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GambleAware Publishes New Reports and Guide for Financial Services Industry to Help Prevent Gambling Harm
GambleAware has published a new report by the Behavioural Insights Team which analyses behavioural datasets to understand whether these could be used to build a clearer picture of the ways in which people gamble, identify possible harms, and eventually inform prevention, treatment, and support responses.
The commissioned research analysed bank transactional data from Monzo and HSBC, aiming to shed new light on what these datasets can, and cannot, tell us about gambling behaviour. The reports demonstrated that bank customer and transactional data can offer valuable insights into the success of gambling blocking tools and also provide unique profiles of gamblers. For example, of those using Monzo’s gambling blocker, it was found that the week before gamblers activated the block, their average daily gambling spend tripled. Specific profiles of gamblers were also revealed by the research, such as that gamblers had less money on average in their Monzo internal saving pots than non-gamblers, or that gamblers ranked “Very Concerning” by HSBC had on average 35.6 gambling transactions per month, compared to 15.6 in those ranked “Concerning”, and just 1.2 in the “Control” group.
Taken individually, however, these datasets are not enough to understand whether a customer is at risk of experiencing gambling harms. A dataset from a single bank is unlikely to offer a full picture of an individual’s spending, and so these exploratory research projects illustrated that further research is needed to create a fuller picture of an individual’s overall financial wellbeing.
“Our research with HSBC and Monzo has demonstrated that bank transactional data can be a useful tool in identifying gambling behaviours and the unique profiles of gamblers, but further work is needed to understand how such data can be used robustly. Different banks may use different factors, and different thresholds to identify gambling, and future work could look at developing a more standard operating model of how this kind of data should be used to identify those at risk of harm,” Dr Simon McNair, Advisor at BIT, said
“Our research with GambleAware helps us to understand gambling-related behaviours so that we can provide the best support to our customers. This includes opt-in solutions such as a gambling restriction feature to help people control their urge to gamble and automatic declines or referrals for lending to help prevent the customer getting into debt. Customers can also appoint third parties to help manage their finances either through a third-party mandate or our Independence Service. In addition, our specialist support team are on hand to aid customers at risk of financial harm and can refer to trusted external organisations where needed. We continue to work with charities such as Gamble Aware on other ways in which we can ensure these customers have access to the right support,” Maxine Pritchard, Head of Financial Inclusion and Vulnerability at HSBC, said.
“Our work with the Behavioural Insights Team has provided us with important insights into gambling behaviour and the impacts of gambling. At Monzo, this is an area we care deeply about and we’ve had amazing success so far with our gambling block, which has been used by more than 350,000 customers since its launch in 2017. We’re excited to use these insights to inform future work in this area, further reduce gambling harm and provide our customers with even more control over their financial lives,” Natalie Ledward, Head of Vulnerable Customers at Monzo, said.
GambleAware has commissioned the Personal Finance Research Centre at the University of Bristol to produce a practical guide for financial services seeking to protect customers from gambling-related financial harms. The guide offers real-life examples of what firms can do to identify and support customers who are at risk of gambling-related financial harm. It highlights the value of financial firms proactively analysing customer transaction data for spending patterns and behavioural signs that might indicate gambling-related vulnerability and enable firms to take action to prevent harm occurring.
“At a conservative estimate, at least five million people in Britain experience harmful gambling, either because of their own gambling or someone else’s. Regulated financial services firms are well-placed to address the financial harms linked to gambling-related vulnerability and our practical guide shows them how. Doing this may have knock-on benefits for other dimensions of gambling harm, such as people’s mental health,” Professor Sharon Collard, Research Director at the University of Bristol’s Personal Finance Research Centre, said.
“This research from the Behavioural Insights Team is a good first step to explore how bank transactional data may be able to identify behaviours indicative of gambling harm. Whilst more research is needed into this area, we encourage all financial institutions, including those from non-bank settings, to make the most of the new guide to see what they can do to protect their customers from gambling harm. By working with financial services and promoting the advice and support available, we can work collaboratively to respond to customer need to keep people safe from gambling harm,” Zoë Osmond, CEO at GambleAware, said.
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Summer 2026 remains one of the busiest seasons for betting and Prediction Markets traffic. While the decisive FIFA World Cup 2026 group stage matches are still underway and the playoff picture is becoming clearer, N1 Partners affiliates can capitalise on the growing audience interest to scale their traffic with the N1 Sport Promo.
The promotion runs till July 20, meaning there are still several weeks of major sporting events and boosted payouts ahead.
What to launch during N1 Sport Promo?
Over the coming days, football fans will be focused on several high-profile FIFA World Cup 2026 group stage fixtures. Spain will face Uruguay on June 24, while Norway takes on France on June 25.
Audience engagement will remain strong throughout the end of June thanks to several other major sporting events as well, including the NBA Draft on June 25, the NHL Draft on June 26–27, the Formula 1 Austrian Grand Prix on June 28, and the start of Wimbledon on June 29. In early July, attention will shift to the opening stages of the Tour de France, which kicks off in Barcelona on July 4.
These events traditionally generate spikes in search traffic, social media engagement, and advertiser demand.
Get the most out of N1 Sport Promo: expert insights
The N1 Partners team sat down with Vlad Chernov, Deputy Head of Affiliates at N1 Partners, to answer the hottest questions and help affiliates maximise their payouts.
- Which events within N1 Sport Promo have the highest FTD potential?
