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Blueprint Gaming strikes global licensing deal with Banijay Brands
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Blueprint Gaming has reaffirmed its position as the leading developer of Deal or no Deal™ branded iGaming content after securing a new agreement with licence holder and long-term partner Banijay Brands.
The new brand licensing deal ensures Blueprint can continue to develop unique content around the popular TV game show format, with the developer’s next instalment Deal or No Deal™: Banker’s Bonanza set for release in February 2022.
Following the success of a number of high-impact titles based on Banijay’s Deal or No Deal™ IP for the UK market, the games studio is set to make additional versions available in Canada for its equivalent show Le Banquier.
This renewed partnership also provides Blueprint with access to multiple new global brand IPs that will further extend the company’s reach across multiple markets and broaden its slots portfolio. These include worldwide rights of Big Brother, Black Mirror, The Money Drop and the £100k Drop, as well as the hugely popular hit show Peaky Blinders.
In addition, Blueprint Technologies has extended its existing deal with Banijay Brands to continue supplying Deal or No Deal™ branded games to the UK land-based market. The slot machine manufacturer has enjoyed strong commercial success with the brand, with titles such as Deal or No Deal Diamond Jackpots™, Deal or No Deal What’s in Your Box™ and Deal or No Deal Lightning Spins™ proving hugely popular with UK players.
Lauren Bradley, Head of Commercial at Blueprint Gaming, said: “The Deal or No Deal™ brand is a huge part of Blueprint’s overall identity and content offering, so we’re delighted to have secured this new agreement with Banijay Brands.
“As well as bringing more engaging Deal or No Deal inspired content to the UK and Europe, this latest deal is crucial in building our global reach by introducing these types of games to Canada. On top of that, we’ll have access to additional IPs that we’re really excited about.”
David Purvis, Managing Director at Blueprint Operations, said: “Within the UK land-based sector, Deal or No Deal™ still reigns supreme as players identify the brand’s quality characteristics in shaping an immersive gaming experience.
“Extending our existing deal with Banijay Brands is an important step in our product development plans as we look to build more engaging content for our customer base to enjoy.”
Lex Scott, Commercial Director, Gaming and Gambling at Banijay Brands, said: “For years, the Blueprint Gaming and Technologies teams have developed and distributed quality games based on our Deal or No Deal™ brand. We had no hesitation in extending our partnership with both companies to evolve the brand and take the IP in a new direction.
“We’re also looking forward to working alongside Blueprint Gaming involving several of our other licences and ensure Banijay Brands enjoy a strong footing across the globe, in particular the US and Canada.”
Banijay Brands, part of international content producer and distributor Banijay, controls the brand licensing rights to some of the most high profile and creative IP in the world. Banijay is home to over 120 production companies across 22 territories, and a multi-genre catalogue boasting over 120,000 hours of original standout programming. With unrivalled commercial capabilities, Banijay Brands brings the group’s stories and brands to life through consumer products, live experiences and gaming.
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7777 gaming partners with WA.Technology to strengthen presence in Africa and Latin America
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7777 gaming has announced an exciting partnership with WA.Technology to expand its footprint across emerging markets in Africa and Latin America. This collaboration combines 7777 gaming’s extensive portfolio of innovative online casino games with WA.Technology’s comprehensive iGaming solutions, tailored to the specific needs of operators in these regions.
WA.Technology is a full-spectrum iGaming provider that offers online casinos, sportsbooks, fantasy sports, and affiliate business solutions. Its expertise spans turnkey solutions and individual products, empowering operators to launch or scale their businesses efficiently in emerging markets.
Elena Shaterova, Chief Commercial Officer at 7777 gaming, said: “The collaboration with WA.Technology is a pivotal step in our expansion strategy for Africa and Latin America. By joining forces with a provider as versatile and innovative as WA.Technology, we aim to deliver premium gaming experiences to operators and players in these growing markets. Together, we’re shaping the future of iGaming in these regions.”
Laura Festen, Director of Casino at WA Technology, highlighted the partnership’s value: “7777 gaming enables operators to launch and scale effectively in competitive global markets by catering to a broad player base with quirky, original concepts. The studio creates captivating and reliable content, positioning it as a versatile choice for operators aiming to expand player engagement. Thus, we are extremely excited about the newly formed partnership.”
