Altenar
The North American Sportsbook Expansion Draws Bettors, Operators And Providers To New Thrill Betting… Or Does It?
With the growing demand for online gambling, and most importantly, sports betting in the US, it’s no wonder that the likes of sportsbook software provider, Altenar, are receiving vast interest in the North American market.
Given the success that Altenar has achieved in the LatAm market, the growth of sports betting traversing the continent is no shock to experts in the iGaming industry.
The online gambling market is seeing great success within its American industry and with greater access and legalisation of sports betting throughout the country Altenar would be interested in entering the market, as most software providers would be and given the climate was right.
Given the recent ignition of a sports betting new wave, the addition and fast-application of Esports is growing in the region, so much so, that operators in the market are currently having to compete heavily for bettor attention and this is creating an interestingly bullish market.
According to reports illustrated by Bloomberg, current operators in the states are offering risk-free bets that have spurred-on and curated a market where bettors are looking for ‘the next edge’ in sports betting. The worry is that many bettors will eventually site-surf for the best odds, deals and risk-free bets they can find, and eradicate the traditional and term-defining aspect of sports betting and that’s the essence of gambling.
Though, in large, industry professionals believe those promotions will help bring new-generation customers to the sports betting market and so far, it appears to have worked in a mass of states as demonstrated by the map below.
What Could Altenar’s Software Do To Address Site-Surfing Bettors?
With the move to online gambling in full-swing, as of 2018, in North America the desire to keep bettors on your website is growing in line with the popularity of iGaming. Countless punters will log on to a site and are drawn to the content they love, sports betting.
If Altenar was able to operate within the region their sports betting software would be the perfect fit for North American operators.
For this reason Altenar’s sportsbook software could be the answer American operators are looking for because it reduces the need for bettors to site-surf and this is thanks to Altenar’s flexible and stable software.
With having access to several data providers, risk management systems and a customisable front-layer, operators are able to tailor their content and sports betting experience to the niche requirements and likes of their customers.
Amongst these reasons, Altenar has become popular within Latin America, because the content they display can be changed through a manual-aspect backend and is available via mobile, desktop and terminal should the region require it.
This flexibility entrenches Altenar’s software and in creating a bespoke experience for operators and customers alike, Altenar is able to create return clientele, who are happy and satisfied with the state-of-the-art content and service they receive.
If you’re looking to understand the scope of the North American market, you can contact Altenar today to request a demo or simply for a chat.
The team behind the sportsbook software provider have an abundance of industry expertise and experience behind them, and this has created thousands of happy customers around the world.
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Leading sportsbook provider opens second office in Latin America
Altenar, a leading sports betting and iGaming software provider, has strengthened its support for operators in Brazil with the opening of a new São Paulo office.
Registering an entity in the country highlights Altenar’s understanding of the importance of Brazil’s regulated market for its clients and reflects the company’s continuous global strategy of wanting to be as close as possible to key markets.
Altenar opened an office in Uruguay last year to provide improved support for clients in LatAm and the Brazil entity will bring numerous benefits, including faster onboarding for new customers and invoicing in the local currency.
Frederico Caputi, Sales Manager at Altenar, said: “Opening the São Paulo office is a strategic step for Altenar as it allows us to better serve our partners and streamline operations within Brazil’s thriving market. This local presence not only enhances our customer support capabilities but also significantly boosts our responsiveness to market needs and regulatory changes.
“It is an exciting development that aligns perfectly with our commitment to growth and excellence in Latin America.”
The post Altenar boosts Brazil presence with São Paulo office appeared first on Gaming and Gambling Industry in the Americas.
Leading sportsbook technology provider expands footprint in LatAm
Altenar, a leading sports betting and iGaming software provider, has been officially approved as a technological platform provider in Peru, following the country’s newly established online gambling.
A supreme decree published in October 2023 outlined the compliance requirements for iGaming operators, and Altenar acted swiftly to secure certification. As one of the first providers to submit its application, the company successfully met all regulatory standards, reinforcing its commitment to compliance and market expansion.
With Peru now added to Altenar’s growing list of regulated markets, the company continues to solidify its reputation as a trusted and adaptable sportsbook provider worldwide.
Marina Zacharopoulou, Compliance Manager at Altenar, said: “Achieving homologation in Peru is a testament to our team’s dedication and expertise in navigating regulatory landscapes.
“This milestone positions us for further growth across LatAm, ensuring operators in the region have access to a fully certified and high-performing sportsbook solution.”
Diego Salas, Sales Manager at Altenar, added: “Despite the recent challenges the regulation has brought for operators this approval allows us to support our partners in unlocking the full potential of this exciting market.
“We are excited to add Peru to the list of regulated countries we support, and we’re ready to keep empowering operators across LatAm”
The post Altenar secures platform provider approval in Peru appeared first on Gaming and Gambling Industry in the Americas.
Altenar has increased its focus on the North American iGaming market with the appointment of Matthew Ferrara as Sales Manager.
Based in Miami, Ferrara has previously spent two years working in Croatia as a live trader on US sports for Superbet before returning to the United States to join micro-betting provider Kero Sports as Business Development Manager, specialising in outbound sales and strategic partnerships.
He now strengthens Altenar’s sales team and will focus primarily on the North American market as the sportsbook provider looks to expand its operation.
Matthew Ferrara, Sales Manager at Altenar, said: “My previous roles have given me a good understanding of the sports betting industry from both a B2B and B2C perspective, understanding the pain points and what an operator is looking for in a sportsbook solution.
“There was a lot of appeal about joining Altenar, especially the back office tools and trading team. Paired with the use of official data and top data providers, operators will have a significant competitive edge and offering tailored to their regulatory needs.
The fact that Altenar already has so many clients also means the company has the expertise of what works best in each market and what the user preferences are in each region. Having such a strong product is a huge appeal and I’m excited to meet potential new clients to highlight what we can do.”
Charlie Williams, Commercial Director at Altenar, said: “We are delighted to have brought Matthew on board to strengthen our sales operation in North America amongst other markets. He has a strong understanding of the needs of operators and he will be a valuable asset as we look to bring more clients from North America on board.”
The post Matthew Ferrara Joins Altenar as Sales Manager in North America appeared first on Gaming and Gambling Industry in the Americas.
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