eSports
Ebullient Gaming exclusively ties up with AKEF; bags influencer management mandate of SIGMA talent
Ebullient Gaming, one of India’s first and leading talent management agencies, have exclusively joined hands with the AKEF to manage and accelerate the growth of around 24 big gaming talents from their talent roster of Sigma Gaming which has a massive viewership of 10 million plus on a monthly average.
AKEF PLAY PVT LTD is one of the largest gaming communities in Kerala. Having started as a niche platform, with an aim to provide better exposure to the gamers from the state, AKEF has grown into a strong community of one lakh-plus that not only provides support to serious gamers but also goes beyond esports and look into talent and event management. And now, through this partnership with Ebullient Gaming will be focusing on building a robust gaming ecosystem and leveraging the brand value of gaming influencers and the esports athletes of Sigma Gaming with their efficient talent management services.
“We have a community made up of the gamers, by the gamers for the need in the gaming ecosystem. Ebullient Gaming, being a front-runner in the gaming talent management sector, will provide enormous opportunities for our hidden talents in Kerala to come to the limelight. With a common vision, we are entitled to give maximum support and act as a catalyst to bridge the gap between budding talents and brands. With this partnership, we aim to create national footprints for ourselves as well as our players and creators,” said Amal Arjun, Director of AKEF.
Ebullient Gaming, an influencer marketing and management agency—led by Anirudh Nagpal, co-founder and CEO, and Aman Garg, co-founder and COO—envisions the growth of the esports & gaming industry while being one of the enablers in the process. The agency has created an influencer marketing roadmap for many gaming talents in the past with the association of some of the top international brands such as NBA, Gillette, One Plus, Huawei and many more.
Sharing the excitement on their latest partnership, Anirudh Nagpal, Co-Founder and CEO of Ebullient Gaming, said: “We have always strived to provide the best talent management services to our gaming influencers, helping them financially to succeed in their gaming career. Being an agency that excels in planning talent needs, an event arm, and a creative agency vertical that works with the biggest brands and talents in gaming, we are extremely delighted to have an exclusive association with AKEF and look forward to offering a stabilised career to big gaming talents from Sigma Gaming. With a common vision of helping gaming streamers to flourish and achieve greater traction in the ecosystem, this association will surely reach its ultimate fruition. The partnership will help AKEF to expand even more and we can explore deeper bonds in the southern part of India as an agency.”
“The Indian esports market is expected to triple in size by 2025, from Rs 250 crore today, to Rs 1,100 crore, representing a compounded annual growth rate of 46 percent, demonstrating how quickly esports is growing in India” added Aman Garg, Co-founder and COO, Ebullient Gaming.
AKEF has so far conducted more than 200 competitions across various games like Clash of Clans, FIFA, BGMI, Call of Duty and Pro Evolution Soccer. With a huge number of talented streamers, it also organises community tournaments regularly and acts as a talent incubator.
Krishna Narayan, who heads Brand Partnerships at Ebullient Gaming said, “This is going to be a fantastic collaboration. It will benefit both gaming companies and will create several prospects for future collaborations. Working on this project will be terrific.”
As per the mandate, Ebullient Gaming will handle queries and concerns of all the gamers, ensuring that they have a pleasant and smooth experience in their upcoming opportunities.
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Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.
Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.
Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”
Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”
The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.
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