Latest News

Escape Studios partners with Epic Games and leading European animation schools to deliver world’s largest training programme in Unreal Engine

Published

5 years ago

July 23, 2021

Mark Flanagan, Education Partner Manager, Epic Games said: “The Summer of Unreal is an incredible opportunity that is open to professionals in animation and VFX all across Europe, and we couldn’t be happier to invite the industry to participate. Escape Studios is a wonderful partner who, along with a number of Europe’s best animation schools, are running this programme, which is set to be the biggest Unreal Engine training that we’ve undertaken to date. We’re excited to help all learners find new ways to tell awesome stories and express their creativity using Unreal Engine.”

Saint Walker, Deputy Dean of Escape Studios, said: “The Summer of Unreal is a fantastic opportunity for animation and 3D CGI professionals across Europe to discover more about the cutting-edge technology on offer with Unreal Engine.

“We’ve worked with top animation companies to create a novel animation-centric way of teaching Unreal Engine, in one of the most ambitious training programmes that Escape Studios has been involved with – our vision of a pan-European festival of learning in Unreal Engine has gained us amazing academic partners in the form of some of the best animation schools in the world. We invite learners across Europe to join us. Make your summer staycation Unreal!”

The Summer of Unreal will be taught online in English and is free-of-charge to professionals working in the animation, motion graphics and VFX industry who want an informal group experience of learning Unreal Engine over the holiday period. The course will feature daily workshops covering all the major aspects of using Unreal Engine interspersed with practice time, teamwork, as well as demonstrations and masterclasses from some of Europe’s premiere companies and artists showing how they use the platform in their work.

Mark Spevick, Escape Studios’ Head of 3D VFX will be the main ‘showrunner’ for the Summer of Unreal. The unique role used in Escapes’ larger courses ensures that tutors get to hear and address the most important questions from the online shop floor through Mark’s advocacy. Mark combines teaching and programme design with senior industry experience, having worked at Peerless Camera, the production house co-owned by Terry Gilliam.

Partner quotes

Timothy Leborgne, Head of Talent & Skills Development, The Animation Workshop/VIA University College
“A course such as Summer of Unreal is very welcome. Whether you look at film, animated series, or games we can all see a growing demand for rapid development and competent animators. And Unreal Engine is one particularly advanced tool and software we can’t avoid as professionals in the future. So, I am excited and happy we bring such a valuable course to professionals in our industry. By partnering with such competent institutions and studios across Europe, we have ensured that the course will deliver the best training.”

Gilbert Kiner, President, ARTFX
“Since its creation in 2004, ARTFX has been dedicated to training students using the latest technology and software. Beyond using this engine for our Games courses, Unreal has also been integrated into the previz pipeline for our VFX programs. We are very happy and proud to have been chosen as the exclusive French partner for this collaborative initiative.”

Felix Balbás, Area Director of Animation & VFX at La Salle-URL
“Unreal Engine is a reality we can’t ignore. No longer only in videogames and recently virtual production, now more than ever the future of any visual content creation and in particular animation and VFX, must take this evolution into account. Not only in previs stage, but also in full production. This is why La Salle-URL’s commitment towards promoting state-of-the-art training along with leader institutions at a European level is reflected in the Summer of Unreal.”

Miljana Jovović, Executive Director, Crater Training Center
“We are happy to join the Summer of Unreal as partners for Southeastern Europe, as we see this project as a great chance to upskill and connect professionals across the continent. We have spent the first part of 2021 educating university professors in Serbia in Unreal Engine so they could implement the newly-gained knowledge to their study programs and introduce the software to their students.”

Katja Schmid, Visual Effects and Post Production Professor, Hochschule der Medien
“Many artists in the industry have been waiting for this course. Now the time has come. At the moment, Unreal is one of the most in-demand tools in the industry. The response to the course announcement has been fantastic. It’s just an amazing opportunity not only to get trained for free but also to be part of a most inspiring community! We are very impressed by this large-scale project and excited to be contributing.”

Gareth Lee, Screen Skills Ireland Manager
“Screen Skills Ireland is hugely excited to be part of the Summer of Unreal. This is a unique opportunity for Irish screen sector professionals to learn about the powerful capabilities of Unreal Engine from industry experts, as well as connect with their peers across Europe.”

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American gambling industry

Gaming Americas Weekly Roundup – January 26-February 1

Published

2 hours ago

February 3, 2026

Wladimir P.

gaming-americas-weekly-roundup-–-january-26-february-1

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

ComeOn Group has launched its new marketing campaign in Ontario. The campaign underscores ComeOn Group’s long-term commitment to sustainable expansion – powered by ComeOn’s proprietary technology and a clear focus on delivering standout, personalised entertainment experiences at scale. At the centre of the campaign is a series of premium television commercials starring Jeremy Piven, a long-standing ComeOn brand ambassador. Piven’s high-energy presence and authentic connection to sports reinforce the brand’s entertainment-first positioning, bringing ComeOn’s sportsbook experience to life across TV and digital. Produced by ComeOn Group’s internal creative hub, the campaign provides a cohesive creative platform that clearly differentiates the brand in a crowded market.

