Latest News

GambleAware Publishes New Reports and Guide for Financial Services Industry to Help Prevent Gambling Harm

Published

5 years ago

July 15, 2021

Reading Time: 3 minutes

GambleAware has published a new report by the Behavioural Insights Team which analyses behavioural datasets to understand whether these could be used to build a clearer picture of the ways in which people gamble, identify possible harms, and eventually inform prevention, treatment, and support responses.

The commissioned research analysed bank transactional data from Monzo and HSBC, aiming to shed new light on what these datasets can, and cannot, tell us about gambling behaviour. The reports demonstrated that bank customer and transactional data can offer valuable insights into the success of gambling blocking tools and also provide unique profiles of gamblers. For example, of those using Monzo’s gambling blocker, it was found that the week before gamblers activated the block, their average daily gambling spend tripled. Specific profiles of gamblers were also revealed by the research, such as that gamblers had less money on average in their Monzo internal saving pots than non-gamblers, or that gamblers ranked “Very Concerning” by HSBC had on average 35.6 gambling transactions per month, compared to 15.6 in those ranked “Concerning”, and just 1.2 in the “Control” group.

Taken individually, however, these datasets are not enough to understand whether a customer is at risk of experiencing gambling harms. A dataset from a single bank is unlikely to offer a full picture of an individual’s spending, and so these exploratory research projects illustrated that further research is needed to create a fuller picture of an individual’s overall financial wellbeing.

“Our research with HSBC and Monzo has demonstrated that bank transactional data can be a useful tool in identifying gambling behaviours and the unique profiles of gamblers, but further work is needed to understand how such data can be used robustly. Different banks may use different factors, and different thresholds to identify gambling, and future work could look at developing a more standard operating model of how this kind of data should be used to identify those at risk of harm,” Dr Simon McNair, Advisor at BIT, said

“Our research with GambleAware helps us to understand gambling-related behaviours so that we can provide the best support to our customers. This includes opt-in solutions such as a gambling restriction feature to help people control their urge to gamble and automatic declines or referrals for lending to help prevent the customer getting into debt. Customers can also appoint third parties to help manage their finances either through a third-party mandate or our Independence Service. In addition, our specialist support team are on hand to aid customers at risk of financial harm and can refer to trusted external organisations where needed. We continue to work with charities such as Gamble Aware on other ways in which we can ensure these customers have access to the right support,” Maxine Pritchard, Head of Financial Inclusion and Vulnerability at HSBC, said.

“Our work with the Behavioural Insights Team has provided us with important insights into gambling behaviour and the impacts of gambling. At Monzo, this is an area we care deeply about and we’ve had amazing success so far with our gambling block, which has been used by more than 350,000 customers since its launch in 2017. We’re excited to use these insights to inform future work in this area, further reduce gambling harm and provide our customers with even more control over their financial lives,” Natalie Ledward, Head of Vulnerable Customers at Monzo, said.

GambleAware has commissioned the Personal Finance Research Centre at the University of Bristol to produce a practical guide for financial services seeking to protect customers from gambling-related financial harms. The guide offers real-life examples of what firms can do to identify and support customers who are at risk of gambling-related financial harm. It highlights the value of financial firms proactively analysing customer transaction data for spending patterns and behavioural signs that might indicate gambling-related vulnerability and enable firms to take action to prevent harm occurring.

“At a conservative estimate, at least five million people in Britain experience harmful gambling, either because of their own gambling or someone else’s. Regulated financial services firms are well-placed to address the financial harms linked to gambling-related vulnerability and our practical guide shows them how. Doing this may have knock-on benefits for other dimensions of gambling harm, such as people’s mental health,” Professor Sharon Collard, Research Director at the University of Bristol’s Personal Finance Research Centre, said.

“This research from the Behavioural Insights Team is a good first step to explore how bank transactional data may be able to identify behaviours indicative of gambling harm. Whilst more research is needed into this area, we encourage all financial institutions, including those from non-bank settings, to make the most of the new guide to see what they can do to protect their customers from gambling harm. By working with financial services and promoting the advice and support available, we can work collaboratively to respond to customer need to keep people safe from gambling harm,” Zoë Osmond, CEO at GambleAware, said.

Latest News

Where to Drive Tier-1 Sport Traffic in April: Top Events & Promos

Published

5 hours ago

April 7, 2026

Wladimir P.

where-to-drive-tier-1-sport-traffic-in-april:-top-events-&-promos

April continues the high-intensity sports season, with a dense schedule of matches, tournaments, and decisive stages that consistently drive spikes in player engagement and deposit activity. For affiliates, this creates a strong opportunity window to capture high-intent traffic and scale performance during peak moments.

Affiliates working with N1 Partners can run sports-driven traffic across three products: N1 Bet, RollXO and Lucky Hunter.

