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Winamax Becomes Principal Shirt Sponsor for FC Bordeaux

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French online poker and sportsbook operator Winamax has become the principal shirt sponsor of FC Girondins de Bordeaux.

Winamax had previously branded the Les Girondins front of shirt for the period spanning 2015 to 2019. The new partnership will see Winamax replace French leisure and hospitality group Bistro Régent as principal sponsor of FC Bordeaux.

Commencing its sponsorship, Winamax outlined that it had begun campaigns and content to reignite with the passion of Girondins fanbase ahead of the start of a new Ligue 1 season on August 6.

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Gérard Lopez, Club President of FB Bordeaux, said: “The Club is proud to find Winamax as a major sponsor. The confidence and loyalty of this major player in online betting, in this very special context, is tremendous proof of the central place occupied by FC Girondins de Bordeaux in the landscape of French football.

“This agreement testifies to Winamax’s determination to support us in the development of the Club and its renewal. Together we will write a new page in the history of this historic Club.”

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Finance

Vaulta and Ultra Embark on Strategic Partnership to Power the Future of Gaming and Finance

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Vaulta, a scalable operating system powering Web3 Banking with fast, low-cost transactions and seamless blockchain connectivity, today announces a strategic partnership with Ultra, the one-stop destination for gamers, publishers, and developers.

This financial and technical alliance positions Ultra as Vaulta’s gaming arm and marks the next phase of Ultra’s ambition to lead the gaming space.

Together, Vaulta and Ultra will accelerate the creation of a full-service platform where digital assets can be tokenized, traded, and monetized across games, all powered by a fast, low-cost, and interoperable infrastructure. In addition to tokenized assets, this platform will also support decentralized marketplaces, cross-game integrations, and metaverse banking. 

Gus van Rijckevorsel, CEO of Ultra, shared, “By 2030, the Web3 gaming market is expected to grow to $615 billion, outpacing both movies and TV exponentially and signaling a major shift in how consumers engage with their entertainment. To harness this potential, the gaming industry needs better infrastructure designed for publishers, developers, and gamers, and we’re here to deliver that. We’re laser-focused on creating the content and structural partnerships necessary to make Ultra THE gaming platform recognized by the gaming industry. Vaulta is a major brick on that path, and this partnership is a solid foundation on which we build the future of gaming and finance. And at the core of this lasting partnership is a mutual alignment on our long-term interests.” 

This partnership supports Vaulta’s mission to drive innovation in tokenization and real-world asset integration,” said Yves La Rose, founder and CEO of Vaulta Foundation. “Ultra’s advanced gaming platform paired with Vaulta’s financial and DeFi infrastructure will enable decentralized marketplaces, cross-game asset utilization, and metaverse banking solutions. Positioning Ultra as Vaulta’s gaming hub provides a gateway to Gaming and GameFi opportunities to our community. At the heart of our collaboration is a shared ambition to elevate digital assets to the standards of traditional finance, empowering users with new financial opportunities powered by Web3.”

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Convictions behind this partnership

  1. A new definition of the modern player 

Gone are the days when “player” meant just someone holding a controller. Ultra recognizes three types of players: gamers, viewers, and content creators, each with unique behaviors, needs, and expectations. In partnership with Vaulta, Ultra is building critical infrastructure to fit this new reality and serve all three player groups.

  1. Every industry will have its own chain 

Finance has Vaulta. Gaming has Ultra. Both chains are purpose-built and interoperable, aligning deeply with the needs of their respective audiences. Ultra is not adapting general-purpose tech. It’s building the backbone of the gaming industry from the ground up.

  1. UOS will be THE gaming currency 

Ultra is committed to establishing $UOS as the default currency for in-game transactions, rewards, and monetization across titles, platforms, and services. Just as the dollar dominates oil, $UOS will define value in gaming.

  1. Access and consumption of games will change 

Similar to how Netflix revolutionized film and Spotify transformed music, Ultra envisions a shift in how people access and engage with games. Gamers deserve immersive platforms. Developers desire tools and reach. Publishers demand data and performance. Ultra is building a complete ecosystem that puts them all first.

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  1. Crypto must be treated with the same standards as traditional finance 

That’s why Ultra partners only with chains like Vaulta, ones that treat crypto with the same expectations as fiat: prioritising trust, utility, and transparency. Real utility demands real accountability.

