Latest News
With 50 Million Master Bakers, ‘Bake It’ Is Now Kwalee’s 2nd-Biggest Mobile Game

Kwalee’s Bake It has officially passed 50 million downloads, making it the publisher’s second most-downloaded hypercasual game to date. Its impressive download count is topped only by Draw It (95 million+ downloads).
Released in May 2020, this tactile game about baking perfect cakes and treats took the mobile game market by storm – it ranked at #1 in the ‘Simulation’ category in 20 countries, and achieved close to 10 million downloads in the first month alone!
Bake It gives the player a chance to explore their delicious itch for culinary baking. Players bake monumental cakes, dressing them with a smorgasbord of sweet toppings and icing and sprinkles and candies – based on what the customer’s sweet tooth craves, of course.
2020 was a testing time for Kwalee, as it was for everyone. The company — headquartered in Leamington Spa — faced the challenge of swapping the shared physical space of its studio with a remote, digital development environment due to the rampant COVID-19 pandemic.
Bake It, Kwalee’s first game launched under these circumstances, proved to be the standard-bearer in the firm’s impressive adaptation to remote working. Kwalee began 2020 as a developer and publisher with just over 60 staff, all firmly UK and office-based, and now finds itself with more than 160 team members, across 13 countries and three offices – Leamington Spa, Bangalore and Beijing.
CEO David Darling expressed his thoughts on the game’s success and its role in Kwalee’s development as a globally-distributed team:
“Seeing the success of Bake It along with a few other hit games of ours, like Object Hunt and Shootout 3D – it gives us confidence in remote working as the new model for our work culture. There’s a lot of potential we’re seeing in working this way to bring more hit games in the long term, especially with a globally-distributed team, so we’re excited about that.”
For an even greater insight into the making of Bake It, Kwalee’s Head of Development Simon Platt published an article soon after the game’s release that dove deep into the team’s experience of handling both development and publishing of Bake It during the pandemic.
Between opening up permanent remote opportunities for candidates globally and working alongside the overseas offices in Bangalore and Beijing, Kwalee’s teams have had to keep their work structure consistent online whilst meeting project goals simultaneously. It has ultimately paid off, with the recent remote releases skyrocketing in the charts.
Kwalee is currently running a challenge for third-party developers called Hypercasual Heroes, in which developers have the chance to get their games published by Kwalee and potentially secure a slice of that Bake It-style success – along with incredible, limited-time awards including a Tesla Model 3 car and $100,000 in advances with uncapped profit share to follow! Open for submissions until 31st August, developers can simply upload their 15-second gameplay video to Kwalee’s new publisher portal in order to be eligible.*
In the case of Bake It, the cherry on top was provided by the fact that interest in baking shot up during the first lockdown, often cited as a therapeutic and productive outlet to bust stress and anxiety. Bake It certainly hit the sweet spot in this regard but more than a year on, it’s also showed impressive longevity.
Bake It continues to receive updates from Kwalee’s dedicated team of designers and developers, who tailor the experiences for all kinds of players so anyone could become the best baker they can be. Android users and iOS users can find Bake It available for download on Google Play Store and App Store respectively.
Kwalee has been nominated in both Best Developer and Best Publisher categories at the upcoming Mobile Games Awards, and you can visit the official website for more information on joining our global team or getting your game published with us.
Latest News
Continent 8 leads Sportingtech’s Nutanix cloud migration and cost-efficient virtualisation initiatives

Continent 8 designed, planned and executed full-service VMware-to-Nutanix migration effort, helping Sportingtech avert 42% increase in virtualisation costs
Continent 8 Technologies, the leading provider of global managed hosting, connectivity, cloud and cybersecurity solutions to the iGaming and online sports betting industry, is pleased to announce an expanded partnership with multi-award-winning global betting and gaming provider, Sportingtech. In a strategic collaboration to optimise its virtualisation environment, Sportingtech entrusted Continent 8 to successfully oversee and implement their VMware-to-Nutanix cloud migration initiatives.
In the wake of Broadcom’s acquisition of VMware, Sportingtech encountered an unexpected increase in costs, rising by as much as 42% due to licensing changes. This development significantly impacted the cost structure of their VMware-based virtualised enterprise private cloud architecture. To mitigate against these cost fluctuations, Sportingtech chose Continent 8, a Nutanix Authorised Service Provider and their current cloud infrastructure and cybersecurity services partner, to provide professional and managed services for a VMware-to-Nutanix migration.
Continent 8 executed a comprehensive assessment, prioritisation plan and migration journey of hundreds of virtual appliances. The significant efforts led by Continent 8, in close collaboration with Sportingtech, ensured no disruptions in operations or to users and were completed well within the originally anticipated target date. As a result, Sportingtech now benefits from a more predictable, manageable and cost-efficient virtualisation platform and environment.
Michael Jack, Chief Technology Officer at Sportingtech, said: “We are always looking for ways to enhance the solution we build for our customers and to keep costs down. Working with Continent 8, who constantly push to provide efficiencies, cost reductions and value-added expertise, made good sense to us. They continue to be a valued partner and managed to deliver the project on time with no service interruption for us or our customers, which is critical.”
Justin Cosnett, Chief Product Officer at Continent 8, said: “Continent 8 is able to use its experience with VMware, Nutanix, private and public clouds to provide professional as well as managed services to customers, enabling them to focus on core revenue-generating operations. Being able to demonstrate such a significant saving and ROI will be of interest to many enterprises in today’s market.
“It’s thanks to the experienced and highly qualified project and cloud engineering staff at Continent 8 that we were able to successfully complete this project, while earning Sportingtech’s trust to manage their critical operational infrastructure.”
The post Continent 8 leads Sportingtech’s Nutanix cloud migration and cost-efficient virtualisation initiatives appeared first on European Gaming Industry News.
Cryptocurrency
CryptoWins Supercharges Its Casino with 750+ New Games from 7 Cutting-Edge Providers

