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British Racing Receives £21.5M from UK Government’s Sport Winter Survival Package
British racing’s leaders and the Horserace Betting Levy Board (HBLB) have announced the details of HBLB’s agreed deployment of £21.5 million of loan funding secured from the Government’s Sport Winter Survival Package (SWSP), with racecourses and participants set to benefit as the sport continues its recovery from the COVID-19 pandemic.
British racing has been impacted by well over £400m in lost racecourse revenues since the start of the pandemic and a reduction of over £65 million paid out as prize money to participants in 2020 (41% reduction). The sport continues to be significantly affected by the limited number of spectators allowed.
The money is being lent by Government to the Horserace Betting Levy Board (HBLB) rather than to any constituent body of Racing as a consequence of the sport’s particular governance structure and the HBLB’s role in providing central funding to the costs of race-day regulation, equine welfare and industry training. The loan will need to be repaid from future Levy returns.
The SWSP was launched by the UK Government in late 2020 with the stated aim of supporting “the immediate future of major spectator sports” that have suffered revenue losses as a result of the absence of spectators. British racing developed its expenditure proposal to the HBLB with the Government’s overarching objective in mind.
£7.5m support to aid British racing’s international competitiveness
£7.5m will be utilised to enhance prize money for the 12 months from July 2021, in such a way as to support engagement levels and maximise the retention of horse numbers in 2021 and beyond. The allocations will be split approximately 60% to Flat racing and 40% to Jumps, in line with the composition of the fixture list and the HBLB’s historic funding split, and will be targeted to support the upper tiers of racing and developmental races.
Support of Novice and Maiden races
The following Novice and Maiden races will receive additional support in the form of fixed grants to top-up prize-money, worth over £3.5 million:
On the Flat, Classes 3, 4 and 5;
Over Jumps, Classes 3 and 4
Support for such races is designed to ensure the benefit to participants is felt as widely as possible, with amounts for each determined by race type and class, with the payments added on top of the minimum value.
Support for Black Type races
Minimum values of Black Type races will not be changed but additional funding will be provided to races run above the minimum value, with every £1 of prize money offered above that amount unlocking an additional £1 of matched funding, up to a maximum amount determined by race class. These races will be:
On the Flat, Group 2, Group 3 and Listed Races;
Over Jumps, Grade 1 and Grade 2 races, including for Novices
The additional funding from racecourses to unlock these matched amounts could deliver an extra £2.5m of prize money on top of the £7.5m allocated, ensuring the extra funds are used to deliver the largest possible increase in the prize-money values of Black Type races.
Support for racecourses
Racecourses have suffered financially not only as a result of the original lockdown but the subsequent absence of spectators and so, with a view to supporting their immediate future, the plans will see a further £7.5m deployed to support the raceday integrity costs incurred at those fixtures. This will be in addition to the existing support provided by the HBLB for the regulatory and integrity costs of fixtures.
The current raceday services grant from the HBLB to racecourses of £12,571 per fixture partly covers the BHA fixture fee of £15,341. In addition, racecourses incur other raceday integrity-related costs totalling approximately £10,000 per fixture at Flat meetings and £6000 at Jumps meetings.
Under the plans for the SWSP loan, an additional payment of £5000 will be added to the raceday services grant from 1 July 2021 to 30 June 2022.
Minister for Gambling and Lotteries John Whittingdale said: “Horse racing is part of our national life. We have stepped in to provide £21.5 million as part of the Sports Survival Package, to help get the sport back on track, secure its future and retain its place on the world stage.”
Julie Harrington, Chief Executive of the BHA, said: “British racing is grateful for this vital support from the Sport Winter Survival Package. We much appreciate the assistance of the Levy Board in agreeing to take on the loan and work with racing to agree how the money is best used and distribute using existing funding processes.
“Plans for the deployment of these funds have been designed to target the areas where we have seen a decline in horses in training and provide confidence in the future to our investors.
“Britain is rightly proud of its unique and world-leading racing heritage. But it is clear that with competition around the globe increasing, this is not sufficient to attract the best in the world to be trained and raced here. Ensuring that prize-money is competitive helps ensure that Britain has the best horses, which benefits everybody who loves the sport.
