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Microgaming Broadens its Charitable Scope to Support More Responsible Gambling Charities in 2021
Microgaming has broadened its charitable scope to support even more Responsible Gambling charities in 2021.
As Microgaming marks Safer Gambling Week 2021 alongside other industry players, the online gaming company reflects on its projects with charities on a mission to treat, minimise and prevent gambling-related harm.
Through its Microgaming PlayItForward corporate social responsibility programme, the company has widened its reach to the likes of Betknowmore UK, a leading provider of nationwide gambling support and training services. Betknowmore UK, which also conducts research, received a donation to cover the cost of a year-long trial for weekly peer-led group therapy specifically for women, building on its existing peer support service.
Following a donation last year, Microgaming once again assisted the Gordon Moody Association, which delivers a variety of treatment and therapy services for individuals with gambling issues, as well as offering support to the families impacted by their gambling. The latest contribution was earmarked for providing a comfort fund for the loved ones of those under the charity’s watch, as well as to assist with the purchase of furniture for its women’s outreach project.
Having previously assisted Isle of Man-based Motiv8 IOM, which provides addiction treatment and educational services to the Manx community, Microgaming has this year sponsored its gaming and gambling project set up specifically for young people.
Aside from helping organisations to provide specialist support schemes and purchase tangible items, Microgaming backed various digital projects, such as covering the promotional costs for a month-long social campaign for GamCare’s National Helpline. Meanwhile, mental health charity the Beacon Counselling Trust, which runs education programmes and provides free counselling to people with gambling-related issues, and the Young Gamers and Gamblers Education Trust (YGAM), received funding towards the creation of much-needed educational videos.
Now in its seventh year, Microgaming PlayItForward continues to invest in a wide range of local and international community projects, under the three pillars of people, place and planet.
“The collaboration between Microgaming PlayItForward and Betknowmore UK has enabled the development and delivery of new research and support activities that address the theme of women and gambling harms. It is an under-resourced area and, quite rightly, now the recipient of increased investment,” Frankie Graham, Founder and CEO at Betknowmore UK, said.
“We’re proudly standing in solidarity with all areas of our industry to support the Safer Gambling Week initiative, with a calendar of events to promote the Responsible Gambling message across our business. Of course, it’s a conversation our industry should be having all year around, and one which we are committed to being a part of. I’m proud we have been able to support the invaluable work of a range of gambling-related research, education and treatment charities throughout 2021,” John Coleman, CEO at Microgaming, said.
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Champions League
Flashscore reveals data behind thrilling night of Champions League action
New data from Flashscore, the world’s leading platform for live scores and sports content, reveals that almost 34,000,000 users tuned in yesterday for one of the most dramatic nights in UEFA Champions League history.
The intensity of the matches generated a massive wave of digital engagement, with 18 matches all taking place at the same time on the final day of the league format.
From the football-mad streets of Brazil to the frozen research stations of Antarctica, fans across 239 countries and territories checked their phones as Benfica’s goalkeeper scored a 98th-minute header and Real Madrid crashed into the playoffs.
Martin Matejka, Marketing Director of Flashscore, said: “Yesterday wasn’t just a matchday; it was a global event and we were well prepared. When game-changing moments decide matches – from a goalkeeper’s stoppage-time header against Real Madrid to last-minute winners across Europe – the world doesn’t just watch, it reacts. Flashscore sent out over 700 million push notifications to our users as drama unfolded across the continent.
“Our data shows unprecedented engagement from all over the world, and I am glad we could bring these extraordinary moments to fans from Brazil to Antarctica.”
TOP MATCHES ranked by number of users
The drama at the Estádio da Luz dominated the global conversation, with nearly 10 million users following the Benfica-Madrid clash alone.
1 Benfica vs. Real Madrid (9,7M users): The undisputed main event. Fans flocked to the match detail as Benfica goalkeeper Anatoliy Trubin scored a historic 98th-minute header to seal a 4-2 win, sending Real Madrid to the playoffs.
2 Barcelona vs. FC Copenhagen (8,3M users): Massive interest as Barcelona thrashed the Danes 4-1 to secure direct qualification to the Round of 16.
3 Napoli vs. Chelsea (5,9M users): A rollercoaster in Naples. Chelsea fought back to win 3-2, eliminating Napoli despite a stunning “Maradona-esque” pirouette goal from Antonio Vergara.
TOP PLAYERS ranked by number of users
1. Jorginho (995K users): The Kairat Almaty midfielder trended globally after scoring a penalty against his former club, Arsenal, at the Emirates Stadium—a major talking point that drove nearly 1 million profile views.
2. Anatoliy Trubin (725K users): The unlikeliest hero. The Benfica goalkeeper’s stoppage-time header against Real Madrid sent his profile traffic into the stratosphere.
3. Andreas Schjelderup (368K users): The 21-year-old Norwegian announced himself to the world with a brace against Real Madrid.
4. Kylian Mbappé (317K users): Even in defeat, the superstar commanded attention and ranked 4th. He scored twice for Madrid, but his team’s collapse was the bigger story.
TOP TEAMS ranking by users:
1. Real Madrid (1,6M users): The “Kings of Europe” falling into the playoff round after a chaotic 4-2 loss drove massive traffic.
2. Benfica (1,1M users): The victors of the night. Their miraculous comeback and “goalkeeper goal” made them the second most-clicked team worldwide.