More variety, more flavor, more depth — this is the boldest evolution yet for crypto gaming fans
CryptoWins, the go-to crypto-powered online casino, is making a power move this May. CryptoWins officially launches 750+ brand-new games from seven igaming providers, boosting its total game library to a whopping 1,200+ titles — and delivering a content lineup that crypto casino players can’t afford to miss.
To celebrate this epic launch, players can enjoy a 45% match deposit bonus on all slots from the new providers — available now through May 18.
Shortly after CryptoWins turned 1, and already home to fan favorites from Felix Gaming, Rival, Evoplay, and Slotland Entertainment, CryptoWins is now unlocking fresh adrenaline with titles from:
- Eurasian Gaming – A leader in slots, fishing games, and bingo hybrids across Asia and Europe, known for Lady Hawk and Chilli Hunter Bingo.
- Funky Games – Widely recognized in Southeast Asian markets, delivering fast-paced, arcade-style titles and culturally rich slots like Feng Shen. A standout title The Wild Protectors brings Journey to the West to life with iconic characters, wild transformations, and immersive story-driven gameplay.
- ZeusPlay – European-crafted classics with strong math models. Look out for Amun’s Book and Arabian Dream.
- Tada Gaming – Multiplayer arcade games like Crazy Hunter and Fortune Gems are primed for the Gen Z crowd.
- FunTa Gaming – Culturally inspired, mobile-first games like Super Ace are on the rise.
- Apollo Play – Bringing niche appeal with cosmic and retro slots.
- 1Spin4Win – A fresh face offering “Book of” style and fruit slots for fans of the classics.
“This is one of the biggest expansions in CryptoWins history,” said Michael Hilary, Manager at CryptoWins. “We’re not just adding games — we’re adding variety, cultural flavor, and genre depth. Whether you’re here for multiplayer games, arcade shooters, or hybrid bingo, we’ve got your next obsession ready to play.”
From mystical fantasy adventures in Lady Hawk to the wild desert thrills of Arabian Dream, CryptoWins is levelling up the crypto gaming experience with a curated mix of established bangers and underground gems.
Crypto casino players can dive in from May 8 with special bonuses, seamless crypto deposits, and mobile-first gameplay across the board. The new era of CryptoWins is here!
NEW SLOTS BONUSES
Bonuses Valid May 8-18
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* On deposits $30-150
* Wagering Req: 47x
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* On deposits $90-600, 44% on deposits $40-89, 33% on deposits $25-39
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The post CryptoWins Supercharges Its Casino with 750+ New Games from 7 Cutting-Edge Providers appeared first on European Gaming Industry News.
Latest News
Kaizen Gaming launches “The Playmakers: Commercial Talent Programme” to shape tomorrow’s GameTech leaders

Ambitious candidates invited to apply for this fast track, international programme, offering accelerated learning and full commercial exposure globally
Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, is excited to announce the launch of “The Playmakers: Commercial Talent Programme”. The Programme offers a fast-track development path, designed to prepare the next generation of professionals who will lead and shape the future of the online gaming industry.
Throughout the programme, the Playmakers will accelerate their careers by working on real-world projects across functions such as Marketing, CRM, and Commercial. Participants will begin their 24-month journey at Kaizen Gaming’s HQ in Athens, Greece, where they will be primarily based. They will also have the opportunity to undertake up to two international assignments in countries where Betano operates in Europe and South America – such as Portugal, Brazil and Argentina – to gain hands-on global experience.
Structured training, ongoing development, and dedicated mentoring from Kaizen Gaming’s senior Commercial leaders will further enrich the participants’ experience and growth.
Who is Kaizen Gaming looking for?
Candidates should hold a Bachelor’s degree in Business, Marketing, Finance, Economics, or a related field from a recognised University, along with one to three years of relevant work experience or high-impact internships. A Master’s degree or MBA is a plus.
Fluency in English is required, along with proficiency in either Spanish or Portuguese.
Kaizen Gaming is looking for citizens of the world—curious, proactive individuals who are strong problem-solvers and able to break down complex challenges into clear, logical solutions.
Applicants must also hold an EU passport and either an EU work permit or permanent residence, as the programme requires more than 6 months of work in Greece.
What’s in it for the participants?
The Playmakers will join a fast-track programme, gaining global experience and hands-on exposure to one of the most dynamic commercial departments in the online gaming industry, working for Betano, a premium digital brand.
Participants will support cross-functional projects, take ownership of business initiatives, and receive mentoring from senior leaders. With geographical mobility, they’ll gain international experience and have personalised development opportunities to kick-start their growth into future commercial leaders.
Julio Iglesias Hernando, Chief Commercial Officer, Kaizen Gaming, said: “As one of the world’s leading companies in GameTech, we are always on the lookout for exceptional talent to shape our future. Our fast-track global talent programme offers a unique opportunity to explore and experience the business through one of the most dynamic commercial departments in the industry. Working alongside senior leaders in an international environment, and contributing to the growth of a globally recognised sports brand like Betano, is an opportunity like no other. If you are ready to relocate to Athens, Greece, and from there on have the ability to explore and further grow your skills in more international markets, just apply today”.
Kick-start your career with a global leader in GameTech. Your Future. Your Game.
The post Kaizen Gaming launches “The Playmakers: Commercial Talent Programme” to shape tomorrow’s GameTech leaders appeared first on European Gaming Industry News.
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