Latest News
New Champion Rei and gen:LOCK Crossover Now Live in Paladins
Released today, the gen:LOCK Update is the biggest Paladins update yet,, bringing characters from the Rooster Teeth animated series to life in the game’s first-ever crossover.
Five gen:LOCK members have been deployed into the Realm as playable characters. They are showcased in this trailer: https://youtu.be/81YoWhum4mM
The gen:LOCK Crossover Pass unlocks five Champion skins showcasing the stars of the series: Chase, Valentina, Cammie, Yaz, and Kazu. Each comes with their own new Voice Pack.
Players progress through the gen:LOCK Crossover Pass simply by playing Paladins. Chase counts among the free rewards, while Cammie is unlocked instantly upon purchase of the Pass.
Even better: all of Hi-Rez games are about to get the spotlight with this year’s Steam Publisher weekend. With this timely event, players can get a jump on the gen:LOCK Crossover Pass with a Publisher Weekend Bundle given for free to all players logging into Paladins through Steam between tomorrow July 22, and July 25.
New Champion: Rei
Paladins’ 50th Champion Rei is making her debut just as the game reaches the 50 million players mark. Could the hand of the Pyre Lords be at play?
Rei is a peppy bunny-eared Support who has learned how to unleash magical energy from her bare hands. But where her true talents lie is in rescuing a single ally in peril.
Check her out in this trailer: https://youtu.be/NJrzE-ZljE4
When Rei left the Burrows, her quest led her to befriend the Scion of House Aico, Lian. Striving to harness arcane forces, Rei quickly became the chief Scholar of the noble house. Today, her tale has just begun.
Bounty Store returns
The first iteration of this rotational in-game shop using free currency was met with community excitement last year. Evil Mojo soon decided to work on a more refined version – and today the Bounty Store is back with an all-new look, improvements, and new features.
The Bounty Store is an in-game shop allowing players to trade Bounty Coins for rotating skins available in limited quantities – three skins are now simultaneously on sale, up from one.
As before, Daily Quests reward Bounty Coins, and now there are more ways to earn them:
- In the Event Passes and their quests, the Trials of the Realm
- Through Twitch integration – Watching Paladins on approved streaming channels grants Bounty Coins
- Through a new feature – Players can choose to watch in-menu ads to earn Bounty Coins and other rewards. Already implemented in SMITE, this feature has proved popular with the community.
Also new, current Event or Crossover Pass holders will have access to a bonus Bounty Store skin for the duration of the Pass.
Videos:
- gen:LOCK Pass – https://youtu.be/81YoWhum4mM
- Rei – https://youtu.be/NJrzE-ZljE4
Press Kit: https://drive.google.com/drive/u/0/folders/1mXnInf5tLSNqxP7C1OcCHFDdEfMuUtOr
Patch Notes: https://www.paladins.com/news/genlock-update-notes
affiliate marketing
BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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