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Escape Studios partners with Epic Games and leading European animation schools to deliver world’s largest training programme in Unreal Engine

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Mark Flanagan, Education Partner Manager, Epic Games said: “The Summer of Unreal is an incredible opportunity that is open to professionals in animation and VFX all across Europe, and we couldn’t be happier to invite the industry to participate. Escape Studios is a wonderful partner who, along with a number of Europe’s best animation schools, are running this programme, which is set to be the biggest Unreal Engine training that we’ve undertaken to date. We’re excited to help all learners find new ways to tell awesome stories and express their creativity using Unreal Engine.”

Saint Walker, Deputy Dean of Escape Studios, said: “The Summer of Unreal is a fantastic opportunity for animation and 3D CGI professionals across Europe to discover more about the cutting-edge technology on offer with Unreal Engine.

“We’ve worked with top animation companies to create a novel animation-centric way of teaching Unreal Engine, in one of the most ambitious training programmes that Escape Studios has been involved with – our vision of a pan-European festival of learning in Unreal Engine has gained us amazing academic partners in the form of some of the best animation schools in the world. We invite learners across Europe to join us. Make your summer staycation Unreal!”

The Summer of Unreal will be taught online in English and is free-of-charge to professionals working in the animation, motion graphics and VFX industry who want an informal group experience of learning Unreal Engine over the holiday period. The course will feature daily workshops covering all the major aspects of using Unreal Engine interspersed with practice time, teamwork, as well as demonstrations and masterclasses from some of Europe’s premiere companies and artists showing how they use the platform in their work.

Mark Spevick, Escape Studios’ Head of 3D VFX will be the main ‘showrunner’ for the Summer of Unreal. The unique role used in Escapes’ larger courses ensures that tutors get to hear and address the most important questions from the online shop floor through Mark’s advocacy. Mark combines teaching and programme design with senior industry experience, having worked at Peerless Camera, the production house co-owned by Terry Gilliam.

Partner quotes

Timothy Leborgne, Head of Talent & Skills Development, The Animation Workshop/VIA University College
“A course such as Summer of Unreal is very welcome. Whether you look at film, animated series, or games we can all see a growing demand for rapid development and competent animators. And Unreal Engine is one particularly advanced tool and software we can’t avoid as professionals in the future. So, I am excited and happy we bring such a valuable course to professionals in our industry. By partnering with such competent institutions and studios across Europe, we have ensured that the course will deliver the best training.”

Gilbert Kiner, President, ARTFX
“Since its creation in 2004, ARTFX has been dedicated to training students using the latest technology and software. Beyond using this engine for our Games courses, Unreal has also been integrated into the previz pipeline for our VFX programs. We are very happy and proud to have been chosen as the exclusive French partner for this collaborative initiative.”

Felix Balbás, Area Director of Animation & VFX at La Salle-URL
“Unreal Engine is a reality we can’t ignore. No longer only in videogames and recently virtual production, now more than ever the future of any visual content creation and in particular animation and VFX, must take this evolution into account. Not only in previs stage, but also in full production. This is why La Salle-URL’s commitment towards promoting state-of-the-art training along with leader institutions at a European level is reflected in the Summer of Unreal.”

Miljana Jovović, Executive Director, Crater Training Center
“We are happy to join the Summer of Unreal as partners for Southeastern Europe, as we see this project as a great chance to upskill and connect professionals across the continent. We have spent the first part of 2021 educating university professors in Serbia in Unreal Engine so they could implement the newly-gained knowledge to their study programs and introduce the software to their students.”

Katja Schmid, Visual Effects and Post Production Professor, Hochschule der Medien
“Many artists in the industry have been waiting for this course. Now the time has come. At the moment, Unreal is one of the most in-demand tools in the industry. The response to the course announcement has been fantastic. It’s just an amazing opportunity not only to get trained for free but also to be part of a most inspiring community! We are very impressed by this large-scale project and excited to be contributing.”

Gareth Lee, Screen Skills Ireland Manager
“Screen Skills Ireland is hugely excited to be part of the Summer of Unreal. This is a unique opportunity for Irish screen sector professionals to learn about the powerful capabilities of Unreal Engine from industry experts, as well as connect with their peers across Europe.”

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Betano partners Fundación Empate on adapted football program in Argentina

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Betano says it will fund weekly training for 192 athletes with Down syndrome and support the FUT21 National Tournament pathway ahead of October.

Betano has partnered with Fundación Empate to launch an adapted football-friendly tournament in Argentina, as part of the operator’s “Desafiá tus límites” (Challenge Your Limits) corporate responsibility programme.

The company said the partnership will support 192 athletes with Down syndrome by funding weekly practices, while also providing operational resources to strengthen training in the run-up to the FUT21 National Tournament in October. Fundación Empate describes FUT21 as Argentina’s main futsal competition for athletes with Down syndrome, bringing together delegations from across the country.

Germán Laborda, President of Fundación Empate, said: “For us, this support means much more than financial aid. It is a concrete opportunity for our players to keep growing, training, and showcasing all their talent. Having companies like Betano get involved in real inclusion helps bring visibility to the enormous effort and commitment of each member of our foundation.”

