Latest News
UK: Funding Boost for Nationwide Programme on Gambling and the Criminal Justice System
Gambling harms are currently under-recognised across the UK Criminal Justice System (CJS), and support for those affected has been underfunded to date. GamCare will now receive two years’ funding to scale up the delivery of its programme to raise awareness and develop pathways to support people experiencing gambling harms across the CJS.
There are evidenced links between harmful gambling and crime, whether crime is committed to support gambling or to pay off gambling-related debts. Gambling-related offending may include fraud, theft, domestic and financial abuse, and links into wider criminality. However, there is a lack of funding, awareness, training, and pathways to support and treatment for people in the CJS experiencing gambling harms.
GamCare recently delivered a two-year pilot project funded by the Hertfordshire Police and Crime Commissioner to introduce screening for gambling harms at key points across the CJS there, and identify the best mechanisms to deliver support for those affected. The charity will now be funded to deliver a larger programme of engagement and awareness raising, designed to raise the profile of gambling and offending, and to improve services for those in contact with the CJS. GamCare has secured funding, approved by the UK Gambling Commission, towards delivery of the National Strategy to Reduce Gambling Harms, through a dedicated programme focused on gambling and the criminal justice system.
Recently awarded Organisation of the Year at the Howard League for Penal Reform Community Awards, GamCare is working to raise awareness of gambling harms amongst professionals across the CJS as well as developing and testing interventions that work best for clients across police, prison and probation services. The charity will facilitate thought leadership across the sector, as well as consult on and test new approaches, providing training to staff in all areas so they can best support their service users.
Anna Hemmings, CEO at GamCare, says: “As outlined in our recent submission to the Howard League Commission on Crime and Problem Gambling, our work focuses on a ‘whole systems’ approach – with initiatives to screen people at arrest and the early stages of the CJS, and responding to needs at various stages in their journey, be it through police, prison, or probation services as well as the courts.
Through our work in Hertfordshire, we’ve demonstrated that this work is scalable and can have positive impacts for those harmed by gambling across the CJS. I look forward to seeing this work develop across England, Scotland and Wales, to reduce the impact of gambling harms for individual offenders, victims, and their families.”
Julia Fazackerley, Head of Development at GamCare, says: “Existing data from our Helpline and treatment services shows us that around 5% of referrals across Great Britain are from people in touch with the CJS, but we know that criminality often goes unreported or undisclosed. Our work in this area indicates similar prevalence of gambling harm to recent data from the Forward Trust’s survey of prisoners, and we know that there is both a desire for knowledge and awareness, plus greater support for those experiencing harm.
The next phase of our programme will mean we can continue to provide a proactive and comprehensive programme of training for CJS professionals as well as developing and testing a range of support interventions specifically for this cohort. We will provide strategic direction for specialist gambling support and provide real value to all areas of the CJS.”
Tim Miller, Executive Director for the Gambling Commission, says: “We welcome the extension of this significant project, including the collaborative approach GamCare has taken to support a wide range of organisations working in the criminal justice sector. Together, these programmes of work have the opportunity to make a positive contribution to reducing harms as part of the National Strategy. We are pleased to be able to approve the funding, which was agreed through regulatory settlements.”
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Argentina
Betano partners Fundación Empate on adapted football program in Argentina
Betano says it will fund weekly training for 192 athletes with Down syndrome and support the FUT21 National Tournament pathway ahead of October.
Betano has partnered with Fundación Empate to launch an adapted football-friendly tournament in Argentina, as part of the operator’s “Desafiá tus límites” (Challenge Your Limits) corporate responsibility programme.
The company said the partnership will support 192 athletes with Down syndrome by funding weekly practices, while also providing operational resources to strengthen training in the run-up to the FUT21 National Tournament in October. Fundación Empate describes FUT21 as Argentina’s main futsal competition for athletes with Down syndrome, bringing together delegations from across the country.
Germán Laborda, President of Fundación Empate, said: “For us, this support means much more than financial aid. It is a concrete opportunity for our players to keep growing, training, and showcasing all their talent. Having companies like Betano get involved in real inclusion helps bring visibility to the enormous effort and commitment of each member of our foundation.”
Alvaro Ferreres, Betano Country Manager for Argentina, added: “At Betano, we understand that social responsibility means getting truly involved and supporting the people behind every story. Supporting the players of Fundación Empate means proving that a company can be an ally that drives opportunities, inclusion, and development through sports.”
Beyond athlete funding, Betano said it will develop Teacher Training Workshops for Inclusive Sports aimed at more than 800 sports professionals, including coaches, physical education teachers and physiotherapists, as well as teams for athletes with Down Syndrome. The company positioned the initiative as part of its broader adapted sports activity under “Desafiá tus límites”, which it said also includes support for Argentina’s national blind football team, Los Murciélagos (The Bats).
