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How Smartico Gamification Can Spice Up Your CRM

Published

5 years ago

June 17, 2021

All customer relationship management (CRM) divisions sometimes reach a dead end of options.

Sent emails? Tick. Sent short messages? Tick. Sent push notifications to mobile apps? Tick. Sent social media posts? Tick. Sent pop ups to website visitors? Tick.

Well, all done. What to do next?

This is where gamification comes in handy. Gamification kills the CRM cul de sac.

How Exactly Can Gamification Contribute to CRM?

Gamification can be the steroid that boosts the efficiency, productivity and the conversion rate of any CRM. It offers multiple attractive options to ensure customer engagement.

Take for instance Smartico Gamification tool. It functions as an add-on over its CRM platform. Practically, it is a fountain of creative and surefire marketing campaigns.

To know what gamification can contribute to a CRM, one needs to understand just one or two features of gamification. In the case of Smartico Gamification tool, let’s focus on such a feature, namely Smartico Tournaments.

Before going to the operational part, here is a quick overview of Tournaments.

Tournaments, in a Nutshell

Smartico Tournaments basically makes customer activity a competition. Two or more players can compete against each other for the activities they do on a betting platform, for instance. The activities can be virtually anything: just logging in, actual betting, bets or amount won, and so on. It is up to the CRM operator to decide on.

Smartico Tournaments offers a bunch of options to the operator to create a tournament for the customers. It automatically tracks customer’s activity on the betting platform and compiles a leader board on the basis of points won by each customer.

The best thing about Smartico Tournaments is its near plug-and-play ease of use. It does not require elaborate software installing. It neither necessitates any tweaks to the existing system infrastructure. It mostly works as an extension of the existing platform.

How Can a CRM Operator Benefit from Tournaments

Tournaments help customer engagement in multiple ways. The following example is kind of self-illuminating.

Consider the case of simple tournament. Let it be based on the players’ number of betting wins. That is, the tournament is based on the number of wins for a player in a particular time frame. The time frame can be set for one hour, a single day, or specific dates.

The CRM operator can announce the tournament through multiple channels to entice the potential punters. The operator can decide on which type of users are eligible for participation, for example, VIP customers or punters in a particular game of football.

Once the eligibility rules, time frame and the type of customer activity are set, Smartico Tournaments engine will swing into action. It automatically tracks the customer activity within the given conditions and rules and compiles the points for each participant. A leader board will be displayed to the players, causing much enthusiasm and interest among them.

In this tournament, the player who has won the most bets on the platform during the time frame will emerge victorious.

This is just an example of a tournament. As you can imagine, tournaments can be set in any number of ways.

For example, a tournament based on the amount of money wagered during a particular period too can be conducted. Here, the player who wagers the maximum amount in that time frame will be the winner.

Here are some of sport betting tournaments a CRM operator can conduct to good effect:

Players who made or won most bets on a single team, such as Liverpool or Barcelona
Players who made or won most bets on a single real-life tournament, such as Euro Cup or Copa America
Players who punt on or above a certain odds

A leader board with bonus points will act as a good discussion starter among players and subject of social media posts.

So, the benefits of tournaments should now be obvious. The major benefits can be summarized as below:

Encourage interaction among players and build a sense of community
Provide value-addition by allowing the players to compete among themselves
Build brand loyalty among players by offering them points and bonuses

What the Players Gain from Tournaments?

Surely they gain better enjoyment out of tournaments. And there is always a feel good factor, especially who do well in the tournament.

As for any rewards, it’s up to the operator to decide on this after careful consideration of the cost-benefit scenario. The Smartico tool offers three options:

The players win Points, which is part of Smartico Gamification tool and allows players to buy bonuses and other items from the Gamification Shop.
The players win bonuses directly from the operator. For this, the Gamification tool requires API access to the platform’s bonus system.
The players win gifts directly from the operator. The gifts can be anything that the operator deems fit, such as an iPhone or a PS5.

To sum up, Smartico Tournaments is a hassle-free tool to enhance customer engagement and activities. With tournaments, you can be sure of one thing: the CRM division will not hit a dead end.

Latest News

$1.5 Billion: PokerStars Iconic Spring Championship of Online Poker Hits Historic Milestone in Prizes Awarded to Players

Published

4 hours ago

March 10, 2026

GamingAmericas.com

$1.5-billion:-pokerstars-iconic-spring-championship-of-online-poker-hits-historic-milestone-in-prizes-awarded-to-players

PokerStars’ prestigious Spring Championship of Online Poker (SCOOP) has officially surpassed $1.5 billion in total prize money awarded to players over its 17-year legacy, marking a historic milestone for one of the richest and most iconic championship series in online poker.

Since its inception in 2009, SCOOP has grown into the ultimate proving ground in online tournament poker, where both established stars and rising talents battle for prestige, prize money and a place in the game’s history.

The major $1.5 billion landmark was hit during this year’s SCOOP series, which kicked off on March 1 and runs until March 25, in Event 40-M: $109 NLHE [Progressive KO Sunday Million], which saw “nomalice” beat a field of 8,017 players to win $85,597,11 and the coveted SCOOP title.

