Talking Stick Resort has become the official casino sponsor of the WM Phoenix Open professional golf tournament.
The partnership marks the start of a three-year agreement between the resort and the legendary PGA TOUR event, now in its 87th year. A fan-favorite and widely considered “The People’s Open,” the 2022 WM Phoenix Open tees off yesterday at TPC Scottsdale. The tournament will end on Feb.13.
“Talking Stick Resort has been involved with WM Phoenix Open for many years, its proximity to our property and the excitement it brings to the Valley, make it an attractive and obvious partnership. We are pleased that our relationship has continued to evolve and look forward to more success in the years to come,” Ramon Martinez, director of public relations for Talking Stick Resort, said.
In addition to being the official casino sponsor of the tournament, the resort will also have an exclusive presence within the official fan zone, which will now be known as the “Talking Stick Fan Zone” as well as its own activation space within the zone. The resort is utilizing its space to launch the latest iteration of its brand and new advertising campaign, “Turn it On”.
The casino-resort has also put its own fun spin on golf with a Putt & Spin Roulette. Golf fans, or more accurately miniature golf fans, can pick up a club and take their shot on Talking Stick Resort’s gaming themed hole for a chance to win prizes. Beyond its presence at the Open itself, the resort will be a presenting sponsor of the Coors Light Birds Nest on Saturday, Feb. 12 featuring Kygo with special guests Sam Feldt and Forester.
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