming and Gambling Industry Newsroom.
Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly.
The partnership reflects a shared ambition to help operators overcome both creative and capital constraints. Through iBankroll’s Bankroll-as-a-Service solution, partners gain access to Tequity’s modular Remote Game Server (RGS) and its expanding portfolio of fully customisable Originals – a suite of provably fair, streamer-friendly, brandable titles engineered for next-generation engagement.
By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.
Operators will now be able to offer bigger limits, streamline withdrawals, and deploy fully brandable Originals, supported by a capital-efficient foundation that enhances consistency and theoretical value.
With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.
The joint rollout marks the beginning of a broader collaboration, with both companies focused on accelerating innovation across fintech and gaming technology.
Dominic Sawyer, VP Growth at Tequity, said: “iBankroll removes the capital constraint for ambitious operators. Tequity does the same on the content side with high-performance, fully brandable house games. Together, we give partners the confidence to offer bigger limits and smooth withdrawals on games that players genuinely love.”
Hayden Bowman, Co-Founder of iBankroll, added: “Tequity’s engineering expertise, scalable infrastructure, and standout Originals portfolio make them an ideal partner. Bringing their technology together with our Bankroll-as-a-Service gives operators a compelling foundation to grow, innovate, and future-proof their business.”
The post Tequity and iBankroll forge strategic partnership appeared first on Gaming and Gambling Industry Newsroom.
Christos Zoulianitis Chief Commercial Officer at ENJOY
ENJOY expands distribution through SoftGamings partnership
Collaboration marks a key step in ENJOY’s ongoing growth strategy
ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.
The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.
The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.
“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”
Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.
“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”
The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.
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