eSports
Bidstack Becomes Official Esports Partner of Norwich City
Premier League football club Norwich City has renewed its partnership with Bidstack, which will see the technology brand become the club’s first-ever official esports partner.
Bidstack is a leading advertising and content management platform for sports simulation video games – pioneering new frontiers for natural brand integration into virtual environments with authentic ties to the real world of sport.
Bidstack’s sophisticated tech natively renders dynamic content into areas of the player experience where sports fans expect to engage with relevant club marketing and advertising from proud sponsors.
Norwich City will utilise Bidstack’s technology in this season’s NCFC owned and operated esports content to further modernise the identity of the club and connect with every generation of fans.
Last season, Bidstack donated their back of shirt sponsorship on the club’s home and third kits to sports education community group Badu Sports. Badu will continue to benefit from the relationship between the club and Bidstack, with work experience placements and esports qualifications on offer for their students.
The partnership between the club, Bidstack and Badu Sports was nominated for the “Best Corporate Social Responsibility Scheme” at the 2021 Football Business Awards and the club is looking forward to building another successful partnership together.
Sam Jeffery, interim commercial director at Norwich City, said: “We’re incredibly proud to take the club’s first major step into esports and gaming with Bidstack as our lead partner.
“As an innovative brand in gaming with longstanding equity in the club, Bidstack unlocks a unique opportunity to launch this exciting new branch of the club with bespoke content strategies designed to modernise communication with fans.”
James Draper, CEO of Bidstack, said: “As a passionate football fan and avid gamer, I echo the feeling of pride in continuing our relationship with Norwich City as the club’s first-ever esports partner.
“This landmark announcement of a Premier League club investing in esports showcases that the lines between the real and virtual worlds of sport will continue to blur. This partnership leveraging Bidstack technology will help facilitate that cross-world convergence in support of engaging young fans through familiar traditional stadium and broadcast experiences now mirrored in gaming and esports environments for the club.”
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eSports
Vlad Marinescu Re-Elected as 10th IESF President
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The International Esports Federation (IESF) concluded its 17th Ordinary General Meeting (OGM) in Kuala Lumpur, Malaysia, alongside the 17th World Esports Championship Mobile Legends: Bang Bang (MLBB) Finals. Member federations from around the world gathered to review the federation’s annual progress, adopt key motions, and participate in the 10th IESF Elections, marking a milestone moment in the federation’s governance history.
During the election session, Vlad Marinescu was re-elected as the 10th President of the IESF, securing his second term. His re-election reflects the continued confidence of the membership in his leadership and vision for the future of the World of Esports.
“I am truly grateful for the trust placed in me to continue leading the International Esports Federation,” Marinescu said. “As we mark our 10th election cycle, we remain steadfast in our commitment to unity, transparency, and the sustained growth of the World of Esports.”
Delegates reviewed strategic priorities for the year ahead, including enhanced governance standards, expanded athlete development initiatives, and strengthened international cooperation. Voting on member-submitted motions underscored the federation’s collective commitment to advancing integrity, professionalism, and institutional maturity across the esports ecosystem.
The assembly also elected the IESF Board for 2026, comprising:
Board Members:
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HRH Prince Omar Bin Faisal – Jordan
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Afiq Fadhli Bin Narawi – Malaysia
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Elin Yoojung Moen – Norway
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Clint Kennedy – United States
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Flip De Bruyn – Namibia
The OGM concluded as the 17th World Esports Championship MLBB Finals continued, highlighting IESF’s ongoing mission to unite nations through Esports and support athletes, federations, and fans worldwide.
The post Vlad Marinescu Re-Elected as 10th IESF President appeared first on European Gaming Industry News.
Bet builder
GG.BET launches Bet Builder for a new way to bet
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Customers can now use Bet Builder, a format that lets them build their own set of markets on one match into a single bet with higher odds. Bet Builder is available for both esports and sports events. You can try out the new feature with a deposit bonus of up to 150% and a free bet worth up to $50.
Customers can now place a combined bet on a single match by picking various options for how events in the match will play out. For example, in CS2, customers can choose which team will win on a specific map, how many kills a specific player will rack up, how many rounds will be played on a single map, and so on.
To place a Bet Builder bet, pick an event that hasn’t started yet, press the ‘Bet Builder’ button, put together your selection of markets from those available, get higher combo odds, and finish placing the bet in one click. At this initial stage, GG.BET is offering Bet Builder on football, basketball, hockey, CS2, Dota 2, LoL, and VALORANT, with more sports and disciplines to be added down the line.
“GG.BET has always been known for embracing unconventional markets and elaborate betting options. Bet Builder is there to meet customer demand for more interesting formats in a single match. The ability to make predictions right down to a specific round and any other tiny detail of a match is what gives users variety and improves their skills,” the GG.BET press office explained.
GG.BET is offering customers the opportunity to test out the Bet Builder format with a deposit bonus of up to 150% and a free bet of up to $50.
The post GG.BET launches Bet Builder for a new way to bet appeared first on European Gaming Industry News.
Asia
IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur
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The World Esports Championship 2025 (WEC25) is officially open in Kuala Lumpur, welcoming athletes, fans, and delegations from around the globe. With 19 nations taking part in Mobile Legends: Bang Bang (MLBB), this year’s event stands as the most internationally diverse MLBB competition in IESF history.
After a year filled with national and regional qualifiers and preparations from teams around the world, the world’s top esports athletes have arrived in Malaysia’s capital, Kuala Lumpur. The opening ceremony set the tone for the days ahead, offering fans a first glimpse of the excitement and atmosphere surrounding this year’s championship.
“WEC25 reflects the continued growth of esports as a space for connection, competition, and shared passion,” said IESF General Secretary Boban Totovski. “Bringing together 19 nations for MLBB is a milestone not just for the title, but for the entire esports ecosystem. We are proud to bring this edition of the championship to Kuala Lumpur.”
As the competition officially kicks off, the schedule is fully packed with exciting match-ups among Nations, competing for their flag and country. The best from all over the world will have the unique opportunity to become the MLBB World Champion.
IESF extends its gratitude to the Malaysian government and the Ministry for Youth and Sports, partners, athletes, and global supporters who continue to elevate the championship’s reach and impact.
The post IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur appeared first on European Gaming Industry News.
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