  1. AI will unlock the next layer of personalized gaming

AI isn’t just a feature, it’s a fundamental shift in how players should experience games. That’s why Ultra is embedding AI deeply into its ecosystem to serve three purposes: hyper-personalization, real-time gameplay guidance, and intelligent ecosystem interaction. Players won’t just play, they’ll be guided, supported, and understood.

Building the Infrastructure for the Next Era

As co-leaders in blockchain innovation, this partnership is fundamentally guided by a shared purpose to serve the future of gaming, combining Vaulta’s financial rails with Ultra’s user-first infrastructure. 

The partnership aims to radically upgrade the outdated backbone of the gaming industry, delivering ultra-fast transactions, scalable gaming experiences, improved security, and new tools for developers and publishers.

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Ultra serves three core clients – gamers, developers, and publishers –  and everything it builds is made to serve their needs. Ultra is building a complete ecosystem that puts them all first. This partnership enhances that mission with sharper tools, smarter systems, and better outcomes for each. 

Technical Exchange Details

The partnership will provide Ultra with access to:

  • Vaulta Spring framework: enabling improved scalability and security alongside a smoother user experience for its platform

  • Vaulta Banking OS framework: Offering enhancements in transaction speed and asset management, while giving Ultra’s gaming ecosystem access to the multi-chain interoperability (IBC) environment 

In exchange, Ultra will provide Vaulta with:

  • Ultratest: A next-generation smart contract testing framework, which allows developers to launch faster and more securely

  • MSIG Signing Tool: A breakthrough in secure gaming transactions and digital ownership

  • Predicate System: Reduces gas fees to make blockchain gaming more affordable and accessible 

  • HSM Signing Code hardware: Secure hardware signing for private key management 

Broader Impact and What’s Next

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This partnership isn’t just about technology exchange, it represents a broader alignment of values between two industry-first platforms. As blockchain adoption deepens across industries, Vaulta and Ultra are taking the lead in building the specialized infrastructure needed to serve real users at scale. The partnership unlocks new opportunities and standards for what’s possible in digital entertainment.

At the same time, it supports Vaulta’s broader goal of engaging directly with industry leaders to build the next iteration of global finance, through real use cases, real infrastructure, and real collaboration. More partnerships will follow in the coming weeks, all designed to unlock new use cases, drive innovation, and accelerate adoption across the digital economy.

This partnership follows Vaulta’s recent rebrand (previously EOS Network) and strategic alignment to Web3 Banking, and comes on the heels of key milestones in Ultra’s 2025 roadmap, including the closing of a $12 million round led by NOIA Capital and the key c-suite appointment of Maxime van Steenberghe as Ultra’s new COO. 

The post Vaulta and Ultra Embark on Strategic Partnership to Power the Future of Gaming and Finance appeared first on Gaming and Gambling Industry in the Americas.

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FBMDS launches new Asian-inspired Panda Treasure slot game

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FBMDS is thrilled to announce the launch of its newest slot game of Asian inspiration – “Panda Treasure – Sublime Series”. This is the inaugural title in its ambitious plan to reinvent its slots portfolio with new, rewarding online casino game releases throughout the year, that speak to different players’ profiles and competitive operator’s demands.

The release of a new slot game aligns with FBMDS’s 2025 narrative, focusing on market expansion, innovation, and leadership in key iGaming segments.

Since the company is deeply committed to delivering high-quality, innovative, and compliant experiences both to operators and players worldwide, Panda Treasure demonstrates the brand’s goals in setting new standards in the universe of online casino gaming.

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Panda Treasure: the Slot Game mechanics

FBMDS new slot Panda Treasure is a 3×3 spins game featuring 5 paylines, combining simplicity with an immersive gaming experience. The game boasts visually stunning and Asian-inspired graphics, smooth animations, and gameplay mechanics optimized for desktop, tablet, and mobile devices.

Players will embark on a fascinating adventure through the heart of Asia, guided by the Red Panda Bao, the guardian of luck. Unique symbols celebrating the richness of Asian culture are key to unlocking great rewards, including:

  • Amulet: A symbol of protection and good fortune.
  • Fan: Representing Asian elegance and tradition.
  • Dumplings: A delicacy symbolizing prosperity.
  • Asian Lanterns: Symbols of celebration and light, illuminating the path.
  • Golden Coins: Indicating the route to wealth.
  • Dragon: The mythical creature guarding the most valuable treasures.

