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How Smartico Gamification Can Spice Up Your CRM

Published

4 years ago

June 17, 2021

All customer relationship management (CRM) divisions sometimes reach a dead end of options.

Sent emails? Tick. Sent short messages? Tick. Sent push notifications to mobile apps? Tick. Sent social media posts? Tick. Sent pop ups to website visitors? Tick.

Well, all done. What to do next?

This is where gamification comes in handy. Gamification kills the CRM cul de sac.

How Exactly Can Gamification Contribute to CRM?

Gamification can be the steroid that boosts the efficiency, productivity and the conversion rate of any CRM. It offers multiple attractive options to ensure customer engagement.

European Gaming Congress 2024 (Warsaw, Poland)

Take for instance Smartico Gamification tool. It functions as an add-on over its CRM platform. Practically, it is a fountain of creative and surefire marketing campaigns.

To know what gamification can contribute to a CRM, one needs to understand just one or two features of gamification. In the case of Smartico Gamification tool, let’s focus on such a feature, namely Smartico Tournaments.

Before going to the operational part, here is a quick overview of Tournaments.

Tournaments, in a Nutshell

Smartico Tournaments basically makes customer activity a competition. Two or more players can compete against each other for the activities they do on a betting platform, for instance. The activities can be virtually anything: just logging in, actual betting, bets or amount won, and so on. It is up to the CRM operator to decide on.

Smartico Tournaments offers a bunch of options to the operator to create a tournament for the customers. It automatically tracks customer’s activity on the betting platform and compiles a leader board on the basis of points won by each customer.

The best thing about Smartico Tournaments is its near plug-and-play ease of use. It does not require elaborate software installing. It neither necessitates any tweaks to the existing system infrastructure. It mostly works as an extension of the existing platform.

How Can a CRM Operator Benefit from Tournaments

Tournaments help customer engagement in multiple ways. The following example is kind of self-illuminating.

Consider the case of simple tournament. Let it be based on the players’ number of betting wins. That is, the tournament is based on the number of wins for a player in a particular time frame. The time frame can be set for one hour, a single day, or specific dates.

The CRM operator can announce the tournament through multiple channels to entice the potential punters. The operator can decide on which type of users are eligible for participation, for example, VIP customers or punters in a particular game of football.

Once the eligibility rules, time frame and the type of customer activity are set, Smartico Tournaments engine will swing into action. It automatically tracks the customer activity within the given conditions and rules and compiles the points for each participant. A leader board will be displayed to the players, causing much enthusiasm and interest among them.

In this tournament, the player who has won the most bets on the platform during the time frame will emerge victorious.

This is just an example of a tournament. As you can imagine, tournaments can be set in any number of ways.

For example, a tournament based on the amount of money wagered during a particular period too can be conducted. Here, the player who wagers the maximum amount in that time frame will be the winner.

Here are some of sport betting tournaments a CRM operator can conduct to good effect:

Players who made or won most bets on a single team, such as Liverpool or Barcelona
Players who made or won most bets on a single real-life tournament, such as Euro Cup or Copa America
Players who punt on or above a certain odds

A leader board with bonus points will act as a good discussion starter among players and subject of social media posts.

So, the benefits of tournaments should now be obvious. The major benefits can be summarized as below:

Encourage interaction among players and build a sense of community
Provide value-addition by allowing the players to compete among themselves
Build brand loyalty among players by offering them points and bonuses

What the Players Gain from Tournaments?

Surely they gain better enjoyment out of tournaments. And there is always a feel good factor, especially who do well in the tournament.

As for any rewards, it’s up to the operator to decide on this after careful consideration of the cost-benefit scenario. The Smartico tool offers three options:

The players win Points, which is part of Smartico Gamification tool and allows players to buy bonuses and other items from the Gamification Shop.
The players win bonuses directly from the operator. For this, the Gamification tool requires API access to the platform’s bonus system.
The players win gifts directly from the operator. The gifts can be anything that the operator deems fit, such as an iPhone or a PS5.

To sum up, Smartico Tournaments is a hassle-free tool to enhance customer engagement and activities. With tournaments, you can be sure of one thing: the CRM division will not hit a dead end.

BiS SiGMA Americas 2025

All set for the start of the 2025 edition of BiS SiGMA Americas

Published

5 hours ago

April 7, 2025

GamingAmericas.com

all-set-for-the-start-of-the-2025-edition-of-bis-sigma-americas

The wait is over! The 2025 edition of BiS SiGMA Americas is already underway and promises to be historic, accompanying a moment of intense transformation and consolidation of the iGaming scene in Brazil.

For this reason, the largest betting event in Latin America is ready to welcome and meet the demands of the national and international community. This year, the organization decided to expand the physical space by 50%, from 20 thousand square meters to 32 thousand square meters distributed in 5 halls of the Transamerica Expo Center, in São Paulo.

In addition to the trade fair and conferences with more than 300 prestigious experts from around the world, BiS SiGMA Americas offers a diverse program, including award ceremonies, exclusive networking dinners, a poker tournament, an electrifying night with MMA fights and a grand closing party.

Expectation of record attendance

In addition to the categories that have always been present at the event, such as Online Betting Operators, Software and Technology Providers, Affiliates and Digital Marketing, Payment Methods and Financial Solutions, this edition draws attention to the presence of new technology companies that add value and provide innovative resources for the industry.

This means that the betting market is evolving, with new branches emerging to strengthen the ecosystem. KYC (Know Your Customer) companies, Consulting and Compliance, Information and Database Management, AdTechs and Digital Advertising Networks are making their presence felt with solutions to ensure security, regulatory compliance and more efficient growth strategies.

