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GambleAware Publishes New Reports and Guide for Financial Services Industry to Help Prevent Gambling Harm

Published

5 years ago

July 15, 2021

Reading Time: 3 minutes

GambleAware has published a new report by the Behavioural Insights Team which analyses behavioural datasets to understand whether these could be used to build a clearer picture of the ways in which people gamble, identify possible harms, and eventually inform prevention, treatment, and support responses.

The commissioned research analysed bank transactional data from Monzo and HSBC, aiming to shed new light on what these datasets can, and cannot, tell us about gambling behaviour. The reports demonstrated that bank customer and transactional data can offer valuable insights into the success of gambling blocking tools and also provide unique profiles of gamblers. For example, of those using Monzo’s gambling blocker, it was found that the week before gamblers activated the block, their average daily gambling spend tripled. Specific profiles of gamblers were also revealed by the research, such as that gamblers had less money on average in their Monzo internal saving pots than non-gamblers, or that gamblers ranked “Very Concerning” by HSBC had on average 35.6 gambling transactions per month, compared to 15.6 in those ranked “Concerning”, and just 1.2 in the “Control” group.

Taken individually, however, these datasets are not enough to understand whether a customer is at risk of experiencing gambling harms. A dataset from a single bank is unlikely to offer a full picture of an individual’s spending, and so these exploratory research projects illustrated that further research is needed to create a fuller picture of an individual’s overall financial wellbeing.

“Our research with HSBC and Monzo has demonstrated that bank transactional data can be a useful tool in identifying gambling behaviours and the unique profiles of gamblers, but further work is needed to understand how such data can be used robustly. Different banks may use different factors, and different thresholds to identify gambling, and future work could look at developing a more standard operating model of how this kind of data should be used to identify those at risk of harm,” Dr Simon McNair, Advisor at BIT, said

“Our research with GambleAware helps us to understand gambling-related behaviours so that we can provide the best support to our customers. This includes opt-in solutions such as a gambling restriction feature to help people control their urge to gamble and automatic declines or referrals for lending to help prevent the customer getting into debt. Customers can also appoint third parties to help manage their finances either through a third-party mandate or our Independence Service. In addition, our specialist support team are on hand to aid customers at risk of financial harm and can refer to trusted external organisations where needed. We continue to work with charities such as Gamble Aware on other ways in which we can ensure these customers have access to the right support,” Maxine Pritchard, Head of Financial Inclusion and Vulnerability at HSBC, said.

“Our work with the Behavioural Insights Team has provided us with important insights into gambling behaviour and the impacts of gambling. At Monzo, this is an area we care deeply about and we’ve had amazing success so far with our gambling block, which has been used by more than 350,000 customers since its launch in 2017. We’re excited to use these insights to inform future work in this area, further reduce gambling harm and provide our customers with even more control over their financial lives,” Natalie Ledward, Head of Vulnerable Customers at Monzo, said.

GambleAware has commissioned the Personal Finance Research Centre at the University of Bristol to produce a practical guide for financial services seeking to protect customers from gambling-related financial harms. The guide offers real-life examples of what firms can do to identify and support customers who are at risk of gambling-related financial harm. It highlights the value of financial firms proactively analysing customer transaction data for spending patterns and behavioural signs that might indicate gambling-related vulnerability and enable firms to take action to prevent harm occurring.

“At a conservative estimate, at least five million people in Britain experience harmful gambling, either because of their own gambling or someone else’s. Regulated financial services firms are well-placed to address the financial harms linked to gambling-related vulnerability and our practical guide shows them how. Doing this may have knock-on benefits for other dimensions of gambling harm, such as people’s mental health,” Professor Sharon Collard, Research Director at the University of Bristol’s Personal Finance Research Centre, said.

