eSports
Bidstack Becomes Official Esports Partner of Norwich City
Premier League football club Norwich City has renewed its partnership with Bidstack, which will see the technology brand become the club’s first-ever official esports partner.
Bidstack is a leading advertising and content management platform for sports simulation video games – pioneering new frontiers for natural brand integration into virtual environments with authentic ties to the real world of sport.
Bidstack’s sophisticated tech natively renders dynamic content into areas of the player experience where sports fans expect to engage with relevant club marketing and advertising from proud sponsors.
Norwich City will utilise Bidstack’s technology in this season’s NCFC owned and operated esports content to further modernise the identity of the club and connect with every generation of fans.
Last season, Bidstack donated their back of shirt sponsorship on the club’s home and third kits to sports education community group Badu Sports. Badu will continue to benefit from the relationship between the club and Bidstack, with work experience placements and esports qualifications on offer for their students.
The partnership between the club, Bidstack and Badu Sports was nominated for the “Best Corporate Social Responsibility Scheme” at the 2021 Football Business Awards and the club is looking forward to building another successful partnership together.
Sam Jeffery, interim commercial director at Norwich City, said: “We’re incredibly proud to take the club’s first major step into esports and gaming with Bidstack as our lead partner.
“As an innovative brand in gaming with longstanding equity in the club, Bidstack unlocks a unique opportunity to launch this exciting new branch of the club with bespoke content strategies designed to modernise communication with fans.”
James Draper, CEO of Bidstack, said: “As a passionate football fan and avid gamer, I echo the feeling of pride in continuing our relationship with Norwich City as the club’s first-ever esports partner.
“This landmark announcement of a Premier League club investing in esports showcases that the lines between the real and virtual worlds of sport will continue to blur. This partnership leveraging Bidstack technology will help facilitate that cross-world convergence in support of engaging young fans through familiar traditional stadium and broadcast experiences now mirrored in gaming and esports environments for the club.”
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eSports
FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025
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Thunderpick, the leading esports betting platform delivering fans cutting-edge tools and experiences, announced that FURIA has emerged victorious at the Thunderpick World Championship 2025 — one of the tournament’s most competitive editions yet, featuring four of the world’s top 10 ranked teams. FURIA takes home the $500,000 first-place prize, with KSCERATO earning his first Grand Final MVP.
FURIA’s steady performance and relentless focus were on full display throughout the tournament, culminating in a Finals victory over Natus Vincere. After NAVI went up two maps to zero, FURIA did what many thought was impossible and completed a dominant reverse sweep with a 13:1 on the decisive map.
Natus Vincere finished second place, earning $150,000. The MongolZ, who won the Thunderpick World Championship last year, finished third after defeating Aurora earlier in the day, receiving $70,000 and $50,000, respectively. Venom, 9z, Imperial and OG all placed fifth through eighth, taking home $20,000 each.
“It is a privilege to congratulate FURIA as the Thunderpick World Champions! This tournament was thrilling, featuring exceptional gameplay. The success of our World Championship is thanks to the incredible teams, streamers, partners, staff, and everyone behind the scenes who made it possible, as well as the passionate fans who make this event so special,” said Kelly Sanders, Head of Strategy at Thunderpick.
This year marks the third consecutive Thunderpick World Championship. Last year, The MongolZ stunned HEROIC to claim their third international title of the season, cementing their status on the global CS2 stage. In 2023, FaZe Clan took the crown after defeating Virtus.pro, with Robin “ropz” Kool earning the MVP title. The TWC 2025 Finals are presented in collaboration with Hotspawn, a leading hub for esports news and analysis.
The post FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025 appeared first on European Gaming Industry News.
Betting
LEON Esports announces partnership with GamerLegion’s CS2 team
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LEON Esports is excited to announce a new partnership with GamerLegion’s Counter-Strike 2 team — a leading German esports organization ranked among the top 15 teams in the world, renowned for its consistent top-tier performances.
This collaboration marks a new chapter for LEON Esports, as the brand continues to expand its presence in competitive gaming. Over the years, LEON has become an active force in esports — supporting professional teams and hosting its own tournaments across titles like CS2, Dota, Free Fire and Deadlock.
Together with GamerLegion, LEON Esports aims to bring even more action and engagement to fans — with exclusive offers, special markets, social media giveaways, and more challenges made for true esports and betting enthusiasts.
This partnership follows LEON’s successful collaborations with other major esports organizations such as SAW (Portugal), FlyQuest (Australia), and NFA (Brazil) — strengthening its position as one of the key players in the global esports scene.
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The post LEON Esports announces partnership with GamerLegion’s CS2 team appeared first on European Gaming Industry News.
eSports
HAVIT Partners with Legendary Galatasaray Esports
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HAVIT, a leading global consumer tech brand, announced a strategic partnership with Galatasaray Esports, one of Turkey’s most iconic and influential esports teams. This collaboration aims to energise the rapidly growing Turkish gaming ecosystem with cutting-edge gear.
Galatasaray, a symbol of pride, passion and excellence with over a century of sporting heritage, has extended its winning spirit into the digital arena through Galatasaray Esports, now a powerhouse in competitive gaming. By partnering with Galatasaray Esports, HAVIT is not only equipping the team with cutting-edge gaming gear to enhance professional performance but also bringing more high-performance gaming gear to redefine the esports experience in Turkey.
With this partnership, HAVIT and Galatasaray Esports will work together to open a new chapter for Turkish esports. In upcoming competitions, Galatasaray Esports will continue to showcase its strength and team spirit, representing Turkey with pride on the international stage. Meanwhile, HAVIT will provide full support with its outstanding gaming gear, empowering the team to reach new heights.
The post HAVIT Partners with Legendary Galatasaray Esports appeared first on European Gaming Industry News.
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