iGaming industry
Pragmatic Play Expands its Reach in Latin America with Winland Deal
Pragmatic Play, a leading content supplier to the iGaming industry, has further solidified its position in Latin America after signing a comprehensive product deal with Mexican casino operator Winland.
Pragmatic Play will integrate its extensive portfolio of Slots, Live Casino and Virtual Sports onto Winland’s online platform, increasing its reach across the regulated market.
Winland’s customers will be able to enjoy award-winning live casino content from Pragmatic Play’s offering, as well as popular slot titles such as Gates of Olympus 1000 and Zeus vs Hades – Gods of War, and the latest Virtual Sports products.
It is the latest partnership deal secured by Pragmatic Play in Latin America, highlighting the provider’s continued commitment to long-term growth in the region where it continues to deliver innovative and entertaining gaming experiences.
Victor Arias is VP of LATAM at ARRISE, a global iGaming software and services leader and a key partner to Pragmatic Play said: “Mexico remains an important region in the Latin American regulated market, and bringing Pragmatic Play’s multi-product offering to more local players is a major milestone.
“As the supplier continue to build momentum in the region, this partnership reinforces the commitment to delivering tailored, high-quality entertainment experiences that resonate with audiences across the country.”
Luis Olivares, President at Winland, said: “Integrating Pragmatic Play’s diverse range of content represents a significant enhancement to our online offering.
“The strength and reputation of its portfolio align perfectly with our ambitions, and we’re confident that these new additions will elevate our platform and deliver outstanding value to our players.”
The post Pragmatic Play Expands its Reach in Latin America with Winland Deal appeared first on Americas iGaming & Sports Betting News.
AI chat technology
Casinofy Unveils Next-Generation Platform Redesign with AI-Powered Chat, Setting a New Standard for the Online Casino Industry
Casinofy, a forward-thinking leader in the online casino space, announced the launch of its completely redesigned platform featuring cutting-edge AI chat technology, a modernised user interface and a suite of innovative features that position the company at the forefront of the iGaming industry.
A Bold Leap Forward in Online Casino Innovation
The newly redesigned Casinofy platform represents one of the most ambitious overhauls in the online casino sector. With a focus on user experience, intelligent personalisation and next-generation technology, Casinofy is redefining what players expect from an online gaming destination.
Key highlights of the new platform include:
• AI-Powered Chat Assistant — An intelligent, real-time chat system that provides instant player support, personalised game recommendations, responsible gaming guidance and seamless interaction — available 24/7 with human-like conversational ability.
• Complete UI/UX Redesign — A sleek, modern interface built for speed, accessibility and engagement across all devices, delivering an immersive experience from the first visit.
• Smart Personalization Engine — Leveraging AI to tailor game suggestions, promotions and content to each player’s unique preferences and play style.
• Enhanced Navigation and Game Discovery — Intuitive categorisation, advanced search and AI-driven recommendations that help players discover new favorites effortlessly.
AI Chat: A Game-Changer for Player Experience
At the heart of the new Casinofy experience is its proprietary AI chat system — a feature that goes far beyond traditional customer support. The AI assistant understands context, remembers player preferences and delivers instant, accurate responses on everything from game rules and bonus terms to account inquiries.
Unlike conventional chatbots, Casinofy’s AI chat is designed to enhance every touchpoint of the player journey, making it one of the most sophisticated implementations of artificial intelligence in the online casino industry to date.
Leading the Industry Through Innovation
While the online casino market continues to grow, few operators have invested as heavily in technology-driven differentiation as Casinofy. The new platform positions Casinofy among the most innovative operators globally, bridging the gap between traditional online gaming and the AI-first future of digital entertainment.
The Casinofy team said that they are not just keeping up with the industry, but setting the pace. The new platform is built on the belief that players deserve smarter, faster and more personalised experiences. They added that the integration of AI chat is just the beginning of what they have planned.
The post Casinofy Unveils Next-Generation Platform Redesign with AI-Powered Chat, Setting a New Standard for the Online Casino Industry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CT Interactive
CT Interactive Shortlisted in Three Categories at the SBC Awards Europe 2026
CT Interactive has been shortlisted in three categories at the SBC Awards Europe 2026, a recognition that underscores the company’s commitment to delivering high-quality, engaging content for the global iGaming industry.
The company has been named a finalist in the following categories:
• Game Developer Awards – Game of The Year – King of Clovers
• Operator & Supplier Awards – Best Exclusive Game Partnership together with Palms Bet for the launch of King of Clovers on the Bulgarian market
• Supplier Awards – Casino Supplier of the Year.
Monika Zlateva, Chief Commercial Officer at CT Interactive, said: “We are truly honored to be recognized as finalists in such highly competitive and prestigious categories. This acknowledgment motivates us to continue pushing the boundaries of excellence and to deliver outstanding experiences to our partners and players worldwide.”
The post CT Interactive Shortlisted in Three Categories at the SBC Awards Europe 2026 appeared first on Americas iGaming & Sports Betting News.
Brazil
Pragmatic Play’s Smart Studio Goes Live with Cactus Gaming
Pragmatic Play, a leading content supplier to the iGaming industry, has further enhanced its relationship with Cactus Gaming, adding its cutting-edge Smart Studio solution to their deal, now live across the operator’s brands.
Smart Studio offers flexible customisation and branding options, leveraging advanced technology to provide operators with complete control over the game environment’s design to offer premium, bespoke casino experiences.
With localised live casino favourites such as Blackjack, Roulette, and Baccarat, Cactus Gaming can now deliver an extensive range of best-in-class live dealer titles to its customers.
The agreement marks Pragmatic Play’s latest partnership expansion in Brazil’s regulated market, where demand for its market-leading content suite continues to rise across one of the region’s most dynamic and high-growth jurisdictions.
Victor Arias, VP of LatAm at ARRISE, said: “The Smart Studio solution continues to see strong uptake across Latin America, thanks to the flexible environments and full customization it provides to operators.
“We’re delighted to see Pragmatic Play’s Smart Studio solution now live with Cactus Performance BR’s live casino offering across the Brazilian regulated market, and we look forward to continuing to strengthen an already close partnership.”
Thiago Garrides, CEO at Cactus Gaming, added: “Pragmatic Play’s products have supported our growth in Brazil, enabling us to carve a strong market position.
“Now that Smart Studio is live, we’re confident it will allow us to further develop our casino portfolio and offer the best possible experiences to our customers.”
The post Pragmatic Play’s Smart Studio Goes Live with Cactus Gaming appeared first on Americas iGaming & Sports Betting News.
-
Latest News7 days agoTom Horn Gaming rolls out new slot Reborn of Zeus 3000 with multipliers up to x3000
-
Africa7 days agoHollywoodbets partnership drives Tom Horn Gaming’s expansion in South Africa
-
betting platforms6 days agoUS Public Health Debate Intensifies as Boston Hosts Landmark Online Gambling Symposium
-
betting innovation5 days agoDATA.BET Expands at SiGMA South America 2026
-
Compliance Updates7 days agoLicence to Operate: The New Regulatory Frontier in Ireland, Finland and New Zealand
-
8bit Binks6 days agoS8UL Esports Triumphs in VCSA 2026 Split 1: A Grand Final Masterclass
-
BiS Awards 20266 days agoBrazil’s Gaming Evolution: EGT and EGT Digital Claim Top Honors at BiS Awards 2026
-
BiS Awards 20266 days agoEGT and EGT Digital have been honored with the Best VLT Solution prize at the BiS Awards 2026



