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Indiana sportsbooks Make Huge Leap to $460M in October

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Indiana sportsbooks shattered the state record for betting volume for the second consecutive month by handling more than $460 million in October.

The surge in betting brought on in part by the year’s first full month of football also made Indiana just the fifth state to reach $5 billion in lifetime sports wagers, according to PlayIndiana, which tracks the state’s gaming industry.

“Five full weekends of the NFL and college football, the opening of the NBA season, and baseball’s postseason gave sportsbooks a rare convergence of betting inventory in October. To surpass the previous record by so much shows an increasing base of bettors, too. It’s hard to imagine a better start to the football season than what has happened in the last two months,” Jake Garza, an analyst for PlayIndiana.com, said.

Online and retail sportsbooks drew $461.1 million in October, easily surpassing September’s record handle of $355.4 million by 29.7%, according to official reporting released Friday. October’s handle was also up 99.7% from $230.9 million in October 2020. Bettors increased the pace of betting to $14.9 million per day over the 31 days of October from $11.8 million per day in September and $7.4 million in October 2020.

Despite the surge in betting, gross revenue fell 16.4% to $27.8 million from the record of $33.3 million set in September. Year-over-year, revenue was up 10.9% from $25.1 million in October 2020. October’s win created $27.6 million in taxable revenue, yielding $2.6 million in state taxes.

With five weekends of games, football betting jumped 18.4% to $175.8 million in October from $148.6 million in September. The opening of the NBA season led to significant action, too, jumping to $53.5 million in basketball betting from just $5.2 million in September. Parlay betting also rose to $127.6 million from $92.0 million.

The record month pushed Indiana into some rarified air among legal sports jurisdictions, joining New Jersey, Nevada, Pennsylvania, and Illinois as the only states to generate a handle of more than $450 million in a month, more than $5 billion in lifetime legal sports betting, and more than $400 million in lifetime gross revenue.

Since launching in 2019, Indiana sportsbooks have generated $5.1 billion in wagering, $412.5 million in gross revenue and $78.3 million in tax revenue.

“No state has capitalized on its potential as a sports betting market better than Indiana. As impressive as some of these records have been, it is also important to remember that Indiana as a market still hasn’t fully matured,” said Eric Ramsey, an analyst for the PlayUSA.com Network, which includes PlayIndiana.com.

Online betting drew $411.9 million in wagers, or 89.3% of October’s total handle. DraftKings led online operators in October with a $150.7 million handle, up from $130.4 million handle in September. Last month’s bets created $7.8 million in gross receipts, up from $7.2 million in September. FanDuel was next with $113.3 million in online wagering, up from $77.2 million in September. Those bets produced a state-best $9.2 million in gross receipts.

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Highlight Games’ platform clears Italy’s ADM collaudo certification

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Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.

Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.

Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.

The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.

Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.

‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’

 

The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine

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The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.

PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.

The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.

To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.

PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.

The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.

 

The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show

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Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.

CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.

The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.

When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”

CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”

 

The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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