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New Champion Rei and gen:LOCK Crossover Now Live in Paladins

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Released today, the gen:LOCK Update is the biggest Paladins update yet,, bringing characters from the Rooster Teeth animated series to life in the game’s  first-ever crossover.

Five gen:LOCK members have been deployed into the Realm as playable characters. They are showcased in this trailer: https://youtu.be/81YoWhum4mM

The gen:LOCK Crossover Pass unlocks five Champion skins showcasing the stars of the series: Chase, Valentina, Cammie, Yaz, and Kazu. Each comes with their own new Voice Pack.

Players progress through the gen:LOCK Crossover Pass simply by playing Paladins. Chase counts among the free rewards, while Cammie is unlocked instantly upon purchase of the Pass.

Even better: all of Hi-Rez games are about to get the spotlight with this year’s Steam Publisher weekend. With this timely event, players can get a jump on the gen:LOCK Crossover Pass with a Publisher Weekend Bundle given for free to all players logging into Paladins through Steam between tomorrow July 22, and July 25.

 

New Champion: Rei

Paladins’ 50th Champion Rei is making her debut just as the game reaches the 50 million players mark. Could the hand of the Pyre Lords be at play?

Rei is a peppy bunny-eared Support who has learned how to unleash magical energy from her bare hands. But where her true talents lie is in rescuing a single ally in peril.

Check her out in this trailer: https://youtu.be/NJrzE-ZljE4

When Rei left the Burrows, her quest led her to befriend the Scion of House Aico, Lian. Striving to harness arcane forces, Rei quickly became the chief Scholar of the noble house. Today, her tale has just begun.

 

Bounty Store returns

The first iteration of this rotational in-game shop using free currency was met with community excitement last year. Evil Mojo soon decided to work on a more refined version – and today the Bounty Store is back with an all-new look, improvements, and new features.

The Bounty Store is an in-game shop allowing players to trade Bounty Coins for rotating skins available in limited quantities – three skins are now simultaneously on sale, up from one.

As before, Daily Quests reward Bounty Coins, and now there are more ways to earn them:

  • In the Event Passes and their quests, the Trials of the Realm
  • Through Twitch integration – Watching Paladins on approved streaming channels grants Bounty Coins
  • Through a new feature – Players can choose to watch in-menu ads to earn Bounty Coins and other rewards. Already implemented in SMITE, this feature has proved popular with the community.

Also new, current Event or Crossover Pass holders will have access to a bonus Bounty Store skin for the duration of the Pass.

 

Videos:

Press Kit: https://drive.google.com/drive/u/0/folders/1mXnInf5tLSNqxP7C1OcCHFDdEfMuUtOr

Patch Notes: https://www.paladins.com/news/genlock-update-notes

 

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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Hub88 partners with ZOOT Studios to bring next-generation instant games to operators

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First-of-its-kind agreement sees video game-inspired instant content launched via Hub88’s aggregation platform

Hub88 has strengthened its content portfolio by entering a strategic partnership with ZOOT Studios, a new supplier producing high-quality interactive instant games for a global audience.

The agreement makes ZOOT’s debut portfolio of more than 55 releases available to Hub88’s vast network of operators, marking the supplier’s first major launch with an aggregator.

ZOOT Studios specialises in fast-paced instant games built around trends, social media-driven behaviour and striking visual design. Titles such as Dubai Chocolate Tower, Beer Pong and Sub Crush promise Hub88’s partners culturally relevant content that draws wide audiences, with support for both FIAT and crypto currencies.

As part of the deal, Hub88’s network will be among the first to access ZOOT Studios’ content, with Dice, Crash, Mines, Plinko, Sports, Tower and Arcade games tailored to the evolving preferences of digital-first players.

The deal demonstrates Hub88’s focus on versatility and its position as a must-have distribution partner to some of the industry’s most exciting emerging studios.

Jess Inglott, Head of Supplier Relations at Hub88, said: “ZOOT Studios is turning heads by releasing the next generation of instant win entertainment. Their vision to offer operators high-quality content that speaks to modern audiences aligns well with our strategy. Partnerships like this allow us to deliver value and new levels of player engagement on an even bigger scale.”

Sean Ryan, CEO at ZOOT Studios, said: “We’re delighted to have Hub88 as our partner. The aggregator’s extensive operator network and high-tech integration capabilities make them a perfect match for our future-facing game portfolio.”

The post Hub88 partners with ZOOT Studios to bring next-generation instant games to operators appeared first on Gaming and Gambling Industry Newsroom.

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