Compliance Updates
UK’s Advertising Authority Upholds Complaint Against Napoleons Casinos
The UK’s Advertising Standards Authority (ASA) has upheld a complaint regarding a website and Facebook post for Napoleons Casinos.
The site, which is owned by The A&S Leisure Group Ltd, stated on its home page; “Enjoy unlimited gambling in all of our Napoleons Casinos …”, with an answer on its FAQ page regarding becoming a member stating: “If you produce appropriate ID you will have access to unrestricted gambling …”. There was also a post on its Facebook page stating: “Napoleons Casino & Restaurant…Unlimited Gaming Entry into Prize Draws Access to all our UK Branches”.
The complainant challenged whether such claims were socially responsible, with the ASA also challenging whether the claim “unrestricted gambling” was also irresponsible.
The complaint was upheld, with the ads found to be in breach of Committee of Advertising Practice (CAP) Code rules 16.1, 16.3 and 16.3.1. The CAP Code stated that ads must not portray, condone or encourage socially irresponsible gambling behaviour, or gambling behaviour that could lead to financial, social or emotional harm.
“The ASA understood that under the applicable Money Laundering Regulations, limits were set as to the amounts that members and non-members of Napoleons Casinos were allowed to spend or cash out at the casino,” a statement from the ASA read.
“However, we considered that most consumers would be unaware that the claim ‘unlimited gambling’ referred specifically to those limits set by the regulations.
“We considered that the claim “unlimited gaming” was likely to have the same meaning as “unlimited gambling” since gaming in a casino inevitably required that consumers spent money.”
The ASA has since reiterated to The A&S Leisure Group Ltd to ensure that its future ads must not give the impression that customers can gamble without limits or restrictions.
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BacanaPlay.bet.br
PlayUZU.bet.br and BacanaPlay.bet.br and to make a splash in the brand new regulated Brazilian market
Global gaming powerhouse SkillOnNet is among the first companies to receive provisional authorisation to operate in Brazil. The first SkillOnNet localised brands to launch in the newly regulated market are PlayUZU.bet.br and BacanaPlay.bet.br, two already successful European and Latam casinos but with very different features and USPs providing a wider choice to casino players in Brazil.
The licence represents a new milestone in the Latam market for the Malta-based gaming and entertainment giant. In recent years, SkillOnNet, through its awards winning PlayUZU brand, has made inroads into the regulated markets of Mexico, Peru, and Buenos Airies City in Argentina.
The new licensing regime came into force on January 1, 2025 after Brazil’s president Luiz Inácio Lula da Silva signed a bill into law to regulate and tax online gaming in December 2023. Regulatory intelligence analyst Vixio predicts Brazil’s online gaming and betting will exceed $2.9bn in annual gross revenue in 2025, rising to almost $6.3bn in 2028.
Since its launch in Portugal in 2020, BacanaPlay has become a household brand name. In Portuguese, the world “bacana” means “cool,” which encapsulates the fun, friendly vibe of the brand.
PlayUZU.bet.br is the Portuguese language version of SkillOnNet’s flagship Spanish brand, which has already proved hugely popular in Latin America. PlayUZU is marketed as a “fair” online casino that offers players a unique package of benefits including no wagering requirements and money back on every bet, win or lose.
SkillOnNet operates more than 40 brands in multiple regulated markets, globally. It also boasts one of the richest and most diverse gaming platforms in the world, with premium casino content from top software providers and a host of exclusive slots and dedicated Live casino tables.
Pedro Garcia Country Manager for Brazil at SkillOnNet said: “We believe Brazil will quickly become one of the biggest online gaming markets in the world. Our goal is to be a tier-one casino operator in this hugely significant new market by investing aggressively in marketing and brand development and establishing a strong local team. Our licensing in Brazil is a reflection of our commitment to regulatory compliance and to fair and responsible gaming, and we’re excited to showcase our specially localized high-quality content to a massive new audience.”
Brazil
Play’n GO games now live in Brazil
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry-leading games are now live in Brazil.
