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GambleAware Publishes New Reports and Guide for Financial Services Industry to Help Prevent Gambling Harm

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GambleAware has published a new report by the Behavioural Insights Team which analyses behavioural datasets to understand whether these could be used to build a clearer picture of the ways in which people gamble, identify possible harms, and eventually inform prevention, treatment, and support responses.

The commissioned research analysed bank transactional data from Monzo and HSBC, aiming to shed new light on what these datasets can, and cannot, tell us about gambling behaviour. The reports demonstrated that bank customer and transactional data can offer valuable insights into the success of gambling blocking tools and also provide unique profiles of gamblers. For example, of those using Monzo’s gambling blocker, it was found that the week before gamblers activated the block, their average daily gambling spend tripled. Specific profiles of gamblers were also revealed by the research, such as that gamblers had less money on average in their Monzo internal saving pots than non-gamblers, or that gamblers ranked “Very Concerning” by HSBC had on average 35.6 gambling transactions per month, compared to 15.6 in those ranked “Concerning”, and just 1.2 in the “Control” group.

Taken individually, however, these datasets are not enough to understand whether a customer is at risk of experiencing gambling harms. A dataset from a single bank is unlikely to offer a full picture of an individual’s spending, and so these exploratory research projects illustrated that further research is needed to create a fuller picture of an individual’s overall financial wellbeing.

“Our research with HSBC and Monzo has demonstrated that bank transactional data can be a useful tool in identifying gambling behaviours and the unique profiles of gamblers, but further work is needed to understand how such data can be used robustly. Different banks may use different factors, and different thresholds to identify gambling, and future work could look at developing a more standard operating model of how this kind of data should be used to identify those at risk of harm,” Dr Simon McNair, Advisor at BIT, said

“Our research with GambleAware helps us to understand gambling-related behaviours so that we can provide the best support to our customers. This includes opt-in solutions such as a gambling restriction feature to help people control their urge to gamble and automatic declines or referrals for lending to help prevent the customer getting into debt. Customers can also appoint third parties to help manage their finances either through a third-party mandate or our Independence Service. In addition, our specialist support team are on hand to aid customers at risk of financial harm and can refer to trusted external organisations where needed. We continue to work with charities such as Gamble Aware on other ways in which we can ensure these customers have access to the right support,” Maxine Pritchard, Head of Financial Inclusion and Vulnerability at HSBC, said.

“Our work with the Behavioural Insights Team has provided us with important insights into gambling behaviour and the impacts of gambling. At Monzo, this is an area we care deeply about and we’ve had amazing success so far with our gambling block, which has been used by more than 350,000 customers since its launch in 2017. We’re excited to use these insights to inform future work in this area, further reduce gambling harm and provide our customers with even more control over their financial lives,” Natalie Ledward, Head of Vulnerable Customers at Monzo, said.

GambleAware has commissioned the Personal Finance Research Centre at the University of Bristol to produce a practical guide for financial services seeking to protect customers from gambling-related financial harms. The guide offers real-life examples of what firms can do to identify and support customers who are at risk of gambling-related financial harm. It highlights the value of financial firms proactively analysing customer transaction data for spending patterns and behavioural signs that might indicate gambling-related vulnerability and enable firms to take action to prevent harm occurring.

“At a conservative estimate, at least five million people in Britain experience harmful gambling, either because of their own gambling or someone else’s. Regulated financial services firms are well-placed to address the financial harms linked to gambling-related vulnerability and our practical guide shows them how. Doing this may have knock-on benefits for other dimensions of gambling harm, such as people’s mental health,” Professor Sharon Collard, Research Director at the University of Bristol’s Personal Finance Research Centre, said.

“This research from the Behavioural Insights Team is a good first step to explore how bank transactional data may be able to identify behaviours indicative of gambling harm. Whilst more research is needed into this area, we encourage all financial institutions, including those from non-bank settings, to make the most of the new guide to see what they can do to protect their customers from gambling harm. By working with financial services and promoting the advice and support available, we can work collaboratively to respond to customer need to keep people safe from gambling harm,” Zoë Osmond, CEO at GambleAware, said.