7777 gaming’s portfolio includes over 150 titles, spanning multiple genres and formats, designed to deliver diverse and immersive gaming experiences. From fan-favorite slots like Candy Anyways and Medusa The Wild Temple to instant-win games like Mayan Gold and classic table games like European Roulette and Blackjack, the company’s offerings cater to players with varied preferences. All games are supported by HTML5 cross-platform technology, ensuring seamless gameplay across desktop and mobile devices.
The partnership promises to unlock new opportunities for operators in Africa and Latin America, offering them cutting-edge games and technology designed to enhance player experiences and drive growth.
The post 7777 gaming partners with WA.Technology to strengthen presence in Africa and Latin America appeared first on European Gaming Industry News.
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Altenar sportsbook to power all brands for Immense Group
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Altenar has announced a new agreement which will see its sportsbook used to expand the sports betting offering of leading iGaming group Immense, formerly known as Videoslots.
The partnership will see Altenar’s award-winning sportsbook used globally by popular casino brands Mr Vegas, Videoslots, MegaRiches and more.
Based in Malta, Immense Group provides leading online casino sites to players around the world with more than 12,000 games from hundreds of the industry’s leading game providers. Recently the operator launched its first sports-led brand called DBET.com which is intended to be an international challenger on the online sportsbook market.
Altenar is a leading sportsbook provider with its innovative features, customisable design and premium data feeds allowing operators to grow their brands in highly regulated and competitive markets.
The agreement is an exciting collaboration for both companies and continues Altenar’s focus on helping casino operators expand their operations when it comes to sports betting.
Sam Hill, Sales Director at Altenar, said: “We’re delighted to be entering into this long-term partnership with Immense Group and their various brands. We look forward to enhancing their existing sports offering as they look to grow their position across many regulated markets.
“Altenar is ideally placed to support casino-led brands by adding our managed sportsbook vertical and executing their specific trading strategy for them, and we can’t wait to get going.”
Klas Winberg, Chief Commercial Officer at Immense, said: “We conducted an extensive review of existing sportsbook providers and Altenar came out looking very strong on all parameters. I am happy to say that they have not disappointed. From onboarding, integration to launch, all has worked seamlessly.
“We expect that the Altenar sportsbook will be a very strong contributor, if not the biggest, for growth this year. So far we are very happy with what we see.”
The post Altenar sportsbook to power all brands for Immense Group appeared first on European Gaming Industry News.
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Swintt strengthens UK market presence with MrQ Partnership
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In-demand software supplier teams up with innovative UKGC-licensed casino platform to bring Swintt’s Elysium Studios titles to a wide new audience
Having celebrated its much-anticipated entry into the UK market earlier this year, hotshot software provider, Swintt, has announced this month that it will soon be increasing its online footprint in the country through an exciting new partnership with MrQ casino.
Established in 2018, MrQ prides itself on providing all of the fun of an online casino without any of the faff – a bold mission statement that’s backed up by the fact that the operator currently boasts over 900 mobile-optimised titles and features absolutely no wagering on any promotions.
The good news for players on the site is that following the casino’s partnership with Swintt, MrQ will now be able to expand this impressive game roster with the addition of Swintt’s state-of-the-art titles, including new releases in the popular Elysium Studios catalogue.
With the recent launch of Wild Wild North, MrQ is set to offer players an exhilarating new Viking experience. Looking ahead, anticipation is already building for the release of Pirate Pledge Hold & Win, slated for March. This upcoming title promises to be a hit, offering swashbuckling adventures on the high seas with its engaging Hold & Win mechanics.
With these exciting additions to the Elysium Studios – Driven by Swintt line-up, the collaboration continues to deliver fresh, innovative content that both parties are eager to share with players.
Lars Kollind, Head of Business Development at Swintt, said: “Going live in the UK last year was obviously a huge deal for Swintt, so we’re excited to be able to build on the strong foundations we’ve already laid down by partnering with one of the market’s top online casino brands in MrQ.
“With its huge collection of games and wager-free promotions, the operator has established a loyal following among UK customers and adding exciting new releases from our Elysium Studios – Driven by Swintt range to its platform will ensure that they reach more players than ever before.”
Daniel Pascoe, Senior Casino Manager at MrQ, said: “Given that MrQ is an online casino that’s all about fun, providing the best collection of games on the market has always been a top priority for us – and adding Swintt titles to our line-up will definitely enable us grow stronger in this respect.
“With exciting releases like Wild Wild North and I Hate Fairytales already proving popular in the UK market, we’re sure these games will go on to become hugely popular with our players and we can’t wait to see how they all perform.”
The post Swintt strengthens UK market presence with MrQ Partnership appeared first on European Gaming Industry News.
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