“It is also important that we recognise the contribution and sacrifices made by trainers and jockeys, and the loyalty of their owners, that have combined to keep racing going during the pandemic.
“Vital to the overall success of British racing are our unique racecourses, whose staff have also worked so hard since racing resumed to ensure we remain compliant with Covid rules and guidelines. Supporting their financial recovery is an important part of this plan and will help to ensure our races retain their place as being at the forefront of the global racing scene.”
David Armstrong, Chief Executive of the Racecourse Association (RCA), said: “Racing and racecourses in particular are very grateful to Government for this vital funding boost for the sport in very difficult times. I would also like to thank Sport England for their tireless advice and support in helping us unlock this funding. We are especially grateful to the Levy Board for stepping in and helping us overcome some of the structural challenges we faced in accessing the SWSP – yet another example of their support during the pandemic.
“Racecourses continue to incur significant integrity costs in putting on Racing on a daily basis and this additional support will be very beneficial at such a sensitive time and during the recovery phase over the next 12 months.”
Charlie Liverton, Chief Executive of the Racehorse Owners Association (ROA), said: “The Sports Winter Package loan will provide a much-needed enhancement to prize-money levels as British Racing, along with other major sports, recovers from the impact of COVID-19. It is well noted that owners spend in excess of £30m a month on training fees to ensure that the race programme is fulfilled, along with jockeys riding fees of around £15m per year. We are grateful to have been able to resume behind closed doors for much of the pandemic, albeit for much-reduced prize-money levels, the impact of which has been felt by owners, trainers, jockeys, stable staff and breeders.
“The resilience of owners is such that overall, horses in training numbers are higher than they have been at any time over the past five years. However, it must be recognised that British Racing does have a problem with the number of two-year-olds entering training. It is a concern that the numbers are down on previous years with domestic and international owners choosing to have their horses trained in overseas jurisdictions because of the higher levels of prize-money on offer.
“Prize-money, and its equitable distribution across the participants, is critical to the retention and future growth of owners and the number of horses in training, which in turn will determine British Racing’s standing amongst overseas racing jurisdictions. We are therefore grateful to Government for providing British Racing with much needed and very welcome financial support.”
Paul Darling, Chairman of the HBLB, said: “HBLB is pleased to announce that it has accepted a ten-year loan of £21.5 million from the Government’s Sport Winter Survival Package. This is in keeping with our desire to provide over and above support to the sport in this exceptionally difficult time.
“HBLB’s involvement came about after Racing indicated that there were structural difficulties with Racing taking up the Government’s support and that it considered HBLB the most appropriate vehicle to do so, which would benefit the whole of the sport and that this secondary model was essential if the package was to help the wider industry.
“HBLB then invited Racing’s suggestions as to how the money should be spent in accordance with HBLB’s statutory duties. The Board considered the proposals and sought detailed reassurance from Racing that the money would be properly and appropriately distributed. The Board accepted Racing’s joint submission and assurances.
“The Board had very much in mind that this money is a loan from Government and not a grant. The discussions involved consideration and agreement of how the money being spent is to be repaid. It is critical that the wider sport fully understands that the effect of this arrangement is that the amount of Levy available to spend in future years will be reduced.
“Over the ten-year repayment period, with repayments required in years three to ten, the loan will carry an interest charge of £2.6m. The total repayments of around £24m will be made out of future Levy years’ receipts over that period through a top-slicing of the Board’s allocations to prize-money and raceday services as the first calls on grant expenditure.”
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Premier fan engagement platform Fans United announces a strategic partnership with Sportsbet.io, the innovative sports betting platform owned by Yolo Group, to enhance user engagement and community interaction across its digital products.
In an era where user engagement is crucial for sports betting platforms, Sportsbet.io is taking a significant step forward by integrating Fans United’s comprehensive suite of interactive features into its ecosystem. This partnership demonstrates Sportsbet.io’s commitment to providing an unparalleled user experience while strengthening its position as a leader in innovative sports betting technology.
