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How NetEnt built an empire based on familiarity

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Initially founded as Net Entertainment in 1996, NetEnt is one of iGaming’s greatest and most recognisable online slot developers, a company that’s universally known for having a truly unbeatable catalogue of online slots.

But how did this gargantuan Swedish development studio grow in prominence over the years, casting an imposing shadow over the rest of the industry? The short answer, brand power!

That being said, we’re not exactly talking about NetEnt’s brand power here… We’re talking about the fact that NetEnt has traditionally utilised other recognised brands to boost their reputation within the world of iGaming.

In the beginning – NetEnt signs collaborative deal with Universal

NetEnt kick-started this incredibly smart strategy in 2010 when they entered into a landmark multi-year licensing agreement with Universal, the film studio behind some of Hollywood’s greatest movies and television shows.

The first big-name IP that NetEnt developed into an online slot was none other than Mr. Tony Montana himself, the notorious drug lord Scarface. Looking back it’s quite understandable why NetEnt decided to go with an R-rated character.

Not only is Tony Montana all about big money, but it’s much easier to pair a classic bad boy with a form of entertainment such as online slots that have long been looked upon as risqué.

Once it was quite apparent that NetEnt had discovered a winning strategy they continued to sign deals with other major film and television studios such as Colombia Pictures, 20th Century Fox and Sony Entertainment to get access to some of the world’s biggest brands.

These brand partnerships gave NetEnt a competitive edge over other studios who were themselves releasing run-of-the-mill online slots themed around ancient Egypt, Las Vegas and Ireland… Nothing particularly exciting when compared to NetEnt’s slots that are based on hit movies and television shows.

Aggressive expansion – NetEnt’s television and movie-themed slots arrive at casinos across the internet

After the success of Scarface, NetEnt decided to stick with creating branded online slots that feature characters and IP that wouldn’t be ‘tarnished’ by being made into an online slot game. Whether this was a decision made by movie and television executives, or NetEnt themselves remains to be seen… Either way, it worked!

Their next hit games were South Park and Creature from the Black Lagoon. Naturally, South Park featured all of the same rude and crude humour the famous animated show is known for, and as a result, it pulled in a whole host of players (old and new) that were interested in this new and unique crossover.

The same can be said for Creature from the Black Lagoon, a slot based on the unsettling 1954 horror movie of the same name. Despite the fact that not too many players will vividly remember the black and white film, players still flocked to this highly volatile slot.

In the months and subsequent years that followed NetEnt released a huge number of branded TV/movie-themed slots that pulled in huge audiences, these include: South Park: Reel Chaos, The Invisible Man, Frankenstein, Dracula, Universal Monsters: The Phantom’s Curse, Emojiplanet, Planet of the Apes and Conan.

NetEnt also used their successful partnership with Universal to muscle in on the world of music as part of the developers 20th-anniversary celebrations, they got their hands on the IP for some of the world’s biggest rock ‘n’ roll stars Guns N’ Roses, Motörhead and Jimi Hendrix.

Having seriously upped their game utilising big-name brands, NetEnt continued to pull out all the stops to wow audiences with new online slots based on iconic people, tv shows and movies.

First came Jumanji Video Slot, then Narcos (based on the hit Netflix series), followed by Street Fighter II: The World Warrior Slot and most recently Gordon Ramsay Hell’s Kitchen Video Slot.

Building for the future – NetEnt supplement their success by creating their own brand icons

Despite having seen unprecedented success due to their branded slots, credit still must be given to their army of creatives as they’re also responsible for inventing some iconic brands of their own that have gone on to spawn multiple games and feature heavily in casino lobbies.

If you ask anyone today to name a handful of the most recognisable online slot games, odds are they’ll mention NetEnt classics such as Starburst, Gonzo’s Quest, Mega Fortune and Twin Spin. All of these games have spawned popular sequels and are often used as part of casino welcome bonuses due to how popular they are with players around the world.

NetEnt seems to be one of the very few successful online slot developers that have found the perfect balance between creating timeless classics of their own and utilising big-name brands from outside the world of iGaming to help grow their reputation.

Blueprint Gaming and Play’n GO are the only two studios that can hold a candle to NetEnt, and it’s hard to say whether any other developers will get remotely close to any of them at this point. Ultimately, the costs and intricacies involved in licensing are just far too great for up and coming developers to front.

Looking back, it’s clear to see that NetEnt took a serious risk in signing expensive deals with Hollywood studios, but it’s one that paid off tenfold. NetEnt is without a doubt the biggest name in online slots, and has been for the last decade. 

We believe that their success is entirely down to the fact they’ve played host to the biggest names and therefore gained the attention of the biggest casinos, seeing their games front and centre of slot lobbies all over the world.

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Movers and Shakers – Why the UK tax rise has changed the conversation, not the opportunity

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“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.

When the UK’s new tax regime came into force on 1 April 2026, with Remote Gaming Duty rising from 21% to 40%, it was always going to force a reset. The scale of the increase meant this was never going to be treated as a marginal adjustment or another background cost for the industry to absorb quietly. It changed the economics of the market overnight, and with that, it changed the tone of the conversation too.

A month on, that pressure is real. Operators are having to look closely at where value sits, how promotional models hold up, which products justify their place, and where risk is now harder to carry. But if this first month has told us anything, it is that tougher conditions do not make the UK any less important. They simply make the market more revealing.

