Canada
Online Casino Canada: A Closer Look at the Canadian Gaming Summit
The last year or so have been a challenging one for the gaming scene in Canada. In fact, it has been a challenging year for the gaming industry all over the world. It had been hoped that the turn of the year and the distribution of vaccines would allow us to put most restrictions behind us, but we have not yet reached that stage. However, that is not going to stop the Canadian Gaming Summit from happening this year.
The Canadian Gaming Summit
The Canadian Gaming Summit is scheduled to take place in June, and the organizers have made the decision to move the gaming conference online this year as they know it is important to keep strong connections in the online gambling industry. Additionally, despite the issues that the current global situation has brought about, there has been a lot of changes that happened in the Canadian gambling scene, and they want to share all the new updates with Canadian players.
The huge resilience that the Canadian gambling industry showed over the last year or so – restructuring business operations so that closures, re-openings, and closures were more manageable – is solid proof of the dedication and strong leadership of top companies and employees across the nation. Everyone knows how challenging the last year has been, but thanks to the wonders of technology, the Canadian Gaming Summit can go ahead virtually. Hopefully, next year it will be safer to meet in person once again, meaning that the conference.
The industry has a lot to catch up on and the intention of those organizing the Canadian Gaming Summit is to provide everyone interested in the Canadian gambling scene with relevant and informative panels that will educate. As well as this, they want to provide multiple ways that the industry and those involved in it can reach target prospects and clients.
The theme of this year’s virtual summit is, “Facing the Future Together”. They aim to recognize the industry’s current position and what way it might head in the future. The summit is going to have several keynote presentations, supplier software technology sessions, virtual networking receptions, and education sessions.
For the online casino Canada community in Canada, this is the only conference in the country that is there solely for the Canadian gaming industry. So, if you are from Canada and like to play for real money at the best betting sites, then we really recommend that you register via the Canadian Gaming Summit site.
A Quick Look at the Schedule
The conference is scheduled to take place on the 9th and 10th of June, and below we have provided you with what the schedule looks like at the moment for both of the days.
June 9th (times are EST)
Below is what the first day of the conference has in store for attendees:
12:00-12:45: Opening Keynote
12:45-13:00: Supplier Technology Session (topic to be decided)
13:00-13:30: Education Session: Cashless Wagering Implementation – A Case Study
13:30-13:45: Supplier Technology Session (topic to be decided)
13.45-14.15: Education Session: Demystifying Affiliates
14:15-14:30: Supplier Technology Session (topic to be decided)
14:30-15:00: Education Session: Getting Your Land-Based Sportsbook Offer Right
15:00-15:45: Closing Keynote: Ontario iGaming Update
15:45-16:30: Virtual Networking Reception
June 10th
So, now that we know what is on the cards for day one, let us review what can be enjoyed on day two of the summit:
12:00-12:45: Opening Keynote
12:45-13:00: Supplier Technology Session (topic to be decided)
13:00-13.30: Education Session: Integrating Online & Land-Based Gaming
13:30-13.45: Supplier Technology Session (topic to be decided)
13:45-14:15: Education Session: eSports & Sports Betting
14:15-14:30: Supplier Technology Session (topic to be decided)
14:30-15:00: Education Session: Mobile Gaming – Creating a Seamless Customer Experience
15:00-15.45: Closing Keynote
15:45-16:30: Virtual Networking Reception
What Are the Receptions?
At the end of each day, you will have noticed that there is a virtual network reception. If you are wondering what these are, please read on and all shall be revealed.
The organizers of this conference have always put a lot of energy and time into networking events. These networking events have always been very well attended and are fantastic ways for suppliers and attendees to connect face-to-face. The suppliers can be the likes of software providers (Microgaming, NetEnt, and Evolution Gaming) casino game providers (classic slot games, jackpot slots, virtual poker and a variety of other table games) known as online casinos, or any other type of business that provides something of use to the Canadian online gambling scene.
Although the 2021 Canadian Gaming Summit will be taking place online, the organizers are still going to keep to their tradition of having networking receptions at the end of both days. After an informative day of keynotes, technology sessions, and education sessions, the Canadian Gaming Summit will host a 45-minute virtual reception from 15:15 until 16:00 EST.
The virtual receptions will have a number of tables that those in attendance can join at will. Those who attend these virtual receptions will be able to see and communicate with anyone else who is at the same table, just like you would be able to do at a real reception. Moving between tables, you will find, is pretty easy as it is done with a simple click of a mouse. So, if you get bored and want to make a withdrawal to another table, you are free to do so.
The tables will be set up for specific topics such as sports betting, marketing, iGaming among other topics. They will be moderated by industry experts who can answer any questions that are put forward by the attendees about the topic in discussion. Most of the tables will be set up as open ones for attendee networking, while there will be sponsor tables that have been set up to allow attendees to connect with a variety of service/product suppliers.
You Can Be a Sponsor
If you are already an established online gaming company, then you can help support the Canadian Gaming Summit and you will get plenty of bonuses in return. One such bonus is that you will be given exposure before, throughout, and after the conference and this will be done via the Canadian Gaming Business magazine as well as the Gaming Business newsletter that is sent out to all attendees for free.
Below we have listed some other bonuses that might make you consider becoming a sponsor:
- Canada is one of the world’s most stable and vibrant gaming sectors.
- A great opportunity to interact with top Canadian gaming professionals.
- Your customers will get complimentary passes to attend the conference.
- You will get recognition as an important part of the gambling industry in Canada.
If you want to be a sponsor at the 2021 Canadian Gaming Summit, then pay a visit to their site and download their sponsorship kit.
