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Become an Independent Betting Bookmaker Using Chipz Platform
Gambling is one of the oldest forms of entertainment. It is also regarded as a serious business too. This business has come a long way since medieval times when people bet on the winning gladiators during the Roman empire. However, such events would have not so “uncertain” outcomes as the owners of the gladiators could influence the games — an allegation that is commonly placed on most of the current betting sites.
So how do you cure the problem of sporting events being fixed and leaving bettors writhing in losses? Enter Chipz ecosystem, a decentralized blockchain-based betting platform that allows users to bet and be their betting bookmakers. What’s more, Chipz is rolling out a public presale that will gift lucky users with 5k worth of NFT to be used on Chipz’s new NFT marketplace, the chipz.drive. It is also interesting to note that the Chipz platform allows users to stake their CHPZ. This staked CHPZ is used as part of the liquidity pool. Users get 3% of their staked value (simply means that users can use CHPZ to make more CHPZ). This is an exception to betting or staking in a normal casino or sportsbook where bettors hope they can make 3% of their staked value. Sounds cool, right?
You’ve been in the backseat for too long; now, you have the chance of being on the front seat by creating and hosting betting rooms where other users can place their bets. Here’s what Chipz is all about and how you can become an independent betting bookmaker on the platform.
Chipz for Bookmakers
Chipz is a web-based betting platform that allows users to gamble on any event within betting rooms hosted by others users. To participate, users must have enough CHPZ tokens — an ERC-20 token used to run the Chipz ecosystem — to pay for room creation fees. Besides, a non-custodial wallet belonging to the user must also be linked to their Chipz account. The wallet guarantees payment for gas fees as well as the betting amount.
As emphasized by cofounder Justin Lally in a recent podcast on Action and Ambition, Chipz’s main goal is to give equal opportunities to everyone wherever they are in the world by letting them create their sportsbook and invite their friends to place bets.
Therefore, Chipz will only serve as an intermediary for independent bookmakers by providing the platform and the UI required to facilitate a book. In exchange for this service, Chipz only requires the bookmakers to pay a small fee. A bookmaker can choose either of the following payment plans to create rooms on Chipz;
- A 3-month plan worth $30 paid in CHPZ
- A 6-month plan worth $45 paid in CHPZ
- A 1-year plan worth $60 paid in CHPZ
The platform uses smart contracts to scan and report on events. The smart contract also distributes earnings after the events.
The advantage of becoming a bookmaker is that a good attendance of bids enables you to set the fees and the maximum number of bidders. At the end of the event, you will always earn off fees as soon as the smart contract finalizes.
Joining Chipz as A Bookmaker
To become a bookmaker, follow the following host workflow as recommended by the platform design team.
Step 1: Register on the Chipz platform. The process involves choosing your ideal payment plan and linking your non-custodial wallet.
Step 2: Accept terms and conditions set by the system.
Step 3: Create your username and set a strong password.
Step 4: Open the panel on the Chipz interface to create a betting room and become a host.
Step 5: As a host, choose the sports you wish to have in your betting room.
Step 6: Set the closing time for accepting bets.
Step 7: Set the betting conditions.
Once the bookmaker sets the betting conditions, the bettors can select the betting room and wait for the event’s result. The smart contract executes as soon as the event match ends. The host will then collect his fees, and the prize pool is distributed to the winning bets by the smart contract.
The bettors can then rank the host. Once done, the bookmaker confirms the contract to execute his earnings, and the betting room closes.
From the steps outlined above, it is evident that becoming a bookmaker on Chipz is an easy process and one with the real potential of being profitable. The best part is that users can become bookmakers and bettors in different rooms created by other users.
Chipz developers claim that the platform will evolve to allow users to place bets on any future event, including the prices of crypto and eSports, taking the platform’s adoption to greater heights.
affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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