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GameOn announces partnership and investment in start-up social media agency, Minty Creative.

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Leading iGaming marketing and PR agency GameOn, has announced a partnership with specialist social media marketing and content agency, Minty Creative. The partnership will see GameOn acquire a significant stake in the agency and offer social media services to its clients exclusively via Minty Creative.

“We have collaborated on a number of campaigns over the last 18 months offering complementary services to the iGaming industry. Therefore an investment into Minty Creative seemed the next logical step in the relationship” said Sarah Blackburn, Managing Director at GameOn.

She continued “Since we’ve been offering this service, our clients have experienced exponential growth in both their own following and engagement levels which has often led to new business discussions and opportunities as a consequence. This can be fully attributed to the great work Siobhan and her team have been producing and we are looking forward to aligning the two companies more closely.

Siobhan Neligan, Founder of Minty Creative said “The last 12 months has been a period of significant and sustained growth for the business, as we’ve expanded our services, team and client base across multiple verticals, but particularly within iGaming. We identified a real synergy in working with GameOn and have been able to utilise our many years of iGaming experience to great effect.

“GameOn is the industry leader and pioneer in iGaming marketing and PR, so partnering with them was a huge opportunity for our maturing start-up business – and one that we absolutely jumped at. We are delighted to be able to capitalise on our respective expertise and add further value for our clients. ”

Blueprint Gaming

Blueprint Gaming announces The Goonies Quest for Treasure 3 slot

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Blueprint Gaming has announced The Goonies™ Quest for Treasure 3, the latest slot in its licensed The Goonies™ series. The game introduces new modifiers, a reworked One-Eyed Willy trail and a layered bonus structure.

Blueprint said the new title builds on the performance of its earlier releases, naming The Goonies™ Megaways™ Quest for Treasure Jackpot King™ and The Goonies™ Quest for Treasure 2 as its top-performing launches. The company said both games have performed strongly across regulated markets including the Netherlands, Sweden, Denmark, Canada, and the UK and Ireland.

In Quest for Treasure 3, Collect symbols progress players along a reworked trail that ends in a new Chest of Riches feature. When unlocked, the One-Eyed Willy treasure chests switch to showing four key holes. Skeleton Key symbols can add keys to any of three chests, and when the bonus triggers, the number of keys in play determines which feature is awarded, including Collect upgrades or added Mystery and Cash symbols.

The bonus game uses red, blue and green chest-themed Bonus symbols: one or two can randomly unlock Treasure Spins, while three guarantees entry, with each chest carrying a different modifier. Blueprint also said Collect symbols during Treasure Spins can grant up to five extra spins and 10x multipliers. Sloth returns as a random reel appearance that can unlock modifiers including Bonus Boost, Cave In, Dynamite Blast, Hidden Treasure and Pinchers of Peril.

Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming™, said: “Following the strong performance of the previous two releases, we wanted The Goonies™ Quest for Treasure 3 to deliver even more action-packed moments for players.

“With new modifiers, enhanced bonus pathways and a revamped One-Eyed Willy trail, this latest instalment builds on everything fans enjoy about the franchise while introducing fresh layers of excitement throughout the gameplay experience.”

The post Blueprint Gaming announces The Goonies Quest for Treasure 3 slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Granny’s Wild

Play’n GO Releases its Latest Video Slot Granny’s Wild

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Play’n GO has released Granny’s Wild, a 5-reel video slot where a quiet habit becomes a full-scale spectacle when Granny’s long-hoarded coin jar finally splits open.

Nobody really clocked how serious Granny was about her spare change. The jar sat there for years, always a little heavier, always a little louder, always one clink away from giving the game away. Call it thrift. Call it routine. Granny calls it preparation.

When the moment arrives, she does not make a fuss. A small grin. A neat adjustment of those unmistakable glasses. Then the switch flips and the familiar front room turns into a riot of colour, with coins skittering across the reels as her jar snaps to attention, gathering up every shiny reminder of the plan she has been building for decades.

Granny’s Wild leans into that contrast – cosy charm on the surface, calculated mischief underneath. Coins are not just part of the décor, they are the story’s engine, pulled into Granny’s trusty jar as the scene grows louder and brighter. Scratch cards and sudden bursts of motion add to the sense that Granny has a few more tricks tucked away than anyone ever suspected, while the tone stays light, cheeky, and proudly character-led.

Play’n GO has a knack for giving its worlds a clear personality, and Granny fits right in – an unlikely mastermind whose calm confidence carries the entire experience. It is a story about patience paying off, about ordinary objects turning into something theatrical, and about never underestimating the person who has been quietly preparing in the background.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “Granny’s Wild is built around a character who feels instantly familiar, then immediately surprises you. Granny’s coin jar is her calling card – and once it cracks open, the whole world follows her lead.”

The post Play’n GO Releases its Latest Video Slot Granny’s Wild appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ENJOY Gaming launches Grand Lightning Boost slot with upgraded Boost and jackpot progression

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ENJOY Gaming has launched Grand Lightning Boost, an updated version of its Grand Lightning slot that increases the impact of the Boost feature and changes bonus-round progression.

The title keeps a 5×3 reel layout with five pay lines. In the main game, ENJOY Gaming said the Boost symbol multiplies visible Bonus values by x2, x3 or x5 and pays them instantly. In the Hold and Win Bonus Game, Boost multiplies Bonus values and then takes its own Bonus value.

The supplier has also updated the “Grand progression” mechanic. During the Bonus Game, when a full column is filled with Bonus or Boost symbols, the column is collected and cleared, completing one letter in G-R-A-N-D. Completing all five letters awards a Grand Jackpot worth x1000.

ENJOY Gaming said Grand Lightning Boost also includes an Extra Bonus Game and “Lucky Spin” presentations, plus Bonus Buy and Super Bonus Buy options.

Dimokratis Papadimos, Director of Account Management at ENJOY Gaming, said: “With Grand Lightning Boost, our goal was to make every spin feel even more meaningful without overcomplicating the experience.

“By strengthening the Boost feature and adding a clearer sense of progression, we’ve created a version that’s both more engaging and more rewarding for players, while providing operators with a fresh title designed to drive greater retention.”

The post ENJOY Gaming launches Grand Lightning Boost slot with upgraded Boost and jackpot progression appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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