Circa Resort & Casino announced the deployment of Amazon’s Alexa Smart Properties (ASP) supported technology in all of its rooms and suites at the adults-only casino-resort in downtown Las Vegas. Now equipped with ASP-supported devices and solutions, including guest service applications built in collaboration with Hotel Genie, Circa is offering a new way for guests to seamlessly access services and amenities during their stay.

Specifically, ASP deepens guest engagement through experiences enabled by Alexa – a general purpose voice AI. When using an Echo device within their hotel room or suite, guests can do things like get property information like check out time, set wake-up calls, make reservations, request housekeeping needs, order food, make outbound phone calls, and so much more.

Additionally, Circa and Amazon worked with Hotel Genie to build and implement Private Branch Exchange (PBX) support, allowing Circa to link ASP-supported devices with their existing phone systems for routing Alexa calls and supporting caller ID when guests and hotel staff conduct calls. Circa is the first hospitality property to implement the ASP-supported feature with Hotel Genie’s Voice Bridge technology.

“We are proud to collaborate with industry leaders like Amazon and Hotel Genie to deploy technology that betters experiences for our guests and staff at Circa Resort & Casino. We worked with Amazon and Hotel Genie to build and scale technology that not only makes guests’ stays smooth and fun with creative offerings, but also facilities excellent communication with our staff for an array of needs during their visit,” said Circa co-CEO and founder Greg Stevens.

“Hotels know their guests, and Amazon provides new capabilities to help make the experiences they deliver more effortless and enjoyable. By adapting these tools to their specific brand needs, properties have a whole new way to differentiate themselves. We’re excited about the deployment at Circa because they’re as obsessed about their customers as we are ours, and we know the unique Alexa experiences they’re building and deploying at scale will surprise and delight their guests,” said Bram Duchovnay, director of Alexa Smart Properties.

“We’re excited to work with Amazon to provide Circa new and intuitive solutions that make solid business and financial sense. Amazon gives us the right foundation and competitive edge to develop first class solutions that drive success for our customers and in turn, drives success with their guests,” CEO of Hotel Genie Russ Goeckner said.


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