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Ignition Casino: One-night Las Vegas Strip spend hits $668, up 109% since 2014

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Resort fees are up 194% and Nevada’s live poker table count is down 38% since 2011, based on UNLV and Gaming Commission data cited in the report.

The cost of a one-night visit to the Las Vegas Strip has more than doubled since 2014, according to a new “Las Vegas Inflation Index” published by Ignition Casino. The report estimates a typical one-night “basket” of expenses at $667.85 in 2026 versus $319.09 in 2014, a 109.3% increase.

Ignition Casino’s basket includes the Strip average for a blackjack minimum bet, weekend one-night hotel stay, resort fee, domestic beer, bottle of water, dinner (entrée and drink), a show ticket and valet parking. In the company’s breakdown, resort fees show the steepest jump, rising from $19.43 to $48.49 (+194.5%). Other increases cited include blackjack minimum bets from $50.00 to $112.17 (+124.3%), show tickets from $82.86 to $175.91 (+112.3%), water from $3.00 to $7.00 (+133.3%), and valet parking moving from free to $40.

For poker, the report argues higher trip costs are landing alongside a smaller live product. Citing UNLV’s Center for Gaming Research and Nevada Gaming Commission Quarterly Reports, it says Nevada’s live poker table count fell from 957 in 2011 to 595 by end-2025, a 38% decline. On the Strip, the report puts active poker rooms at eight today—Aria, Bellagio, Caesars Palace, Horseshoe, Mandalay Bay, MGM Grand, The Venetian and Wynn—down from approximately 17 in the late 2000s.

The company also points to higher rake caps compared with 2014. It states Aria’s rake is “10% of the pot up to a maximum cap of $7 per hand,” Bellagio’s cap is $6, and the remaining Strip rooms are at $5, versus a 2014 Strip average cap of $4. Using an assumed 30 raked hands per hour, the report estimates that a $2 higher cap at cap-reaching tables equates to “an extra $60 per hour” going to the house, or $300 over a five-hour session.

At blackjack, Ignition Casino ties higher table minimums to shorter expected playtime for fixed budgets. It estimates a $500 bankroll would last about 2 hours and 22 minutes at the 2014 average minimum bet, versus about 28 minutes at the 2026 average minimum, using an approach it attributes to “casino risk analysts and quantitative mathematicians” and assuming 70 hands per hour and a blackjack standard deviation of 1.15.

The post Ignition Casino: One-night Las Vegas Strip spend hits $668, up 109% since 2014 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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G2 partners with PUBG MOBILE Esports to scale Western Europe competition

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Deal starts with the 2026 PMCO Western Europe Wildcard and adds a JanickaGaming ambassador program.

G2 and PUBG MOBILE Esports have announced a partnership aimed at growing the PUBG MOBILE esports ecosystem in Western Europe, the companies said on June 15, 2026 in Berlin.

The partnership begins with the 2026 PUBG MOBILE Club Open (PMCO) Western Europe Wildcard, with registration open now. G2’s in-house media and production unit, 62, will support tournament operations and community activations, spanning creator campaigns, media buying, and event management.

The first major activation under the agreement will be the 2026 PUBG MOBILE Global Open (PMGO) Western Europe Finals, scheduled for 11–13 September, with registration opening today, according to the announcement.

The companies are also launching an ambassador program for the region, naming German PUBG MOBILE content creator JanickaGaming as the Western Europe ambassador. PUBG MOBILE said she will stream PUBG MOBILE weekly and cover esports topics and tournaments alongside her existing social content.

“PUBG MOBILE has built something really special over the years. It’s one of the biggest games in the world and one of the most impressive esports ecosystems,” said Alban Dechelotte, CEO of G2.

