eSports
BLAST team up with Twitch and Amazon ahead of inaugural Apex Legends event BLAST Titans

BLAST will team up with Twitch and Amazon ahead of this week’s inaugural Apex Legends event BLAST Titans – where Europe’s best teams will compete against each other for a €40,000 prize pool.
Twitch and BLAST will work together to focus on enhancing viewer and fan experience of the tournament through unique features like Twitch chat and Drops – that will reward fans tuning in and watching the second weekend’s Arenas Mode action unfold online.
As part of the deal, BLAST Titans will broadcast exclusively on Twitch, where the English language broadcast will be shown live from Twitch.tv/BLASTTV.
Amazon will own the ‘match predictions’ segment of the broadcast and social media activations, providing visibility to its Prime Gaming and online shopping offering. BLAST and Amazon will also work with influencers to engage the Apex Legends community throughout the tournament, offering a more integrated viewing experience to fans.
Leo Matlock, VP of Commercial at BLAST, said: “BLAST Titans is our first venture into the fast-growing game of Apex Legends and we’re thrilled to have two premium brands on board in Twitch and Amazon, this collaboration will help elevate the viewer experience for fans by integrating and capitalising on their leading channels.”
“Working together with this holistic approach will help bring another exciting dimension to the tournament, adding to our renowned broadcast and production. Apex Legends has become a popular game with fans and provides another opportunity for BLAST, Twitch and Amazon to further grow and diversify our esports offerings.”
Stuart Wettenhall, Business Development Director EMEA at Twitch, added: “Apex Legends has held a special place on Twitch since its launch and we are delighted to bring this event to our European community, providing them with a truly unique, live, interactive and engaging experience like no other.”
Apex Legends has proved to be an in-demand game since its introduction in 2019. In April this year, EA announced the game had surpassed 100 million players, a 30% year-on-year growth and its esports event viewership had grown in line with the popularity of the game.
The inaugural BLAST Titans tournament (July 23-25 & July 31-August 1) will see 40 teams, including the likes of Gambit, Alliance and NAVI, competing online over two weekends of action with a €40,000 prize pool on the line along with added motivation of establishing themselves as the best team in Europe.
The first weekend (July 23-25) will be a double elimination battle royale event involving 40 teams, which will be made up of the top 20 European teams on recent form, 10 invited wildcard teams and 10 teams via open qualifiers. The second weekend (July 31-August 1) will feature the top 20 teams from weekend one, facing each other in the Arenas mode that was first introduced in the game only last month.
For more information please contact Joe Lovelace on email: [email protected] or [email protected] or via phone: +44 7779602441
eSports
Sony’s INZONE Becomes Main Partner of VCT EMEA

Sony’s gaming gear brand, INZONE, has become the Main Partner and the Official Gaming Display Partner of VCT EMEA for the next two years.
The gaming gear brand has previously supported the VCT as the Official Headset Partner and currently sponsors two VALORANT teams: Fnatic (EMEA) and ZETA DIVISION (APAC).
The deal will see INZONE equip the coach rooms, practice areas and co-stream rooms with top-of-the-range INZONE M10S OLED monitors, giving players, teams and broadcast partners the opportunity to use and test the equipment. In addition, fans attending the Riot Games Arena in Berlin will also get the chance to try out the monitors at the 1v1 station in the fanzone during VCT EMEA showdays.
“INZONE has become a major player in the pro-gaming performance scene, so we’re delighted to bring them on board as a partner of VCT EMEA for the next two years. Their continued support of our esports scene and commitment to serving the evolving needs of the gaming community through cutting-edge technology makes this a truly exciting collaboration,” Daniel Ringland, Head of VALORANT Esports EMEA, said.
The post Sony’s INZONE Becomes Main Partner of VCT EMEA appeared first on European Gaming Industry News.
eSports
Emirates Esports Federation Announces Worldwide Tender for Premier EGL Franchises, Unlocking Global Investment Opportunities

The Emirates Esports Federation (EEF), in collaboration with ITW Universe, has announced the launch of an Invitation to Tender (ITT) for the acquisition and operation of elite franchises in the upcoming E-Gaming League (EGL). This initiative presents a significant opportunity for global investors, esports teams, sports franchise businesses and high-net-worth individuals to become part of the rapidly growing esports ecosystem, reinforcing the UAE’s position as a hub for digital entertainment and economic advancement.
The E-Gaming League is set to redefine esports with a sustainable, inclusive and competitive platform that spans multiple gaming genres. Designed to engage diverse demographics, the league will serve as a stable framework for fostering global collaboration and long-term investment opportunities.
Highlighting the significance of this initiative, Sheikh Sultan Bin Khalifa Bin Shakbout Al Nahyan, President, Emirates Esports Federation, stated: “The EGL franchise model represents a groundbreaking evolution in the esports industry. It is not just a framework but a transformative platform that ensures stability, fosters global collaboration, and unlocks unparalleled opportunities for long-term investment. Esports has grown beyond virtual entertainment to become a mass sport that transcends borders, cultures, and generations. With EGL, we are not just hosting games—we are shaping the future of the digital economy.”
Echoing this sentiment, Saeed Ali Al-Tahir, General Secretary – Emirates Esports Federation, added: “The launch of the EGL franchise model marks a defining moment in the evolution of esports. It stands as a beacon of innovation, providing stability through equitable revenue-sharing, strategic brand partnerships, and pathways for talent development. Our vision is to position the UAE as the world’s premier hub for competitive gaming and to lead the charge in driving economic growth, cultural exchange, and limitless opportunities for the next generation.”
Vivek Chandra, Director of ITW Universe, said: “We are happy to announce the EGL Franchise Ownership Tender along with Emirates Esports Federation. This initiative is designed to attract forward-thinking partners eager to engage in a dynamic and profitable esports ecosystem. We look forward to creating a League that add values to the Publishers, Players & whole esports ecosystem and our franchise partners would be at the centre of all the initiatives.”
The post Emirates Esports Federation Announces Worldwide Tender for Premier EGL Franchises, Unlocking Global Investment Opportunities appeared first on European Gaming Industry News.
Asia
BETBY PARTNERS WITH SABA SPORTS TO DELIVER ESPORTS CONTENT THROUGH BETBY GAMES

BETBY strengthens its Asian position with agreement to power leading brand SABA Sports
Premium sportsbook provider BETBY has entered into a strategic partnership with renowned sports gaming supplier SABA Sports, marking a significant step in bringing BETBY’s award-winning esports feature, BETBY Games, to the Asian-facing market.
The partnership with SABA Sports, the largest sports betting provider in Asia, will kick off with the integration of NBA focused eBasketball content in its esports portfolio. Going forward SABA Sports will be expanding its e-sim offering with additional BETBY Games titles, which are renowned to increase player engagement through fast-betting content designed for the next generation of players.
“This partnership with SABA represents an important milestone for BETBY as we expand our footprint into the Asian market,” said Chris Nikolopoulos, BETBY’s Chief Commercial Officer. “SABA’s exceptional market presence and reputation make them an ideal partner to bring BETBY Games content to life for operators across the region. Together, we aim to deliver unparalleled esports experiences and redefine how players engage with these dynamic esports offerings.”
The post BETBY PARTNERS WITH SABA SPORTS TO DELIVER ESPORTS CONTENT THROUGH BETBY GAMES appeared first on European Gaming Industry News.
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