“This research from the Behavioural Insights Team is a good first step to explore how bank transactional data may be able to identify behaviours indicative of gambling harm. Whilst more research is needed into this area, we encourage all financial institutions, including those from non-bank settings, to make the most of the new guide to see what they can do to protect their customers from gambling harm. By working with financial services and promoting the advice and support available, we can work collaboratively to respond to customer need to keep people safe from gambling harm,” Zoë Osmond, CEO at GambleAware, said.

Delulu Gaming

The Most Anticipated Studio Debut of the Year: DELULU Gaming Officially Enters the iGaming Market

Published

52 minutes ago

July 17, 2026

Wladimir P.

the-most-anticipated-studio-debut-of-the-year:-delulu-gaming-officially-enters-the-igaming-market

The new-generation game studio makes its official debut backed by integrations with major platforms, and a private Soft Launch Dinner in London that introduced the brand to the C-level circle of the iGaming world.

DELULU Gaming has officially entered the iGaming market — and from day one, the studio has made clear it is not here to blend in. The brand marked its debut with a private Soft Launch Dinner in London, held alongside iGB London, introducing DELULU to a curated circle of 250+ C-level industry leaders.

Another milestone came even before the official market launch: DELULU’s debut portfolio went live on Stake, one of the world’s most influential iGaming brands.

Partnerships in Place from Day One

The launch is backed by key partnerships already in place. DELULU Gaming has completed its integration with SoftGamings, one of the industry’s leading aggregators, giving operators across the network immediate access to the studio’s portfolio. SOFTSWISS joins as Strategic Technology Partner, bringing reliable infrastructure, deep industry expertise, and a trusted ecosystem to support DELULU’s growth from the very first step. The studio is also working with Tequity and several other partners, with more to be announced.

And this is only the beginning. New partnerships and integrations are already in the pipeline, with more announcements to follow as DELULU expands its reach across the industry.

Arthur Sheikhaliev, CEO of DELULU Gaming, commented: “Launching DELULU is the result of a bold vision and the work of an exceptional team. We enter the market with strong partnerships and a portfolio we’re proud of. From this point, our focus is on building DELULU into a trusted global brand.”

DELULU Gaming is already expanding its presence across the industry. The team is actively meeting operators and aggregators interested in integrating DELULU content, with meetings available both online and at upcoming industry events throughout 2026.

Built for a Market That Rewards Quality

DELULU enters at a moment when operators are prioritising quality and distinctive experiences over volume. The studio’s answer: games built around player behaviour, mechanical clarity, and a visual identity designed to stand out from the first frame.

The debut portfolio reflects that approach:

Candy Chaos → 7×7 cluster pays with bomb mechanics and player- selectable Free Spin volatility. Controlled chaos engineered for high engagement and serious replay value.

Dogs Arena → ways-to-win game with expandable reels (4×5 up to 6×5), player-selectable volatility   via Wild fighter characters, and scatter-triggered Free Spins with three Barrel colour modes.

Oh My Gods → 6×5 pay-anywhere grid with a dual Free Spins system: choose Zeus or Thor, each unlocking totally different FS modes. Ends with a Final Gods Clash that multiplies total win x3 if your god wins.

MLK Voyage → 5×4 reel adventure with three scatter-triggered bonus modes, Barrel Boost progression, and max win up to 20,000x. Old-school energy with new-school mechanical ambition.

Portal Plinko → sci-fi instant-win with adjustable risk tiers, multi-ball drops, and a free-only GIGA Ball Surge locking multipliers up to 100x. Plinko reimagined for players who want every drop to count.

Every title is stream-ready from day one, with bold visuals, tight mechanics, and math engineered for emotional impact. New titles are already in development with more releases planned in the coming months.

About DELULU

DELULU is a new-generation iGaming game studio focused on delivering high-quality, distinctive gaming experiences. The game studio creates games with bold visuals, tight mechanics, and math engineered for emotional impact. DELULU knows how to win long-term operator trust through titles that players recognize, streamers love to showcase, and the market can’t ignore.

