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British Racing Receives £21.5M from UK Government’s Sport Winter Survival Package
British racing’s leaders and the Horserace Betting Levy Board (HBLB) have announced the details of HBLB’s agreed deployment of £21.5 million of loan funding secured from the Government’s Sport Winter Survival Package (SWSP), with racecourses and participants set to benefit as the sport continues its recovery from the COVID-19 pandemic.
British racing has been impacted by well over £400m in lost racecourse revenues since the start of the pandemic and a reduction of over £65 million paid out as prize money to participants in 2020 (41% reduction). The sport continues to be significantly affected by the limited number of spectators allowed.
The money is being lent by Government to the Horserace Betting Levy Board (HBLB) rather than to any constituent body of Racing as a consequence of the sport’s particular governance structure and the HBLB’s role in providing central funding to the costs of race-day regulation, equine welfare and industry training. The loan will need to be repaid from future Levy returns.
The SWSP was launched by the UK Government in late 2020 with the stated aim of supporting “the immediate future of major spectator sports” that have suffered revenue losses as a result of the absence of spectators. British racing developed its expenditure proposal to the HBLB with the Government’s overarching objective in mind.
£7.5m support to aid British racing’s international competitiveness
£7.5m will be utilised to enhance prize money for the 12 months from July 2021, in such a way as to support engagement levels and maximise the retention of horse numbers in 2021 and beyond. The allocations will be split approximately 60% to Flat racing and 40% to Jumps, in line with the composition of the fixture list and the HBLB’s historic funding split, and will be targeted to support the upper tiers of racing and developmental races.
Support of Novice and Maiden races
The following Novice and Maiden races will receive additional support in the form of fixed grants to top-up prize-money, worth over £3.5 million:
On the Flat, Classes 3, 4 and 5;
Over Jumps, Classes 3 and 4
Support for such races is designed to ensure the benefit to participants is felt as widely as possible, with amounts for each determined by race type and class, with the payments added on top of the minimum value.
Support for Black Type races
Minimum values of Black Type races will not be changed but additional funding will be provided to races run above the minimum value, with every £1 of prize money offered above that amount unlocking an additional £1 of matched funding, up to a maximum amount determined by race class. These races will be:
On the Flat, Group 2, Group 3 and Listed Races;
Over Jumps, Grade 1 and Grade 2 races, including for Novices
The additional funding from racecourses to unlock these matched amounts could deliver an extra £2.5m of prize money on top of the £7.5m allocated, ensuring the extra funds are used to deliver the largest possible increase in the prize-money values of Black Type races.
Support for racecourses
Racecourses have suffered financially not only as a result of the original lockdown but the subsequent absence of spectators and so, with a view to supporting their immediate future, the plans will see a further £7.5m deployed to support the raceday integrity costs incurred at those fixtures. This will be in addition to the existing support provided by the HBLB for the regulatory and integrity costs of fixtures.
The current raceday services grant from the HBLB to racecourses of £12,571 per fixture partly covers the BHA fixture fee of £15,341. In addition, racecourses incur other raceday integrity-related costs totalling approximately £10,000 per fixture at Flat meetings and £6000 at Jumps meetings.
Under the plans for the SWSP loan, an additional payment of £5000 will be added to the raceday services grant from 1 July 2021 to 30 June 2022.
Minister for Gambling and Lotteries John Whittingdale said: “Horse racing is part of our national life. We have stepped in to provide £21.5 million as part of the Sports Survival Package, to help get the sport back on track, secure its future and retain its place on the world stage.”
Julie Harrington, Chief Executive of the BHA, said: “British racing is grateful for this vital support from the Sport Winter Survival Package. We much appreciate the assistance of the Levy Board in agreeing to take on the loan and work with racing to agree how the money is best used and distribute using existing funding processes.
“Plans for the deployment of these funds have been designed to target the areas where we have seen a decline in horses in training and provide confidence in the future to our investors.
