BCLC
It’s time for the Gambling Industry to Kick Start its Social-Purpose Journey
Peter ter Weeme, Chief Social Purpose Officer and Vice President, Player Experience, BCLC
More organizations are turning their attention to the idea of Social Purpose and wondering what it means for them. BCLC recently kick started its Social-Purpose journey. We’re starting to change the way we do business to better align with our new Social Purpose: We exist to generate win-wins for the greater good.
While gambling may be viewed as a polarizing activity, BCLC is committed to supporting players with fun and safe entertainment – but beyond that, we want to be a broader force for good in society.
Canada’s first-ever Purpose in Business Week and the Propelling Purpose Summit on November 17 and 18, 2021 are paving the road to Canada’s Purpose-led economy. Business, government and thought leaders will convene to create a roadmap to accelerate the purpose economy and mainstream Social Purpose in business, through six critical levers: corporate leadership, post-secondary education, trade and professional associations, ecosystem enablement, public policy and Social-Purpose procurement.
As defined by the United Way’s Social Purpose Institute, Social Purpose is an emerging trend in business whereby companies define their reason for being in societal terms. This process enables organizations to establish a competitive advantage and create new opportunities for maximizing profits and building shareholder value. Social-Purpose companies exist to create a better world through their core business operations. Their business growth propels, powers and contributes positively in perpetuity to society and the environment.
The business case for all organizations, including those in the gambling and entertainment industry, to pivot to purpose includes better employee retention and attraction. Recent research by Edelman points out that the current employee-value proposition not only includes traditional pay, career advancement and a newer focus on employee well-being but “an employer commitment to act for good on society’s biggest challenges.”
For BCLC, this means looking at our products and services through a different lens: Do they reflect the diversity of our players? Can we create more positive social impacts in the every day decisions we make? Do the vendors we select have the same commitment to a defined Social Purpose that they are acting on?
There are countless business applications to Social Purpose that, once adopted, can impact almost every area of an organization’s day-to-day decisions; whether it’s the employee experience or decisions related to operations, facilities, stakeholder relations or community sponsorships. With purpose driving decision-making, the end result is a net benefit for everyone – inside and outside an organization.
There’s no better time for the gambling industry to up its Social Purpose game – and BCLC is ready to lead the charge.
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BCLC reminds adults to gift responsibly this holiday season
With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.
“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”
While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.
“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”
In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.
“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:
- Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
- Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
- Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
The Canadian Football League (CFL) and British Columbia Lottery Corporation (BCLC) have partnered to make BCLC’s online sportsbook – PlayNow Sports – the official sports betting partner of the 111th Grey Cup. BCLC, the only legal gaming operator in the province, is the newest Authorized Gaming Operator to partner with the league. The partnership builds upon BCLC’s commitment to football in the province – as both a longstanding supporter of the BC Lions and as an enthusiastic proponent of bringing the Grey Cup to Vancouver.
“BCLC is immensely proud to have PlayNow Sports as the official sports betting partner for the 111th Grey Cup. As a social-purpose company, BCLC works every day to generate win-wins for the greater good and serve in the best interests of the communities we call home. We’re thrilled to help bring together BC Lions and CFL fans from across the country in the spirit of celebration and community at this year’s Grey Cup Festival,” said Dan Beebe, BCLC’s Chief Operations Officer.
In celebration of Canada’s largest single-day sporting event returning to B.C. for the first time since 2014, the CFL and BCLC are holding a special contest for fans in B.C., Saskatchewan and Manitoba. The Grand Prize consists of two tickets to the championship game, two Grey Cup Festival passes, travel, accommodation, $500 in PlayNow Sports free bets and more.
“Responsible sports wagering, and the entertainment it provides, is an important part of the future of CFL fandom. Our work with BCLC allows fans to deepen their connection to the league, but more importantly, it strengthens our efforts to support British Columbians and the community through the valued programs and services they rely on every day,” said Tyler Keenan, the CFL’s Chief Revenue Officer.
The CFL’s province-specific Authorized Gaming Operator program works with partners to authenticate and regulate the league’s sports betting landscape. In 2023, the league complemented its existing wagering policies and by-laws with an enhanced Match Manipulation Policy. It is highlighted by an annual education component for all full- and part-time CFL personnel, including players, regarding their individual roles and responsibilities in supporting the league’s high standards for integrity and responsible gaming practices. All CFL personnel are strictly prohibited from wagering on league activities.
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