Latest News
Developer becomes the latest to join innovative platform that provides direct access to some of the biggest casino affiliates in the business
Yolted, the online casino game studio dedicated to creating electrifying, market-specific titles, has become the latest provider to sign up to First Look Games to significantly increase the exposure of its slots among affiliates and ultimately players.
By becoming a First Look Games studio partner, Yolted gains direct access to over 700 online casino affiliates and can share with them information and assets for its existing portfolio of slots as well as all future releases.
This includes game information sheets and marketing assets like logos, images and videos of games being played. These are uploaded to the First Look Games Library where they can be downloaded individually or in bulk.
In addition, assets can be uploaded two weeks prior to game launch so that a select number of affiliates can have a “first look” at the information in order to create content ahead of go-live which is then published in prime positions across their sites once the game hits operator lobbies.
Yolted will also be able to access a range of new studio features following the launch of First Look Games 2.0 in February. This includes more options to manage their games and assets via a brand-new Studio Management Centre.
Key features include being able to announce any exclusivity arrangements they have on game launches as well as adding and removing jurisdictions for each game.
Other highlights of First Look Games 2.0 include a cutting-edge API feature that provides connected access to game and game studio data, presented to affiliates in a structured format. This allows them to automatically create initial reviews of games.
Tom Galanis, Managing Director of First Look Games, said: “I’d like to welcome Yolted to the First Look Games family and look forward to seeing the studio leverage our growing selection of tools designed to help developers maximise the direct access we provide to affiliates.
“Affiliates are a powerful marketing channel for game studios with players using the information and reviews provided to ultimately decide what to play. FLG allows developers to showcase their slots and drive engagement with publishers and ultimately players.”
Thomas Jones, CEO at Yolted, added: “Yolted is on a mission to provide the best games in specialised markets, and to ensure that players are aware of the electrifying experience our titles have to offer, we needed to ramp up exposure for our slots with the right partners.
“First Look Games provides us with direct access to some of the most trusted and respected affiliates and this, in turn, will allow us to make more players aware of our innovative games than ever before.”
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Casino Content
Groove says its casino content library passes 20,000 games
Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.
The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.
Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”
Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”
The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
content-aggregation
Octoplay integrates with Lottomart to expand UK distribution
Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.
Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.
Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”
Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”
The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Commercial Gaming
Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval
Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.
The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.
Scott Burton, Chief Operating Officer, Momentum Group, said:
“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”
Conor Grant, President, Fanatics Gaming, said:
“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”
Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.
The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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