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GambleAware Publishes New Reports and Guide for Financial Services Industry to Help Prevent Gambling Harm
GambleAware has published a new report by the Behavioural Insights Team which analyses behavioural datasets to understand whether these could be used to build a clearer picture of the ways in which people gamble, identify possible harms, and eventually inform prevention, treatment, and support responses.
The commissioned research analysed bank transactional data from Monzo and HSBC, aiming to shed new light on what these datasets can, and cannot, tell us about gambling behaviour. The reports demonstrated that bank customer and transactional data can offer valuable insights into the success of gambling blocking tools and also provide unique profiles of gamblers. For example, of those using Monzo’s gambling blocker, it was found that the week before gamblers activated the block, their average daily gambling spend tripled. Specific profiles of gamblers were also revealed by the research, such as that gamblers had less money on average in their Monzo internal saving pots than non-gamblers, or that gamblers ranked “Very Concerning” by HSBC had on average 35.6 gambling transactions per month, compared to 15.6 in those ranked “Concerning”, and just 1.2 in the “Control” group.
Taken individually, however, these datasets are not enough to understand whether a customer is at risk of experiencing gambling harms. A dataset from a single bank is unlikely to offer a full picture of an individual’s spending, and so these exploratory research projects illustrated that further research is needed to create a fuller picture of an individual’s overall financial wellbeing.
“Our research with HSBC and Monzo has demonstrated that bank transactional data can be a useful tool in identifying gambling behaviours and the unique profiles of gamblers, but further work is needed to understand how such data can be used robustly. Different banks may use different factors, and different thresholds to identify gambling, and future work could look at developing a more standard operating model of how this kind of data should be used to identify those at risk of harm,” Dr Simon McNair, Advisor at BIT, said
“Our research with GambleAware helps us to understand gambling-related behaviours so that we can provide the best support to our customers. This includes opt-in solutions such as a gambling restriction feature to help people control their urge to gamble and automatic declines or referrals for lending to help prevent the customer getting into debt. Customers can also appoint third parties to help manage their finances either through a third-party mandate or our Independence Service. In addition, our specialist support team are on hand to aid customers at risk of financial harm and can refer to trusted external organisations where needed. We continue to work with charities such as Gamble Aware on other ways in which we can ensure these customers have access to the right support,” Maxine Pritchard, Head of Financial Inclusion and Vulnerability at HSBC, said.
“Our work with the Behavioural Insights Team has provided us with important insights into gambling behaviour and the impacts of gambling. At Monzo, this is an area we care deeply about and we’ve had amazing success so far with our gambling block, which has been used by more than 350,000 customers since its launch in 2017. We’re excited to use these insights to inform future work in this area, further reduce gambling harm and provide our customers with even more control over their financial lives,” Natalie Ledward, Head of Vulnerable Customers at Monzo, said.
GambleAware has commissioned the Personal Finance Research Centre at the University of Bristol to produce a practical guide for financial services seeking to protect customers from gambling-related financial harms. The guide offers real-life examples of what firms can do to identify and support customers who are at risk of gambling-related financial harm. It highlights the value of financial firms proactively analysing customer transaction data for spending patterns and behavioural signs that might indicate gambling-related vulnerability and enable firms to take action to prevent harm occurring.
“At a conservative estimate, at least five million people in Britain experience harmful gambling, either because of their own gambling or someone else’s. Regulated financial services firms are well-placed to address the financial harms linked to gambling-related vulnerability and our practical guide shows them how. Doing this may have knock-on benefits for other dimensions of gambling harm, such as people’s mental health,” Professor Sharon Collard, Research Director at the University of Bristol’s Personal Finance Research Centre, said.
“This research from the Behavioural Insights Team is a good first step to explore how bank transactional data may be able to identify behaviours indicative of gambling harm. Whilst more research is needed into this area, we encourage all financial institutions, including those from non-bank settings, to make the most of the new guide to see what they can do to protect their customers from gambling harm. By working with financial services and promoting the advice and support available, we can work collaboratively to respond to customer need to keep people safe from gambling harm,” Zoë Osmond, CEO at GambleAware, said.
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Boomerang Partners
Boomerang Partners delivered expert sports insights during two days of iGB L!VE London 2026
From July 1 to 2 inclusive, Boomerang Partners, an Affiliate Gambling & Betting Marketing Agency, participated in iGB L!VE London on stand F50. One of the world’s largest iGaming events was held on a grand scale at ExCeL London. It proved to be an effective networking platform for major operators, affiliate teams, tech vendors, and game providers.