“Britain is rightly proud of its unique and world-leading racing heritage. But it is clear that with competition around the globe increasing, this is not sufficient to attract the best in the world to be trained and raced here. Ensuring that prize-money is competitive helps ensure that Britain has the best horses, which benefits everybody who loves the sport.
“It is also important that we recognise the contribution and sacrifices made by trainers and jockeys, and the loyalty of their owners, that have combined to keep racing going during the pandemic.
“Vital to the overall success of British racing are our unique racecourses, whose staff have also worked so hard since racing resumed to ensure we remain compliant with Covid rules and guidelines. Supporting their financial recovery is an important part of this plan and will help to ensure our races retain their place as being at the forefront of the global racing scene.”
David Armstrong, Chief Executive of the Racecourse Association (RCA), said: “Racing and racecourses in particular are very grateful to Government for this vital funding boost for the sport in very difficult times. I would also like to thank Sport England for their tireless advice and support in helping us unlock this funding. We are especially grateful to the Levy Board for stepping in and helping us overcome some of the structural challenges we faced in accessing the SWSP – yet another example of their support during the pandemic.
“Racecourses continue to incur significant integrity costs in putting on Racing on a daily basis and this additional support will be very beneficial at such a sensitive time and during the recovery phase over the next 12 months.”
Charlie Liverton, Chief Executive of the Racehorse Owners Association (ROA), said: “The Sports Winter Package loan will provide a much-needed enhancement to prize-money levels as British Racing, along with other major sports, recovers from the impact of COVID-19. It is well noted that owners spend in excess of £30m a month on training fees to ensure that the race programme is fulfilled, along with jockeys riding fees of around £15m per year. We are grateful to have been able to resume behind closed doors for much of the pandemic, albeit for much-reduced prize-money levels, the impact of which has been felt by owners, trainers, jockeys, stable staff and breeders.
“The resilience of owners is such that overall, horses in training numbers are higher than they have been at any time over the past five years. However, it must be recognised that British Racing does have a problem with the number of two-year-olds entering training. It is a concern that the numbers are down on previous years with domestic and international owners choosing to have their horses trained in overseas jurisdictions because of the higher levels of prize-money on offer.
“Prize-money, and its equitable distribution across the participants, is critical to the retention and future growth of owners and the number of horses in training, which in turn will determine British Racing’s standing amongst overseas racing jurisdictions. We are therefore grateful to Government for providing British Racing with much needed and very welcome financial support.”
Paul Darling, Chairman of the HBLB, said: “HBLB is pleased to announce that it has accepted a ten-year loan of £21.5 million from the Government’s Sport Winter Survival Package. This is in keeping with our desire to provide over and above support to the sport in this exceptionally difficult time.
“HBLB’s involvement came about after Racing indicated that there were structural difficulties with Racing taking up the Government’s support and that it considered HBLB the most appropriate vehicle to do so, which would benefit the whole of the sport and that this secondary model was essential if the package was to help the wider industry.
“HBLB then invited Racing’s suggestions as to how the money should be spent in accordance with HBLB’s statutory duties. The Board considered the proposals and sought detailed reassurance from Racing that the money would be properly and appropriately distributed. The Board accepted Racing’s joint submission and assurances.
“The Board had very much in mind that this money is a loan from Government and not a grant. The discussions involved consideration and agreement of how the money being spent is to be repaid. It is critical that the wider sport fully understands that the effect of this arrangement is that the amount of Levy available to spend in future years will be reduced.
“Over the ten-year repayment period, with repayments required in years three to ten, the loan will carry an interest charge of £2.6m. The total repayments of around £24m will be made out of future Levy years’ receipts over that period through a top-slicing of the Board’s allocations to prize-money and raceday services as the first calls on grant expenditure.”
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El mercado regulado de apuestas en Brasil continúa ganando estructura y dinamismo, a medida que el país equilibra la consolidación regulatoria, las salvaguardas de integridad y el crecimiento comercial.
Durante la última semana, desarrollos clave, desde la implementación de políticas federales hasta asociaciones estratégicas e innovación de productos, ponen de relieve cómo el ecosistema está madurando de cara a grandes eventos deportivos globales.
