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UK: Funding Boost for Nationwide Programme on Gambling and the Criminal Justice System

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Gambling harms are currently under-recognised across the UK Criminal Justice System (CJS), and support for those affected has been underfunded to date. GamCare will now receive two years’ funding to scale up the delivery of its programme to raise awareness and develop pathways to support people experiencing gambling harms across the CJS.

There are evidenced links between harmful gambling and crime, whether crime is committed to support gambling or to pay off gambling-related debts. Gambling-related offending may include fraud, theft, domestic and financial abuse, and links into wider criminality. However, there is a lack of funding, awareness, training, and pathways to support and treatment for people in the CJS experiencing gambling harms.

GamCare recently delivered a two-year pilot project funded by the Hertfordshire Police and Crime Commissioner to introduce screening for gambling harms at key points across the CJS there, and identify the best mechanisms to deliver support for those affected. The charity will now be funded to deliver a larger programme of engagement and awareness raising, designed to raise the profile of gambling and offending, and to improve services for those in contact with the CJS. GamCare has secured funding, approved by the UK Gambling Commission, towards delivery of the National Strategy to Reduce Gambling Harms, through a dedicated programme focused on gambling and the criminal justice system.

Recently awarded Organisation of the Year at the Howard League for Penal Reform Community Awards, GamCare is working to raise awareness of gambling harms amongst professionals across the CJS as well as developing and testing interventions that work best for clients across police, prison and probation services. The charity will facilitate thought leadership across the sector, as well as consult on and test new approaches, providing training to staff in all areas so they can best support their service users.

Anna Hemmings, CEO at GamCare, says: “As outlined in our recent submission to the Howard League Commission on Crime and Problem Gambling, our work focuses on a ‘whole systems’ approach – with initiatives to screen people at arrest and the early stages of the CJS, and responding to needs at various stages in their journey, be it through police, prison, or probation services as well as the courts.

Through our work in Hertfordshire, we’ve demonstrated that this work is scalable and can have positive impacts for those harmed by gambling across the CJS. I look forward to seeing this work develop across England, Scotland and Wales, to reduce the impact of gambling harms for individual offenders, victims, and their families.”

Julia Fazackerley, Head of Development at GamCare, says: “Existing data from our Helpline and treatment services shows us that around 5% of referrals across Great Britain are from people in touch with the CJS, but we know that criminality often goes unreported or undisclosed. Our work in this area indicates similar prevalence of gambling harm to recent data from the Forward Trust’s survey of prisoners, and we know that there is both a desire for knowledge and awareness, plus greater support for those experiencing harm.

The next phase of our programme will mean we can continue to provide a proactive and comprehensive programme of training for CJS professionals as well as developing and testing a range of support interventions specifically for this cohort. We will provide strategic direction for specialist gambling support and provide real value to all areas of the CJS.”

Tim Miller, Executive Director for the Gambling Commission, says: “We welcome the extension of this significant project, including the collaborative approach GamCare has taken to support a wide range of organisations working in the criminal justice sector. Together, these programmes of work have the opportunity to make a positive contribution to reducing harms as part of the National Strategy. We are pleased to be able to approve the funding, which was agreed through regulatory settlements.”

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Regulated iGaming markets push operators toward audit-ready affiliate tracking

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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.

Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.

The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.

Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.

The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.

In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.

The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO goes live in Alberta iGaming with 10+ operators

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Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO strengthens Canadian footprint with Alberta iGaming market entry

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The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time

Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.

The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.

Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.

The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

To find out more about Play’n GO, please visit playngo.com

The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.

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