This gives you the flexibility to scale on a dedicated sportsbook while also expanding monetization through high-converting casino brands. By covering both betting and casino audiences, you can tap into a wider range of user intent and increase overall revenue potential.

This is especially relevant for partners participating in the N1 SEO Traffic Cup, where timing, traffic allocation, and smart scaling directly impact your final results — and where teams can also drive SEO traffic to sports, expanding their coverage and growth opportunities.

Key Sports Events in April

To help you plan campaigns and scale Tier-1 traffic efficiently, the N1 Partners team has prepared a selection of key sports events worth focusing on this month.

Soccer

April is driven by decisive European competitions and top-league clashes. Quarter-finals and semi-finals in the UEFA Champions League, UEFA Europa League, and UEFA Conference League, along with key domestic matches, create consistent traffic spikes.

Basketball

The start of the NBA Playoffs marks one of the strongest engagement periods for high-intent traffic and repeat activity

18.04 | NBA | Playoffs

Ice Hockey

April combines regular-season action with the start of NHL Playoffs, where engagement traditionally grows as teams fight for elimination rounds.

10.04 | NHL | Dallas Stars vs Minnesota Wild
18.04–21.06 | NHL | Playoffs

Tennis

21.04 | WTA | Madrid Open
22.04 | ATP Masters | Madrid

MMA & Boxing

Fight cards in April include headline matchups and strong co-main events, which work well for short-term traffic bursts and hype-driven campaigns.

11.04 | Boxing | Tyson Fury vs Makhmudov
12.04 | UFC 327 | Procházka vs Ulberg
12.04 | UFC 327 | Van vs Taira
12.04 | UFC 327 | Blaydes vs Hokit
12.04 | PFL | Pettis vs McKee

Cricket

International series provide steady traffic flow, especially in GEOs where cricket has strong demand.

17.04–23.04 | ODI Series | Bangladesh vs New Zealand
27.04–29.04 | T20 Series | Bangladesh vs New Zealand

Active Promotions Across N1 Partners Brands

To help affiliates maximize conversion and extract more value from traffic, N1 Partners is running a range of seasonal promos across key brands for users. These campaigns give you stronger angles for creatives and help drive higher player engagement.

Fortune’s Gold Lottery (N1 Bet, RollXO)
Period: 09.04–29.04
Prize pool: €85,000 (RollXO) | €100,000 (N1 Bet)

Advent Calendar (N1 Bet, RollXO)
Period: 03.04–12.04
10 daily tasks with rewards for players.

Egg Hunt (RetroBet, Jet4Bet, SlotLounge, Spirit Casino)
Period: 01.04–04.04
Seasonal Easter promo with short-term engagement mechanics.

Race Lottery (RetroBet, Jet4Bet, SlotLounge, Spirit Casino)
Period: 10.04–16.04
Prize pool: €20,000 + 5,000 FS

April Fortune Lottery (SlotLords, SlotsMines)
Period: 10.04–16.04
Prize pool: €10,000 + 5,000 FS (SlotLords) | €7,000 + 3,000 FS (SlotsMines)

Easter Lottery (SlotMafia, SlotHunter, LuckyHunter)
Period: 10.04–17.04
Prize pool: €10,000 (LuckyHunter) | €8,000 (SlotMafia, SlotHunter)

To learn more about the promos, contact your manager.

How to Maximize Results from Event-Driven Traffic

Performance in Tier-1 markets is directly tied to major events. Key matches, playoffs, and finals naturally increase attention and create better conditions for deposits and repeat engagement.

To get the most out of April traffic:

focus on high-impact matches, playoffs, and finals where user intent is strongest
align campaigns with match days and key tournament stages
scale budgets during peak demand windows instead of spreading traffic evenly
combine sportsbook and casino funnels to increase total monetization
react quickly to performance data and scale winning campaigns

How Affiliates Can Scale Traffic Right Now

April offers multiple high-conversion windows driven by major sports events and strong promotional mechanics for players.

Drive traffic to key sports events and active promos across N1 Partners brands: N1 Bet, RollXO and Lucky Hunter.

The N1 Partners team is ready to support you with up-to-date promos, analytics, and hands-on guidance to help you scale efficiently.

Join N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with strong LTV and Reg2Dep rates of up to 70% across Tier-1 GEOs.

N1 Partners offers competitive terms for top partners, including CPA up to €650-700 and RevShare up to 45%, ensuring stable and scalable performance.

Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.

The post Where to Drive Tier-1 Sport Traffic in April: Top Events & Promos appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

2RBO Affiliates

2RBO Affiliates Presents Lodur: a Viking-Inspired Casino and Sportsbook

Published

5 hours ago

April 7, 2026

Wladimir P.

