Latest News
New Champion Rei and gen:LOCK Crossover Now Live in Paladins
Released today, the gen:LOCK Update is the biggest Paladins update yet,, bringing characters from the Rooster Teeth animated series to life in the game’s first-ever crossover.
Five gen:LOCK members have been deployed into the Realm as playable characters. They are showcased in this trailer: https://youtu.be/81YoWhum4mM
The gen:LOCK Crossover Pass unlocks five Champion skins showcasing the stars of the series: Chase, Valentina, Cammie, Yaz, and Kazu. Each comes with their own new Voice Pack.
Players progress through the gen:LOCK Crossover Pass simply by playing Paladins. Chase counts among the free rewards, while Cammie is unlocked instantly upon purchase of the Pass.
Even better: all of Hi-Rez games are about to get the spotlight with this year’s Steam Publisher weekend. With this timely event, players can get a jump on the gen:LOCK Crossover Pass with a Publisher Weekend Bundle given for free to all players logging into Paladins through Steam between tomorrow July 22, and July 25.
New Champion: Rei
Paladins’ 50th Champion Rei is making her debut just as the game reaches the 50 million players mark. Could the hand of the Pyre Lords be at play?
Rei is a peppy bunny-eared Support who has learned how to unleash magical energy from her bare hands. But where her true talents lie is in rescuing a single ally in peril.
Check her out in this trailer: https://youtu.be/NJrzE-ZljE4
When Rei left the Burrows, her quest led her to befriend the Scion of House Aico, Lian. Striving to harness arcane forces, Rei quickly became the chief Scholar of the noble house. Today, her tale has just begun.
Bounty Store returns
The first iteration of this rotational in-game shop using free currency was met with community excitement last year. Evil Mojo soon decided to work on a more refined version – and today the Bounty Store is back with an all-new look, improvements, and new features.
The Bounty Store is an in-game shop allowing players to trade Bounty Coins for rotating skins available in limited quantities – three skins are now simultaneously on sale, up from one.
As before, Daily Quests reward Bounty Coins, and now there are more ways to earn them:
- In the Event Passes and their quests, the Trials of the Realm
- Through Twitch integration – Watching Paladins on approved streaming channels grants Bounty Coins
- Through a new feature – Players can choose to watch in-menu ads to earn Bounty Coins and other rewards. Already implemented in SMITE, this feature has proved popular with the community.
Also new, current Event or Crossover Pass holders will have access to a bonus Bounty Store skin for the duration of the Pass.
Videos:
- gen:LOCK Pass – https://youtu.be/81YoWhum4mM
- Rei – https://youtu.be/NJrzE-ZljE4
Press Kit: https://drive.google.com/drive/u/0/folders/1mXnInf5tLSNqxP7C1OcCHFDdEfMuUtOr
Patch Notes: https://www.paladins.com/news/genlock-update-notes
brand-ambassadors
BOYLE Sports names Olivia Buzaglo as football ambassador ahead of 2026 World Cup
The talkSPORT and TNT Sports presenter will front BOYLE Sports’ World Cup content and continue through the 2026/27 season.
BOYLE Sports has appointed talkSPORT and TNT Sports presenter Olivia Buzaglo as its new football ambassador, starting with the operator’s 2026 World Cup coverage. The announcement was made on June 4, 2026.
BOYLE Sports said Buzaglo will serve as its “face of football” across video and social channels, alongside hosting events tied to major football moments. The partnership is set to run through the 2026/27 season and beyond.
Commenting on her new role, Olivia Buzaglo said: “I’m delighted to be joining BOYLE Sports as its new ambassador, especially ahead of such a huge period for the game with the World Cup on the horizon. I’m really looking forward to hosting events and creating content with BOYLE Sports that brings supporters closer to the biggest moments in the game.”