Players in the world’s newest regulated market can now enjoy an initial suite of more than 50 titles including Play’n GO’s all conquering Rich Wilde and the Book of Dead, multiple games from the fan favourite ‘Toonz and Moon Princess series, as well as Sweet Alchemy Bingo and Rainforest Magic Bingo that are expected to be hits in the South American market.
As of January 2025, Play’n GO offers a portfolio of close to 400 premium titles in over 35 regulated jurisdictions worldwide.
Magnus Olsson, Chief Commercial Officer at Play’n GO, said:
“The industry has been waiting for more than a decade for Brazil to open a regulated market and it’s fantastic to see what was once just a pipe dream now become reality.
“As is the Play’n GO way, we’re excited to be among of the first in the new market with a wide range of games certified and ready to go. Our customers know they can launch Play’n GO games with confidence, and we’ve seen that pay dividends time and again when new markets open like now in Brazil or markets re-regulate.”
Michele Stefanelli, Sales Leader for Southern Europe and LATAM at Play’n GO, added: “The Brazilian market has proven itself in the pre-regulated phase and we’re excited to see our games launch with some of the biggest operators in the world who are committed to making the regulated Brazilian market a success.”
Bureau of Gambling Control
Comprehensive Guide to California’s Gambling Laws and Regulations Released
The California Gambling Control Commission and the Bureau of Gambling Control have published the 2025 Edition of “California Gambling Law, Regulations, and Resource Information“, offering a detailed and updated overview of the state’s gambling-related statutes, regulations, and guidelines. This annual publication serves as an essential resource for industry stakeholders, legal professionals, and regulators.
Key Features of the 2025 Edition
The resource consolidates relevant sections from multiple codes, including the California Business and Professions Code, Penal Code, Government Code, and Welfare and Institutions Code, as well as pertinent federal statutes. It addresses updates made as of January 1, 2025, reflecting the latest legislative changes and newly adopted regulations.
Highlights from the Publication
- Regulatory Updates:
- The Gambling Law Resource book incorporates changes in regulations from the California Gambling Control Commission and the Bureau of Gambling Control.
- Newly adopted emergency measures and updates to compliance guidelines are included.
- Enforcement and Compliance Guidelines:
- Comprehensive sections detail enforcement responsibilities, licensing requirements, and disciplinary actions for non-compliance.
- Specific focus on statewide involuntary exclusion lists and emergency preparedness plans for gambling establishments.
- Licensing and Permitting:
- Detailed criteria for obtaining state gambling licenses, key employee licenses, and work permits are provided.
- The guide includes step-by-step procedures for applying, renewing, and maintaining licenses in compliance with state and local laws.
- Tribal and Local Government Relations:
- A thorough discussion of tribal-state gaming compacts and their alignment with the Indian Gaming Regulatory Act (IGRA).
- Analysis of local government ordinances and their impact on gambling enterprises.
- Responsible Gambling Programs:
- Updated requirements for self-exclusion programs and training standards for employees in licensed establishments.
- An expanded section on responsible gambling awareness initiatives and referral services.
- Key Contacts and Resources:
- Listings for state offices, including regional compliance and enforcement offices in Sacramento, Los Angeles, Fresno, and San Diego.
- Direct links to the California Gambling Control Commission and Bureau of Gambling Control websites for accessing additional resources.
Accessibility and Applications
This essential resource is available for review on the websites of the Bureau of Gambling Control (oag.ca.gov/gambling) and the California Gambling Control Commission (cgcc.ca.gov). It is particularly valuable for:
- Legal professionals seeking to navigate the complexities of gambling law.
- Operators ensuring compliance with licensing and operational requirements.
- Regulators and policymakers shaping the future of California’s gambling industry.
Future Outlook
As California’s gambling landscape evolves, particularly with advances in technology and the growth of online and tribal gaming, this resource serves as a critical foundation for understanding the legal and regulatory framework. Stakeholders are encouraged to consult the guide regularly for insights into maintaining compliance and adapting to new legal standards.
For further inquiries, readers can contact the Bureau of Gambling Control directly at [email protected] or visit their offices statewide.
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