The Professional Fighters League (PFL) has announced a new, multi-year partnership that designates DraftKings as the Official Sportsbook and Daily Fantasy Partner of the PFL.
The partnership will give MMA, daily fantasy, and sports betting fans a truly unique viewing and gaming experience utilizing PFL’s proprietary SmartCage technology.
“We’re thrilled to partner with DraftKings as we look to advance the sport by delivering a premium and unique betting and gaming experience to the millions of passionate MMA fans in the US. The PFL’s win and advance season format combined with our proprietary SmartCage fight data and analytics offer unmatched prop bets and gaming opportunities. MMA’s league is back with our season debut this Friday, April 23 in primetime on ESPN2, ESPN+ and ESPN Deportes,” Peter Murray, CEO of the PFL, said.
As Official Sportsbook and Daily Fantasy Partner of the PFL, live odds will be integrated into each event broadcast across ESPN networks and streaming platforms, as well as during PFL’s pre-fight show presented by DraftKings and hosted by former college basketball player and ESPN media personality, Jonathan Coachman, alongside former MMA fighter Ian Parker. Additionally, DraftKings will offer cash prizes coupled with PFL-branded pools tied to the league’s regular season, playoffs, and championship events.
“We are excited to further our relationship with the Professional Fighters League as their first official betting and daily fantasy partner. MMA is mainstream. The fan is young, loyal, passionate, and engaged, and PFL delivers an innovative product. We look forward to bringing a premium betting and fantasy experience to this growing audience in what is a monumental partnership for combat sports and the gaming industry,” Ezra Kucharz, Chief Business Officer of DraftKings, said.
DraftKings’ logos will be featured in and around the cage, and DraftKings has exclusive rights to utilize PFL logos and “Official Partner” branding for advertising and promotions. Additionally, PFL and DraftKings will collaborate on exclusive, themed content across their social and digital platforms.
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