El Gobierno lanza una política nacional para combatir la manipulación de partidos
Un hito regulatorio importante se alcanzó con la creación de la Política Nacional para la Prevención y el Combate de la Manipulación Deportiva (PNPEMR). Establecida mediante una ordenanza conjunta de los Ministerios de Deportes, Hacienda y Justicia, la política introduce un marco nacional integral diseñado para abordar los riesgos de integridad en el deporte.
La iniciativa se estructura en torno a cuatro pilares centrales: regulación, prevención, monitoreo y fiscalización, con el objetivo de proteger la credibilidad y la imprevisibilidad de las competiciones deportivas en Brasil.
La política enfatiza la cooperación interinstitucional, reuniendo a autoridades públicas, organizaciones deportivas, operadores de apuestas y organismos internacionales. Entre sus principales medidas se incluyen:
- Estandarización de los flujos de reporte de actividades de apuestas sospechosas
• Programas de educación continua para atletas, árbitros y oficiales deportivos
• Mecanismos de protección para denunciantes
• Refuerzo de las investigaciones penales dirigidas a redes organizadas de manipulación de partidos
En el marco de esta política, el Ministerio de Deportes coordinará la implementación, mientras que el Ministerio de Hacienda supervisará la regulación de las apuestas y el cumplimiento por parte de los operadores.
El Ministerio de Justicia y Seguridad Pública, junto con la Policía Federal, liderará los esfuerzos de intercambio de inteligencia y aplicación de la ley, especialmente en casos con alcance interestatal o internacional. Vea-se DOU.
Un comité de gobernanza con múltiples actores será responsable de monitorear los avances y proponer ajustes, garantizando que la política evolucione junto con el mercado.
Este movimiento refuerza la intención de Brasil de alinear su supervisión regulatoria con los estándares globales de integridad, especialmente relevante a medida que el país se prepara para escenarios de alto volumen de apuestas durante competiciones internacionales de gran escala.
Sportradar amplía su estrategia de iGaming con el lanzamiento de Playradar
En el frente corporativo, Sportradar anunció el lanzamiento de Playradar, una nueva marca dedicada a su vertical de iGaming, lo que señala un cambio estratégico hacia experiencias de apuestas más integradas e inmersivas.
La nueva oferta se basa en conceptos de juego híbridos, combinando datos deportivos en tiempo real e históricos con streaming en vivo y contenido de casino.
Entre sus principales características se encuentra un hub de experiencia en vivo 24/7, donde los usuarios pueden interactuar simultáneamente con eventos deportivos y formatos de juego interactivos.
La iniciativa estará liderada por Edo Haitin, un ejecutivo con más de dos décadas de experiencia en gaming en vivo y desarrollo de productos.
La compañía planea lanzar Playradar a partir de 2026, inicialmente en mercados regulados del Reino Unido, América del Norte y América Latina.
Según el CEO Carsten Koerl, este movimiento representa una evolución natural de las capacidades de la empresa, aprovechando su infraestructura existente en datos, streaming y análisis del comportamiento de los usuarios para mejorar el engagement y la monetización a lo largo del ciclo de vida del jugador.
Haitin también destacó la visión estratégica detrás del lanzamiento, subrayando la capacidad de combinar tecnología y contenido en línea con las demandas cambiantes del mercado, especialmente a medida que los operadores buscan experiencias de usuario diferenciadas e inmersivas.
Es importante destacar que Playradar operará exclusivamente en entornos regulados, manteniendo un fuerte enfoque en el juego responsable y la integridad, en línea con las tendencias más amplias del sector y la regulación.
Playson refuerza su presencia en Brasil mediante una asociación con Betnacional
Reforzando aún más la posición de Brasil como un mercado de alto crecimiento, Playson amplió su presencia regional a través de una nueva asociación con Betnacional, un operador local líder propiedad de Flutter Entertainment.
El acuerdo permitirá la integración de un portafolio de títulos destacados de Playson en la plataforma de Betnacional, incluyendo 4 Pots Riches, Diamonds Power y Sugar Teddy x1000, todos reconocidos por su sólido rendimiento en mercados regulados y mecánicas de juego atractivas como Hold and Win.
