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Search data reveals absolutely no one understands the metaverse
An estimated 2.62 million searches for the term ‘metaverse’ were made in October. This is primarily down to Facebook announcing that they’re changing their company name from Facebook to Meta after 17 years of operating under the alias. As a result, the name change has put a focus on a whole new future; the metaverse. And no one knows what it is.
Looking at search trends data, digital marketing agency, MRS Digital, revealed how confused everyone is by the metaverse, and why Google isn’t helping anyone figure it out. With a range of featured snippets (the Google search excerpts at the top of a page) that differ from one to the next, the ambition of the metaverse is already proving to be its biggest demise.
The main reason for the confusion is simple – there isn’t a complete metaverse yet and because of this, no one knows what to expect or how functional it’s going to be. There is potential for a whole new economy, way of working, and a significant shift in consumer interests. Whether it’s building a to scale replica of your hometown in Minecraft or going to virtual concerts in Fortnite, the metaverse is only starting to rear its head.
With an infographic, the most common questions on Google have been highlighted to show that amongst all the metaverse noise, only a handful of the 2.62 million people really know about how the future looks.
When looking at searches surrounding the metaverse, numerous threads of questioning arise, sparking interest in games such as Fortnite, Roblox, and Minecraft which are all considered to be emerging examples of metaverses, however the reason for this differs per game.
Alongside the curiosity of video games, cryptocurrencies, NFTs (non-fungible tokens), and VR (virtual reality) all saw increases in search interest. Coinbase, a cryptocurrency exchange platform, saw a 50% increase in search interest when Facebook announced the change to their company name. While some internet users are still trying to figure out exactly what the metaverse is, some users are seeing it as an opportunity to lay foundations for making real money from virtual currencies.
The commonly asked question ‘what are metaverse coins?’ has a simple answer; they’re nothing, because the metaverse doesn’t exist. What does exist though are early iterations of what a metaverse has the potential to become one day, supported by the in-game currencies that allow users to buy new items such as outfits, avatars, and even weapons.
So now everyone knows that no one knows what a metaverse is and that Meta are planning on joining the metaverse race, an exciting and unpredictable future for technology is on the horizon. Just don’t be afraid to ask what it is.
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BET BLACKJACK
PRAGMATIC PLAY BRINGS MORE ACTION AND MORE REWARDS WITH FREE BET BLACKJACK
Pragmatic Play has introduced Free Bet Blackjack, a fresh take on the classic table game designed to give players more strategic flexibility and greater reward potential. The new release allows players to Double Down and Split at no additional cost, delivering a more dynamic and engaging live casino experience.
Free Double Down and Split Mechanics
Free Bet Blackjack adds a new strategic layer by enabling players to:
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Double Down for free on totals of 9, 10, and 11
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Split pairs at no extra cost (excluding 10s and face cards)
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Double Down After Split in qualifying scenarios
These mechanics enhance decision-making and create more opportunities to maximize winning potential without increasing the original wager.
Enhanced Gameplay Features
The game also includes the Push on 22 rule, meaning active bets are returned if the dealer busts on 22 (except when facing a winning blackjack). Additional features include:
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Popular side bets such as Perfect Pairs and 21+3
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Up to seven seats per round
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Smooth live dealer gameplay for an immersive table experience
Together, these elements deliver a fast-paced format that balances traditional blackjack fundamentals with modern enhancements.
Strengthening Pragmatic Play’s Live Blackjack Offering
Free Bet Blackjack joins Pragmatic Play’s extensive live casino lineup, which features hundreds of tables and customizable environments powered by Smart Studio technology. The new title complements established games such as Blackjack X, Privé Lounge Blackjack, and Bet Behind Pro Blackjack, further expanding the provider’s live blackjack portfolio.
Irina Cornides, Chief Operating Officer at Pragmatic Play, noted that the game introduces more strategic freedom while enhancing the classic blackjack format with accessible, player-friendly features.
A More Rewarding Take on a Classic
With free betting options, expanded strategy, and modern live casino features, Free Bet Blackjack reinforces Pragmatic Play’s commitment to innovation in table games. The release offers operators a distinctive addition to their live casino offering while delivering players a familiar experience with greater flexibility and excitement.
The post PRAGMATIC PLAY BRINGS MORE ACTION AND MORE REWARDS WITH FREE BET BLACKJACK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andréia Oliveira Betsul’s Operations Director
Betsul and Vibra Solutions Debut Brazil’s First Native Betting App
Vibra Solutions, the iGaming tech firm focused on regulated LatAm markets, has introduced Betsul’s new betting application — the first entirely native app of this type in Brazil.
Constructed from the ground up, the launch sets a new technological standard for the industry. Vibra Solutions has launched a solution tailored exclusively for mobile devices, positioning Betsul as the sole betting operator in the nation to provide a completely native app.
The launch moves the platform closer to its users and strengthens its dedication to a quicker, more cohesive, and safer experience. Accessible on the Play Store (Android) and the App Store (iOS), the app enhances user interaction channels and bolsters direct communication, providing features like easy login, immediate betting access, and special promotions.
“Throughout the entire development stage, our starting point was people. ‘What could truly make a difference in their day-to-day lives?’ ‘How can we make this experience lighter and more intuitive?’ These were some of the questions that guided us throughout the process. Launching a native app is the result of this listening and of our commitment to delivering an increasingly complete platform for those who bet with us,” highlights Andréia Oliveira, Betsul’s Operations Director.
Along with a contemporary and adaptable interface, the Betsul app provides login options through Face ID, Touch ID, or the device’s password, ensuring ease of use and enhanced security. Navigation has been enhanced to decrease loading durations, streamline deposits and withdrawals, and enable customers to swiftly locate their preferred sports, markets, and games. Through native push notifications, the platform can now update players in real time regarding betting chances, cashout availability, promotions, key results, and additional actions.
For Andréia, the launch represents more than just a new tool: it is a strategic step forward in the relationship with bettors. “The app places the customer in an environment that learns from them, understands their preferences, and offers shortcuts, recommendations, and a smoother journey. We want each person to feel that the care is in the details — from response speed to clarity of information and the comfort of betting where and when they want,” she concludes.
Werter Luna, CEO of Vibra Gaming, added: “Our relationship with Betsul is built on trust, long-term vision, and continuous innovation. The development of the native app is the result of this joint work and a shared conviction: putting the customer at the centre of the experience through solid technology that improves performance, drives acquisition, strengthens retention, and supports consistent growth of the player base.”
The post Betsul and Vibra Solutions Debut Brazil’s First Native Betting App appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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