Adam Cross

Betway Signs Multi-year Partnership with New Jersey Devils

Published

4 years ago

November 22, 2021

Leading global online betting and gaming brand Betway has signed a multi-year partnership with New Jersey Devils.

As per the deal, Betway will receive dynamic brand exposure and TV-visible signage throughout Prudential Center for Devils home games, including dasherboard, Zamboni tunnel, and in-bowl staircase branding, as well as in-bowl LED ring and scoreboard advertising.

Also, Betway will become the presenting partner of the “Devils Starting Line-Up, presented by Betway,” a social post series supported and promoted across all New Jersey Devils social media platforms.

Anthony Werkman, CEO of Betway, said: “We’re very excited to be adding the New Jersey Devils to our existing North American sports sponsorship portfolio.

“Our partnership with the Devils will give us great exposure via the extensive list of marketing rights, which will enable us to showcase our products to customers in New Jersey.”

Adam Cross, Senior Vice President of Global Partnerships for Harris Blitzer Sports & Entertainment and the New Jersey Devils, said: “We are thrilled that Betway has selected the New Jersey Devils to continue their global campaign to connect and engage with the most dedicated fans across the NHL and sport.

“The New Jersey sports fan continues to be savvy, aware and engaged with sports betting opportunities; and we are pleased to introduce them to Betway’s unique platform, featuring some of the most entertaining wagers and competitive odds available today.”

Adam Cross

New Jersey Devils Announce Multi-year Partnership with Jackpocket

Published

4 years ago

January 28, 2022

GamingAmericas.com

The New Jersey Devils have announced a multi-year partnership with Jackpocket, the leading lottery app in the US to provide a secure way to order official state lottery tickets. With this partnership, the company becomes the Devils Official Lottery Courier Partner.

“New Jerseyans, and specifically Devils fans, are more likely to play the lottery than many across the country. Jackpocket is proud to partner with the Devils to bring this dedicated fan base a simple, fun way to play the lottery. We are excited to introduce new in-game activities and experiences to this fan base throughout the coming years,” Jackpocket CEO Peter Sullivan said.

One such experience is the “First Goal of the Game” social media contest where during all regular season games fans can guess who will score the first goal of each game. Whoever guesses correctly will be entered to win a signed player photo from a current Devils player. Fans can submit their first goal scorer guess prior to each Devils game.

“Jackpocket presents Devils and sports fans in New Jersey an opportunity to take their naturally competitive spirit to the next level, from a trusted and celebrated partner. From Devils-themed lottery opportunities, to special Jackpocket-sponsored sweepstakes and exclusive prizes, we are confident Jackpocket will be the preferred, digital lottery platform for Devils fans – who are already five times more likely to play the lottery than the national average,” Adam Cross, New Jersey Devils Senior Vice President of Corporate Partnerships, said.