La asociación refleja una tendencia más amplia de la industria hacia la localización y estrategias mobile-first, a medida que los operadores buscan alinear mejor su contenido con las preferencias de los jugadores regionales.
Cristhian Zito, Head de LatAm en Playson, destacó la importancia estratégica del acuerdo:
“Associarnos con Betnacional es un hito importante para nosotros en Brasil. Es una marca local muy respetada con un profundo conocimiento de su audiencia, y estamos seguros de que nuestro contenido resonará fuertemente con sus jugadores.
“ Este lanzamiento refuerza aún más nuestra posición en el mercado y refleja nuestro compromiso de ofrecer juegos atractivos y de alto rendimiento a operadores en toda América Latina”.
Desde la perspectiva del operador, Frederico Cunha, Head Comercial de Betnacional, también subrayó el valor de la colaboración:
“Estamos encantados de dar la bienvenida al portafolio de Playson en Betnacional. Sus juegos son reconocidos por su calidad, mecánicas sólidas y rendimiento consistente, lo que los convierte en una valiosa incorporación a nuestra oferta. Esperamos trabajar estrechamente y ofrecer una experiencia de entretenimiento mejorada a nuestros jugadores”.
Un mercado que equilibra integridad y crecimiento
En conjunto, los desarrollos de esta semana ilustran una clara doble trayectoria en el sector de apuestas en Brasil: el fortalecimiento de los marcos institucionales y de integridad, al mismo tiempo que se atraen inversión, innovación y asociaciones internacionales.
A medida que las estructuras regulatorias se vuelven más sofisticadas y se profundiza la colaboración entre los actores del ecosistema, Brasil se posiciona no solo como un mercado conforme y seguro, sino también como un hub central de crecimiento para la industria del gaming en América Latina.
SportyBet nombra a DJ Khaled como embajador global para reforzar la conexión entre deporte, cultura y entretenimiento
SportyBet anunció a DJ Khaled como su nuevo embajador global, reforzando su posicionamiento en la intersección entre deporte, música y cultura contemporánea.
Se une a un roster global que incluye a José Mourinho y Éder Militão, fortaleciendo la estrategia de la compañía de conectar con audiencias a través del entretenimiento.
La asociación se desplegará en mercados clave como Brasil, Estados Unidos, México y partes de África, apoyando la expansión de SportyBet como una plataforma centrada en la experiencia.
Según Elias Gallego, vicepresidente de Sporty Group, la colaboración refleja el enfoque de la empresa en asociarse con figuras culturalmente relevantes para conectar con audiencias diversas, especialmente en mercados como Brasil, donde el deporte y el estilo de vida están estrechamente vinculados.
Mayor apuesta por la música y el entretenimiento
El movimiento también señala un esfuerzo más amplio de Sporty Group por integrar la música en su ecosistema de entretenimiento.
A principios de este año, la compañía se asoció con Burna Boy en el proyecto “For Everybody”, combinando música, fútbol y cultura global.
En este contexto, la incorporación de DJ Khaled refuerza una estrategia centrada en el storytelling y el engagement de los fans, especialmente en regiones donde el deporte y la música están profundamente conectados.
Mentalidad global y evolución de marca
DJ Khaled destacó la visión compartida detrás de la asociación, enfatizando la mentalidad, la autenticidad y la conexión global con los fans.
El acuerdo refuerza la evolución de SportyBet más allá de las apuestas deportivas, posicionando la marca dentro de un ecosistema de entretenimiento más amplio.
En Brasil, se alinea con el crecimiento continuo de la compañía y su enfoque en ofrecer experiencias integradas que combinan contenido, cultura y engagement del usuario.
The post Brasil impulsa su agenda de integridad en un contexto de fuerte crecimiento del mercado appeared first on Americas iGaming & Sports Betting News.
Brazil’s regulated betting market continues to gain structure and momentum, as the country balances regulatory consolidation, integrity safeguards, and commercial growth.
