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Developer becomes the latest to join innovative platform that provides direct access to some of the biggest casino affiliates in the business
Yolted, the online casino game studio dedicated to creating electrifying, market-specific titles, has become the latest provider to sign up to First Look Games to significantly increase the exposure of its slots among affiliates and ultimately players.
By becoming a First Look Games studio partner, Yolted gains direct access to over 700 online casino affiliates and can share with them information and assets for its existing portfolio of slots as well as all future releases.
This includes game information sheets and marketing assets like logos, images and videos of games being played. These are uploaded to the First Look Games Library where they can be downloaded individually or in bulk.
In addition, assets can be uploaded two weeks prior to game launch so that a select number of affiliates can have a “first look” at the information in order to create content ahead of go-live which is then published in prime positions across their sites once the game hits operator lobbies.
Yolted will also be able to access a range of new studio features following the launch of First Look Games 2.0 in February. This includes more options to manage their games and assets via a brand-new Studio Management Centre.
Key features include being able to announce any exclusivity arrangements they have on game launches as well as adding and removing jurisdictions for each game.
Other highlights of First Look Games 2.0 include a cutting-edge API feature that provides connected access to game and game studio data, presented to affiliates in a structured format. This allows them to automatically create initial reviews of games.
Tom Galanis, Managing Director of First Look Games, said: “I’d like to welcome Yolted to the First Look Games family and look forward to seeing the studio leverage our growing selection of tools designed to help developers maximise the direct access we provide to affiliates.
“Affiliates are a powerful marketing channel for game studios with players using the information and reviews provided to ultimately decide what to play. FLG allows developers to showcase their slots and drive engagement with publishers and ultimately players.”
Thomas Jones, CEO at Yolted, added: “Yolted is on a mission to provide the best games in specialised markets, and to ensure that players are aware of the electrifying experience our titles have to offer, we needed to ramp up exposure for our slots with the right partners.
“First Look Games provides us with direct access to some of the most trusted and respected affiliates and this, in turn, will allow us to make more players aware of our innovative games than ever before.”
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Imagine Live Partners with King.rs
Imagine Live the live casino provider launches with Serbian brand King.rs
Imagine Live is thrilled to announce its innovative entry into the Serbia market, made possible through a strategic partnership with the operator King.rs.
The collaboration is aimed at delivering King.rs players a premium gaming experience. Two Blackjack and one Roulette table will be equipped with the latest technology, allowing seamless gameplay and interactive features catering to Serbian players’ localised preferences.
Hakob Manukyan, CEO of Imagine Live Armenia, commented: “King.rs is an established brand throughout Serbia focused on delivering exceptional products and gaming experiences by putting the player at the centre of their brand story. Imagine Live is equally committed to providing premium and customised live dealer solutions with bespoke tables and studios for our operator partners to ensure a complete brand experience that players enjoy and return, which drives deeper engagement and revenue opportunities. We look forward to supporting and growing the live dealer experience with King.rs over the coming months.”
Dragan Djordjevic, COO King, said, “Working with Imagine Live has been an absolute thrill. Their unique mix of live performances, tech, and real-time interactivity is a game-changer in entertainment. It’s exactly the kind of creative energy we love at King.rs, where we’re all about reimagining live gaming. This partnership feels like a natural fit—two teams, both passionate about pushing boundaries and creating something fresh. I can’t wait to see what we come up with together and how we’ll keep surprising and exciting players around the world”.
The post Imagine Live Partners with King.rs appeared first on European Gaming Industry News.
co-founder of Real Gaming
Terrible’s Mobile Gaming Introduces 5-Card Draw Poker in Nevada
Renowned for its deliberately different philosophy, JETT/Terrible’s Gaming is now revolutionizing mobile gaming with the launch of Terrible’s Mobile Gaming. Offering Nevadans fast-paced Multi-Player 5 Card Draw Poker on mobile devices statewide, this groundbreaking multiplayer app enables real-money games anytime in Nevada, complete with thrilling features like Royal Flush bonuses of up to $4,500, Four-of-a- Kind payouts of up to $175, and more.
“JETT/Terrible’s Gaming and the Terrible’s brand in general have been making life more convenient for Nevadans for over 65 years. Now, we are excited to bring that same level of convenience to mobile gaming—delivering the excitement of Multi-Player 5 Card Draw Poker directly to our customers, wherever they are, and within the palm of their hand,” said Tim Herbst, President, JETT Gaming & Terrible Herbst Inc.
To celebrate the launch, Terrible’s Mobile Gaming is offering a *deposit match of up to $500 every week. Download the Terrible’s Mobile Gaming app on the App Store and Google Play Store for *details:
In collaboration with Real Gaming, one of Nevada’s pioneering licensed iGaming operators, Terrible’s Mobile Gaming integrates state-of-the-art technology to provide an unparalleled gaming experience across the state.
“Nevada players know that both the JETT Gaming and Terrible’s Gaming brands mean convenience, and that’s exactly what we’ve delivered,” said Lawrence Vaughan, co-founder of Real Gaming. “Players are loving it!”
For more information, visit terriblesmobilegaming.com.
Brazil’s iGaming regulation
Salsa Gator, Brazil’s game aggregator, secures certification for the regulated market
Salsa Technology’s renowned content aggregator, Salsa Gator, has received GLI certification ahead of Brazil’s iGaming regulation taking effect on January 1, 2025. Among the key requirements is certification, ensuring compliance and trust in the regulated market.
This achievement enables Salsa to deliver high-quality content to operators in Brazil. In addition to strengthening its prominent position in the market, the certification ensures seamless and efficient operations for its clients in the new regulated landscape.
As per the rules of the Secretariat of Prizes and Bets (SPA) of the Ministry of Finance, the certification process for the aggregator platform included content agreements with some of the largest global gaming providers, such as Evolution, Games Global, Spribe, RubyPlay and FBM, among others. These partners offer an impressive variety of games that cater to the preferences of the Brazilian public.
Salsa Gator has solidified its position as a leading platform in Brazil and Latin America thanks to its strategic curation of games that prioritise local player preferences. With a single integration, partners gain access to a robust portfolio with support in Brazilian Portuguese, Latin American Spanish, and English.
“Salsa Technology is committed to delivering the best experience for operators and players in Brazil’s regulated market. Our focus on quality, innovation, and localized support positions us at the forefront of this historic moment for Brazil’s iGaming sector,” said Eliane Nunes, Chief Growth Officer at Salsa.
Salsa Technology remains dedicated to transforming the iGaming market with complete, certified solutions tailored to the needs of local audiences.
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