A win-win bet for online casino enthusiasts

The game offers a maximum potential prize of 2,500x the bet, available exclusively during the Spin Bonus mode. In the Spin Bonus mode, which can be triggered randomly on any spin.

When this happens, a random paying symbol is selected, and the reels spin to display only that symbol and, if available, WILD symbols.​ The WILD symbol substitutes for any symbol to form combinations and can appear on all reels. In the Main Game, if the WILD symbol fills the entire game screen, the payout will be 250x the bet.

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The player receives 3 spins to try to add new symbols of the selected type or WILD symbols to the game area. Whenever new selected symbols or WILDs appear, they remain fixed on the screen.​

The Spin Bonus ends when the player uses all 3 spins. At the end, all obtained combinations are multiplied by a random multiplier, which can be x5, x10, x15, x20, or x25.

Panda Treasure – Sublime Series embodies FBMDS’s dedication to providing engaging and culturally rich gaming experiences. As the casino gaming company continues to expand its slots portfolio and beyond, players can anticipate more innovative and immersive titles in the coming months.

The post FBMDS launches new Asian-inspired Panda Treasure slot game appeared first on European Gaming Industry News.

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Gambling in the USA

Gaming Americas Weekly Roundup – April 28-May 4

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Bragg Gaming Group announced it has reached an agreement with its lenders, certain entities controlled by Doug Fallon, to repay USD 5 million of its outstanding USD 7 million secured promissory note and to extend the maturity of the remaining USD 2 million until June 6, 2025 (the Note). The company is in the process of securing a new revolving credit facility from a third-party lender. This facility is expected to offer more favourable terms than the existing Note, including lower borrowing costs and improved drawdown flexibility. All other terms of the original Note remain unchanged.

PENN Entertainment Inc announced plans for an expected $180–$200 million project to relocate its Ameristar Casino Hotel Council Bluffs (Ameristar) riverboat casino operations to a new, state-of-the-art land-based property to be rebranded as Hollywood Casino Council Bluffs (Hollywood Council Bluffs). The proposal is approved by the Iowa Racing and Gaming Commission in conjunction with a 15-year extension of Ameristar’s partnership with the nonprofit Qualified Sponsoring Organisation (QSO) Iowa West Racing Association. All commercial operators in Iowa are required to have an operating agreement with a QSO licensed to conduct gaming operations. Under the proposed plan, the new Hollywood Council Bluffs is expected to include roughly 125,000 square feet of new development with approximately 58,000 square feet of gaming space.

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PENN Entertainment Inc announced that it intends to nominate Johnny Hartnett and Carlos Ruisanchez for election to its Board of Directors following discussions with HG Vora Capital Management LLC (HG Vora). Ron Naples has informed the Board that he will retire from the Board, effective immediately. Barbara Shattuck Kohn and Saul Reibstein have notified the Company that they will not stand for reelection at the 2025 Annual Meeting of Shareholders. The Board now comprises eight directors, seven of whom are independent.

Partnerships

The National Collegiate Athletic Association (NCAA) and Genius Sports Limited have announced a significant extension of their long-term partnership, reinforcing their shared commitment to innovation, transparency and the integrity of college athletics. Under the expanded agreement, Genius Sports has been appointed as the exclusive distributor of official NCAA data to licensed sportsbooks for all post-season tournaments, including March Madness, through 2032. This long-term agreement ensures the delivery of fast, accurate and secure data to the regulated sports betting market.

PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Partner of the San Francisco Giants. The new partnership strengthens the DFS leader’s presence in professional baseball and features digital and in-park activations at Oracle Park. As part of the multi-year partnership, PrizePicks branding will be showcased prominently throughout Oracle Park with rotating signage behind home plate and LED signage on each baseline. PrizePicks logos will be featured across the K-Counter in right field, creating an interactive experience for fans in the ballpark. Fans seated on top of the right field wall near the strikeout counter will have the opportunity to flip over the PrizePicks branded signs, revealing a “K” for each strikeout earned by a Giants pitcher.

The post Gaming Americas Weekly Roundup – April 28-May 4 appeared first on European Gaming Industry News.

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