The UK remains one of the most significant regulated markets in our industry. It is mature, highly visible and intensely competitive, but it is also a market where product quality, commercial discipline and long-term thinking matter. That was true before the tax hike, and it is even more true now. For studios and suppliers, this is not the kind of market to retreat from just because the pressure has increased. It is the kind of market that shows who is serious.

At Gaming Corps, that is very much how we see it. The tax rise has clearly changed the environment operators are working in, but it has not changed our belief in the value of the UK market or in the importance of supporting it properly. If anything, it has sharpened that focus.

Backing the UK today is not just about continuing to supply content into the market as before. It is about understanding what operators now need from their partners. That means recognising that product decisions are under greater scrutiny. It means appreciating that flexibility matters more. And it means accepting that suppliers have a role to play in helping operators build a stronger and more resilient mix.

That support can take different forms. Sometimes it means continuing to invest in slot content that is proven, distinctive and capable of standing out on established casino floors. Sometimes it means bringing forward mechanics, themes and gameplay structures that give operators something genuinely different. And sometimes it means widening the conversation beyond the formats that have dominated for years.

That is one of the reasons why we are excited about Instant Blitz.

Instant Blitz is the first release in a new scratchcard-style series for Gaming Corps, and it reflects the kind of thinking that feels especially relevant in the current UK climate. It is designed as a fast, accessible format that blurs the lines between scratchcard and slot, while also giving operators a low-entry addition to their instant win range. With bets starting from as little as 5p, it offers operators greater flexibility at a time when product balance, player behaviour, and in particular bonus abuse, are under closer scrutiny.

That does not mean one format suddenly solves every challenge created by higher tax. But it does highlight a broader shift. In a tougher environment, innovation needs to be practical. New content has to offer operators real flexibility, not just novelty.

That is how we see Instant Blitz. It is not a departure from our wider portfolio, but part of a broader approach to helping operators build a more varied and adaptable mix. Strong slots still matter, as do distinctive mechanics and recognisable content, but there is also value in formats that widen the offer and support different play patterns.

It also reflects how we see our own future in the UK. We are continuing to invest in operator relationships and expand our portfolio in ways that match the market’s changing needs. The Instant Blitz series will grow from here, with future titles drawing on some of the familiar worlds and characters from across the wider Gaming Corps portfolio.

The first month of the tax hike has undoubtedly added pressure. But pressure also clarifies. It shows which products still make sense, which partnerships matter, and which markets remain worth backing, and the UK is still one of those markets.

By Graham Greensmith, CCO at Gaming Corps

The post Movers and Shakers – Why the UK tax rise has changed the conversation, not the opportunity appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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RAW iGaming unveils RAW Riches: A site-wide progressive jackpot overlay built for scale

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RAW iGaming announces today the launch of RAW Riches, a site-wide progressive jackpot overlay designed to deliver jackpot moments without adding operational complexity.

Launching as part of the RAWVerse ecosystem, RAW Riches introduces a new approach to jackpots, prioritising seamless integration, player engagement, and operator control.

A fully embedded experience

RAW Riches introduces a multi-tier progressive jackpot layer deployable across an operator’s entire portfolio, regardless of game supplier. Unlike traditional jackpot mechanics that require separate integrations or fragmented systems, RAW Riches operates as a fully embedded experience within the operator’s brand, creating a single, unified jackpot.

Tom Wood, CEO of RAW iGaming, said: “The industry built jackpots in silos. We built one that connects everything.

“RAW Riches gives operators a site-wide jackpot running across every entity and every game supplier, configured to their exact needs and brand, all from a single solution.

“We pride ourselves on producing the industry’s most distinctive and disruptive game concepts and RAW Riches is no different.

“This is the kind of product that changes how operators think about jackpots entirely.”

A seamless player experience

Players opt in and continue playing as normal. When triggered, the jackpot experience takes over instantly. Every trigger results in a win, with no losing outcomes, before the player is returned to their original game to continue playing.

Scaleable without complexity

RAW Riches solves one of the industry’s most persistent operational challenges in scaling jackpots across multiple providers, brands, and markets. Key features include:

 

  • Single deployment across all games and brands

  • Full operator control over jackpot configuration and branding

  • Multiple delivery options, including bespoke branded game builds

  • Seamless deployment within any existing RAW integration or delivery partner

 

RAW Riches is available today across regulated markets in Europe.

The post RAW iGaming unveils RAW Riches: A site-wide progressive jackpot overlay built for scale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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MGA Games launches Pharaoh’s Mystery slot with Super Respin feature

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MGA Games has launched a new video slot, Pharaoh’s Mystery, for the .com market on April 29. The game will also be released in Spain under the name Misterio del Faraón.

Pharaoh’s Mystery runs a 5×3 reel layout with 25 paylines. MGA Games said the game supports bets from €0.25 up to €25 and carries a top prize of €125,000.

The slot includes five special symbols: Wild, Scatter, Money, Collect, and Accumulative. It also features a Buy Free Spins option, enabling players to access bonus rounds directly.

MGA Games said the title includes a Super Respin mechanic that triggers at the end of the Free Spins screen, positioning it as a retention-focused release designed to increase engagement and average ticket for operators.

The post MGA Games launches Pharaoh’s Mystery slot with Super Respin feature appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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