Canada
In the United States, a New Championship Esports Qualifying Series Will Debut
The crypto, esports, and gambling industry has been growing at an equal pace over the past few years. Naturally, states try to invest as much as possible in these sectors. Especially in the Esports sector, almost all countries compete with each other.
The most important of these countries is undoubtedly the United States of America. The USA is preparing for a significant Esports initiative in the year 2022. In the statement made by the USEF, the United States Esports Federation, they stated that they have a plan to cover the whole country. They also announced at the USEF Esports industry conference that they are starting to develop national championship tournaments that could be the first of their kind.
In addition, USEF will run an incentive campaign to attract Esports players and fans from all over the country. Then, the USEF announced that it would launch national qualifiers to form the US National Esports team. It seems that the rise of Esports will continue in 2022.
We decided to evaluate the relationship between USEF and Esports in today’s article. We will also briefly touch on the reflections of the rise of Esports on the crypto and gambling industry. If you’re ready, let’s start.
Esports is Growing Rapidly Globally
As we mentioned at the beginning of our article, the esports, crypto and gambling industry continues to grow at an equal pace. Because these three sectors continue to create a different ecosystem by influencing each other. For example, different platforms that allow you to bet on esports using crypto, such as Thunderpick have started to emerge. No matter where you live, you can place bets on online Esports tournaments around the world. This also helps the Esports ecosystem flourish. Sponsorships, partnerships and many other agreements are making the sectors come alive.
Naturally, governments want to get their share from a sector where cash flow is very high. We can see the first example of this with the United States. They want to identify the best players by starting a national Esports qualifying process.
However, they also want to create a forensic and standard elimination system for National team selection. It is also within the scope of organizing many tournaments to discover the best of USA’s digital world. Especially the fact that these tournaments are on a national scale is of great interest to municipalities and venues in that region. Because we think that the economic activity in the regions belonging to the cities where major Esports tournaments are held will be positively affected.
There are also Esports related initiatives in some schools at the moment. Perhaps in the future there will even be lessons like how and why to start Esports in all schools. Regardless, the future of Esports seems to cover the entire system.
USEF’s Goals
USEF’s newly elected president, David Geddes, made a series of statements about the process at the Esports travel summit. Florida has called to attend the conference with the leading names of the industry to be held in Daytona Beach. While the conference was organized by the Esports Travel Summit, the company’s vice president, Jason Gewirtz, made the following statement:
“The Esports Travel Summit was designed to bring together stakeholders in the esports industry to help support the growth of in-person esports events,”
When he came to the partnership with the USEF, he continued his words as follows;
“the perfect example of the kinds of connections we are looking to foster with our event, since their approach to uniting stakeholders and growing a national team is the best of what we see in the future of esports events. We’re excited to offer attendees in Daytona the chance to meet them and hear more about their vision for the future.”
Comments by General Manager David Geddes
Given the partnership, Mr. Geddes from USEF is very optimistic about the new plans. He started his speech by referring to covid and then the Esports industry and continued his words as follows;
“We are very excited by the post-covid wave of interest to host in-person competitions, the esports industry is unifying just like other NGBs, such as USA Soccer or USA Climbing.”
He also added the following to his speech on establishing a national team for Esports;
“He went on to add, “I am so delighted when I think about how our nation’s esports competitors will face off to qualify for the national team – celebrity esports athletes will be made during our championship series of events.”
USEF has now stepped up the work for the Esports team that will form the entire USA national team. They are considering sending a team to the IESF Panama cup in Buenos Aires. Likewise, it appears that they have long-term plans to participate in the 2022 IESF World championship in Indonesia.
Final Words
We greatly appreciate initiatives such as the USEF and IESF that will accelerate the development of Esports. In addition, the growth of Esports enables the development of sectors such as crypto and gambling. The Esports industry is expected to grow up to US$1.62 billion in the coming years. Currently, according to current figures, this value was equivalent to US$ 1.084 billion by 2021.
In fact, let’s take a look at the biggest Esports tournaments of 2022. Then you can understand exactly what we mean.
It seems that in the future, investments in Esports teams and players will increase considerably. We may start seeing Esports internationally, even at the Olympic games. This sounds extremely exciting.
If you want to access up-to-date information about the Esports world, don’t forget to follow us. Goodbye!
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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
| a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
| b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
| c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
The post AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers appeared first on Gaming and Gambling Industry in the Americas.
BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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