The post The Most Anticipated Studio Debut of the Year: DELULU Gaming Officially Enters the iGaming Market appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Delulu Gaming

The Most Anticipated Studio Debut of the Year: DELULU Gaming Officially Enters the iGaming Market

Published

52 minutes ago

July 17, 2026

GamingAmericas.com

Another milestone came even before the official market launch: DELULU’s debut portfolio went live on Stake, one of the world’s most influential iGaming brands.

Partnerships in Place from Day One

And this is only the beginning. New partnerships and integrations are already in the pipeline, with more announcements to follow as DELULU expands its reach across the industry.

Built for a Market That Rewards Quality

The debut portfolio reflects that approach:

Candy Chaos → 7×7 cluster pays with bomb mechanics and player- selectable Free Spin volatility. Controlled chaos engineered for high engagement and serious replay value.

Dogs Arena → ways-to-win game with expandable reels (4×5 up to 6×5), player-selectable volatility   via Wild fighter characters, and scatter-triggered Free Spins with three Barrel colour modes.

MLK Voyage → 5×4 reel adventure with three scatter-triggered bonus modes, Barrel Boost progression, and max win up to 20,000x. Old-school energy with new-school mechanical ambition.

About DELULU

The post The Most Anticipated Studio Debut of the Year: DELULU Gaming Officially Enters the iGaming Market appeared first on Americas iGaming & Sports Betting News.

BGaming

Weekend Reels | Week 29: Slot Drops & Trends

Published

4 hours ago

July 17, 2026

Wladimir P.

weekend-reels-|-week-29:-slot-drops-&-trends

Here are this weeks latest slots releases compiled by Eastern European Gaming

EveryMatrix-owned studio Fantasma Games has launched Bonus Bullets, expanding EveryMatrix’s exclusive games portfolio with a new three-reel slot featuring modern bonus mechanics. The game introduces a Bullet Prize mechanic that awards instant cash prizes or one of four jackpots when Bullet symbols align across all three reels.

High 5 Games is marking the 25th anniversary of its Green Machine franchise with a new title, Green Machine Blitz. The company said the game will include a “fast-paced duplication mechanic,” activated collection features, four jackpots, and a LootLink bonus. According to High 5 Games, special symbols can duplicate across the reels to create chain reactions.

BGaming has launched The Godfather: 3 Pillars of Power, a new slot title built on The Godfather film franchise. According to the supplier, the game includes the likeness of Vito Corleone, portrayed by Marlon Brando, alongside the film’s voice and musical score.

Evoplay has launched Flame of Ra, a new ancient Egypt-themed online slot featuring scatter-triggered free spins and a bonus buy option. The game is played on a 5×4 grid. Wild symbols substitute for all regular symbols, while landing three or more scatter symbols anywhere on the reels activates the free spins feature.

Playson has launched 4 Chili Pots: Hold and Win, a new slot built around Hold and Win and Pots mechanics with two bonus modes and jackpots reaching 10,000x. The game runs on a 5×3 grid and triggers a Hold and Win Bonus Game with Chili Features when red, orange or green Chili Bonus symbols land, combining with enlarged matching chilis above the reels

Blueprint Gaming has released a new slot, Wolf Fury Fire Blitz, built around an “evolving Fire Blitz mechanic” and two bonus paths: Fire Spins and Blitz Spins. The game uses a Fire Blitz logo above the reels as a meter. In the base game and Power Play, the supplier said every Cash and Wolf symbol contributes to the meter, with boosts able to add extra symbols.

Wazdan has launched 16 Coins Betsson, a bespoke branded version of its 16 Coins title, in partnership with Betsson. The release adapts Wazdan’s Coins series format for Betsson players, combining the original game’s mechanics with operator-specific branding. The game is played across 16 independent reels in a 4×4 layout.

Booming Games has launched Tasty Bonanza Max Scatter, a new online slot released on 16 July 2026 from the supplier’s Malta base. The title is the second game in its Max Scatter series and uses a 6×4 grid with Scatter Pays, cascading wins and a stated maximum win potential of 15,000x.