2rbo-affiliates-presents-lodur:-a-viking-inspired-casino-and-sportsbook

2RBO Affiliates is proud to present Lodur, a new casino and sportsbook brand that brings Norse mythology to life through an immersive, gamified experience.

Inspired by the age of Vikings, their conquests, legends, and spirit of exploration, Lodur invites players into a world where every bet contributes to continuous progression.

At the core of the experience is the Island System, a persistent progression layer that evolves across sessions. Alongside sports betting and casino play, players build and upgrade their own island settlements, unlock new territories, and voyage through more than 110 uniquely themed islands — ranging from Nordic-inspired landscapes to cyberpunk enclaves and eerie cemeteries.

Progression is fueled by Elixir, a resource earned through every deposit and wager. Players use Eliksir to access the Lodur Slot game, where they can win the coins needed to build and upgrade their settlements. Beyond building, landing the right symbols can trigger the Attack feature, allowing players to breach a rival’s defenses and claim their coins.

This interactive layer introduces a fierce rivalry that fuels long-term engagement. Whether attacking an opponent or defending their own settlement, players must constantly evolve their tactics to grow. With a vast world to conquer, Lodur offers a deep and rewarding journey — a high-stakes loop of building and competing that drives continuous player loyalty and forges a lasting bond with the saga.

“Lodur is a product where entertainment and progression go hand in hand. For players, there is always a new island to conquer and new land to explore, ensuring the hunt for glory never ends and the next horizon is always within reach. For affiliates, this creates a high-retention ecosystem where players stay invested in their journey, remain active, and scale in value over time,” commented Aviv, Head of 2RBO Affiliates.

For partners, Lodur is a powerful retention machine. By merging a premier sportsbook and casino with an adventurous Viking world, the brand creates a thrilling journey accessible via both iOS and Android apps. This seamless ecosystem of high-action gaming and continuous progression transforms standard traffic into a loyal, high-value player base, ensuring steady growth and maximum LTV for partners.

Lodur is now live and ready to fuel your profitability. Be among the first to drive traffic to Lodur and unlock a treasury of opportunities with 2RBO Affiliates!

About 2RBO Affiliates:

2RBO Affiliates is a high-performance affiliate program representing top iGaming brands. Built on an advanced platform, it combines modern gamification features, flexible commission models, and a no negative carryover policy to maximize partner profitability.

The post 2RBO Affiliates Presents Lodur: a Viking-Inspired Casino and Sportsbook appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Compliance Updates

ELA Games scales up its presence in Europe by certifying a suite of 9 hit games in 5 key markets

Published

5 hours ago

April 7, 2026

Wladimir P.

ela-games-scales-up-its-presence-in-europe-by-certifying-a-suite-of-9-hit-games-in-5-key-markets

ELA Games is accelerating its European expansion strategy after securing certifications for nine of its top-performing titles across five major regulated markets: Sweden, Denmark, Greece, Romania, and Malta.

This latest milestone enables operators in these regions to access a diverse portfolio of proven games, featuring award-nominated mechanics and modern takes on classic casino experiences.

A Balanced Portfolio for Local Markets

With a strong focus on localisation, ELA Games has curated a selection designed to resonate with varied player preferences across Europe. The newly certified lineup is built around three core pillars:

High-Performing Hits: Titles such as Buffalo Force, Piñatas Festival, and Riches Express have delivered strong GGR growth and demonstrated high player engagement in competitive markets.
Innovative Mechanics: The rollout introduces ELA Games’ Winpot feature to new jurisdictions. This mechanic, which allows players to control their cash-out strategy, is now available through titles like Zeus Winpot and Rabbit Winpot Deluxe.
Modernised Classics: Games such as Juicy Crystal and Noble Crown bring updated visuals and smooth gameplay to traditional slot formats, appealing to players who prefer familiar mechanics with a modern twist.

Market Availability

The certified titles are now live across multiple operator platforms, with game selections varying by jurisdiction:

Sweden: Betinia, Swiper, CampoBet, QuickCasino
Denmark: Betinia, CampoBet, Swiper, Betoro
Romania: Don.ro, TopBet, Swiper
Greece: ElaBet

Strengthening European Partnerships

These certifications build on ELA Games’ growing presence across Europe, supported by strategic partnerships with leading operators. The company has recently expanded in Denmark through a notable collaboration with Stake.dk, alongside integrations with Danske Licens Spil (Tivoli Casino), RoyalCasino, and Casino House.

Further expansion has been driven by partnerships with major industry players such as Betsson, as well as regulatory approval from the Hellenic Gaming Commission in Greece.

With a steadily growing footprint and a portfolio tailored for regulated markets, ELA Games is well positioned to capture additional market share and deliver strong returns for its partners across Europe.

The post ELA Games scales up its presence in Europe by certifying a suite of 9 hit games in 5 key markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.