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New Champion Rei and gen:LOCK Crossover Now Live in Paladins

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Released today, the gen:LOCK Update is the biggest Paladins update yet,, bringing characters from the Rooster Teeth animated series to life in the game’s  first-ever crossover.

Five gen:LOCK members have been deployed into the Realm as playable characters. They are showcased in this trailer: https://youtu.be/81YoWhum4mM

The gen:LOCK Crossover Pass unlocks five Champion skins showcasing the stars of the series: Chase, Valentina, Cammie, Yaz, and Kazu. Each comes with their own new Voice Pack.

Players progress through the gen:LOCK Crossover Pass simply by playing Paladins. Chase counts among the free rewards, while Cammie is unlocked instantly upon purchase of the Pass.

Even better: all of Hi-Rez games are about to get the spotlight with this year’s Steam Publisher weekend. With this timely event, players can get a jump on the gen:LOCK Crossover Pass with a Publisher Weekend Bundle given for free to all players logging into Paladins through Steam between tomorrow July 22, and July 25.

 

New Champion: Rei

Paladins’ 50th Champion Rei is making her debut just as the game reaches the 50 million players mark. Could the hand of the Pyre Lords be at play?

Rei is a peppy bunny-eared Support who has learned how to unleash magical energy from her bare hands. But where her true talents lie is in rescuing a single ally in peril.

Check her out in this trailer: https://youtu.be/NJrzE-ZljE4

When Rei left the Burrows, her quest led her to befriend the Scion of House Aico, Lian. Striving to harness arcane forces, Rei quickly became the chief Scholar of the noble house. Today, her tale has just begun.

 

Bounty Store returns

The first iteration of this rotational in-game shop using free currency was met with community excitement last year. Evil Mojo soon decided to work on a more refined version – and today the Bounty Store is back with an all-new look, improvements, and new features.

The Bounty Store is an in-game shop allowing players to trade Bounty Coins for rotating skins available in limited quantities – three skins are now simultaneously on sale, up from one.

As before, Daily Quests reward Bounty Coins, and now there are more ways to earn them:

  • In the Event Passes and their quests, the Trials of the Realm
  • Through Twitch integration – Watching Paladins on approved streaming channels grants Bounty Coins
  • Through a new feature – Players can choose to watch in-menu ads to earn Bounty Coins and other rewards. Already implemented in SMITE, this feature has proved popular with the community.

Also new, current Event or Crossover Pass holders will have access to a bonus Bounty Store skin for the duration of the Pass.

 

Videos:

Press Kit: https://drive.google.com/drive/u/0/folders/1mXnInf5tLSNqxP7C1OcCHFDdEfMuUtOr

Patch Notes: https://www.paladins.com/news/genlock-update-notes

 

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Booming Games Introduces Instastrike, the Latest Diamond Hits Trio

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  • Featuring a 5×3 layout, the game presents a highest win potential of 12,500x
  • Players can gather red, green, and blue diamonds to activate three bonus features.

Booming Games, a top supplier of high-quality gaming content, has officially released Diamond Hits Trio: Instastrike. The game features a 5×3 layout, incorporating cutting-edge elements and stunning diamond graphics that deliver a high-end experience for players.

The game presents a strong new Instastrike function, delivering immediate rewards of up to 1,200x. Instastrike symbols can emerge unexpectedly, creating a feeling of thrill. Additionally, players who gather red, green, or blue Diamonds will activate one of three new bonus features aimed at further improving the gameplay experience.

The three bonus elements, each aimed at maintaining the excitement, include enlarged reels, enhanced Instastrike payouts, and extra free spins. Participants have the ability to activate each of these bonuses separately or merge them for an enormous winning potential of up to 12,500x. Featuring various instant payout levels, the game is anticipated to attract a broad audience of players.

Craig Asling, Director of Games at Booming Games, said: “Diamond Hits Trio: Instastrike is the latest example of Booming Games’ commitment to delivering high-quality, innovative games that provide an ultimate experience for players. Fast-paced gameplay and massive win potential is the perfect combination for anyone seeking high-stakes thrills. Power up and strike it rich with Diamond Hits Trio: InstaStrike!”

The post Booming Games Introduces Instastrike, the Latest Diamond Hits Trio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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How Mobile Ad Fraud Drains In-App Budgets — and How to Avoid It

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Mobile ad fraud is a hidden drain on your app marketing spend. Traffy, a performance marketing agency specializing in mobile anti-fraud, shares strategies to safeguard your ad budget and maximize ROI.

Most advertisers don’t lose money because of weak creatives or poor funnels — they lose it because a significant portion of their in-app traffic is invalid from the very start.

The Scale of the Problem

In Q3 2025, mobile apps experienced approximately 33% IVT (Invalid Traffic), meaning roughly one-third of traffic was fraudulent or invalid. (Source: Pixalate — Q3 2025 Global Ad Fraud Benchmark Report).

These numbers aren’t just statistics — they reveal that a huge portion of advertising budgets is being spent not on real users, but on fake traffic, fabricated clicks, and bot-generated installs.

