Latest News

Personalization and The Paradox of Choice

Published

4 years ago

October 15, 2021

Reading Time: 3 minutes

iGaming as a form of eCommerce is still falling behind other eCommerce companies like Amazon, Booking, Netflix, and the like. One example of that is the lack of personalized customer experience. In most brands, returning players get the same generic offering in casinos and sports betting, disregarding their past activities. One example is the quick launch of favorite content. Most websites support this functionality but require the players to mark their favorite slots and sports and markets explicitly. While this DIY approach is valid for a new player, there is no good reason not to implement an implicit technique for returning players. After all, in the digital domain, players leave fingerprints in the form of betting activities that can be collected and analyzed in a much more sophisticated way than just favorite content.

iGaming operators struggle to retrain players in a highly competitive environment where the competing operator is just one click away. It becomes an even more challenging task when in most cases, everyone shares the same content. Personalizing the player experience holds significant potential to increase player loyalty and longevity. The higher the level of service players will get, the higher their potential to stick around.

Take content as an example. Returning casino players may get the same generic games matrix, which holds a huge portfolio of thousands of slots games in most cases. Players cannot possibly digest all of them, not to mention that another 10-20 games are added every week. Similarly, sports betting players are getting the same generic tables of 30+ sports x leagues x thousands of events x hundreds of markets. In his book The Paradox of Choice: Why More is Less, Dr. Barry Schwartz refers to “Choice Overload” and the tendency to get overwhelmed when presented with many options. iGaming operations can follow the Netflix example of personalization to reduce the paradox of choice and offer a more contextual and relevant catalog. It starts right at the very first journey where new Netflix customers are presented with different titles so that Netflix can get a taste of their flavor and input their choices to their recommendation engine.

As a result, Netflix gets a decent starting point with building the very first personalize catalog view. From here onward, Netflix will collect a lot of customer input to personalize the offering further. Netflix has DIY functionalities like “Add to my list” and search. Still, in most cases, the level of service is so high that Netflix customers usually enjoy personalized service in an implicit approach, for example, the “Continue Watching” and “Top picks for you.” The similarity between Netflix and an iGaming operation as a form of eCommerce does exist. In Netflix, there are thousands of titles, yet they use technology better to produce a better-personalized experience. The personalization is not just with content but also with an offering like bonuses; there are cases where returning players who made a 2nd or 3rd deposit are still being offered the welcome bonus that they will not be able to claim. In other cases, the bonus offer does not meet with the player’s activities. For example, a player who bet 10 euro is offered a free spins bonus of a 1 euro bet.

At Delasport, we take a player-centric approach to perfect the user interface and give players maximum service at minimum friction. We have one of the most advanced Sports Betting interfaces in the industry. Our mobile UX allows smooth player navigation and elevates their experience through the many sports events and markets with intelligent categorization, automation, and personalization. We are presenting sports events upon past Player activities and by Geo-Location; for example, the second league sports event will get top UX position for players who live near the participated team. The Player’s minimum and maximum bet size may be adjusted accordingly to the Player’s VIP level and LTV. We have an ongoing goal to create a better product by continuous learning of the Player’s activities. We analyze players’ sessions and betting activities to reveal deep insights into player behavior and offer personalized betting opportunities.

Casino Admiral

SYNOT Games Enters into Strategic Partnership with Casino Admiral

Published

1 hour ago

December 5, 2025

Niji Narayan

synot-games-enters-into-strategic-partnership-with-casino-admiral

Reading Time: 2 minutes

SYNOT Games has strengthened its footprint in the Swiss iGaming market through a strategic partnership with Casino Admiral, one of the most recognised operators in the region. The collaboration officially launched in the second half of November, bringing a selection of SYNOT Games’ top-performing titles to Swiss players.

The first wave of games is already live on Admiral.ch, including Volcano Explosive, 27 Joker Fruits and Firebird Double 27 – dynamic, visually polished titles known for their engaging features and high entertainment value. Additional batches of games will follow, ensuring a continuous rollout of fresh content for players.

This partnership marks another significant milestone in SYNOT Games’ regulated market expansion strategy. Switzerland remains one of the most stable and promising European markets, with players showing strong demand for high-quality, certified and mobile-ready casino content.

Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are very pleased to launch a new cooperation with Admiral Casino in Switzerland. It’s a market full of potential, and Admiral is a partner who values quality, responsibility, and modern iGaming solutions. We are confident that our portfolio – from classic hits to the newest releases – will resonate strongly with Swiss players.”

Alessandro Werlen from the Casino Admiral said: “We’re thrilled to welcome SYNOT Games to our portfolio, bringing a fresh wave of innovative and engaging content to our players. SYNOT’s commitment to delivering high-quality games with immersive features perfectly aligns with our mission to provide exceptional entertainment in a secure and regulated environment.”

Through this deal, Admiral.ch will progressively gain access to SYNOT Games’ extensive portfolio of over 220 certified titles, all designed to meet stringent technical, compliance and regulatory standards.