Prior to the start of the 2026 event, SCOOP had awarded a total of $1,485,704,101 in prizepools, $227,004,607 in first place prizes, and attracted 144,715,424 in total entries across 1,231 events with 3,680 tournaments. Sweden’s Simon “C. Darwin2” Mattsson is the greatest player in SCOOP history having earned 14 titles, followed by the UK’s Benny “RunGodlike” Glaser who now has 12 titles, having earned another SCOOP title last week in Event 12-H: $320 Fenomeno HR Turbo. Benny is the most decorated player in COOP history also having a record-leading 16 World Championship Of Online Poker (WCOOP) titles.

“SCOOP awarding $1.5 billion in total prizes is an incredible moment for online poker,” said Steve Clarricoats, Associate Director of Poker Operations at PokerStars. “It’s a powerful reminder of the scale, history, and prestige of this series. But the true value of SCOOP isn’t just measured in dollars, it’s measured in players earning their greatness and winning a SCOOP title. Winning a SCOOP title remains one of the biggest ambitions in online poker and we’re excited to see which players join the history books this year.”

This year’s 136-event SCOOP schedule (with a total of 400 tournaments) is awarding over $45 million in guaranteed prizepools, and features low, medium, and high buy-in levels from $5.50 to $15,000. The flagship Main Events will be a schedule highlight and will award a total of $5.5 million across the NLHE Main Events on March 22, and $550,000 across the PLO Main Events on March 23.

Players can qualify through satellites from just $0.55, and the SCOOP Lucky Dip where over $500,000 in SCOOP tickets are up for grabs.

For more information about SCOOP head to the PokerStars Blog.

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Boomerang Partners

The ongoing TIME TO WIN tournament by Boomerang Partners offers affiliates access to rewards connected with AC Milan.

Published

8 hours ago

March 10, 2026

Wladimir P.

the-ongoing-time-to-win-tournament-by-boomerang-partners-offers-affiliates-access-to-rewards-connected-with-ac-milan.

The exclusive TIME TO WIN affiliate tournament, organised by Boomerang Partners – an Official Regional Partner of AC Milan – is gaining momentum, with dozens of affiliate teams from across the globe already competing for valuable prizes and once-in-a-lifetime AC Milan experiences.

The Clock Is Ticking

With the tournament closing on March 31, 2026, every day counts. Affiliates who delay risk losing ground to competitors, as points accumulate quickly and unique experiences, including a behind-the-scenes visit to AC Milan’s Milanello Sports Centre powered by Clivet, will not be available after this activation. The call to action is clear: act now, complete tasks, and accumulate points to qualify for prize draws featuring a range of AC Milan-related rewards.

How Affiliates Earn Points

Participants in the TIME TO WIN tournament complete structured tasks across five key segments. Each task earns a fixed number of points:

Generate new sports users for Boomerang’s client portfolio (10 points per qualified action)
Complete the survey (25 points)
Contribute expert commentary (30 points)
Showcase creativity via a dedicated social media challenge (25 points)
Leave a review on a selected platform (20 points)

As affiliates reach specific point thresholds, they unlock entry to one of five prize draws. Higher scores give access to more draws, creating a competitive and rewarding environment for active participants.

Exclusive AC Milan Experiences Await

The tournament’s prize structure is designed to reward top-performing affiliates with increasingly prestigious AC Milan experiences:

150 points – Entry to the TIME TO WIN Merch Pack draw (3 sets of 5 kits each)
250 points – Entry to the draw for official AC Milan jerseys signed by players (3 sets of 5 jerseys each)
350 points – Entry to the draw for a trip for five to attend AC Milan vs Cagliari
550 points – Entry to the draw for a trip for five to attend AC Milan vs Juventus, including behind-the-scenes access, pre-match tunnel experience, and pitchside viewing of team warm-ups
750 points – The ultimate tier, granting entry to the draw for a trip to AC Milan’s legendary Milanello Sports Centre powered by Clivet. Two prizes are available for five guests each, offering exclusive behind-the-scenes access, a tour of the facilities, and the opportunity to witness the Men’s First Team training in action – a truly rare and unforgettable experience.

Affiliates Share Their Experience

Participants are actively sharing their enthusiasm. Sports influencer Firo Orakel said:
“Being part of the TIME TO WIN tournament truly means a lot to me, and I’m grateful for the opportunity to participate. The prizes are a strong motivator, and I love being able to share them with my community. I promote the campaign on my Discord server and during my streams to keep momentum going.”

The Rossoneri Hub – Central Platform for Engagement

All tournament activities are coordinated through the Rossoneri Hub, Boomerang Partners’ central platform for AC Milan-related activations. This hub serves as a one-stop destination for affiliates, providing updates, guidance, and resources to maximise performance and engagement.

Strategically Timed During the Peak Sports Season

The tournament’s timing in February–March 2026 is deliberate, coinciding with a peak moment in the football season, including the UEFA Champions League knockout rounds. Boomerang Partners supports affiliates with a detailed guide offering market insights, expected player activity shifts, practical tips, and data-driven strategies to navigate these high-stakes periods effectively. TIME TO WIN is built for moments like this, when the competitive landscape is at its peak.

