bet365
PGA TOUR Announces bet365 as Official Betting Partner
The PGA TOUR and bet365 announced a three-year content and marketing agreement through 2024 naming bet365 as an Official Betting Operator of the PGA TOUR.
bet365 becomes the TOUR’s first OBO outside of North America with territories including the UK, Ireland and Australia in addition to Canada. In the UK, Ireland and Australia, bet365 will serve as the exclusive source for odds on the leaderboard and player pages on PGATOUR.COM and on TOURCast, the TOUR’s award-winning platform that allows fans to follow every shot from each group with a 3D rendering of the golf course. bet365 will further activate the relationship by having a brand presence across PGA TOUR media properties including on international market inventory on PGA TOUR.com, managed by Warner Bros. Discovery (WBD) under their strategic partnership with the TOUR, as well as on WBD platforms such as Golfdigest.com in the UK, Ireland, Australia and Canada.
“We are excited to work with bet365 to expand the TOUR’s sports betting initiatives outside of North America. bet365 was the first operator to integrate the TOUR’s official in-play betting product and they are poised for tremendous growth being on the forefront of in-play sports betting in golf. The TOUR continues to look for opportunities to innovate in new areas with a goal of engaging with fans,” Scott Warfield, Vice President of Gaming at the PGA TOUR, said.
As part of the TOUR’s Official Betting Operator program, bet365 will have rights in the UK, Ireland, Australia and Canada to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms.
A spokesperson for bet365 said: “The bet365 group are delighted to be working with one of the most iconic brands in global sport. Throughout this partnership with PGA TOUR, bet365 will strive to continue delivering a market leading in-play experience to our golf customers, both across our global sites and the PGA TOUR platforms.”
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Relax Gaming, the iGaming aggregator and supplier of award-winning content, has strengthened its presence in one of Europe’s most competitive regulated markets through a new partnership with bet365 in Italy.
The integration sees Relax Gaming’s full suite of proprietary content go live on bet365.it, including flagship titles like Money Train 3, Book of Power and Net Gains alongside a curated selection of third-party games via its award-winning aggregation platform.
As one of the industry’s most influential global operators, bet365 offers a substantial player base and robust market presence to the partnership.
The launch marks a strategic move for Relax Gaming as it keeps expanding its growth in key regulated markets with high-quality, localised content.
Kristina Hambardzumyan, Head of Business Development at Relax Gaming, said: “Partnering with bet365 in Italy represents a significant leap forward in our European expansion. Italy remains a vital market for us, and teaming up with a powerful brand like Bet365 gives our content immediate visibility and credibility with a wide audience.
“Our portfolio is designed to deliver strong retention and standout performance, and we’re confident it will bring exceptional value to their Italian operations.”
Spokesperson at Bet365 added: “Relax Gaming has built a strong reputation for innovation and quality, and we’re pleased to welcome their content to our Italian offering.
“Expanding our games line-up with proven performers supports our strategy of delivering fresh, engaging entertainment to players across all regulated markets.”
The post Relax Gaming expands European reach with bet365 launch in Italy appeared first on European Gaming Industry News.
EveryMatrix has agreed its largest ever global casino aggregation deal supplying bet365 with both its own exclusive content and titles from more than 40 premium games providers.
SlotMatrix, part of the EveryMatrix Group, is the largest aggregation platform in the world with more than 37,000 games from 350+ global suppliers including the Group’s own, Armadillo and Fantasma Studios.
It will offer bet365 more than 40 vendors across multiple regulated markets including the UK, Germany, the Netherlands and Mexico with further territories slated for future release.
The business unit was further bolstered in 2024 by the acquisition of Fantasma Games and, earlier this year, by a new management team focused on accelerating aggregation and content services expansion across both existing and new regulated markets.
This includes Mark Hothersall, Head of Business Development and Carl Gatt Baldacchino, Head of Account Management, both previously from Evolution Gaming.
They are responsible for driving forward the commercial success of SlotMatrix by accelerating the unit’s in-house games development, continually strengthening its third-party content offering and ensuring SlotMatrix provides exceptional customer service.
Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “Today is very significant for the Group highlighting both just how much of a ‘must-have’ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.
“We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”
A bet365 spokesperson, added: “We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.”
The post EveryMatrix signs largest ever content aggregation deal with bet365 appeared first on Gaming and Gambling Industry in the Americas.
bet365 has announced its official launch in Kansas, bringing its award-winning sportsbook to the Sunflower State.
Customers across Kansas will have access to bet365’s comprehensive suite of sports betting markets, competitive odds, and innovative features.
This milestone in bet365’s US expansion sees Kansas join Arizona, Colorado, Iowa, Illinois, Indiana, Kentucky, Louisiana, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Virginia as the fourteenth live state.
A bet365 spokesperson said: “We are thrilled to bring the bet365 experience to sports fans in Kansas.
“With our industry-leading product, user-friendly interface, and a reputation built over two decades, we’re excited to provide Kansans with a trusted and dynamic platform for their sports betting entertainment.
“We’re focused on proving to customers that with our Bet Boosts, the fastest In-Game product, and Same Game Parlays, it’s Never Ordinary with bet365.”
The post bet365 Announces Official Launch in Kansas appeared first on Gaming and Gambling Industry in the Americas.
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