Canada
Massachusetts Senate Passes Sports Betting Bill
The Massachusetts Senate has passed a bill that would allow legal sports betting – but with a prohibition on many forms of marketing – in the state.
The chamber reviewed Senate Bill 2844, which added a clause to the Massachusetts General Laws clarifying that sports betting, whether online or land-based, was not a form of illegal gaming.
The bill would also prohibit “advertising, marketing, and branding through certain identified promotional items that, as determined by the commission, tend to increase the likelihood of problem gambling, which may include giveaways, coupons or promotional gaming credits”.
In addition, the bill would ban marketing during a live sporting event and would only allow online marketing if 85% of the audience “is reasonably expected to be 21 years of age or older”.
Online sports betting would be taxed at 35% of revenue and retail sports betting at 20%.
A Category 1 sports betting license may go to any existing gaming licensee, provided they pay a $5m application fee. The three current gaming licensees in the state are Wynn’s Encore Boston Harbor, MGM’s Springfield casino, and Plainridge Park Casino from Penn National Gaming. Each of these operators may offer not only retail betting but also one online betting skin.
The state Lottery Commission may issue up to six Category 2 licenses for online-only sports betting, chosen through a “competitive application process”. These licensees must also pay a $5m application fee.
In addition, Massachusetts governor Charlie Baker is instructed to negotiate with the state’s Native American tribes for a new Class III gaming compact that would also allow for sports betting.
Bettors will also not be permitted to place wagers on college sports.
After considering amendments, senators voted to replace Senate Bill 2844 with House Bill 933, which had already passed the House in 2021, and to replace all of HB933’s text with that of SB2844. The Senators then voted to approve this new version of HB933.
As the House had already passed a version of House Bill 933, a joint conference committee of both houses will now meet to create a bill that both chambers can approve.
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The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.
In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.
“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.
“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.
The post Ottawa Black Bears Announce Partnership Deal with PowerPlay appeared first on Gaming and Gambling Industry in the Americas.
Aristocrat Interactive iGaming White-Label
Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario
, Aristocrat’s online Real Money Gaming (RMG) division, proudly announces the expansion of Betiton into the Ontario online market through its iGaming White-Label package. This marks the fourth market Betiton has entered via Aristocrat Interactive iGaming White-Label’s casino platform., with additional content from Wizard Games and Aristocrat Interactive to follow. Operators benefit from access to world-class games, advanced managed services, and a powerful CRM system designed to streamline operations and enhance player retention.
Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.
Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.
Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.
The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.
Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.
“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”
In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.
As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.
More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source
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