About Boomerang Partners

Boomerang Partners is a rapidly growing global marketing agency delivering a wide array of services. As an Official Regional Partner of AC Milan, the agency is uniquely positioned to create sports-focused activations that combine strategy, technology, and engagement. In 2024, it launched the Golden Boomerang Awards, a global tournament for affiliate teams, which saw over 400 teams participate in its 2025 second season.

The agency manages 10+ brands across 40+ regulated markets, offering affiliate and entertainment services with personalized bonuses and 24/7 multilingual support. Between 2024–2025, new product launches from partner brands contributed to a nearly 1.5× increase in product users, highlighting Boomerang’s ability to deliver measurable growth through data-driven affiliate campaigns.

The post The ongoing TIME TO WIN tournament by Boomerang Partners offers affiliates access to rewards connected with AC Milan. appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Boomerang Partners

The ongoing TIME TO WIN tournament by Boomerang Partners offers affiliates access to rewards connected with AC Milan.

Published

8 hours ago

March 10, 2026

GamingAmericas.com

The exclusive TIME TO WIN affiliate tournament by Boomerang Partners, an Official Regional Partner of AC Milan, is gaining momentum. Dozens of affiliate teams worldwide have already joined the race to compete for valuable prizes and unique AC Milan-related experiences.

Don’t miss your chance

The clock is winding down. With the tournament closing on March 31, every day you wait is a point a competitor earns. Competition is intensifying, and access to unique experiences – including a behind-the-scenes visit to AC Milan’s training base, Milanello Sports Centre powered by Clivet – will not be available beyond this activation.

The time to act is now. Participants can access the tournament page, complete the tasks, and accumulate points, securing a place for prize draws featuring AC Milan-related experiences.

How affiliates earn points

The TIME TO WIN tournament participants complete clearly structured tasks across five segments. Each completed task brings a fixed number of points:

Generate new sports users for brands within Boomerang’s client portfolio (10 points per qualified action)
Take the survey (25 points)
Share your insights by contributing expert commentary (30 points)
Prove your creativity through a dedicated SMM challenge (25 points)
Leave a review on a selected platform (20 points)

As soon as affiliates reach specific point thresholds, they unlock access to prize draws. There are five in total, and the higher the score, the more draws a team qualifies for.

Exclusive AC Milan experiences

By reaching specific point thresholds, affiliate teams will gain access to the corresponding prize draws linked to exclusive AC Milan experiences. The structure is clear:

150 points – qualify for the TIME TO WIN Merch Pack draw (3 sets of 5 kits each)
250 points – enter the draw for official AC Milan jerseys signed by players (3 sets of 5 jerseys each)
350 points – secure a place in the draw for a trip for five persons to attend AC Milan v Cagliari
550 points – become eligible for the draw for a trip for five persons to attend AC Milan v Juventus, including exclusive behind-the-scenes access with pre-match access to the tunnel area, and pitchside viewing of the teams’ warm-up.

The ultimate tier requires 750 points and unlocks access to the draw for an exclusive trip to AC Milan’s legendary training base, Milanello Sports Centre powered by Clivet. Reserved for top-performing teams (2 prizes for 5 guests each), this experience offers behind-the-scenes access to the Club’s inner environment, including a tour of the facilities and the opportunity to see the Men First Team training. This is a rare behind-the-scenes experience offering a unique glimpse into AC Milan’s daily routine.

Affiliate teams participating in the TIME TO WIN tournament actively share positive feedback. For example, sports influencer Firo Orakel highlighted his experience: “Being part of the TIME TO WIN tournament truly means a lot to me, and I’m grateful for the opportunity to participate. The prizes are a strong motivator – I want to share them with my community as well, as it gives them a chance to benefit too. I actively support the campaign through my Discord server, where I engage directly with my audience, and I also promote it regularly during my streams to keep the momentum going,” said Firo.

The Rossoneri Hub as the central platform

All activities related to the TIME TO WIN tournament are featured on the Rossoneri Hub portal, the main platform where Boomerang Partners centralizes its AC Milan-related activations. This is a unique web resource that Boomerang Partners launched as an Official Regional Partner of AC Milan.

A strategic moment within the sports season

Boomerang Partners’ decision to hold the TIME TO WIN tournament in February-March 2026 is no coincidence. This period marks one of the peak moments of the sports season, alongside major international competitions and football tournaments, the UEFA Champions League knockout rounds. The company is ready to actively share its sports expertise, including through an exclusive guide which provides affiliates with information on expected shifts in player activity by competition stage, market insights, practical recommendations, and data-driven guidance for navigating the sports peak.

TIME TO WIN was built for moments like this – when the sports calendar is at its peak. Join now and compete for unique AC Milan experiences.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post The ongoing TIME TO WIN tournament by Boomerang Partners offers affiliates access to rewards connected with AC Milan. appeared first on Americas iGaming & Sports Betting News.