Shaowei Chen, Head of Western Europe Publishing at PUBG MOBILE, added: “Western Europe represents one of the most promising growth frontiers for PUBG MOBILE esports, and G2 stands as a great strategic partner to drive this expansion.”

The post G2 partners with PUBG MOBILE Esports to scale Western Europe competition appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Las Vegas Inflation Index: Cost of visiting Sin City for one night has more than doubled in the last 12 years

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    • An average spend for one night on the Las Vegas Strip now reaches nearly $670, compared to $319 in 2014.
    • Resort fees have seen a 194% rise in that period – the steepest increase of all.
    • Nevada’s live poker table count has fallen by 38% since 2011 – from 957 tables to 595 – while the number of active Strip poker rooms has halved.
    • Strip poker rooms are taking an average of $300 more per five-hour session compared to 2014.
    • With a $500 blackjack budget, you will bust nearly two hours quicker on average in 2026 compared to 2014.

    The average cost for a one-night stay in Las Vegas has risen by almost 109% in the last 12 years, as revealed by research from Ignition Casino.

    Based on the average cost of a basket of a typical visitor’s stay – hotel, food, drinks, entertainment and parking – guests are spending nearly $350 more per night in 2026 than they were in 2014.

    That basket includes the average minimum blackjack bet, a one-night hotel stay, resort fee, a domestic beer, bottle of water, dinner (entrée and drink), a show ticket and valet parking. All recorded prices are Strip averages in 2014 and 2026.

    The steepest single increase is resort fees: the add-ons charged on top of base room rates averaged $19.43 on the Strip in 2014 and have risen to $48.49 today – a 194.5% jump. Almost every other line item has at least doubled, with blackjack minimum bets up 124%, water up 133%, show tickets up 112% and valet parking going from free to $40.

     

    Feature (On Strip)

    2014

    2026

    % Increase

    Blackjack minimum bet

    $50.00

    $112.17

    +124.3%

    Average resort fee/night

    $19.43

    $48.49

    +194.5%

    Weekend one-night hotel stay

    $125.80

    $207.28

    +64.8%

    Domestic beer

    $6.00

    $10.00

    +66.7%

    Bottle of water

    $3.00

    $7.00

    +133.3%

    Dinner (entrée + drink)

    $32.00

    $67.00

    +109.4%

    Show ticket

    $82.86

    $175.91

    +112.3%

    Valet parking

    $0.00

    $40.00

    N/A

    TOTAL

    $319.09

    $667.85

    +109.3%

     

    But rising prices are only half the story. For poker players specifically, the cost of a Las Vegas trip has increased at the same time as the product itself has quietly contracted – fewer rooms, fewer tables, and higher costs per hand once you sit down.

    Fewer tables, higher rake: Las Vegas poker’s shrinkflation squeeze

    Las Vegas remains the live poker capital of the world – but the infrastructure supporting that reputation has been quietly hollowed out, and the players who remain are paying significantly more for a shrinking product.

    According to data compiled by UNLV’s Center for Gaming Research from Nevada Gaming Commission Quarterly Reports, the state’s live poker table count stood at 957 tables in 2011. By end-2025, that figure had fallen to 595 – a reduction of 38% over 14 years, with no return to pre-2016 levels in sight.

    The decline is structural and predates COVID. From 957 tables in 2011, Nevada’s count fell steadily to 587 by 2018 as casinos converted poker floor space to higher-margin baccarat. The pandemic accelerated the attrition – tables collapsed to just 413 in 2020 – and the recovery has been incomplete. Today’s total of 595 remains roughly 38% below its 2011 level.

    On the Strip specifically, the picture is even starker. From approximately 17 active poker rooms in the late 2000s, just eight remain today: Aria, Bellagio, Caesars Palace, Horseshoe, Mandalay Bay, MGM Grand, The Venetian and Wynn. For Texas Hold’em and Omaha players, this consolidation means less table availability and less competition between rooms – and with fewer operators competing for players, there has been little pressure to keep rake in check.