Over the past week, key developments, from federal policy implementation to strategic partnerships and product innovation, highlight how the ecosystem is maturing ahead of major global sporting events.
Government launches national policy to combat match-fixing
A major regulatory milestone was reached with the creation of the National Policy for the Prevention and Combating of Sports Manipulation (PNPEMR). Established through a joint ordinance by the Ministries of Sports, Finance, and Justice, the policy introduces a comprehensive national framework designed to address integrity risks in sports.
The initiative is structured around four central pillars: regulation, prevention, monitoring and enforcement, aiming to protect the credibility and unpredictability of sporting competitions in Brazil.
The policy emphasizes interinstitutional cooperation, bringing together public authorities, sports organizations, betting operators and international bodies.
Among its key measures are:
- Standardization of reporting flows for suspicious betting activity
- Continuous education programs for athletes, referees and sports officials
- Protection mechanisms for whistleblowers
- Strengthening of criminal investigations targeting organized match-fixing networks
Under the framework, the Ministry of Sports will coordinate implementation, while the Ministry of Finance will oversee betting regulation and operator compliance. The Ministry of Justice and Public Security, alongside the Federal Police, will lead intelligence-sharing and enforcement efforts, particularly in cases with interstate or international scope. See DOU
A multi-stakeholder governance committee will be responsible for monitoring progress and proposing adjustments, ensuring that the policy evolves alongside the market.
This move reinforces Brazil’s intention to align regulatory oversight with global integrity standards, particularly relevant as the country prepares for high-volume betting scenarios during major international competitions.
Sportradar expands iGaming strategy with Playradar launch
On the corporate front, Sportradar announced the launch of Playradar, a new brand dedicated to its iGaming vertical, signaling a strategic shift toward more integrated and immersive betting experiences.
The new offering is built around hybrid gaming concepts, combining real-time and historical sports data with live streaming and casino content.
Among the key features is a 24/7 live experience hub, where users can engage simultaneously with sports events and interactive gaming formats.
The initiative will be led by Edo Haitin, a seasoned executive with over two decades of experience in live gaming and product development.
The company plans to roll out Playradar starting in 2026, initially targeting regulated markets in the UK, North America and Latin America.
According to CEO Carsten Koerl, the move represents a natural evolution of the company’s capabilities, leveraging its existing infrastructure in data, streaming and user behavior analytics to enhance engagement and monetization across the player lifecycle.
Haitin also emphasized the strategic vision behind the launch, highlighting the ability to combine technology and content in line with evolving market demands, particularly as operators look for differentiated and immersive user experiences.
Importantly, Playradar will operate exclusively in regulated environments, maintaining a strong focus on responsible gaming and integrity, aligning with broader industry and regulatory trends.
Playson strengthens Brazilian footprint through Betnacional partnership
Further reinforcing Brazil’s position as a high-growth market, Playson expanded its regional presence through a new partnership with Betnacional, a leading local operator owned by Flutter Entertainment.
The agreement will see a portfolio of Playson’s top-performing titles integrated into Betnacional’s platform, including 4 Pots Riches, Diamonds Power, and Sugar Teddy x1000, all recognized for their strong performance in regulated markets and engaging gameplay mechanics such as Hold and Win.
The partnership reflects a broader industry trend toward localization and mobile-first strategies, as operators seek to better align content with regional player preferences.
Cristhian Zito, Head of LatAm at Playson, highlighted the strategic importance of the deal:
“Partnering with Betnacional is an important milestone for us in Brazil. It is a highly respected local brand with a deep understanding of its audience, and we are confident our content will resonate strongly with its players.
This launch further strengthens our position in the market and reflects our commitment to delivering engaging, high-performing games to operators across Latin America.”
From the operator’s perspective, Frederico Cunha, Head of Commercial at Betnacional, also emphasized the value of the collaboration:
“We are delighted to welcome Playson’s portfolio to Betnacional. Their games are recognised for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering.
We look forward to working closely together and bringing an enhanced entertainment experience to our players.”