3. Barcelona (930K users): Solid interest as they cruised to victory and the next round.
Flashscore Global Reach
While Brazil was the single most active nation, the traffic was evenly split across continents: In Europe the huge engagement was driven by fans in Italy, France, Poland, United Kingdom, Spain, Portugal, and Germany.
Africa’s continent showed massive interest, led by Nigeria, Ghana, and Ivory Coast. Football fever also swept across Asia, with significant user numbers from Indonesia, Kazakhstan, South Korea, and Uzbekistan.
The obsession reached the most remote corners of the Earth. Flashscore recorded active users from Antarctica and Christmas Island, proving that even in the most isolated locations, fans refused to miss the drama.
The post Flashscore reveals data behind thrilling night of Champions League action appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Claire Osborne Managing Director of Interactive at Inspired Entertainment
Two new slots from Inspired — Coin Inferno Step ‘N’ Stack™ and Mummy It Up™
Inspired Entertainment, Inc. is thrilled to unveil the release of two entertaining online and mobile slots: Coin Inferno Step ‘N’ Stack
and Mummy It Up
, in the UK and Maltese iGaming markets.
Inspired is excited to unveil the release of their new two slot games, broadening the popular Cash Bank series.
Coin Inferno Step ’N’ Stack introduces a fiery twist to traditional slot gameplay with a 3×3 reel setup, five heated win-lines, and casino-themed symbols amidst a background of a raging sea of flames. Central to the base game are Cash Collector symbols that gather visible cash values, generating excitement and forming a pseudo-progressive coin stack that remains on the reels, amplifying the thrill with each spin. The thrill intensifies with the Win & Spin Bonus, where locked collectors, expanding reel rows, and resettable spins merge to form an exhilarating, continually escalating chase for hot cash prizes. For gamers seeking greater control and increased volatility, Fortune Spins, Fortune Bet, Gamble, and Bonus Buy choices offer exciting opportunities to intensify the action and pursue potentially larger payouts.
Mummy It Up with Cash Bank immerses players in a realm of ancient Egyptian magnificence, showcasing glimmering gold and timeless enigma. Nestled within opulent palaces embellished with scarabs, favorable beings, and treasures fit for Pharaohs, each spin ignites a spirit of exploration and the quest for exhilarating Cash Bank victories. The game expands its well-liked Cash Collection features through Cash Bank Free Spins, pseudo-persistence Scarab collections, and a Wheel Bonus Game that can grant free spins, bonus entry, or access to one of four shining Prize Pots: Mini, Minor, Major, or Grand. The game is additionally improved with enjoyable character reel modifiers and customizable gameplay features like Fortune Spins, Fortune Bet, Bonus Buy, and Gamble choices.
Claire Osborne, Managing Director of Interactive at Inspired Entertainment, said: “Inspired is starting 2026 with strong momentum, and these two launches set the tone for the year ahead. Coin Inferno Step ’N’ Stack and Mummy It Up both deliver fun and big win excitement for players, while supporting sustained player engagement and strong performance for operators. With a roadmap packed full of exciting new content, Inspired is well positioned to drive continued growth across the iGaming landscape.”
The post Two new slots from Inspired — Coin Inferno Step ‘N’ Stack™ and Mummy It Up™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
Following ICE 2026 Triumph, ELA Games Officially Releases “Wealth of the East”
ELA Games is excited to announce the official B2B launch of Wealth of the East. The game, now accessible to partners, was initially introduced to the industry as the studio’s highlight during the three-day event in Barcelona, where it attracted the attention of numerous operators and aggregators because of its unique combination of slot mechanics and tabletop gaming.
The unique unveiling at ICE turned out to be a significant triumph, paving the way for the complete rollout. The ELA Games exhibit gathered industry representatives to engage with the game’s distinctive selling proposition: a twenty-sided Dice (D20) element that adds a tactile, physical sensation to digital slot gaming.
A Festivity of Wealth
The reels of Wealth of the East sparkle with the vibrant essence of an Eastern celebration. The gameplay is centered around the charming figure God Fu, a god of wealth serving as the Wild symbol in the game. He may arrive at any moment, and when he shows up, all Dice on the display spring to life, uncovering multipliers that enhance every coin visible or activate instant Jackpots. These empowered coins provide instant payouts, rewarding players as soon as they appear.
Sparking the Hold & Win Safe
The game showcases a visually impressive progression system crafted to uphold the festive theme and decorated with vibrant reds and golds. Every gathered coin also flies upward into the Golden Pot located above the reels, gradually enriching it with festive treasure that players can see and experience.
As the pot overflows, the screen bursts into red and gold as the Hold & Win game starts. Players receive 3 respins and a setup prepared to collect gold. In this intense feature, the elusive Imperial Lotus can appear, boosting multiple rewards simultaneously and elevating the entire round to new levels.
Game Stats:
● Reels: 5×3
● Lines: 10
● Max Win: x5,000
● Max Exposure: €250,000
● Buy Bonus: Yes
● Volatility: Mid
● RTP: 93.97% / 96.06%
Marharyta Yerina, Managing Director of ELA Games, commented: “Wealth of the East was the perfect title for us to showcase at ICE 2026. We took the classic t’Eastern Celebration’ theme and gave it a distinct twist with the God Fu character and his twenty-sided dice. It adds an original, tactile layer of excitement that players really respond to. The ‘Rising Pot’ visualizes the journey toward the bonus, keeping the excitement building spin after spin. We can’t wait for the industry to see the celebration in action.”
The post Following ICE 2026 Triumph, ELA Games Officially Releases “Wealth of the East” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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