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Become an Independent Betting Bookmaker Using Chipz Platform

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Gambling is one of the oldest forms of entertainment. It is also regarded as a serious business too. This business has come a long way since medieval times when people bet on the winning gladiators during the Roman empire. However, such events would have not so “uncertain” outcomes as the owners of the gladiators could influence the games — an allegation that is commonly placed on most of the current betting sites.

So how do you cure the problem of sporting events being fixed and leaving bettors writhing in losses? Enter Chipz ecosystem, a decentralized blockchain-based betting platform that allows users to bet and be their betting bookmakers. What’s more, Chipz is rolling out a public presale that will gift lucky users with 5k worth of NFT to be used on Chipz’s new NFT marketplace, the chipz.drive. It is also interesting to note that the Chipz platform allows users to stake their CHPZ.  This staked CHPZ is used as part of the liquidity pool. Users get 3% of their staked value (simply means that users can use CHPZ to make more CHPZ). This is an exception to betting or staking in a normal casino or sportsbook where bettors hope they can make 3% of their staked value. Sounds cool, right?

You’ve been in the backseat for too long; now, you have the chance of being on the front seat by creating and hosting betting rooms where other users can place their bets.  Here’s what Chipz is all about and how you can become an independent betting bookmaker on the platform.

Chipz for Bookmakers

Chipz is a web-based betting platform that allows users to gamble on any event within betting rooms hosted by others users. To participate, users must have enough CHPZ tokens — an ERC-20 token used to run the Chipz ecosystem — to pay for room creation fees.  Besides, a non-custodial wallet belonging to the user must also be linked to their Chipz account. The wallet guarantees payment for gas fees as well as the betting amount.

As emphasized by cofounder Justin Lally in a recent podcast on Action and Ambition, Chipz’s main goal is to give equal opportunities to everyone wherever they are in the world by letting them create their sportsbook and invite their friends to place bets.

Therefore, Chipz will only serve as an intermediary for independent bookmakers by providing the platform and the UI required to facilitate a book. In exchange for this service, Chipz only requires the bookmakers to pay a small fee. A bookmaker can choose either of the following payment plans to create rooms on Chipz;

  • A 3-month plan worth $30 paid in CHPZ
  • A 6-month plan worth $45 paid in CHPZ
  • A 1-year plan worth $60 paid in CHPZ

The platform uses smart contracts to scan and report on events. The smart contract also distributes earnings after the events.

The advantage of becoming a bookmaker is that a good attendance of bids enables you to set the fees and the maximum number of bidders. At the end of the event, you will always earn off fees as soon as the smart contract finalizes.

Joining Chipz as A Bookmaker

To become a bookmaker, follow the following host workflow as recommended by the platform design team.

Step 1: Register on the Chipz platform. The process involves choosing your ideal payment plan and linking your non-custodial wallet.

Step 2: Accept terms and conditions set by the system.

Step 3: Create your username and set a strong password.

Step 4: Open the panel on the Chipz interface to create a betting room and become a host.

Step 5: As a host, choose the sports you wish to have in your betting room.

Step 6: Set the closing time for accepting bets.

Step 7: Set the betting conditions.

Once the bookmaker sets the betting conditions, the bettors can select the betting room and wait for the event’s result. The smart contract executes as soon as the event match ends. The host will then collect his fees, and the prize pool is distributed to the winning bets by the smart contract.

The bettors can then rank the host. Once done, the bookmaker confirms the contract to execute his earnings, and the betting room closes.

From the steps outlined above, it is evident that becoming a bookmaker on Chipz is an easy process and one with the real potential of being profitable. The best part is that users can become bookmakers and bettors in different rooms created by other users.

Chipz developers claim that the platform will evolve to allow users to place bets on any future event, including the prices of crypto and eSports, taking the platform’s adoption to greater heights.

Follow Chipz on Twitter for announcements.

You can access CHPZ Public Presale here.

Arena Racing Company

Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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