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GambleAware Publishes New Reports and Guide for Financial Services Industry to Help Prevent Gambling Harm
GambleAware has published a new report by the Behavioural Insights Team which analyses behavioural datasets to understand whether these could be used to build a clearer picture of the ways in which people gamble, identify possible harms, and eventually inform prevention, treatment, and support responses.
The commissioned research analysed bank transactional data from Monzo and HSBC, aiming to shed new light on what these datasets can, and cannot, tell us about gambling behaviour. The reports demonstrated that bank customer and transactional data can offer valuable insights into the success of gambling blocking tools and also provide unique profiles of gamblers. For example, of those using Monzo’s gambling blocker, it was found that the week before gamblers activated the block, their average daily gambling spend tripled. Specific profiles of gamblers were also revealed by the research, such as that gamblers had less money on average in their Monzo internal saving pots than non-gamblers, or that gamblers ranked “Very Concerning” by HSBC had on average 35.6 gambling transactions per month, compared to 15.6 in those ranked “Concerning”, and just 1.2 in the “Control” group.
Taken individually, however, these datasets are not enough to understand whether a customer is at risk of experiencing gambling harms. A dataset from a single bank is unlikely to offer a full picture of an individual’s spending, and so these exploratory research projects illustrated that further research is needed to create a fuller picture of an individual’s overall financial wellbeing.
“Our research with HSBC and Monzo has demonstrated that bank transactional data can be a useful tool in identifying gambling behaviours and the unique profiles of gamblers, but further work is needed to understand how such data can be used robustly. Different banks may use different factors, and different thresholds to identify gambling, and future work could look at developing a more standard operating model of how this kind of data should be used to identify those at risk of harm,” Dr Simon McNair, Advisor at BIT, said
“Our research with GambleAware helps us to understand gambling-related behaviours so that we can provide the best support to our customers. This includes opt-in solutions such as a gambling restriction feature to help people control their urge to gamble and automatic declines or referrals for lending to help prevent the customer getting into debt. Customers can also appoint third parties to help manage their finances either through a third-party mandate or our Independence Service. In addition, our specialist support team are on hand to aid customers at risk of financial harm and can refer to trusted external organisations where needed. We continue to work with charities such as Gamble Aware on other ways in which we can ensure these customers have access to the right support,” Maxine Pritchard, Head of Financial Inclusion and Vulnerability at HSBC, said.
“Our work with the Behavioural Insights Team has provided us with important insights into gambling behaviour and the impacts of gambling. At Monzo, this is an area we care deeply about and we’ve had amazing success so far with our gambling block, which has been used by more than 350,000 customers since its launch in 2017. We’re excited to use these insights to inform future work in this area, further reduce gambling harm and provide our customers with even more control over their financial lives,” Natalie Ledward, Head of Vulnerable Customers at Monzo, said.
GambleAware has commissioned the Personal Finance Research Centre at the University of Bristol to produce a practical guide for financial services seeking to protect customers from gambling-related financial harms. The guide offers real-life examples of what firms can do to identify and support customers who are at risk of gambling-related financial harm. It highlights the value of financial firms proactively analysing customer transaction data for spending patterns and behavioural signs that might indicate gambling-related vulnerability and enable firms to take action to prevent harm occurring.
“At a conservative estimate, at least five million people in Britain experience harmful gambling, either because of their own gambling or someone else’s. Regulated financial services firms are well-placed to address the financial harms linked to gambling-related vulnerability and our practical guide shows them how. Doing this may have knock-on benefits for other dimensions of gambling harm, such as people’s mental health,” Professor Sharon Collard, Research Director at the University of Bristol’s Personal Finance Research Centre, said.
“This research from the Behavioural Insights Team is a good first step to explore how bank transactional data may be able to identify behaviours indicative of gambling harm. Whilst more research is needed into this area, we encourage all financial institutions, including those from non-bank settings, to make the most of the new guide to see what they can do to protect their customers from gambling harm. By working with financial services and promoting the advice and support available, we can work collaboratively to respond to customer need to keep people safe from gambling harm,” Zoë Osmond, CEO at GambleAware, said.
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When everyone has access to AI, the future belongs to those who use it strategically. Slotegrator’s updated platform has a suite of AI-powered tools that do the heavy lifting so clients can focus on strategy and business development.