Michigan commercial and tribal operators have reported a combined $399.8 million total internet gaming (iGaming) gross receipts and gross sports betting receipts in December. Gross receipts increased 19.1% compared to November. December iGaming gross receipts totaled $315.8 million, the highest to date. The previous high was $278.5 million recorded in October 2025. December gross sports betting receipts totaled $84.0 million, which is a decrease from the $87.3 million recorded in November. Combined total iGaming and internet sports betting adjusted gross receipts (AGR) for December were $357.87 million, including $296.74 million from iGaming and $61.13 million from internet sports betting — representing an iGaming increase of 27.2% and a sports betting decrease of 5.6% when compared to November 2025.

The Cordish Companies and Bruce Smith Enterprise celebrated the highly-anticipated grand opening of Live! Casino Virginia, the region’s first full-scale casino. The opening of the temporary gaming facility marks an important milestone in bringing new jobs, economic development and tourism to the region while construction advances on the permanent resort destination next door. Located just 25 miles south of Richmond and only 45 miles north of the North Carolina border, Live! Casino Virginia is conveniently off I-95 at Exit 48B. Live! Casino Virginia delivers a full-scale gaming experience 24 hours a day, seven days a week, featuring 75,000 square feet of gaming space with more than 900 state-of-the-art slot machines and over 30 live-action table games.

Partnerships

GuardDog, a responsible play innovation fund from Underdog, has announced an investment in Regen, the first platform to automatically convert entries into savings with every play. In addition to the investment, Underdog will feature Regen as a new resource in its responsible play hub, highlight Regen in customer communications from the responsible play and customer support teams as well as provide access to the platform to all of its employees. Regen allows users to link their sportsbook, fantasy sports and prediction market accounts, and automatically save a small percentage from every entry, win or loss, creating savings without changing how they play.

Table Trac Inc. has announced that the Mardi Gras Hotel & Casino located in Las Vegas, United States, Nevada, will soon have Table Trac Inc.’s CasinoTrac casino management system installed. Mardi Gras Hotel and Casino is located just steps from the Las Vegas Convention Center and Main Monorail terminal the Mardi Gras is convenient to all of the World Famous attractions of Las Vegas.

The post Gaming Americas Weekly Roundup – January 26-February 1 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa Bet Partners

How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads

Published

3 hours ago

February 3, 2026

Wladimir P.

how-traffy-cut-ftd-cost-in-half-and-scaled-betting-in-tanzania-for-africa-bet-partners-via-moloco-ads

This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical. Despite market turbulence in East Africa, Traffy not only maintained Africa Bet’s KPIs but also significantly improved ROI through deep, data-driven optimization.

Project Overview

Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000

Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%

Challenge and Initial Metrics

At the launch of the campaign, the situation was challenging. The complex economic and political environment in Tanzania had a direct impact on consumer purchasing power and the stability of payment systems.

Initial Cost per FTD: $15.00

Goal: Reduce the cost of the target action to below $8 and identify scaling potential.

Optimization Strategy: What Was Done

The success of this case is the result of Traffy’s consistent work across four key areas:

1. Traffic Quality Management (Exchanges & Publishers)

Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.

Blacklists were created based on low deposit conversion.
Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.

2. Creative Strategy

Traffy moved away from standard approaches and implemented a system of regular testing of new creative packs. Creative optimization significantly increased CTR and IPM, providing the Moloco algorithm with more data for learning.

3. Traffic Cleanup to Avoid Paying for Bots

Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
Device “farms” were identified and banned through Device ID analysis.
Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.

4. Funnel Optimization

Through targeting optimization at the campaign level, Traffy attracted more relevant users. This led to an increase in the CR from registration to FTD up to 60%, which is an abnormally high indicator for this region.

Key Insight

Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).

Result

Traffy not only met Africa Bet’s KPIs but also built a stable model for further scaling. Even in “difficult” geos, a systematic optimization approach makes it possible to achieve outstanding results. At the moment, the campaign continues to run, and user Retention (FTD 2) shows organic growth.

The post How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa Bet Partners

How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads

Published

3 hours ago

February 3, 2026

GamingAmericas.com

Project Overview

Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000

Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%

Challenge and Initial Metrics

Initial Cost per FTD: $15.00

Goal: Reduce the cost of the target action to below $8 and identify scaling potential.

Optimization Strategy: What Was Done

The success of this case is the result of Traffy’s consistent work across four key areas:

1. Traffic Quality Management (Exchanges & Publishers)

Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.

Blacklists were created based on low deposit conversion.
Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.

2. Creative Strategy

3. Traffic Cleanup to Avoid Paying for Bots

Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
Device “farms” were identified and banned through Device ID analysis.
Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.

4. Funnel Optimization

Key Insight

Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).