eSports
Winline becomes Epic Esports Events partner within the DPC and D2CL series in 2022

One of the largest betting companies Winline becomes a partner of Epic Esports Events tournaments, which are covered by RuHub Studio. As part of the cooperation, Winline will support the broadcasts of the DPC 2021/2022 tournaments and the Dota 2 League Championship series: the companies will integrate the brand into the broadcasts, conduct joint activities for the esports audience, change the identity and name of D2CL, and also launch another series of tournaments.
Alexander Zapolskikh, Winline Marketing Director
“We are pleased to join the projects of Russia’s largest tournament operator. One of the most important missions of Winline is to make sports better, more interesting and brighter. And the Dota 2 League Championship series are just those unique promising tournaments that help any talented player become a star. The DPC 2021/2022 tournaments are the most important event in the Dota 2 world, and, of course, we just couldn’t miss them! We wish all the esports players good luck and strength, and the fans bright emotions from the victories of their favorite teams!”.
Mark Averbukh, Epic Esports Events General Manager
“Epic Esports Events is pleased to welcome Winline to esports. I am sure that our cooperation will give esports and its audience a lot of great emotions and bright events!”
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The Winline betting company is one of the largest legal Russian bookmakers, was established in 2009 and since then has been the most dynamically developing and growing brand in the sports betting segment.
99% of Winline’s business is concentrated on the Internet, and the key entry point for users is the Winline mobile application, which is available in all leading mobile application stores.
Winline is a sponsor of the leading Russian football and basketball clubs — FC Spartak, FC and BC Zenit, PBK CSKA, FC Krasnodar and BC UNICS. Winline is also a partner of Europe’s main basketball tournament, the Euroleague.
Epic Esports Events (EEE) is the largest Russian operator of esports tournaments. The only Russian company whose two tournaments have received the official status of “Major” and have become stages of the Dota 2 World Championship.
Epic Esports Events has been holding a series of EPICENTER tournaments among the world’s strongest esports players in Moscow and St. Petersburg since 2016. EPICENTER competitions are watched by tens of millions of viewers around the world, stadiums gather for the finals, and the organizers have repeatedly been awarded the prestigious EUBEA, Eventex, MarSpo, BISPO, BEMA and Sport Leaders Awards.
Thanks to the experience of creating the largest esports events in the CIS, Epic Esports Events is trusted to organize premium tournaments for brands: MegaFon Winter Clash, Adrenaline Cyber League, KFC Battle, Parimatch League and others. Each of them will be remembered by fans for a long time with bright shows and the highest level of organization.
Epic Esports Events helps gaming companies promote their products and increase the number of users. The tournament operator works with international and Russian titles, organizing individual esports tournaments or building entire competitive systems at the request of publishers.
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BETER
BETER Teams Up with FIRST

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In-demand fast-betting content provider brings its esports and sports products to a Tier-1 sportsbook supplier
BETER, the award-winning provider of fast-betting content and data for esports and sports, has entered into a strategic partnership with FIRST – Best in Sports, a Tier-1 sportsbook supplier.
Through this collaboration, FIRST will integrate fan-favorite ESportsBattle tournaments, initially taking eFootball and eBasketball, as well as world-renowned Setka Cup table tennis tournaments.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events each year, offering up to 50 markets per event with an average operator margin of 7.5%+.
Its esports portfolio includes ESportsBattle tournaments, featuring eFootball, eBasketball, eHockey, and the recently launched eTennis. Its sports portfolio features the Setka Cup table tennis series, BSKT Cup basketball league, GTR Cup tennis tournaments, Padel tennis, as well as coverage of official cricket tournaments and leagues worldwide.
BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.
FIRST – Best in Sports delivers a fully managed, high-performance sportsbook engineered for speed, scale and precision. With sportsbook specialization at its core, FIRST helps operators in LatAm, Europe and Africa compete at the highest level from day one, combining sharp pricing and risk, deep trading expertise, regional insight, and rapid rollout to accelerate performance.
Both companies were recognized among the best at the recent SBC Awards ceremony, with BETER receiving the Silver Award in the Live Betting Product category, while FIRST was named Sportsbook Supplier of the Year.
Gal Ehrlich, CEO of BETER, said: “The partnership between BETER and FIRST brings together two pioneering providers committed to delivering next-generation betting experiences.
“FIRST has launched our collaboration by integrating a suite of our most popular products—EsportsBattle for esports and Setka Cup for sports—both proven to engage players and deliver the fast-betting thrills they seek.
“This is a great partnership, and our teams are looking forward to a fruitful collaboration.”
Tom Light, CEO of FIRST, added: “BETER’s fast-betting portfolio fits exactly what FIRST was built for: a high-performance sportsbook crafted by specialists.
“Together, we give operators a direct route to Tier-1 competitiveness, faster time-to-market, higher player engagement, and the confidence to go head-to-head with the biggest brands across LatAm, Europe and Africa from day one.”
The post BETER Teams Up with FIRST appeared first on European Gaming Industry News.
Aquisitions/Mergers
GRID Acquires Bayes Esports Assets

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GRID, a game data and technology platform, has acquired the intellectual property assets of Bayes Esports following the company’s liquidation proceedings and will integrate the technology into its GRID Bet division.
The acquisition integrates strategic technology components developed by Bayes over nearly a decade, including live data trading solutions, prediction models, and fan engagement tools, into the GRID Data Platform. These technologies will now be powered exclusively by official esports data available only on GRID, accelerating product development and driving innovation across GRID’s entire portfolio, with a particular focus on GRID Bet, the company’s comprehensive solution for regulated esports betting.
“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.
The post GRID Acquires Bayes Esports Assets appeared first on European Gaming Industry News.
BETBY
BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD

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BETBY, a Tier 1 sportsbook supplier, successfully concluded an impactful presence at SBC Summit Lisbon 2025, where its booth became a central hub for clients, partners, and industry professionals. The summit served as a powerful platform for the company to spark new connections, exchange ideas, and engage in discussions on the latest trends shaping the global betting and gaming industry.
Positioned as “the global gaming and betting industry comes to do business,” SBC Summit provided the ideal stage for BETBY to showcase its cutting-edge sportsbook technology and innovative solutions. Visitors to the BETBY booth experienced first-hand the company’s latest tools designed to empower operators with robust, scalable, and future-proof technology.
The highlight of the event came as BETBY was honoured with the prestigious Esports Supplier of the Year Award. This accolade reflects the company’s unwavering commitment to delivering innovative, reliable, and high-performing solutions that address the evolving needs of sportsbook operators worldwide.
“Being recognised as Esports Supplier of the Year at the SBC Summit is an incredible achievement for our team,” said Leonid Pertsovskiy, CEO at BETBY. “It validates our focus on pushing technological boundaries and our mission to create solutions that bring real value to operators and their players. SBC Summit not only provided BETBY with the opportunity to highlight its achievements but also reaffirmed its position as an industry leader driving innovation in sportsbook technology.”
As BETBY looks ahead, the company is already preparing for its next major industry showcase at the SiGMA Europe Summit in November 2025, which for the first time will be held in Rome. There, BETBY will once again present its cutting-edge tools, insights, and expertise to operators across the globe.
The post BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD appeared first on European Gaming Industry News.
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