Suppliers are racing to incorporate AI features. Instead of just keeping up with the hype, Slotegrator updated its platform with a suite of AI tools that help its clients by doing most of the heavy lifting and handling tasks that require large amounts of processing power. The company’s platform software now features AI tools for fighting fraud, analyzing essential business data, and reducing payment friction.
Fraud is a major concern for online casino operators, particularly when it comes to bonus abuse.
Bonus abusers are constantly developing new techniques and tactics to defraud casinos — even more so now that they have access to AI tools. Good deepfakes can potentially even pass liveness checks, and synthetic IDs (fake IDs made of real parts) are difficult to spot.
Slotegrator’s Anti-fraud module has an AI assistant to help operators combat fraud. The assistant provides summaries of real-time situations with just the touch of a button. Operators choose from one of three preset questions: 1. What is the overall risk situation? 2. Which risk categories are currently the most critical? And 3. What should be prioritized right now?
When they choose one of them, the assistant automatically analyzes the relevant data, yields structured conclusions, and makes recommendations for next steps. After you’ve made a selection, the AI assistant instantly processes dashboard metrics and provides a brief summary. The assistant works at both the project and individual level.
“As artificial intelligence becomes commonplace, the companies that integrate AI into core aspects of their business will be the ones that get ahead,” explains Slotegrator COO Olga Ivanchik. “AI is capable of more than automation. Incorporating AI at a strategic level, making it a core part of the business architecture, is the only way to stay competitive in the long run.”
Slotegrator’s platform also has an AI business intelligence module.
Sequel adds an Xtra Power bar to the Sidewinder Shuffle feature, with multipliers and Wild upgrades built into the trail mechanic.
Reflex Gaming has launched Sidewinder Xtra Power, a sequel to its Sidewinder title, with distribution through the Yggdrasil Masters Program.
The game uses a 5×3, 20-payline fruit slot format and brings back the Sidewinder Shuffle mechanic. Reflex said the Sidewinder Feature is triggered when five orbs light up above the reels, turning losing spins into winners as the reels shuffle into position.
Reflex said each winning shuffle increases a multiplier trail, with trail targets unlocking Wilds, Super Wilds, Mega Wilds and symbol upgrades. Mystery symbols can also land in the base game, with shutters opening simultaneously across the reels to reveal the same symbol.
The main addition is the Xtra Power Sidewinder feature. Reflex said four orbs in the base game boost a power bar, and once the bar is full, the next triggered shuffle feature opens Xtra Power. During Xtra Power events, each triggering orb reveals a multiplier boost.
Mat Ingram, CPO at Reflex Gaming, said: “With Xtra Power, we wanted to give the Sidewinder experience an extra dimension, and the power bar does exactly that.
“Players now have two things to chase simultaneously, and when the Xtra Power feature fires with the multiplier already boosted from the start, it delivers the kind of moment that is truly the cherry on top.”
The post Reflex Gaming launches Sidewinder Xtra Power via Yggdrasil Masters appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet, a leading international provider of advanced casino solutions, has won the prestigious Best Software Provider title at the 9th edition of AskGamblers Awards 2026. Hosted at the St. Regis Belgrade, the gala ceremony brought together top-tier industry players in the Serbian capital to honour standout achievements. This accolade arrives at a momentous milestone for Amusnet, marking a decade defined by continuous growth, technological evolution and commercial success.
Dejan Vukosavljević, Country Director at Amusnet Serbia, attended the high-profile event as the company’s official representative to accept the accolade.
“This award validates the team’s dedication to our software platform and inspires us to further raise our standards of quality and product excellence. Securing this title is a fantastic achievement and a true honour, especially given our strategic partnership with AskGamblers. As we celebrate Amusnet’s 10th anniversary, our focus remains on global uniqueness, with the ambitious goal of expanding our footprint to more than 100 markets worldwide over the next ten years,” stated Vukosavljević.
As one of the industry’s premier affiliate platforms for casino reviews, boasting a vibrant community of over 1,000,000 active players, AskGamblers has been a key partner for Amusnet since the beginning of the year. Receiving this recognition from such a player-centric platform underscores Amusnet’s strong market resonance and deepening industry ties.
By combining technological innovation with creative excellence, the company is actively shaping the future of digital entertainment. This milestone ensures that Amusnet’s localised, high-performing content continues to captivate and engage audiences on a truly global scale.
The post Amusnet Wins “Best Software Provider” Award at the AskGamblers Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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