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Japanese Culture and Gambling – Why Is It So Popular in Japan?
Japan is considered the mother of modern gambling although the authorities have banned gambling for years. The Japanese have a strong passion and attraction to gambling games like Pachinko, a slot game that has always been allowed. Today, such online casinos as https://luckychika.jp are on the rise of popularity.
If you are wondering what influenced the Japanese interest in the gambling industry and what was the beginning of such a culture, read below!
History of the Gambling Industry in Japan

According to history, Japan has always been distinguished by its prudence in setting the framework for gambling. Back in ancient Japan, when the laws were especially strict, the authorities made a curious exception for prohibited entertainment. This affected the gambling games popular in those days – Shogi and Go. They became the pioneers of modern gambling and people still play in them.
The first gambling was recorded in the 7th century when Emperor Temmu played in Sugoroku. By the end of the 8th century, gambling had become incredibly popular, despite many bans. Betting on horse racing has been a very popular industry.
The Most Popular Games among Japanese
Despite many bans, Japan’s gambling culture has evolved slowly, but surely. The Japanese have three favourite and popular games that everyone loves.
Pachinko

The pachinko machine is a wooden panel with a large number of pins and a device for launching metal balls that are driven around the panel. To play pachinko, no special skill is required, so it can be easily played even by those who have entered the game room for the first time. The player buys balls or tokens and plays. If the player wins the bonus, he is given additional balls. The goal of this gambling game is to win as many balls or tokens as possible.
However it could be dangerously addictive to play pachinko. Read here a story about pachinko addiction https://www.asahi.com/ajw/articles/13796207
Sports Betting
The betting industry has many fans and it is approved by the government to place bets. Thus, betting on horse racing (Keiba) has always been popular in Japan. Japanese Racing Association holds horse betting competitions every week. Other popular sports events are boat racing (Kyotei), bicycle racing (Keirin), and auto racing.
Takarakuji
It is a lottery game that is also allowed and can be easily found anywhere in Japan. There are three types of Takarakuji: regular lottery, lottery with multiple numbers, and Jumbo Takarakuji.
Nowadays. Online Gambling
Today, the gambling industry is developing very actively, especially online gaming. This was influenced by many factors, for example, quarantine, bans, or a simple desire to play right from home.
You can play your favourite gambling games free, as well as for real money – https://luckychika.jp/real-money-casinos/. Play the best games selected by real gambling experts now!
Conclusion
As you can see, gambling is an integral part of Japanese culture. The people attraction for this industry has been built for centuries, which continues today.
Fernando Di Carlo CEO of Yellow Elephant Studios
SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide
The partnership brings together SCCGâs expansive global operator network with YESâs rapidly growing portfolio of high-performance digital and land-based gaming content. Known for blending classic casino experiences with modern creative design, YES is redefining player engagement through advanced math models, cutting-edge visual design, and player-centric mechanics engineered for regulated casino markets, charitable gaming systems, and iGaming platforms.
A Studio Built for the Next Generation of Gaming
Yellow Elephant Studios is quickly emerging as one of the most innovative content developers in the sector. Their roadmap spans slot-style experiences, interactive entertainment systems, charitable gaming content, and hybrid formats designed for both digital and physical environments. With deep experience across regulated gaming markets, YES creates content that resonates with diverse player demographics while delivering strong performance for operators.
âOur mission is simple: create unforgettable gaming experiences by fusing imagination, technology, and precision,â said Fernando Di Carlo, CEO of Yellow Elephant Studios. âAs the industry evolves, players expect moreâmore interaction, more personality, more ways to win. Weâre building the next generation of games for that audience, and SCCGâs global footprint will help us scale that vision faster than ever.â
Accelerated Global Reach Through SCCGâs Network
By leveraging SCCGâs network of more than 120 partners â including tribal casinos, charitable gaming operators, digital platforms, iGaming operators, and emerging interactive entertainment brands â the partnership will accelerate the reach and market penetration of YES content across the most influential global gaming ecosystems.
âYellow Elephant Studios brings a powerful creative and technical engine to the global gaming market,â said Stephen Crystal, Founder & CEO of SCCG Management. âTheir ability to innovate across casino, charitable gaming, and iGaming channels makes them a standout studio ready for scale. SCCG is excited to connect them with operators seeking modern, high-engagement content that delivers real performance across both digital and land-based ecosystems.â
The post SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide appeared first on Gaming and Gambling Industry Newsroom.
Affiliate World Asia 2025
N1 Partners Takes Action at Affiliate World Asia 2025 with a New Award and Key Event Collaborations
N1 Partners wrapped up a dynamic week at Affiliate World Asia 2025 in Bangkok, strengthening relationships with industry leaders, taking part in key networking events, engaging with iGaming media, and celebrating a major milestone â winning âThe Best Gambling/Betting Affiliate Programâ at the Affiliate Space Awards 2025 by Conversion Club.
Across the conference, side events, and business meetings, the team aligned strategies for 2026, discussed performance trends, explored new collaboration formats, and presented upcoming product updates. These conversations shaped a more focused partnership roadmap for the year ahead.