Furthermore, the recent regulation of sports betting and online gaming in Brazil represents a milestone for the market. BiS SiGMA Americas therefore serves as a platform for experts, regulators and industry leaders to assess the challenges and opportunities of this time of adaptation, as well as explore global trends that may impact the local industry.

Given this, the event organizers predict that the 2025 edition will reach a record number of attendees and participating brands. The estimate is that more than 18,000 people will pass through the Transamérica Expo Center by Thursday (10).

Event map

In order to facilitate visitors’ movement, the BiS SiGMA Americas organization is providing a map of the event, with all confirmed exhibitors and the location of their respective stands. You can check out the full map HERE.

BiS SiGMA Americas General Schedule

Monday, April 7th

02:00pm – 10:00pm – Early collection of badges at Canvas Bar & Restaurant – Hilton Morumbi
06:00pm – 10:00pm – Welcome Reception at Hilton Morumbi
07:30pm – 10:30pm – iGathering Dinner at Armazem Terrace – Hilton Morumbi
08:00pm – 11:00pm – SiGMA Awards at Tokio Marine Hall

Note: There will be no event at Transamerica Expo Center on this day

Tuesday, April 8th

09:00am – 06:00pm – Exposição: Exhibition: Day 1 at Transamerica Expo Center
09:00am – 06:00pm – Conferences: Day 1 at Transamerica Expo Center
06:00pm – 08:00pm – Networking Cocktail
07:00pm – 11:00pm – BiS Awards at Tokio Marine Hall
07:30pm – 10:30pm – iGathering Dinner at Pobre Juan – Morumbi Shopping Mall
07:30pm – 10:30pm – iGathering dinner at Caulí Lounge Bar

Wednesday, April 9th

10:00am – 06:00pm – Exhibition: Day 2 at Transamerica Expo Center
11:00am – 06:00pm – Conferences: Day 2 at Transamerica Expo Center
06:00pm – 08:00pm – Networking Cocktail
07:00pm – 12:00pm – Centurion MMA fight at VIP Station
07:00pm – 12:00pm – SiGMA Poker Tour Satellite Opens at Monte Carlo Poker Club
07:30pm – 10:30pm – iGathering Dinner at Armazem Terrace – Hilton Morumbi

Thursday, April 10th

11:00am – 06:00pm – Exhibition: Day 3 at Transamerica Expo Center
11:00am – 06:00pm – Conferences: Day 3 at Transamerica Expo Center
06:00pm – 08:00pm – Networking Cocktail
07:30pm – 10:30pm – iGathering dinner at Caulí Lounge Bar
05:00pm – 12:00pm – Main event SPT 1A hosted By Jon VLogs at Monte Carlo Poker Club
10:00pm – 04:00pm – Closing of BiS SiGMA at Tokio Marine Hall

The post All set for the start of the 2025 edition of BiS SiGMA Americas appeared first on Gaming and Gambling Industry in the Americas.

AGCO

Playnetic granted Ontario supplier license

Published

7 hours ago

April 7, 2025

GamingAmericas.com

playnetic-granted-ontario-supplier-license

Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application

Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).

With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.

As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.

Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.

In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.

Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”

Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”

The post Playnetic granted Ontario supplier license appeared first on Gaming and Gambling Industry in the Americas.

Compliance Updates

Vixio Delighted To Be Shortlisted For An ICA Compliance Award for Technology Partner of the Year

Published

8 hours ago

April 7, 2025

George Miller

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Reading Time: 2 minutes

Vixio, a leading provider of regulatory intelligence solutions, has been shortlisted for an International Compliance Association (ICA) Compliance Award for Technology Partner of the Year. The ICA Compliance Awards celebrate the outstanding achievements, collaboration, and innovation of the compliance and financial crime prevention teams across the globe.

Following a thorough judging process, Vixio was shortlisted ahead of the official awards ceremony which will be held on 26th June 2025.

The Technology Partner of the Year category entry detailed the outstanding work of Vixio, showcasing an innovative solution that helps compliance teams cut through the noise to understand the complex, ever-changing regulatory environment to mitigate risk and uncover growth opportunities.

Mike Woolfrey, CEO, Vixio commented, “Vixio has been offering comprehensive, actionable compliance intelligence for over two decades now and we are delighted to be recognised for our RegTech platform, which combines cutting-edge technology with the deep industry knowledge of our experts. We are honoured to be shortlisted for this award and I would like to take this opportunity to thank the outstanding Vixio team for their hard work and expertise.”

ICA’s President, Pekka Dare added, “It gives me great pleasure to congratulate Vixio on being shortlisted as a finalist in the category of Technology Partner of the Year. On behalf of ICA, I would like to thank everyone who entered the ICA Compliance Awards personally. All of the entrants represent the very best of what our industry has to offer, and I am looking forward to welcoming all our finalists to the awards ceremony on the 26th June.”

The judging panel was made up of a diverse range of highly influential and respected figures within the compliance and financial crime prevention community. This includes Lisa Bennett, Legal Compliance Director, Mastercard; Caroline Braddock, Civil Ethics and Compliance Officer, Rolls-Royce; Samer Jannoun, Head of Regional Ethics and Compliance Special Oversight, Meta; Dane Pedro, Presiding Justice and Magistrate, Ministry of Justice, UK; Chris Watkins, Head of Compliance & ESG, Renewable Power Capital; Ben Westwood, Head of Compliance & DPO, Motor Insurers Bureau.

The selected winners will be announced during the awards ceremony at the Park Plaza Westminster, London on 26 June 2025.

The post Vixio Delighted To Be Shortlisted For An ICA Compliance Award for Technology Partner of the Year appeared first on European Gaming Industry News.