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Canada
High Roller Technologies Signs Letter of Intent with Kindbridge Behavioral Health to Support Responsible Gambling in Ontario
High Roller Technologies Inc., operator of the award-winning, premium online casino brands High Roller and Fruta, announced it has entered into a non-binding Letter of Intent (LOI) with Kindbridge Behavioral Health (Kindbridge) to support its commitment to responsible gambling in Ontario, subject to licensing and regulatory approval.
Through the planned partnership with Kindbridge, High Roller intends to offer eligible Ontario players who choose to self-exclude a confidential pathway to support that helps individuals understand their options and take next steps at their own pace. The experience begins with education and a guided triage process, followed by the option to connect with no-cost peer support and, when appropriate, licensed Canadian clinicians. Using a stepped-care approach, individuals can start where they feel ready and access additional support over time, based on their needs and goals.
“We believe entertainment should always be enjoyed responsibly. Partnering with Kindbridge reinforces our commitment to player wellbeing by ensuring that anyone who may be experiencing challenges with their gambling activity has access to meaningful, professional support. This collaboration reflects our responsibility not only as an operator, but as a trusted brand that puts people first,” said Seth Young, Chief Executive Officer at High Roller.
Kindbridge works with gaming operators across North America to deliver early-intervention programs designed to identify, assess, and support at-risk individuals, including integration with self-exclusion and responsible gaming workflows.
“Building strong, accessible pathways to support is an essential part of effective responsible gambling programs.nOperators are uniquely positioned to assist individuals who may be experiencing distress by helping connect them to appropriate care. We’re proud to work with High Roller to expand access to specialized clinicians and evidence-based resources, supporting healthier outcomes for players and more effective responsible gambling frameworks,” said Daniel Umfleet, Founder & CEO of Kindbridge Behavioral Health.
Seth Young, who currently serves as Chief Executive Officer of High Roller, is a current shareholder, member of the Board of Advisors, and former member of the Board of Directors at Kindbridge.
The post High Roller Technologies Signs Letter of Intent with Kindbridge Behavioral Health to Support Responsible Gambling in Ontario appeared first on Americas iGaming & Sports Betting News.
Brightstar Lottery PLC
Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation
Brightstar Lottery PLC announced that it has deployed its Sales Wizard salesforce automation tool to the Ontario Lottery and Gaming Corporation (OLG). Brightstar’s powerful, cloud-based Sales Wizard easily integrates with OLG’s central system and equips sales representatives with actionable insights and compelling data to identify lottery retail opportunities and make every retail visit more effective.
“Brightstar’s Sales Wizard is enabling OLG’s sales force with digital access to actionable data while unlocking operational efficiencies so that our sales representatives can make the best use of every retail visit. Sales Wizard is highly configurable so OLG can leverage this product in a variety of ways to meet our evolving business needs,” said Vanessa Theoret, OLG Sr. Director Retail Sales & Account Management.
“OLG joins 24 other lotteries in using Brightstar’s Sales Wizard to help responsibly grow sales. Sales Wizard was designed to be a flexible, convenient tool for lottery sales representatives to work strategically with retailers, providing data, reports, and insights to understand sales trends and optimize as needed,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.
Sales Wizard is the industry-leading sales force automation tool that provides sales teams with timely, relevant information and is available in user-friendly mobile apps for greater efficiency in the field. Currently supporting more than 148,000 retailers globally, Sales Wizard provides data and insights on sales, instant ticket inventory, instant ticket facings, point-of-sale equipment and signage, and much more.
Brightstar serves nearly 90 lottery customers and their players on six continents.
The post Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation appeared first on Americas iGaming & Sports Betting News.
Canada
ComeOn Launches New Marketing Campaign in Ontario
ComeOn Group has launched its new marketing campaign in Ontario. The campaign underscores ComeOn Group’s long-term commitment to sustainable expansion – powered by ComeOn’s proprietary technology and a clear focus on delivering standout, personalized entertainment experiences at scale.
Since entering Ontario in 2022 with its licensed online casino offering, ComeOn Group has steadily built its presence in one of North America’s most competitive regulated markets. In late 2024, the Group reached a major strategic milestone with the launch of its full proprietary sportsbook in the province, expanding its product portfolio and strengthening its position as a full-suite iGaming operator.
The addition of sportsbook enables ComeOn to offer both casino and sports betting within a unified entertainment ecosystem. This expansion aligns with the Group’s broader global strategy to accelerate sportsbook growth, leveraging its in-house platform, trading capabilities, and risk management expertise to scale efficiently across regulated jurisdictions.
To support this next phase of growth in Ontario, ComeOn Group has shifted to an independent media planning model, activating a bold, high-frequency presence across Linear TV, Connected TV (CTV), and Digital channels. This approach reflects the Group’s product-led philosophy- pairing increased brand visibility with a seamless, personalized player journey powered by a robust, in-house technology stack built for performance and scale.
At the centre of the campaign is a series of premium television commercials starring Jeremy Piven, a long-standing ComeOn brand ambassador. Piven’s high-energy presence and authentic connection to sports reinforce the brand’s entertainment-first positioning, bringing ComeOn’s sportsbook experience to life across TV and digital. Produced by ComeOn Group’s internal creative hub, the campaign provides a cohesive creative platform that clearly differentiates the brand in a crowded market.
Efi Peleg, Chief Commercial Officer at ComeOn Group, said: “Ontario is a critical and highly competitive market for us. By shifting to independent media planning and activating a true 360-degree marketing mix, we’re not just increasing awareness – we’re demonstrating the strength of our proprietary platform and our ability to deliver a superior, personalised player experience. Our headline campaign, led by Jeremy Piven, brings our entertainment-first proposition to life and reflects our broader strategy of driving sustainable growth in key regulated markets through differentiated products and data-driven execution.”
The post ComeOn Launches New Marketing Campaign in Ontario appeared first on Americas iGaming & Sports Betting News.
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