A market balancing integrity and growth
Taken together, this week’s developments illustrate a clear dual trajectory in Brazil’s betting sector: strengthening institutional and integrity frameworks while simultaneously attracting investment, innovation and international partnerships.
As regulatory structures become more sophisticated and collaboration between stakeholders deepens, Brazil is positioning itself not only as a compliant and secure market, but also as a central hub for growth in Latin America’s gaming industry.
SportyBet appoints DJ Khaled as global ambassador to expand connection between sports, culture and entertainment
SportyBet has announced DJ Khaled as its new global ambassador, strengthening its positioning at the intersection of sports, music, and contemporary culture.
He joins a global roster that includes José Mourinho and Éder Militão, reinforcing the company’s strategy of connecting with audiences through entertainment. The partnership will roll out across key markets such as Brazil, the United States, Mexico, and parts of Africa, supporting SportyBet’s expansion as an experience-driven platform.
According to Elias Gallego, Vice President of Sporty Group, the collaboration reflects the company’s focus on partnering with culturally relevant figures to engage diverse audiences, particularly in markets like Brazil where sports and lifestyle are closely linked.
Deeper push into music and entertainment
The move also signals a broader effort by Sporty Group to integrate music into its entertainment ecosystem. Earlier this year, the company partnered with Burna Boy on the “For Everybody” project, blending music, football, and global culture.
In this context, DJ Khaled’s appointment further strengthens a strategy centered on storytelling and fan engagement, especially in regions where sports and music are deeply connected.
Global mindset and brand evolution
DJ Khaled highlighted the shared vision behind the partnership, emphasizing mindset, authenticity, and global connection with fans.
The agreement reinforces SportyBet’s evolution beyond sports betting, positioning the brand within a broader entertainment ecosystem. In Brazil, it aligns with the company’s ongoing growth and its focus on delivering integrated experiences that combine content, culture, and user engagement.
The post Brazil advances integrity agenda amid strong market growth appeared first on Americas iGaming & Sports Betting News.
Soft2Bet, a leading iGaming turnkey solutions provider, recently brought together industry connections for an exclusive two-day golf and padel experience at the Gleneagles Hotel in Scotland. The event brought Soft2Bet’s friends and connections together to enjoy a relaxed day of golf and padel, meaningful conversations, and shared moments in an inspiring setting, celebrating the spirit of connection and community that defines the company’s approach.
Set against the backdrop of one of Scotland’s best-known sporting estates, the day paired competitive play with the camaraderie and shared spirit that are such a valued part of the game. Attendees enjoyed access to Gleneagles’ most exclusive Ryder Cup & Solheim courses, where the relaxed setting encouraged genuine connection and reflected the supportive atmosphere that made the gathering especially memorable.
Gleneagles was a fitting venue for the occasion. With more than a century of golfing history, three championship courses and a reputation built on world-class hospitality, it remains one of Scotland’s standout golf destinations. Its PGA Centenary Course hosted the 2014 Ryder Cup and the 2019 Solheim Cup, making Gleneagles the only golfing destination in Europe to have staged both events.
The event reflects Soft2Bet’s belief that strong connections are built through shared goals, trust and collaboration. Creating space for in-person connection allows the company to deepen those relationships and support long-term success.
Harrison Barrett, VP of Business Development at Soft2Bet, commented: “Bringing the industry together in a setting like Gleneagles allows us to go beyond day-to-day operations and focus on what truly drives success, while playing golf and padel. Events like this are an opportunity to align on vision, exchange ideas and celebrate the momentum.”
Stuart Trigwell, Director of Business Development at Play’n GO said: “The time spent at Gleneagles, enjoying the incredible courses and engaging in genuine, strategic conversations, was an absolute highlight. It is events like these that reinforce the trust and collaborative spirit at the core of our relations.”
The gathering reflects Soft2Bet’s wider approach to the iGaming community engagement, creating opportunities for stronger collaboration and supporting growth across key markets.
The post Soft2Bet Gathering: An Elite Golf & Padel Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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