Gill Blake-Swift, Director of Brand at BOYLE Sports, added: “Olivia is the ideal fit for BOYLE Sports as we continue to strengthen our football content and ambassador portfolio. Her broadcasting career has been hugely impressive, and she has built a brilliant connection with football fans across TV, radio, digital and social channels. We’re excited to see Olivia bring her energy, insight and personality to BOYLE Sports customers throughout a major year for football.”
The post BOYLE Sports names Olivia Buzaglo as football ambassador ahead of 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Allwyn
Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries
14 new games launched in May as Hellenic Lotteries begins its new Greek State Lotteries concession.
Scientific Games has signed a new 12-year agreement to supply scratchcard games to Hellenic Lotteries, part of Allwyn Hellas, the companies said on June 8.
Hellenic Lotteries selected Scientific Games through a competitive procurement process. The operator recently secured the exclusive right to run and manage passive lotteries and scratchcard games for the Greek State for 12 years, following an international tender and the end of its previous license.
The partnership begins with 14 new scratchcard games that launched in May. The agreement also includes the option for the parties to explore digital lottery propositions in the future.
“At Allwyn Hellas and Hellenic Lotteries, we put players at the center of everything we do, emphasizing their entertainment experience. Therefore, we’re delighted to collaborate with Scientific Games as our instant game provider to deliver exciting scratchcard games to players in Greece,” said Matthaios Mattaiou, Chief Sales & Marketing PLAY Stores/HL and Operations Officer at Allwyn Hellas. “Beginning with new games launched in May, we look forward to engaging players with fresh propositions.”
Scientific Games said it will produce Greek scratchcards at its European Center of Game Production Excellence in the UK and provide a sales support team for delivery. “Our instant game innovators will continue to apply Scientific Games’ 53 years of analytics and game design best practices working to provide a portfolio of innovative scratchcards that drives responsible growth in Greece,” said Matthias Müller, Senior Vice President, International Sales for Scientific Games.
The post Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content strategy
ELA Games reports Romanian growth as bet counts rise 239.74%
Studio says classic-styled slots with modern mechanics drove a 244.52% jump in active users led by Joker Winpot.
ELA Games says it has expanded in Romania after leaning into classic slot aesthetics while adding modern features, reporting a 244.52% increase in active users and a 239.74% rise in bet counts in the market.
The supplier positioned Joker Winpot as a key title for the approach, aiming to keep a traditional look while introducing feature-led mechanics.
Managing Director Marharyta Yerina said: “It is great to see how Romanian players are enjoying the way we combine classic symbols with modern features. Joker Winpot works well for those who love the traditional look but actually want more excitement from their play. We also see that once players feel comfortable with these mechanics, they are happy to explore our other top titles which have proved to be successful in Romania like Cash of Gods and Flames Fruit Frenzy. It proves that respecting what players like is the best way to introduce new ideas to the market.”
ELA Games also reported a 160.62% increase in turnover and a 33.71% boost in GGR across the region, naming Joker Winpot and Cash of Gods as top-performing titles. The company said Flames Fruit Frenzy also contributed to performance in Romania.
The studio framed the results as evidence that Romanian players are responding to modernised classic formats, including high-volatility gameplay and expanding reels. ELA Games said the mix is helping operators retain traditional audiences while introducing newer mechanics through familiar presentations.
The post ELA Games reports Romanian growth as bet counts rise 239.74% appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Asia6 days agoEGT Brings High-Impact Asian-Themed Portfolio to SiGMA Asia 2026
-
Africa6 days agoGaming Realms expands into three African markets via SportyBet partnership
-
Africa6 days agoGreentube partners with World Sports Betting to expand in South Africa
-
Conference7 days agoDanish regulator to speak at Gaming in the Nordics launch event
-
BETER6 days agoBETER expands US footprint with Illinois approval
-
affiliate marketing6 days agoCasinoCanada partners with LolaJack Casino to expand Canadian visibility
-
Argentina6 days agoStake continues Latin American expansion with Argentina launch
-
Ben Wood CCO at Playson6 days agoPlayson strengthens North American footprint with Caesars Entertainment partnership