As SYNOT Games continues to expand across Europe, the partnership with Casino Admiral reflects the company’s ongoing commitment to delivering premium entertainment built on innovation, reliability and player-focused experiences.

The post SYNOT Games Enters into Strategic Partnership with Casino Admiral appeared first on European Gaming Industry News.

Australia

BNDRY Announced as the Next Innovation to Feature at Pitch! – Regulating the Game 2026 Sydney

Published

1 hour ago

December 5, 2025

Niji Narayan

bndry-announced-as-the-next-innovation-to-feature-at-pitch!-–-regulating-the-game-2026-sydney

Reading Time: 2 minutes

Pitch! @RTG is designed to surface transformative ideas — a crucible where technology meets real-world regulatory challenges, where compliance is re-engineered for purpose, and where new approaches to governance and sector leadership are tested in front of regulators, operators and innovators.

BNDRY exemplifies this mission. As pubs and clubs come under heightened scrutiny under the Anti-Money Laundering and Counter-Terrorism Financing (AML/CTF) Act, BNDRY has partnered with Cherryhub to deliver a compliance platform purpose-built for the operational realities of hospitality venues. Rather than retrofitting systems designed for banks, BNDRY and Cherryhub have engineered a solution for gaming floors, member-based venues and mixed-cash environments.

Many venues grapple with fragmented systems and the complexity of monitoring both carded and uncarded play. BNDRY and Cherryhub tackle this head-on. The platform integrates gaming machine data, member and visitor profiles, and frontline observational inputs into a single operational dashboard — providing clarity and automation where venues have long struggled.

The platform streamlines and automates the core AML/CTF obligations that pubs and clubs need to do continuously:

• Knowing members, visitors and staff

• Monitoring behaviour and transactions to detect anomalies

• Reporting to AUSTRAC

• Securely storing compliance records for seven years.

This new approach bridges the gap between bank-grade compliance capability and the fast-paced, people-driven realities of pubs and clubs — offering a scalable, auditable and future-ready solution as regulatory expectations continue to rise.

“BNDRY is a standout example of the practical innovation Pitch! was built to spotlight. Pitch! exists to surface the RegTech, policy and research innovations the sector often doesn’t know are out there — a crucible where ideas, technology and regulatory practice are tested and refined. That mix of capability and imagination is exactly what will strengthen regulatory outcomes and uplift the sector,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.

“Australia’s pubs and clubs are facing financial crime risks and compliance expectations unlike anything before, and AUSTRAC’s focus on the sector is only intensifying. Venues need solutions built for their operational realities — not repurposed bank tech — which is why we built BNDRY. Through our partnership with Cherryhub, we’re integrating data from multiple systems, reconciling player activity, and automating the heavy lifting, to make AML/CTF compliance operationally achievable while showing what’s possible when purpose-built technology meets real-world challenges,” said John Rayment, CEO of BNDRY.

The post BNDRY Announced as the Next Innovation to Feature at Pitch! – Regulating the Game 2026 Sydney appeared first on European Gaming Industry News.

AI-Driven Optimisation

HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service

Published

1 hour ago

December 5, 2025

Niji Narayan

hilltopads-introduces-dedicated-igaming-feature-suite-and-managed-performance-service

Reading Time: < 1 minute

HilltopAds announced the rollout of a specialised feature set built exclusively for iGaming advertisers, reinforcing the company’s focus on performance-driven media buying across global markets.

At the center of the release are newly launched, ready-to-use white- and blacklists, curated from premium traffic sources that have consistently shown strong results for iGaming campaigns. These lists are derived from performance data across thousands of active advertisers and are designed to reduce testing time while increasing the predictability of campaign outcomes.

HilltopAds is also introducing a full-managed service, giving advertisers access to dedicated iGaming specialists who will set up, launch and continuously optimise campaigns based on individual KPI requirements. This service aims to support teams looking for deeper expertise, streamlined workflows or hands-off performance management.

To mark the launch, HilltopAds is providing a $2000 bonus for all direct iGaming advertisers making their first deposit of $5000 or more using the promo code IGAVCIP.

These updates complement HilltopAds’ existing capabilities for the iGaming sector, including:

• Massive Global Reach: Over 273B monthly impressions available across 250+ countries.

• Premium Direct Traffic: Access to 39,000+ vetted websites suitable for iGaming user acquisition.

• AI-Driven Optimisation: Automated tools focused on maximising bets, deposits and high-value player actions.

• Flexible Bidding Models: CPM, CPC and CPA Goal options tailored for scale and performance control.

• Specialised Network Infrastructure: Built to support consistent delivery, stable volumes and transparent reporting for regulated verticals.

With these additions, HilltopAds aims to provide iGaming advertisers with a more data-grounded, efficient and scalable environment for user acquisition.

The post HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service appeared first on European Gaming Industry News.