    Metric

    2011

    2025/26

    Change

    Nevada poker tables (statewide)

    957

    595

    –38%

    Active Strip poker rooms

    ~17

    8

    –53%

    Average rake cap per hand

    $4

    $5–$7

    ↑ significantly

     

    Are Las Vegas poker rooms still good value amid rising costs?

    The rake compounds the shrinkflation picture. Of the eight active Strip rooms, Aria charges a rake of 10% of the pot up to a maximum cap of $7 per hand, Bellagio’s cap is $6, and the remaining rooms sit at $5. In 2014, the Strip average was 10% up to a $4 cap.

    Considering a fast dealer pushes out 30 raked hands per hour, an extra $2 in rake per hand – at rooms where the cap is reached – means an extra $60 per hour going to the house. Over a five-hour session, that is $300 less in players’ stacks compared to 2014.

    Factor in the broader 109.3% price hike across the average Las Vegas stay and there is a serious debate to be had over value for money. Players are paying more to stay, more to eat, more to park – and then paying more rake across fewer available tables once they sit down.

    The same squeeze is visible at the blackjack tables, where minimum bet increases have made a given budget go significantly less far than it did 12 years ago – offering a precise illustration of what the broader cost increases mean in practice.

    You will bust two hours earlier in Las Vegas today compared to 2014 with a $500 blackjack budget

    The blackjack minimum bet increase tells a sharp story about what rising costs mean in practice. Based on the average Strip minimum in 2014, a $500 budget would last approximately two hours and 22 minutes before a player would be expected to bust against the house. Taking into account the 124% increase in average minimum bet since then, that same $500 would now be expected to last just 28 minutes.

    This is calculated using a methodology applied by casino risk analysts and quantitative mathematicians, factoring in betting units, the standard deviation of blackjack (1.15, accounting for doubling down, splitting and natural blackjack payouts), and an average table speed of 70 hands per hour. Full methodology is set out in the appendix below.

    Las Vegas blackjack average time to bust (hr:min)

    Budget

    2014 (hr:min)

    2026 (hr:min)

    $100

    0:06

    N/A

    $200

    0:23

    0:04

    $300

    0:51

    0:10

    $500

    2:22

    0:28

    $1,000

    9:29

    1:53

     

    Shrinkflation is usually associated with a chocolate bar that got smaller without the price changing. In Las Vegas, the same principle has played out across an entire recreational economy — only here, the price went up too. Fewer poker rooms, higher rake, steeper minimum bets and a resort bill that has more than doubled: the product has contracted while the cost of accessing it has soared.

    Appendix: Blackjack time-to-bust methodology

    The following explains how estimated survival times for a given blackjack budget are calculated, using the $500 at a $50 table example (median survival: 2 hours 22 minutes in 2014).

    Step 1: Normalisation. Currency is standardised into Betting Units. $500 / $50 minimum bet = 10 units.

    Step 2: Volatility Index. Standard deviation is defined. A simple coin-flip game has a standard deviation of 1.0; blackjack, with doubling down, splitting and 3:2 naturals, carries an accepted standard deviation of 1.15.

    Step 3: Absorbing Barrier Formula. Median hands to bust is calculated as: n ≈ 1.66 × (betting units)².

    Step 4: Executing the calculation. For 10 units: 10² = 100 × 1.66 = 166 hands to bust.

    Step 5: Translating to casino time. 166 hands / 70 hands per hour = 2.37 hours = 2 hours and 22 minutes. The same formula applied to a $112.17 minimum bet ($500 / $112.17 = ~4.46 units; 4.46² × 1.66 = ~33 hands; 33 / 70 = 0.47 hours = approximately 28 minutes.

The post Las Vegas Inflation Index: Cost of visiting Sin City for one night has more than doubled in the last 12 years appeared first on Americas iGaming & Sports Betting News.

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