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Guild Esports Enters into Partnership with Finn Harps FC

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Guild Esports has entered into a partnership with Finn Harps FC and become the Irish football club’s new main sponsor.

The partnership will see Guild branding on both Harps’ first and second team jerseys and on FIFA 22, alongside a series of fan-led activations featuring Harps players and club staff with Guild athletes.

UK based Guild Esports, which is co-owned by David Beckham, enter professional players in major gaming competitions and received worldwide attention when they created a pioneering Esports academy and launched a distinctive lifestyle brand.

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Harps will work with Guild Esports to increase Guild’s audience base in Ireland, and to encourage Irish gaming talent to join Guild’s world-class academy, helping them become Esports stars of tomorrow.

Guild will also see a presence around Finn Park featuring prominently across matchday programmes, advertising hoardings and the club’s official digital and social media channels throughout the partnership which has the option of a further year to follow.

Aidan Campbell, Marketing officer at Finn Harps, said: “We would like to welcome everyone from Guild into the Finn Harps family.

“This partnership offers some genuinely exciting possibilities for Finn Harps and it began when we learned we had attracted a cult following on Guilds FIFA show. This led to a series of meetings between our media/marketing team and Guild about the possibilities of working together on projects that could harness the huge crossover between live football and the Irish esports community.

“The team at Guild impressed us from day one with their mission and drive to offer something new to esports, so we are really looking forward to working with them to develop the many exciting ideas we have planned.

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“We’ve had alternative offers for shirt sponsorship, but we felt this represented an unprecedented opportunity to create initiatives that will engage a younger audience with the League of Ireland.”

Michelle Tierney, Chief Commercial Officer at Guild Esports, said: “We’re immensely proud of this unique partnership, and the opportunities it will offer for both Guild and Harps to create impact in Ireland’s growing Esports scene. We were drawn to Finn Harps because they are a fan owned club with a distinct identity, who seem to continually defy the odds. Harps are everyone’s second favourite team on FIFA, and we want to use this partnership to expand that reputation even further, and to position Guild as everyone’s favourite Esports team!”

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IESF Announces the European Regional Qualifiers for Esports World Championship

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The International Esports Federation (IESF) has announced the European Regional Qualifiers for the 16th World Esports Championship. From July 6 to July 31, 750+ athletes from Europe will compete for a slot at WEC24, set to take place in Riyadh, Saudi Arabia.

As the only fully online event hosted by IESF in 2024, this tournament will spotlight Europe’s best esports talent across four game titles. The event will feature competition in the following categories:

  • CS2 Open
  • CS2 Women
  • MLBB Open (Mobile Legends: Bang Bang)
  • MLBB Women
  • PUBG MOBILE
  • DOTA2

Athletes from 43 nations will compete in the event, determined to claim victory and proceed on their journey on the “Road to Riyadh”. The national champions of the eFootball series will advance directly to WEC24.

Igor Nedeski, Esports Manager at IESF, said: “We’ve ensured that despite being exclusively online, the European Regional Qualifiers will deliver the same level of intensity and high standards as the other regional qualifiers. Athletes and fans can look forward to an exciting and competitive experience as the battle for a spot at the World Esports Championship kicks off.”

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The post IESF Announces the European Regional Qualifiers for Esports World Championship appeared first on European Gaming Industry News.

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Abid Abedi

Introducing iSports at iCode: A Cutting-Edge Esports Program for Aspiring Gamers

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iCode, a premier coding and STEM learning program for kids, announced its latest addition to its program offerings: iSports, a one-of-a-kind esports program geared towards young gamers aged 8-13.

Starting the week of June 3, 2024, this innovative 12-week esports course will be offered across the entire iCode franchise and is dedicated to introducing students to the thrilling world of competitive gaming in a safe and secure environment. This season will revolve around the popular game Fortnite, which will feature a special iCode-only map within the platform.

“iSports will serve as a great summer activity for kids to get out of the house, but the overall goal is to foster personal development through the many dynamic skills competitive gaming requires. The iSports program places a strong emphasis on developing important life skills like sportsmanship, teamwork and strategic thinking. It will keep participants engaged and learning while school is out, and parents can rest assured knowing that their children are playing in a controlled environment,” Abid Abedi, founder and CEO of iCode, said.

Throughout the 12-week iSports season, participants will dedicate one hour per week to gameplay and skill development. All sessions are led and supervised by knowledgeable iCode coaches. Their administration along with the exclusive iCode-only map is specifically designed to provide a secure gaming experience with a safe, monitored environment. The program culminates in the opportunity to compete in a tournament-style championship to crown the best gamer across iCode national network.

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iCode is partnering with MSI to supply an array of state-of-the-art gaming equipment including high-quality headsets and top-tier gaming computers equipped with speedy processors. Gamers will also have access to advanced gaming chairs for maximum efficiency and comfort. This setup will ensure that every participant enjoys a premium gaming experience, mirroring the standards of professional esports environments. In addition, MSI will provide prizes to the top iSports gamers, including one of their brand new Claw handheld gaming devices.

“MSI has been dedicated to cultivating gaming and esports for years with significant achievements. We’re thrilled and honored to partner with iCode to develop this community to another level,” David Chou, VP of Sales at MSI, said.

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HAWKS TALON GC SET FOR THE STEAL ON APRIL 19TH FOR CHANCE TO ENTER NBA 2K LEAGUE 3V3 PLAYOFF

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Hawks Talon GC, the official NBA 2K League affiliate of the Atlanta Hawks, will begin play in the STEAL on Friday night against No. 14 Blazer5 Gaming at 7:30 p.m.

Talon collected 90 points over the SLAM and SWITCH, earning 60 points in the SLAM and 30 points in the SWITCH to earn the No. 3 seed heading into the STEAL.

Should Talon advance, they would play the winner of No. 6 Cavs Legion GC and No. 11 Hornets Venom GT on Saturday at 3:45 p.m., followed by the semifinals at 5:15 p.m., and the finals at 5:45 p.m. All games can be followed on the NBA 2K League’s Twitch and YouTube channels.

“The STEAL is probably the toughest tournament in the 2K League, but the guys are locked in and ready to fight for their season,” said Hawks Talon head coach Ismael ‘MAELO’ Diaz Tolentino. “We are looking forward to going out there and proving that we belong amongst the best teams in the league. We were only a game away from clinching a playoff berth and we honestly think we are one of the teams to beat in this tournament.”

Talon owns a 4-4 record in bracket play thus far during the 2024 season over the SLAM and SWITCH opens, going 3-2 over the SLAM and 1-2 over the SWITCH.

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The single elimination 3v3 tournament includes all 15 NBA 2K League teams that have not clinched a spot in the 3v3 playoffs, plus one community team from an open qualifier. The final two teams in the STEAL will earn a spot in the 3v3 playoffs beginning next week, with the winner receiving a winner-take-all cash prize.

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