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Indiana sportsbooks Make Huge Leap to $460M in October
Indiana sportsbooks shattered the state record for betting volume for the second consecutive month by handling more than $460 million in October.
The surge in betting brought on in part by the year’s first full month of football also made Indiana just the fifth state to reach $5 billion in lifetime sports wagers, according to PlayIndiana, which tracks the state’s gaming industry.
“Five full weekends of the NFL and college football, the opening of the NBA season, and baseball’s postseason gave sportsbooks a rare convergence of betting inventory in October. To surpass the previous record by so much shows an increasing base of bettors, too. It’s hard to imagine a better start to the football season than what has happened in the last two months,” Jake Garza, an analyst for PlayIndiana.com, said.
Online and retail sportsbooks drew $461.1 million in October, easily surpassing September’s record handle of $355.4 million by 29.7%, according to official reporting released Friday. October’s handle was also up 99.7% from $230.9 million in October 2020. Bettors increased the pace of betting to $14.9 million per day over the 31 days of October from $11.8 million per day in September and $7.4 million in October 2020.
Despite the surge in betting, gross revenue fell 16.4% to $27.8 million from the record of $33.3 million set in September. Year-over-year, revenue was up 10.9% from $25.1 million in October 2020. October’s win created $27.6 million in taxable revenue, yielding $2.6 million in state taxes.
With five weekends of games, football betting jumped 18.4% to $175.8 million in October from $148.6 million in September. The opening of the NBA season led to significant action, too, jumping to $53.5 million in basketball betting from just $5.2 million in September. Parlay betting also rose to $127.6 million from $92.0 million.
The record month pushed Indiana into some rarified air among legal sports jurisdictions, joining New Jersey, Nevada, Pennsylvania, and Illinois as the only states to generate a handle of more than $450 million in a month, more than $5 billion in lifetime legal sports betting, and more than $400 million in lifetime gross revenue.
Since launching in 2019, Indiana sportsbooks have generated $5.1 billion in wagering, $412.5 million in gross revenue and $78.3 million in tax revenue.
“No state has capitalized on its potential as a sports betting market better than Indiana. As impressive as some of these records have been, it is also important to remember that Indiana as a market still hasn’t fully matured,” said Eric Ramsey, an analyst for the PlayUSA.com Network, which includes PlayIndiana.com.
Online betting drew $411.9 million in wagers, or 89.3% of October’s total handle. DraftKings led online operators in October with a $150.7 million handle, up from $130.4 million handle in September. Last month’s bets created $7.8 million in gross receipts, up from $7.2 million in September. FanDuel was next with $113.3 million in online wagering, up from $77.2 million in September. Those bets produced a state-best $9.2 million in gross receipts.
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With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetConstruct AI, a global iGaming platform provider, will present its full ecosystem at Stand N150 during SiGMA South America 2026, taking place from April 7–9 in São Paulo, Brazil.
With South America rapidly emerging as one of the most dynamic iGaming regions, BetConstruct AI is positioning itself as a key partner for operators looking to scale efficiently and competitively. The company delivers a vast offering, including over 140,000 pre-match events, 90,000+ live matches monthly, and 45,000+ casino games from 350+ providers.
One Platform, Multiple Growth Drivers
Visitors to Stand N150 will experience live demos across six core solution areas:
Acquisition, Content & Entertainment
A comprehensive offering spanning sportsbook, casino aggregation, affiliate marketing through Affigates, and six flexible front-end solutions, including crypto-ready platforms.
Payments & Licensing
With 500+ payment integrations and a fully managed licensing service, BetConstruct AI enables operators to enter regulated South American markets with confidence and compliance.
Retention & CRM
AI-powered CRM tools predict churn up to 14 days in advance, identify high-value players early, and automate personalized engagement across multiple channels. A game recommendation engine further enhances player activity and revenue potential.
Risk Management
The Umbrella AI system combines sportsbook and casino risk, AML, and responsible gaming into a unified solution. Advanced tools detect fraudulent behavior early and forecast negative-value players well in advance.
Operational Services
End-to-end support includes licensing, digital marketing, CRM management, trading, risk control, and infrastructure protection.
BetConstruct AI Poker
A flexible B2B poker network offering turnkey, white-label, or API integration, supported by strong liquidity, built-in security, and Web3-ready infrastructure.
World Cup-Focused Engagement Tools
To help operators maximize opportunities around the 2026 World Cup, BetConstruct AI is introducing two zero-cost promotional solutions:
Powerfull (Pre-Tournament Campaign)
A challenge-based campaign running before kickoff, rewarding players with Free Bets that accumulate and activate during the tournament—driving engagement, reactivation, and cross-product activity.
Bet on League (In-Tournament Hub)
A fully integrated World Cup hub featuring standings, schedules, and interactive tools that convert fan engagement into betting activity. It includes AI-powered bet suggestions and requires no additional development or fees.
Beyond the Expo
In addition to the exhibition, BetConstruct AI will host an exclusive Harmony ChoiceMe event on April 7 at Tetto Lounge in São Paulo, offering industry leaders a premium networking environment.
As the South American market accelerates, BetConstruct AI invites operators to visit Stand N150 to explore how its platform, tools, and expertise can drive the next phase of growth.
The post BetConstruct AI Showcases Full Platform at SiGMA South America 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Americas iGaming & Sports Betting News.
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