Depending on traffic sources and buying models, particularly in programmatic (DSP) environments, fraud levels can vary dramatically. In some cases, IVT may be as low as 5%, while in others it can exceed 50% where controls are weak. This means many advertisers are making campaign decisions based on data that was never real to begin with.

What IVT Really Means — And Why It’s Critical

IVT isn’t just “low-quality traffic.” It is traffic that can never convert into a real user or paying customer.

It includes:

  • Bots and automated scripts
  • Click farms and device emulators
  • Hidden impressions and background clicks
  • Fabricated installs and in-app events

When 33% of traffic is IVT, every third dollar spent is paying for actions that will never generate revenue. Multiple studies show IVT in mobile advertising frequently exceeds 20–30%, and can be even higher for certain platforms, GEOs, or traffic types. Fraud is not an edge case — it is a structural risk in in-app advertising.

Why Mobile Ad Fraud Is Getting Smarter

Despite widespread adoption of anti-fraud systems, techniques continue to evolve. Basic bot filtering is no longer enough. Common schemes include:

  • Bot Installs & Bot Activity: Automated installs and simulated engagement mimicking real users.
  • Click Injection / Click Hijacking: Apps intercept last clicks before installation and claim attribution.
  • Click Spamming / Click Flooding: Mass fake clicks inflate activity signals and steal organic installs.
  • Device Farms & Real Device Spoofing: Hundreds of devices generate fake installs and events, rotating identifiers.
  • SDK Spoofing & Postback Fraud: Fake install or in-app event data sent directly to attribution systems.
  • In-App Event Spoofing: Fabricated postbacks make reports appear normal, but no real users exist behind them.

How to Avoid Wasting Your In-App Budget

Fraud prevention is systematic verification and disciplined traffic management, not paranoia.

  1. Use an MMP With Advanced Anti-Fraud Protection
    • Rely on trusted mobile measurement partners (Adjust, AppsFlyer).
    • Enable built-in fraud detection — attribution without fraud protection is incomplete.
  2. Analyze CTIT (Click-to-Install Time)
    • Extremely short CTIT → potential click injection
    • Extremely long/uniform CTIT → potential click flooding
    • Unnaturally consistent timing → possible automation
  3. Monitor CTCT (Click-to-Click Time)
    • Short CTCT (<100 ms) detects script bots and click farms
  4. Check New Device Rate
    • If 90%+ of devices are “new,” this indicates device farms resetting IDFA/GAID
  5. Track Assisted Installs
    • High percentage of assists → organic hijacking (Click Flooding)
  6. Monitor Behavioral Anomalies
    • Retention curves: bots may fabricate “perfect” retention
    • Payments and cards: bots use virtual cards or $0 balances to bypass checks
    • Key metrics: rebill rate, actual payment success
    • Additional metrics: event depth, session duration, purchase timing, LTV distribution
  7. Work With Blacklists and Whitelists
    • Build placement-level blacklists
    • Identify reliable publishers via whitelists
    • Audit sub-publishers continuously
    • Remove suspicious sources early
  8. Check Infrastructure Signals
    • Datacenter IPs (AWS, DigitalOcean, Hetzner) → block 100%
    • Geo mismatch (click from India, install from US) → fraud

How to Win Against Fraud

With up to 33% of in-app traffic being invalid, advertisers aren’t just underperforming — they’re paying for illusions. Fraud can masquerade as growth, but the real advantage comes from knowing which traffic is real.

At Traffy, we specialize in mobile anti-fraud and help advertisers ensure every dollar reaches real users. A comprehensive fraud audit or traffic safeguard can protect ROI, reduce wasted spend, and provide predictable, scalable growth.

The post How Mobile Ad Fraud Drains In-App Budgets — and How to Avoid It appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PEC.BET Partners with Tugi Tark to Strengthen Sportsbook Offerings

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AI-driven customer support company Tugi Tark has revealed a collaboration with PEC.BET, a recently established sportsbook and online casino operator that offers players access to various bookmakers via a single account. The collaboration integrates Tugi Tark’s customer support system and iGaming-focused AI agents into PEC.BET’s player assistance operations as the operator launches in the market.

PEC.BET functions on a cutting-edge multi-bookmaker sportsbook system that embraces winners. Grounded in transparency and accessibility, PEC.BET recognized customer service infrastructure as a critical operational focus from the outset and chose Tugi Tark for this purpose to create its support system.

“As a new operator, it was important for us to put the right operational foundations in place from the beginning,” said a spokesperson PEC.BET. “Our multi-bookmaker model means we welcome winners, which shapes how we approach player relationships. Working with Tugi Tark allows us to support players efficiently while ensuring our internal team remains focused on more complex player matters and VIP care.”

Tugi Tark’s AI platform for customer service offers PEC.BET a unified space to oversee player assistance through various channels. AI agents help with initial resolutions, while more complicated issues are forwarded to support personnel. This method allows PEC.BET to uphold consistent service while adjusting to rising demand as the operator expands.

“PEC.BET is entering the market with a clear focus on transparency and accessibility for players,” said Harpo Lilja, CEO of Tugi Tark. “Our role is to provide a support layer that can operate consistently from day one and scale alongside the platform as it grows.”

The post PEC.BET Partners with Tugi Tark to Strengthen Sportsbook Offerings appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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