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Indiana sportsbooks Make Huge Leap to $460M in October

Published

4 years ago

November 16, 2021

Reading Time: 2 minutes

Indiana sportsbooks shattered the state record for betting volume for the second consecutive month by handling more than $460 million in October.

The surge in betting brought on in part by the year’s first full month of football also made Indiana just the fifth state to reach $5 billion in lifetime sports wagers, according to PlayIndiana, which tracks the state’s gaming industry.

“Five full weekends of the NFL and college football, the opening of the NBA season, and baseball’s postseason gave sportsbooks a rare convergence of betting inventory in October. To surpass the previous record by so much shows an increasing base of bettors, too. It’s hard to imagine a better start to the football season than what has happened in the last two months,” Jake Garza, an analyst for PlayIndiana.com, said.

Online and retail sportsbooks drew $461.1 million in October, easily surpassing September’s record handle of $355.4 million by 29.7%, according to official reporting released Friday. October’s handle was also up 99.7% from $230.9 million in October 2020. Bettors increased the pace of betting to $14.9 million per day over the 31 days of October from $11.8 million per day in September and $7.4 million in October 2020.

Despite the surge in betting, gross revenue fell 16.4% to $27.8 million from the record of $33.3 million set in September. Year-over-year, revenue was up 10.9% from $25.1 million in October 2020. October’s win created $27.6 million in taxable revenue, yielding $2.6 million in state taxes.

With five weekends of games, football betting jumped 18.4% to $175.8 million in October from $148.6 million in September. The opening of the NBA season led to significant action, too, jumping to $53.5 million in basketball betting from just $5.2 million in September. Parlay betting also rose to $127.6 million from $92.0 million.

The record month pushed Indiana into some rarified air among legal sports jurisdictions, joining New Jersey, Nevada, Pennsylvania, and Illinois as the only states to generate a handle of more than $450 million in a month, more than $5 billion in lifetime legal sports betting, and more than $400 million in lifetime gross revenue.

Since launching in 2019, Indiana sportsbooks have generated $5.1 billion in wagering, $412.5 million in gross revenue and $78.3 million in tax revenue.

“No state has capitalized on its potential as a sports betting market better than Indiana. As impressive as some of these records have been, it is also important to remember that Indiana as a market still hasn’t fully matured,” said Eric Ramsey, an analyst for the PlayUSA.com Network, which includes PlayIndiana.com.

Online betting drew $411.9 million in wagers, or 89.3% of October’s total handle. DraftKings led online operators in October with a $150.7 million handle, up from $130.4 million handle in September. Last month’s bets created $7.8 million in gross receipts, up from $7.2 million in September. FanDuel was next with $113.3 million in online wagering, up from $77.2 million in September. Those bets produced a state-best $9.2 million in gross receipts.

betting technology

GG.BET adds ‘Popular Bets’ ready-made combo slips

Published

3 hours ago

April 15, 2026

Wladimir P.

gg.bet-adds-‘popular-bets’-ready-made-combo-slips

GG.BET has launched Popular Bets, a new platform feature that lets users place bets on ready-made combo selections in a few clicks.

The operator said the “Popular” section on the homepage highlights pre-built combinations based on popular matches and the latest markets. Once a user selects a combo, the full set of selections is automatically added to the bet slip.

According to GG.BET, the combos are generated using “enhanced recommendation algorithms” and built from markets that are popular among gg.bet users. The company said the goal is to reduce the time customers spend building selections and make the betting flow “easier and more accessible” for both experienced and newer bettors.

The update follows other recent product changes on the platform, including the launch of Bet Builder, which GG.BET said allows users to combine multiple markets within one match across both sports and esports.

The post GG.BET adds ‘Popular Bets’ ready-made combo slips appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

22Bet Partners

22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season

Published

3 hours ago

April 15, 2026

Wladimir P.

22bet-partners-introduces-the-winner’s-league-—-an-affiliate-competition-built-for-football-season

As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.

In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.

Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.

Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.

For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.

How The Winner’s League Works

The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.

To participate, affiliates must:

Register in the 22Bet Partners affiliate program
Drive traffic from eligible Tier-1, Tier-2 regions
(For detailed GEO information, partners are encouraged to contact their affiliate managers.)
Generate verified First Time Deposits (FTDs) during the campaign period

Only traffic that complies with the program’s official rules and conditions will be considered eligible.

Bonus Levels & Rewards

The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.

20 FTDs

5% RevShare boost for 1 month

50 FTDs

10% RevShare boost for 2 months

100 FTDs

5% RevShare boost for 3 months
Exclusive Secret Football Box

The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.

Additional Campaign Rules

Bonuses are credited after FTD confirmation.
Each partner receives only the highest reward tier achieved.
The promotion applies to the following brands within the program:
- 22Bet
- Betlabel
All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions

Playing the Long Game

For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.

Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.

With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.

For affiliates ready to compete, the league has already begun.

The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

22Bet Partners

22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season

Published

3 hours ago

April 15, 2026

GamingAmericas.com

As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.

For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.

How The Winner’s League Works

The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.

To participate, affiliates must:

Register in the 22Bet Partners affiliate program
Drive traffic from eligible Tier-1, Tier-2 regions
(For detailed GEO information, partners are encouraged to contact their affiliate managers.)
Generate verified First Time Deposits (FTDs) during the campaign period

Only traffic that complies with the program’s official rules and conditions will be considered eligible.

Bonus Levels & Rewards

The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.

20 FTDs

5% RevShare boost for 1 month

50 FTDs

10% RevShare boost for 2 months

100 FTDs

5% RevShare boost for 3 months
Exclusive Secret Football Box

The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.

Additional Campaign Rules

Bonuses are credited after FTD confirmation.
Each partner receives only the highest reward tier achieved.
The promotion applies to the following brands within the program:
- 22Bet
- Betlabel
All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions

Playing the Long Game

For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.

Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.

With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.

For affiliates ready to compete, the league has already begun.

The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Americas iGaming & Sports Betting News.