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New Study Shows Most People in UK Consider Gambling as a Social Activity

Published

5 years ago

April 26, 2021

Reading Time: < 1 minute

According to new national research from Ladbrokes and Coral owner Entain, there is an increase in number of people in the UK who believe they should be free to choose how to spend their own leisure time and money.

More than nine in ten British adults (94%) who bet at least once a month believe they should be free to decide for themselves how to spend their spare time and money. This is an increase from 79% in December 2020 before the latest lockdown began in January 2021.

The survey of 2000 Britons – which comes as changes to betting laws are considered by the government through the Gambling Act review – reinforces that betting is a social activity that the vast majority of people enjoy safely and responsibly.

Among its key findings, the study reveals that:

More than of half respondents (55%) regard betting and gaming as social activities which they enjoy with friends, and 25% say they have made good friends through betting and gaming.
78% of respondents place a bet at least once a week and typically spend around roughly half what they might spend each week in bars, pubs and restaurants.
Over 90% of people who enjoy betting see themselves as sports fans and 83% like to bet on the outcomes.
Around half of those who enjoy betting are in favour of the industry supporting grass roots and lower league clubs.
Close to two-thirds (58%) of those who enjoy betting see themselves as savers and 84% have savings accounts. Only around four in ten (38%) say they actively enjoy spending money.

branding

GR8_TECH rolls out a new brand identity built for digital-first iGaming

Published

3 minutes ago

May 18, 2026

Wladimir P.

The supplier says the redesign uses a coding-inspired, modular system aimed at consistency across products, motion, and future subbrands.

GR8_TECH has unveiled a redesigned brand identity positioned as a tech-native update for a digital-first iGaming market. The company said the new system goes beyond a visual refresh, aiming to better reflect how technology brands “think, move, and evolve.”

According to GR8_TECH, the identity uses a coding-inspired visual language, modular design principles, and a motion-first approach intended to work consistently across products, platforms, and future subbrands.

“This was never about changing the brand for the sake of change. GR8_TECH already had strong recognition and character,” said Iryna Ilchanka, Creative Lead at GR8_TECH. “Our goal was to sharpen it, to create a system that feels more future-ready and aligned with the level of technology and ambition behind the company.”

GR8_TECH said it approached the redesign as an evolving framework rather than a fixed brand guideline. “We didn’t want to create a static brand book. Rather, we wanted to build a living framework that can continuously evolve together with the business,” Ilchanka added.

The company framed the update as part of its broader positioning around “championship,” describing the brand direction as focused on discipline, technology, and continuous evolution.

The post GR8_TECH rolls out a new brand identity built for digital-first iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Brazil

TaDa Gaming to showcase its solutions at Peru Gaming Show 2026

Published

3 hours ago

May 18, 2026

GamingAmericas.com

tada-gaming-to-showcase-its-solutions-at-peru-gaming-show-2026

The company team invites visitors to explore its glocalization capabilities and growth potential as a strategic partner of TaDa Gaming at PGS in Lima.

TaDa Gaming has announced its participation in Peru Gaming Show 2026, one of the most influential B2B gaming exhibitions in Latin America. The event will take place at the Jockey Exhibition Centre in Lima, Peru, on June 17–18, bringing together an estimated 8,000 delegates and 80 exhibitors under one roof.

Driven by its success in Brazil and its goal of further expanding its presence across Latin America, Stand 52 will be the space where TaDa Gaming will showcase its award-winning gamification tools and Crash games, its exclusive fish-shooting titles, and its high-performance slots.

Supported by TaDa Gaming’s expert glocalization strategy, which combines global mechanics with localized content, its top-performing slots in the region include the Fortune Gems and Lucky series.

The “Fortune Gems” games are currently among TaDa Gaming’s best-performing slots in Latin America and include the company’s first co-created celebrity title: “Fortune Yuri 500”, developed in collaboration with renowned Brazilian streamer and influencer Yuri Brida.

Meanwhile, the “Lucky” series was designed specifically for Latin American players. All titles benefit from TaDa Gaming’s localization expertise and know-how, ensuring experiences aligned with target audiences in terms of themes, cultural relevance, and bonus preferences.

Access to high-growth and regulated markets across the region is supported by TaDa Gaming’s extensive portfolio of global licenses and certifications.

This provides the supplier with a competitive advantage in delivering future-ready gaming experiences and has led to major partnership agreements with key industry players, including the international full-service iGaming content and technology provider Bragg Gaming Group.

The TaDa Gaming team will also be available to share data-driven performance insights across key Latin American markets, as well as flexible partnership models that position the company as a strategic value partner.

Ray Lee, Business Development Director at TaDa Gaming, commented: “Latin America as a whole is a key strategic market for TaDa Gaming, and Peru in particular is also highly important. Events like PGS allow us to connect directly with the stakeholders shaping the future of the industry.

We invite everyone to visit us at Stand 52 to discuss partnership development and learn more about emerging regulatory and technological trends in Peru.”

TaDa Gaming’s presence at PGS reaffirms the company’s commitment to expanding in regulated markets and strengthening partnerships across Latin America.

The post TaDa Gaming to showcase its solutions at Peru Gaming Show 2026 appeared first on Americas iGaming & Sports Betting News.

BETANO

Betano is a new supporter of the 2026 World Cup in Europe and South America

Published

5 hours ago

May 18, 2026

GamingAmericas.com

betano-is-a-new-supporter-of-the-2026-world-cup-in-europe-and-south-america

Betano has been announced as an official supporter of the FIFA World Cup 2026 for Europe and South America, through a new partnership between FIFA and Kaizen Gaming’s flagship brand.

The tournament, which will be held in Canada, Mexico, and the United States between June 11 and July 19, is set to be the largest edition in FIFA World Cup history, as it will feature 48 national teams competing for football’s most prestigious title for the first time.

This marks the third time Betano and FIFA have joined forces.

Four years ago, Betano became the first sports betting operator to partner with FIFA, being announced as an Official Regional Supporter of the FIFA World Cup Qatar 2022 for Europe.

More recently, the brand was also announced as an Official Partner of the FIFA Club World Cup 2025.

“We are very pleased to welcome Betano among the supporters of the FIFA World Cup 2026,” said Romy Gai, Chief Business Officer at FIFA.

“Since the beginning of our partnership four years ago, we have closely followed Betano’s genuine commitment to sporting integrity, bringing fans closer to football and creating new forms of engagement and entertainment.

We share these same goals and are delighted to once again have this global powerhouse with us to connect the world through football,” he added.

“Partnering with FIFA for the third time is a very important milestone for all of us at Kaizen Gaming and reinforces our global evolution,” said George Daskalakis, Co-founder and CEO of Kaizen Gaming.

“The FIFA World Cup 2026 represents the ultimate meeting point between sport and entertainment, reaching billions of people around the world.

For us, it is the ideal platform to consolidate Betano as the world’s most trusted brand in responsible online sports betting.

Our focus now is to deliver an exciting, innovative, and safe experience for fans throughout the competition.”

Controlled by Kaizen Gaming, recognized in 2024 and 2025 as “Operator of the Year” at the EGR Operator Awards and “Operator of the Year – Large” at the SBC Awards, Betano will offer fans unique and exclusive experiences to experience the excitement of the FIFA World Cup in a responsible way.

Tools will include responsible gaming features such as financial limits, time-use controls, and 24/7 customer support.

The brand is also preparing a series of physical and digital activations across Europe and South America throughout the FIFA World Cup 2026.

The post Betano is a new supporter of the 2026 World Cup in Europe and South America appeared first on Americas iGaming & Sports Betting News.