Alvaro Ferreres, Betano Country Manager for Argentina, added: “At Betano, we understand that social responsibility means getting truly involved and supporting the people behind every story. Supporting the players of Fundación Empate means proving that a company can be an ally that drives opportunities, inclusion, and development through sports.”

Beyond athlete funding, Betano said it will develop Teacher Training Workshops for Inclusive Sports aimed at more than 800 sports professionals, including coaches, physical education teachers and physiotherapists, as well as teams for athletes with Down Syndrome. The company positioned the initiative as part of its broader adapted sports activity under “Desafiá tus límites”, which it said also includes support for Argentina’s national blind football team, Los Murciélagos (The Bats).

The post Betano partners Fundación Empate on adapted football program in Argentina appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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PropellerAds says Social Traffic lifts game registrations 34.5% in Nigeria test

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In a seven-day Onclick campaign, Social Traffic delivered 23.3% of registrations from 17.3% of impressions, the company reports.

PropellerAds has published new user acquisition results from a seven-day game registration campaign in Nigeria, reporting that its “Social Traffic” segment outperformed overall traffic on registrations and revenue efficiency.

According to the company, Social Traffic represented 17.3% of total impressions (20,076 of 115,671) but delivered 23.3% of registrations (199 of 853) and 24.5% of revenue ($96.06 of $392.46). Registrations per 1,000 impressions rose to 9.91 for Social Traffic versus 7.37 campaign-wide, a 34.5% increase. Revenue per 1,000 impressions (RPM) increased to $4.78 versus $3.39, up 41%.

Social Traffic is a targeting subtype within PropellerAds’ Onclick/Popunder format. When enabled on the company’s Self-Service Platform (SSP), ads are served only in placements where a user arrived from a social network such as Facebook or Instagram immediately before landing on the publisher’s page.

PropellerAds attributed the performance gap to browsing context and user intent, arguing that users coming from social platforms are more likely to complete multi-step actions such as registration. Petros Sofroniou, Account Strategist at PropellerAds, said: “In highly competitive user acquisition environments, traffic quality is increasingly critical. In practice, Social Traffic helps advertisers reach users who are more engaged and willing to take action, thereby improving registration performance in campaigns.”

The company positioned the results against what it described as a rapidly expanding Nigerian games market, citing estimates of a $3.5 billion market with roughly 60 million active users and 61% year-over-year growth. PropellerAds said it recommends testing Social Traffic as a dedicated segment and, where results hold, splitting it into a separate campaign for clearer optimization signals; it also suggested using roughly 20× target CPA as a test budget and running tests for 36–48 hours, while noting performance can vary by market and product.

The post PropellerAds says Social Traffic lifts game registrations 34.5% in Nigeria test appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Betnacional realiza o maior São João brasileiro fora do Brasil em Miami

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Créditos: Giovanna Shirassu/CriaMov

Marca reuniu mais de mil convidados entre ex-atletas, influenciadores e artistas para celebração inspirada em uma das tradições culturais mais populares do país, durante o principal momento do futebol internacional em 2026 

O maior São João brasileiro realizado fora do Brasil tomou conta de Miami na última terça-feira (23). Promovido pela Betnacional e organizado pela AMG, agência especializada em posicionar grandes marcas brasileiras nos Estados Unidos, reuniu mais de mil convidados e levou uma das manifestações culturais mais populares do país para os Estados Unidos justamente no período em que a cidade concentra milhares de brasileiros acompanhando o principal momento do futebol mundial.

Realizado no Jóia Beach Club, o São João Betnacional transformou o espaço em um grande arraial à beira-mar, reunindo música, gastronomia típica, experiências interativas e referências às tradições juninas celebradas em todas as regiões do Brasil. A proposta foi transportar para Miami a atmosfera de uma das festas mais emblemáticas da cultura brasileira e proporcionar aos convidados uma experiência de conexão com suas origens mesmo longe de casa.

“Tem coisa mais brasileira do que isso? De um lado, milhares de pessoas reunidas para viver a emoção de acompanhar a Seleção. Do outro, o São João acontecendo por todo o país. A gente quis trazer essas duas paixões para o mesmo lugar. E não de qualquer jeito. Fizemos questão de construir um São João de verdade, com respeito às tradições, à música, à cultura e às pessoas que fazem essa festa ser tão especial. Ter o Movimento Verde e Amarelo com a gente tornou tudo ainda mais simbólico. Foi uma noite para celebrar o Brasil em sua essência”, afirma Jorge Peixoto, Head de Brand Experience da Betnacional.

E o encontro entre essas paixões também se refletiu no público presente. O evento reuniu personalidades brasileiras, influenciadores, atletas, artistas e convidados especiais, que vem acompanhando a trajetória da seleção nos Estados Unidos.

Tradição brasileira em solo americano

A autenticidade da experiência também esteve presente nas atrações da noite. Entre os destaques da programação estavam a apresentação da quadrilha junina e os shows da cantora Gabi Lacombe, artista radicada nos Estados Unidos que levou ao evento o tradicional forró pé de serra, e do músico Rafa Mesquita, com um repertório marcado pela música brasileira contemporânea. Com apresentações cheias de energia e identidade, os artistas ajudaram a transportar para Miami o clima característico do São João brasileiro.

The post Betnacional realiza o maior São João brasileiro fora do Brasil em Miami appeared first on Americas iGaming & Sports Betting News.

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