Digital sports media company The Game Day has secured $4.5M in a Series A financing round. The raise comes as the company scales to meet strong demand in the North American sports media space.

This latest round of funding is backed by a team of several leading sports media and online gaming investors and seven returning investors continuing ​​their financial support and faith in the company’s current trajectory. The capital raised will support the company’s ongoing rapid growth, including commissioning additional marquee talent, the introduction of innovative content formats, driving increased conversions, and opportunities for monetization via new revenue streams.

“The Game Day has seen tremendous growth this past year and we are thrilled to continue to charge forward and drive our business to the next level. This funding and the support of our investors will allow us to increase our scale and engagement and will unlock additional opportunities for monetization and audience conversion through our affiliate partnerships with major sportsbook operators, our content, and our commitment to drive innovation in the sports media space,” Matt Heiman, CEO and Co-founder of The Game Day, said.

“Given the current M&A climate surrounding the sports gambling industry, including Penn National Gaming’s recent acquisition of Score Media, it’s clear that increasing attention is being paid to similarly fast-growing sports betting media properties in the US. With the rise of legalized sports betting now piquing the interest of a swathe of market-leading investors, and the sports gambling industry’s desire to invest in sports betting content properties, The Game Day finds itself ideally positioned between the sports media and online gambling spaces to deliver meaningful audience scale at a particularly crucial time in the industry’s life cycle,” Matt Heiman added.

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