Latest News
Become an Independent Betting Bookmaker Using Chipz Platform
Gambling is one of the oldest forms of entertainment. It is also regarded as a serious business too. This business has come a long way since medieval times when people bet on the winning gladiators during the Roman empire. However, such events would have not so “uncertain” outcomes as the owners of the gladiators could influence the games — an allegation that is commonly placed on most of the current betting sites.
So how do you cure the problem of sporting events being fixed and leaving bettors writhing in losses? Enter Chipz ecosystem, a decentralized blockchain-based betting platform that allows users to bet and be their betting bookmakers. What’s more, Chipz is rolling out a public presale that will gift lucky users with 5k worth of NFT to be used on Chipz’s new NFT marketplace, the chipz.drive. It is also interesting to note that the Chipz platform allows users to stake their CHPZ. This staked CHPZ is used as part of the liquidity pool. Users get 3% of their staked value (simply means that users can use CHPZ to make more CHPZ). This is an exception to betting or staking in a normal casino or sportsbook where bettors hope they can make 3% of their staked value. Sounds cool, right?
You’ve been in the backseat for too long; now, you have the chance of being on the front seat by creating and hosting betting rooms where other users can place their bets. Here’s what Chipz is all about and how you can become an independent betting bookmaker on the platform.
Chipz for Bookmakers
Chipz is a web-based betting platform that allows users to gamble on any event within betting rooms hosted by others users. To participate, users must have enough CHPZ tokens — an ERC-20 token used to run the Chipz ecosystem — to pay for room creation fees. Besides, a non-custodial wallet belonging to the user must also be linked to their Chipz account. The wallet guarantees payment for gas fees as well as the betting amount.
As emphasized by cofounder Justin Lally in a recent podcast on Action and Ambition, Chipz’s main goal is to give equal opportunities to everyone wherever they are in the world by letting them create their sportsbook and invite their friends to place bets.
Therefore, Chipz will only serve as an intermediary for independent bookmakers by providing the platform and the UI required to facilitate a book. In exchange for this service, Chipz only requires the bookmakers to pay a small fee. A bookmaker can choose either of the following payment plans to create rooms on Chipz;
- A 3-month plan worth $30 paid in CHPZ
- A 6-month plan worth $45 paid in CHPZ
- A 1-year plan worth $60 paid in CHPZ
The platform uses smart contracts to scan and report on events. The smart contract also distributes earnings after the events.
The advantage of becoming a bookmaker is that a good attendance of bids enables you to set the fees and the maximum number of bidders. At the end of the event, you will always earn off fees as soon as the smart contract finalizes.
Joining Chipz as A Bookmaker
To become a bookmaker, follow the following host workflow as recommended by the platform design team.
Step 1: Register on the Chipz platform. The process involves choosing your ideal payment plan and linking your non-custodial wallet.
Step 2: Accept terms and conditions set by the system.
Step 3: Create your username and set a strong password.
Step 4: Open the panel on the Chipz interface to create a betting room and become a host.
Step 5: As a host, choose the sports you wish to have in your betting room.
Step 6: Set the closing time for accepting bets.
Step 7: Set the betting conditions.
Once the bookmaker sets the betting conditions, the bettors can select the betting room and wait for the event’s result. The smart contract executes as soon as the event match ends. The host will then collect his fees, and the prize pool is distributed to the winning bets by the smart contract.
The bettors can then rank the host. Once done, the bookmaker confirms the contract to execute his earnings, and the betting room closes.
From the steps outlined above, it is evident that becoming a bookmaker on Chipz is an easy process and one with the real potential of being profitable. The best part is that users can become bookmakers and bettors in different rooms created by other users.
Chipz developers claim that the platform will evolve to allow users to place bets on any future event, including the prices of crypto and eSports, taking the platform’s adoption to greater heights.
Argentina
Betano partners Fundación Empate on adapted football program in Argentina
Betano says it will fund weekly training for 192 athletes with Down syndrome and support the FUT21 National Tournament pathway ahead of October.
Betano has partnered with Fundación Empate to launch an adapted football-friendly tournament in Argentina, as part of the operator’s “Desafiá tus límites” (Challenge Your Limits) corporate responsibility programme.
The company said the partnership will support 192 athletes with Down syndrome by funding weekly practices, while also providing operational resources to strengthen training in the run-up to the FUT21 National Tournament in October. Fundación Empate describes FUT21 as Argentina’s main futsal competition for athletes with Down syndrome, bringing together delegations from across the country.
Germán Laborda, President of Fundación Empate, said: “For us, this support means much more than financial aid. It is a concrete opportunity for our players to keep growing, training, and showcasing all their talent. Having companies like Betano get involved in real inclusion helps bring visibility to the enormous effort and commitment of each member of our foundation.”
Alvaro Ferreres, Betano Country Manager for Argentina, added: “At Betano, we understand that social responsibility means getting truly involved and supporting the people behind every story. Supporting the players of Fundación Empate means proving that a company can be an ally that drives opportunities, inclusion, and development through sports.”