A defining moment of AWA week was N1 Partnersâ success at the Affiliate Space Awards 2025 by Conversion Club. N1 Parthers was named âBest Gambling/Betting Affiliate Programâ. Determined by peer voting and expert evaluation, the award reflects the affiliate programâs proven results, reliability, and consistently strong performance recognized across the industry.
âWeâre incredibly grateful for this recognition,â says Alexa Bond, Head of Affiliates at N1 Partners. âWhat truly makes this program the best is the product depth across our brands, a hands-on affiliate managers team that is always present, and partner conditions designed with care â all that meets affiliates where they are. Winning this award isnât just about N1 Partners, but every affiliate who grows with us. This is our common win.â

The team also joined the Affiliate Drinks Meetup Bangkok 2025, where the relaxed setting encouraged direct, meaningful discussions on performance, GEO strategies, and long-term cooperation.
Throughout the week, N1 Partners was present at Fridman Palace, a curated business space where industry leaders gathered for strategic meetings. As the sponsor of the smoking lounge, the company hosted partners in a comfortable, premium environment designed for meaningful conversations and high-level deal-making.
With the Bangkok chapter concluded, the focus now shifts to Barcelona 2026, where N1 Partners will host the grand finale of the N1 Puzzle Promo during iGB/ICE Europe week. The celebration will feature exclusive prizes, a high-energy entertainment program, and the reveal of the Robinson R22 Beta II helicopter winner â setting the stage for one of the most anticipated events of the upcoming iGaming year.
N1 Partners extends its thanks to everyone who connected with the team in Bangkok, shared insights, and contributed to the energy of this week.
Next stop: Barcelona.
Be number one with N1!
The post N1 Partners Takes Action at Affiliate World Asia 2025 with a New Award and Key Event Collaborations appeared first on Gaming and Gambling Industry Newsroom.
Latest News
N1 Partners Takes Action at Affiliate World Asia 2025 with a New Award and Key Event Collaborations
N1 Partners wrapped up a dynamic week at Affiliate World Asia 2025 in Bangkok, strengthening relationships with industry leaders, taking part in key networking events, engaging with iGaming media, and celebrating a major milestone â winning âThe Best Gambling/Betting Affiliate Programâ at the Affiliate Space Awards 2025 by Conversion Club.
Across the conference, side events, and business meetings, the team aligned strategies for 2026, discussed performance trends, explored new collaboration formats, and presented upcoming product updates. These conversations shaped a more focused partnership roadmap for the year ahead.

A defining moment of AWA week was N1 Partnersâ success at the Affiliate Space Awards 2025 by Conversion Club. N1 Parthers was named âBest Gambling/Betting Affiliate Programâ. Determined by peer voting and expert evaluation, the award reflects the affiliate programâs proven results, reliability, and consistently strong performance recognized across the industry.
âWeâre incredibly grateful for this recognition,â says Alexa Bond, Head of Affiliates at N1 Partners. âWhat truly makes this program the best is the product depth across our brands, a hands-on affiliate managers team that is always present, and partner conditions designed with care â all that meets affiliates where they are. Winning this award isnât just about N1 Partners, but every affiliate who grows with us. This is our common win.â

The team also joined the Affiliate Drinks Meetup Bangkok 2025, where the relaxed setting encouraged direct, meaningful discussions on performance, GEO strategies, and long-term cooperation.
Throughout the week, N1 Partners was present at Fridman Palace, a curated business space where industry leaders gathered for strategic meetings. As the sponsor of the smoking lounge, the company hosted partners in a comfortable, premium environment designed for meaningful conversations and high-level deal-making.
With the Bangkok chapter concluded, the focus now shifts to Barcelona 2026, where N1 Partners will host the grand finale of the N1 Puzzle Promo during iGB/ICE Europe week. The celebration will feature exclusive prizes, a high-energy entertainment program, and the reveal of the Robinson R22 Beta II helicopter winner â setting the stage for one of the most anticipated events of the upcoming iGaming year.
N1 Partners extends its thanks to everyone who connected with the team in Bangkok, shared insights, and contributed to the energy of this week.
Next stop: Barcelona.
Be number one with N1!
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