Through this collaboration, Sportsbet.io users will gain access to Fans United’s extensive range of engagement tools, including interactive prediction games, community discussions, sports trivia, and social features. These elements will be seamlessly integrated into Sportsbet.io’s scores app, creating a more immersive and interactive experience for users.
Stilian Shishkov, CEO of Fans United, commented on the partnership: “We are thrilled to partner with Sportsbet.io, a true innovator in the sports betting industry. Our platform’s proven ability to drive user engagement and foster community interaction aligns perfectly with Sportsbet.io’s vision for delivering exceptional user experiences. This partnership represents an exciting opportunity to bring our engagement tools to Sportsbet.io’s dynamic global community.”
Shane Anderson, Director of Partnerships, Content and Brand at Yolo Group, said: “Our partnership with Fans United marks another milestone in our mission to provide the most engaging and entertaining betting experience in the industry. By integrating their innovative engagement platform, we’re not just adding features – we’re creating a more connected and interactive community for our users. This collaboration will significantly enhance how our users interact with our platform and with each other, further cementing our position as a leader in the crypto-friendly sports betting space.”
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Industry News
NOVOMATIC Showcased an Unforgettable Performance of Innovation at ICE 2025 in Barcelona
From January 20 to 22, 2025, the Fira Barcelona Gran Via became the global hotspot of the gaming industry as part of ICE 2025. As the largest exhibitor, NOVOMATIC set new standards with an unprecedented product variety, an outstanding booth design and a unique visitor experience that was unmatched at ICE. In addition to NOVOMATIC’s comprehensive 360° portfolio, numerous subsidiaries and technology partners – such as NOVOMATIC Spain, NOVOMATIC Gaming UK, NOVOMATIC Italia, LÖWEN ENTERTAINMENT, APEX and Ainsworth Gaming Technology – showcased their latest products. A dedicated area for visitors from Latin America was a particular highlight this year, underscoring NOVOMATIC’s commitment to addressing regional market needs with tailored solutions.
Brilliance Perfected: The Launch of the DIAMOND X 1.55J QUATTRO
NOVOMATIC’s sophisticated product portfolio has been expanded with the groundbreaking launch of the DIAMOND X 1.55J QUATTRO. This latest edition of the internationally popular DIAMOND X 1.55J impresses with exceptional features that take the gaming experience to an entirely new level. A sleek cabinet design, an innovative glass touch deck and a cutting-edge soundbar deliver a unique player experience and maximum immersion. The new DIAMOND X™ 1.55J QUATTRO was unveiled with an outstanding sign solution that created a sensation at the NOVOMATIC booth. Offered in attractive packages with four or six cabinets featuring the latest gaming content, the monumental signs delivered an audio-visual spectacle that thrilled visitors and operators alike. With this offering, NOVOMATIC once again reinforced its position as the “Diamond of the Industry.” In addition to this, the exclusive cabinets of the V.I.P. X series also attracted attention. The V.I.P. X Royal 1.85, V.I.P. X Dream 2.43/3.43 and V.I.P. X Lounge 2.32 are designed for discerning players and casino operators who are looking to offer their guests a premium gaming atmosphere. Another key attraction this year was, once again, the V.I.P. X Galaxy 2.65, which continues to generate excitement worldwide. Combining high-end comfort with a futuristic design, this luxury cabinet sets new standards in functionality and gameplay, delivering an unparalleled gaming experience.