Beyond athlete funding, Betano said it will develop Teacher Training Workshops for Inclusive Sports aimed at more than 800 sports professionals, including coaches, physical education teachers and physiotherapists, as well as teams for athletes with Down Syndrome. The company positioned the initiative as part of its broader adapted sports activity under “Desafiá tus límites”, which it said also includes support for Argentina’s national blind football team, Los Murciélagos (The Bats).
The post Betano partners Fundación Empate on adapted football program in Argentina appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
adtech
PropellerAds says Social Traffic lifts game registrations 34.5% in Nigeria test
In a seven-day Onclick campaign, Social Traffic delivered 23.3% of registrations from 17.3% of impressions, the company reports.
PropellerAds has published new user acquisition results from a seven-day game registration campaign in Nigeria, reporting that its “Social Traffic” segment outperformed overall traffic on registrations and revenue efficiency.
According to the company, Social Traffic represented 17.3% of total impressions (20,076 of 115,671) but delivered 23.3% of registrations (199 of 853) and 24.5% of revenue ($96.06 of $392.46). Registrations per 1,000 impressions rose to 9.91 for Social Traffic versus 7.37 campaign-wide, a 34.5% increase. Revenue per 1,000 impressions (RPM) increased to $4.78 versus $3.39, up 41%.
Social Traffic is a targeting subtype within PropellerAds’ Onclick/Popunder format. When enabled on the company’s Self-Service Platform (SSP), ads are served only in placements where a user arrived from a social network such as Facebook or Instagram immediately before landing on the publisher’s page.
PropellerAds attributed the performance gap to browsing context and user intent, arguing that users coming from social platforms are more likely to complete multi-step actions such as registration. Petros Sofroniou, Account Strategist at PropellerAds, said: “In highly competitive user acquisition environments, traffic quality is increasingly critical. In practice, Social Traffic helps advertisers reach users who are more engaged and willing to take action, thereby improving registration performance in campaigns.”
The company positioned the results against what it described as a rapidly expanding Nigerian games market, citing estimates of a $3.5 billion market with roughly 60 million active users and 61% year-over-year growth. PropellerAds said it recommends testing Social Traffic as a dedicated segment and, where results hold, splitting it into a separate campaign for clearer optimization signals; it also suggested using roughly 20× target CPA as a test budget and running tests for 36–48 hours, while noting performance can vary by market and product.
The post PropellerAds says Social Traffic lifts game registrations 34.5% in Nigeria test appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Betnacional realiza o maior São João brasileiro fora do Brasil em Miami
Créditos: Giovanna Shirassu/CriaMov
Marca reuniu mais de mil convidados entre ex-atletas, influenciadores e artistas para celebração inspirada em uma das tradições culturais mais populares do país, durante o principal momento do futebol internacional em 2026
O maior São João brasileiro realizado fora do Brasil tomou conta de Miami na última terça-feira (23). Promovido pela Betnacional e organizado pela AMG, agência especializada em posicionar grandes marcas brasileiras nos Estados Unidos, reuniu mais de mil convidados e levou uma das manifestações culturais mais populares do país para os Estados Unidos justamente no período em que a cidade concentra milhares de brasileiros acompanhando o principal momento do futebol mundial.
Realizado no Jóia Beach Club, o São João Betnacional transformou o espaço em um grande arraial à beira-mar, reunindo música, gastronomia típica, experiências interativas e referências às tradições juninas celebradas em todas as regiões do Brasil. A proposta foi transportar para Miami a atmosfera de uma das festas mais emblemáticas da cultura brasileira e proporcionar aos convidados uma experiência de conexão com suas origens mesmo longe de casa.
“Tem coisa mais brasileira do que isso? De um lado, milhares de pessoas reunidas para viver a emoção de acompanhar a Seleção. Do outro, o São João acontecendo por todo o país. A gente quis trazer essas duas paixões para o mesmo lugar. E não de qualquer jeito. Fizemos questão de construir um São João de verdade, com respeito às tradições, à música, à cultura e às pessoas que fazem essa festa ser tão especial. Ter o Movimento Verde e Amarelo com a gente tornou tudo ainda mais simbólico. Foi uma noite para celebrar o Brasil em sua essência”, afirma Jorge Peixoto, Head de Brand Experience da Betnacional.
E o encontro entre essas paixões também se refletiu no público presente. O evento reuniu personalidades brasileiras, influenciadores, atletas, artistas e convidados especiais, que vem acompanhando a trajetória da seleção nos Estados Unidos.
Tradição brasileira em solo americano
A autenticidade da experiência também esteve presente nas atrações da noite. Entre os destaques da programação estavam a apresentação da quadrilha junina e os shows da cantora Gabi Lacombe, artista radicada nos Estados Unidos que levou ao evento o tradicional forró pé de serra, e do músico Rafa Mesquita, com um repertório marcado pela música brasileira contemporânea. Com apresentações cheias de energia e identidade, os artistas ajudaram a transportar para Miami o clima característico do São João brasileiro.
The post Betnacional realiza o maior São João brasileiro fora do Brasil em Miami appeared first on Americas iGaming & Sports Betting News.
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