“Campaigns built around specific sporting events consistently deliver the strongest FTD performance. For example, UFC at the White House, where underdog Justin Gaethje defeated the lightweight champion via TKO, generated excellent FTD results across our N1 Bet, RollXO, and Lucky Hunter brands. However, FIFA World Cup 2026 is undoubtedly driving the biggest buzz right now. Millions of football fans worldwide are following the tournament and actively placing predictions on a wide range of match outcomes”. - What’s your number one piece of advice for affiliates who want to see results over the next few weeks?
“Don’t put all your focus on a single event. Stay on top of the sports calendar, react quickly to results, and keep producing fresh, event-driven creatives. This approach consistently attracts a more engaged and higher-quality audience”. - Which traffic sources and strategies are performing best for scaling right now?
“Event-driven campaigns are delivering the strongest results. They attract higher-quality players who are more likely to stay active over the long term and generate better overall performance. Based on what we’re seeing today, the strongest traffic sources for sports offers are Facebook, ASO, SEO, and tipsters”. - What are the most common mistakes affiliates make during major sporting events?
“The biggest mistake is relying on generic sports creatives instead of event-specific ones. Another common issue is failing to warm up audiences before major events, especially once CPCs start climbing. We also see affiliates focusing on just one match instead of covering an entire series of events, or sending traffic to brands with an overly long user journey and a complicated registration process”.
N1 Sport Promo explained
N1 Sport Promo runs from June 10 to July 20, 2026, and covers both sports and Prediction Markets traffic across Tier-1 GEOs.
The promotion mechanic is easy: the more qualified FTDs an affiliate delivers, the higher their CPA payout becomes.
- For SEO and PPC traffic, the CPA increases by €50 for every 10 FTDs, with no cap on earnings growth.
- For Facebook, In-App, UAC, ASO, Email, and SMS traffic, the CPA increases by €10 for every 30 FTDs, up to +€100 on top of the basic rate.
Full promotion terms are available via the link.
If you haven’t joined the promotion yet, reach out to your affiliate manager or contact LeadGen Chris to get started and make the most of this sports season.
Why choose N1 Partners?
- 14+ casino and sportsbook brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top partners
Be number one with N1!
The post Join N1 Sport Promo Every FTD Boosts Your CPA! appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Big Time Gaming has released Monster Quest, a medieval-themed slot built on the supplier’s Megaways
engine.
Monster Quest uses variable reel heights of two to seven symbols and offers up to 117,649 ways to win. The game is positioned as a high-volatility title, with an RTP of up to 96.58% and a maximum exposure of 99,900x the player’s bet, according to the supplier.
The core feature set includes a Hold and Spin mechanic triggered by landing six or more Bonus symbols. During the feature, each position becomes an individual reel, with Monsters appearing behind them. The Knight “slays” any Monster with a lesser or equal value, adding that value to its own, with the final accumulated value paid as the prize.
A Free Spins mode triggers with three or more Scatters, awarding 12 Free Spins plus two for each additional Scatter. Big Time Gaming said the Knight starts with a value between 8x and 15x, while a Megaways Win Multiplier increases by one for every Monster eliminated. If five or more Monsters appear at once, Hold and Spin can trigger during Free Spins.
Players can also access features via Bonus Buy, which unlocks Hold and Spin for 35x the original stake or 12 Free Spins for 90x the original stake. An optional Power Play mode guarantees a minimum of 10,000 Megaways on each spin for 8x the original stake.
Nik Robinson, CEO of Big Time Gaming, said: “Monster Quest takes the thrill of Megaways and gives it a hero. The Knight is the heart of the game, growing stronger with each Monster he defeats and bringing players deeper into the quest with him.” “From the first Hold and Spin clash to a face-off with the mighty Dragon, every feature is designed to fuel the adventure. We can’t wait for players to take up the sword and carve out some truly monstrous wins.”
The post Big Time Gaming launches Megaways slot Monster Quest appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BC.GAME will use iGB L!VE in London to showcase its sportsbook strategy, with the team exhibiting at stand L60 and positioning sports betting as a growing part of its expansion across regulated markets.
The company said the presence follows its recent integration of BETBY into BC Engine, which it described as a move to strengthen its sportsbook ecosystem and broaden betting options.
BC.GAME will also present BC Engine, its rewards system that it says applies a crypto staking-inspired model to reward distribution. The company said the initiative has surpassed $2.5 million in rewards distributed since launch.
The show marks the first European trade show appearance for Kar Kheng Giam as BC.GAME CEO since his appointment in March, with the company’s business development team also attending.
The iGB L!VE appearance comes amid wider international activity for BC.GAME. In April, the company said it secured a sports betting and casino licence in Nigeria from the Lagos State Lotteries and Gaming Authority and launched under the domain name bcbet.ng. BC.GAME also said it holds licences in Kenya and Anjouan.
BC.GAME CEO KK Giam said: “Sports betting is a key area of focus for BC.GAME and iGB L!VE provides the perfect opportunity to showcase the progress we have made.
“Our team will be on hand to discuss our sportsbook capabilities, recent product developments and our vision for the future of sports betting within the BC.GAME ecosystem. Whether you’re interested in sports, casino or our broader platform strategy, we’d love to welcome you to stand L60 for a conversation.
“We’ll also be demonstrating how products such as BC Engine complement the wider player experience and help create a more engaging ecosystem for our users.”
The post BC.GAME lines up iGB L!VE showcase for sportsbook push appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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