Next-Level Gaming: Linked Progressives, Multiple Feature Games, and Game-Mixes
NOVOMATIC captivated audiences at ICE 2025 with remarkable gaming content, premiering several new Linked Progressives and Multiple Feature Games. A standout highlight was XTENSION LINK Evolution, which created a buzz with two enticing new titles – Mighty Squad and Fu Flow. These Multiple Feature Games impress with engaging gameplay and innovative mechanics, delivering an unrivaled gaming experience. Volumes 3 and 4 of the popular XTENSION LINK were also introduced, each featuring 12 thrilling titles packed with engaging features such as Expanding Reels, Golden Spins and the Xpress Feature, ensuring maximum entertainment for players. On the NOVO LINE platform, the new Multiple Feature Game RISING TREASURES made its grand debut, offering five compelling titles packed with attractive features such as Free Games, Xtra Spins and Prize Upgrades. The Impera ProLink enthralled visitors with four new titles, including the legendary Book of Ra ProLink, delivering cutting-edge gameplay with features like Mega Spins, Double Reels and Chain Reaction. The event reached epic proportions with the launch of the EPIC GOLD Jackpot, an exclusive selection of five GOLDEN titles that introduce an additional Progressive Jackpot Level – the EPIC – offering thrilling new winning opportunities. And the NOVOMATIC classic Gaminator is receiving a stunning modern update with the launch of the GAMINATOR X5. This highly customisable mix features a total of 66 game titles across seven packages, offering unequaled flexibility to casino operators by enabling them to tailor the product precisely to the needs of their guests.
Global Excellence: NOVOMATIC Wins Four Prestigious Awards
ICE 2025 was accompanied by several award ceremonies, where NOVOMATIC reaffirmed its leading position in the gaming industry by securing four leading awards. At the European Casino Awards 2025, NOVOMATIC triumphed in three key categories: The V.I.P. X Galaxy 2.65 was honoured as the Best New Innovative Product; The NOVO CASH Casino Master secured the award for Best Cash Handling Product; and the company’s sustainability strategy was recognised with the Sustainability Initiative Award. In addition to this, NOVOMATIC received the highly coveted ICE Landmark Award 2025 in honor of its unwavering commitment to innovation, excellence and leadership in the gaming industry.
The Executive Board of NOVOMATIC AG Group said: “The premiere of the ICE in Barcelona in 2025 was an outstanding success and the perfect start to NOVOMATIC’s 45th anniversary year. The overwhelmingly positive feedback from our customers and partners clearly confirms our position as Europe’s leading gaming technology group with outstanding innovations and cutting-edge products. We are particularly proud of the four internationally renowned awards that recognize our continuous commitment to excellence in this industry. Our special gratitude belongs to our more than 25,000 dedicated employees, whose tireless efforts have made this success possible.”
Thomas Schmalzer, VP Global Sales and VP Product Management NOVOMATIC AG, said: “ICE 2025 was, for us, one of the greatest and most successful shows ever. Not only did we exhibit at one of the best booths we have ever had, but we were also able to launch one of the largest ranges of products from gaming equipment to fascinating new game titles and jackpot families. This underscores our innovation and technology leadership in the industry. We are excited about rolling out our latest products in markets globally and ICE 2025 confirmed to us that our solutions are perfectly in tune with player preferences and customer demand. We would like to express our sincere gratitude to our customers and partners for their trust and the excellent collaboration.”
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Playtech announced a strategic partnership with Pari Mutuel Urbain (PMU), one of the most prominent gaming operators in the French market, to supply Playtech’s Poker network services and content.
PMU will be joining the iPoker.EU Network, one of Europe’s biggest liquidity pools backed by industry-leading technology and will boost their offering using Playtech’s extensive suite of poker variants and features, which include cash games, Poker tournaments and Playtech’s flagship Poker game – Twister Poker.
PMU will leverage Playtech’s poker platform gamification and player engagement capabilities to deliver a heightened level of excitement and engagement for PMU players.
This partnership represents the continued growth of Playtech as a Poker supplier across the expanding French market.
Marat Koss, VP Interactive Gaming at Playtech, said: “We are thrilled to partner with PMU, a leader in the French gaming market. France is a key market for Playtech, and this collaboration continues to highlight our commitment to providing innovative and engaging poker solutions to our licensees needs, ensuring an engaging experience for their players.”
Stéphane Auffret, Product, Service and Innovation Director at PMU, said: “Partnering with Playtech and joining the iPoker network represents a strategic and significant step for PMU’s growth, allowing us to offer our players an unparalleled poker experience. This collaboration will enable us to enhance our offerings including a multi-vertical access to poker through Turf and Sports Applications, and consistently deliver the best experience and technology to our players. We are confident that this partnership will significantly elevate our poker offerings and drive substantial growth in the French market.”
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