Meetings, sports expertise, and new agreements
One of the main topics attracting visitors to the stand was Boomerang’s expertise in sports. The company runs one of the leading sports-focused affiliate programs in the industry and is eager to share its expertise with market players. This knowledge is built on the support of a strong in-house analytics department, and one of its results was the launch of the Sports Marketing and Betting Calendar 2026 earlier this year. Numerous affiliate teams use insights from this guide to launch and run campaigns throughout the current year, which is packed with high-level sports competitions.
Shortlist in the Best Affiliate Programme category
On July 2, the final day of the conference, the iGB Affiliate Awards 2026 ceremony took place in a stylish venue at the legendary The Shard. Boomerang Partners were shortlisted in the prestigious Best Affiliate Programme category. This marked a high recognition of the company’s achievements by industry leaders. In 2026, it celebrates its 5th anniversary. Boomerang has over 3,000 active affiliate partners, 10+ partner brands in its portfolio, and is an Official Regional Partner of AC Milan. Since July 2026, the partnership has entered its third season – a collaboration that has become a benchmark for cooperation between one of the world’s leading football clubs and a top iGaming company.
Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, commented: “iGB L!VE London is always a powerful platform for meaningful dialogue and professional networking. This year, we felt a particularly strong interest in our sports-focused expertise, which confirms that affiliates are looking for deep market knowledge, not just traffic volumes. Now our sights are set on SBC Summit Lisbon, where we will once again connect with affiliates and showcase what we do best.”
What’s next
The next major industry exhibition where affiliate teams can see Boomerang Partners will be the SBC Summit Lisbon. The event will take place from September 29 to October 1, and the company has announced that it will also hold the Golden Boomerang Awards 2026 award ceremony in Lisbon. The TOP 30 teams of this landmark annual affiliate traffic tournament will visit a secret location, where the company will announce the winners in 11 categories. The third season is in full swing – affiliate teams can follow its progress or join the participation on the GBA’s official website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Boomerang Partners delivered expert sports insights during two days of iGB L!VE London 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Microgaming Live has launched All-In Speed Baccarat, a new live casino table that went live on 17 June. The product is positioned as an update to Speed Baccarat, adding new interactive and visual elements alongside the faster gameplay format.
The table uses a modern neon studio design intended to stand out in the lobby. Microgaming Live said it has also added engagement tools to make the experience feel more responsive during play.
New features include a mascot, Tokki, which reacts in real time to outcomes as well as Good Roads and Dragon Tail events. Players can use sticker reactions during gameplay and send gifts to presenters.
The table also introduces Mystery Box Rounds, which the company said allow players to earn points and unlock stickers and gifts.
A Microgaming spokesperson said: “All-In Speed Baccarat keeps the pace and familiarity that players already enjoy, while adding more energy and ways to engage with the table in real-time. The aim was to make the experience feel more rewarding and more immersive, without losing the speed and simplicity that makes baccarat such an enduring live casino format.”
The post Microgaming Live launches All-In Speed Baccarat with new interactive features appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BOYLE Sports has launched Touch Bet across its Digital Racing Post Shops estate, adding a new touchscreen betting flow for horse racing customers. The rollout, announced 7th July, 2026, was developed with Spotlight Sports Group and is initially available on an exclusive basis to BOYLE Sports.
Touch Bet lets customers browse race meetings and build a racing bet on Digital Racing Post touchscreens in-shop. Once a bet is created, customers can either take it to the counter to place with staff or complete it in the BOYLE Sports app by scanning a QR code.
Philip Chubb, Retail Commercial Director at BOYLE Sports, said: “Touch Bet is a major step forward for our racing customers and marks a significant milestone in our retail offering. We know customers want more control, more convenience and a smoother experience when placing their bets. With Touch Bet, they can browse, build and place their racing bets in the way that suits them, whether that’s at the counter or through our app.
“We’re especially proud that this is an industry-exclusive launch for BOYLE Sports. It gives our shop customers first access to a new way of betting and shows our continued commitment to investing in better retail and digital experiences.”
Jon Sanders, Head of Retail Development at Spotlight Sports Group, added: “BOYLE Sports’ Touch Bet represents a true first in the retail environment, combining the quality betting experience honed by BOYLE Sports with the premium Racing Post content presented on the Digital Display Screens. BOYLE Sports are the ideal partner to work alongside in developing and launching the product.. By bringing the trusted expertise behind Racing Post onto the shop floor, we are giving customers a more intuitive and efficient way to build and place their bets. Retail remains a vital part of the betting experience, and we are proud to support BOYLE Sports as they continue to connect digital and in-shop betting.”
BOYLE Sports positioned the launch as part of a wider omnichannel strategy and pointed to a £100m investment in the UK market last year. The operator also referenced existing product work including Smart ACCA, described as a data-led accumulator tool across football and horse racing.
The post BOYLE Sports rolls out Touch Bet across Digital Racing Post shop screens appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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