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Become an Independent Betting Bookmaker Using Chipz Platform
Gambling is one of the oldest forms of entertainment. It is also regarded as a serious business too. This business has come a long way since medieval times when people bet on the winning gladiators during the Roman empire. However, such events would have not so “uncertain” outcomes as the owners of the gladiators could influence the games — an allegation that is commonly placed on most of the current betting sites.
So how do you cure the problem of sporting events being fixed and leaving bettors writhing in losses? Enter Chipz ecosystem, a decentralized blockchain-based betting platform that allows users to bet and be their betting bookmakers. What’s more, Chipz is rolling out a public presale that will gift lucky users with 5k worth of NFT to be used on Chipz’s new NFT marketplace, the chipz.drive. It is also interesting to note that the Chipz platform allows users to stake their CHPZ. This staked CHPZ is used as part of the liquidity pool. Users get 3% of their staked value (simply means that users can use CHPZ to make more CHPZ). This is an exception to betting or staking in a normal casino or sportsbook where bettors hope they can make 3% of their staked value. Sounds cool, right?
You’ve been in the backseat for too long; now, you have the chance of being on the front seat by creating and hosting betting rooms where other users can place their bets. Here’s what Chipz is all about and how you can become an independent betting bookmaker on the platform.
Chipz for Bookmakers
Chipz is a web-based betting platform that allows users to gamble on any event within betting rooms hosted by others users. To participate, users must have enough CHPZ tokens — an ERC-20 token used to run the Chipz ecosystem — to pay for room creation fees. Besides, a non-custodial wallet belonging to the user must also be linked to their Chipz account. The wallet guarantees payment for gas fees as well as the betting amount.
As emphasized by cofounder Justin Lally in a recent podcast on Action and Ambition, Chipz’s main goal is to give equal opportunities to everyone wherever they are in the world by letting them create their sportsbook and invite their friends to place bets.
Therefore, Chipz will only serve as an intermediary for independent bookmakers by providing the platform and the UI required to facilitate a book. In exchange for this service, Chipz only requires the bookmakers to pay a small fee. A bookmaker can choose either of the following payment plans to create rooms on Chipz;
- A 3-month plan worth $30 paid in CHPZ
- A 6-month plan worth $45 paid in CHPZ
- A 1-year plan worth $60 paid in CHPZ
The platform uses smart contracts to scan and report on events. The smart contract also distributes earnings after the events.
The advantage of becoming a bookmaker is that a good attendance of bids enables you to set the fees and the maximum number of bidders. At the end of the event, you will always earn off fees as soon as the smart contract finalizes.
Joining Chipz as A Bookmaker
To become a bookmaker, follow the following host workflow as recommended by the platform design team.
Step 1: Register on the Chipz platform. The process involves choosing your ideal payment plan and linking your non-custodial wallet.
Step 2: Accept terms and conditions set by the system.
Step 3: Create your username and set a strong password.
Step 4: Open the panel on the Chipz interface to create a betting room and become a host.
Step 5: As a host, choose the sports you wish to have in your betting room.
Step 6: Set the closing time for accepting bets.
Step 7: Set the betting conditions.
Once the bookmaker sets the betting conditions, the bettors can select the betting room and wait for the event’s result. The smart contract executes as soon as the event match ends. The host will then collect his fees, and the prize pool is distributed to the winning bets by the smart contract.
The bettors can then rank the host. Once done, the bookmaker confirms the contract to execute his earnings, and the betting room closes.
From the steps outlined above, it is evident that becoming a bookmaker on Chipz is an easy process and one with the real potential of being profitable. The best part is that users can become bookmakers and bettors in different rooms created by other users.
Chipz developers claim that the platform will evolve to allow users to place bets on any future event, including the prices of crypto and eSports, taking the platform’s adoption to greater heights.
eSports
Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028
Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.
The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.
EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.
“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”
Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”
EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.
The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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