The post Betano partners Fundación Empate on adapted football program in Argentina appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
adtech
PropellerAds says Social Traffic lifts game registrations 34.5% in Nigeria test
In a seven-day Onclick campaign, Social Traffic delivered 23.3% of registrations from 17.3% of impressions, the company reports.
PropellerAds has published new user acquisition results from a seven-day game registration campaign in Nigeria, reporting that its “Social Traffic” segment outperformed overall traffic on registrations and revenue efficiency.
According to the company, Social Traffic represented 17.3% of total impressions (20,076 of 115,671) but delivered 23.3% of registrations (199 of 853) and 24.5% of revenue ($96.06 of $392.46). Registrations per 1,000 impressions rose to 9.91 for Social Traffic versus 7.37 campaign-wide, a 34.5% increase. Revenue per 1,000 impressions (RPM) increased to $4.78 versus $3.39, up 41%.
Social Traffic is a targeting subtype within PropellerAds’ Onclick/Popunder format. When enabled on the company’s Self-Service Platform (SSP), ads are served only in placements where a user arrived from a social network such as Facebook or Instagram immediately before landing on the publisher’s page.
PropellerAds attributed the performance gap to browsing context and user intent, arguing that users coming from social platforms are more likely to complete multi-step actions such as registration. Petros Sofroniou, Account Strategist at PropellerAds, said: “In highly competitive user acquisition environments, traffic quality is increasingly critical. In practice, Social Traffic helps advertisers reach users who are more engaged and willing to take action, thereby improving registration performance in campaigns.”
The company positioned the results against what it described as a rapidly expanding Nigerian games market, citing estimates of a $3.5 billion market with roughly 60 million active users and 61% year-over-year growth. PropellerAds said it recommends testing Social Traffic as a dedicated segment and, where results hold, splitting it into a separate campaign for clearer optimization signals; it also suggested using roughly 20× target CPA as a test budget and running tests for 36–48 hours, while noting performance can vary by market and product.
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Latest News
Betnacional realiza o maior São João brasileiro fora do Brasil em Miami
Créditos: Giovanna Shirassu/CriaMov
Marca reuniu mais de mil convidados entre ex-atletas, influenciadores e artistas para celebração inspirada em uma das tradições culturais mais populares do país, durante o principal momento do futebol internacional em 2026
O maior São João brasileiro realizado fora do Brasil tomou conta de Miami na última terça-feira (23). Promovido pela Betnacional e organizado pela AMG, agência especializada em posicionar grandes marcas brasileiras nos Estados Unidos, reuniu mais de mil convidados e levou uma das manifestações culturais mais populares do país para os Estados Unidos justamente no período em que a cidade concentra milhares de brasileiros acompanhando o principal momento do futebol mundial.
Realizado no Jóia Beach Club, o São João Betnacional transformou o espaço em um grande arraial à beira-mar, reunindo música, gastronomia típica, experiências interativas e referências às tradições juninas celebradas em todas as regiões do Brasil. A proposta foi transportar para Miami a atmosfera de uma das festas mais emblemáticas da cultura brasileira e proporcionar aos convidados uma experiência de conexão com suas origens mesmo longe de casa.
“Tem coisa mais brasileira do que isso? De um lado, milhares de pessoas reunidas para viver a emoção de acompanhar a Seleção. Do outro, o São João acontecendo por todo o país. A gente quis trazer essas duas paixões para o mesmo lugar. E não de qualquer jeito. Fizemos questão de construir um São João de verdade, com respeito às tradições, à música, à cultura e às pessoas que fazem essa festa ser tão especial. Ter o Movimento Verde e Amarelo com a gente tornou tudo ainda mais simbólico. Foi uma noite para celebrar o Brasil em sua essência”, afirma Jorge Peixoto, Head de Brand Experience da Betnacional.
E o encontro entre essas paixões também se refletiu no público presente. O evento reuniu personalidades brasileiras, influenciadores, atletas, artistas e convidados especiais, que vem acompanhando a trajetória da seleção nos Estados Unidos.
Tradição brasileira em solo americano
A autenticidade da experiência também esteve presente nas atrações da noite. Entre os destaques da programação estavam a apresentação da quadrilha junina e os shows da cantora Gabi Lacombe, artista radicada nos Estados Unidos que levou ao evento o tradicional forró pé de serra, e do músico Rafa Mesquita, com um repertório marcado pela música brasileira contemporânea. Com apresentações cheias de energia e identidade, os artistas ajudaram a transportar para Miami o clima característico do São João brasileiro.
The post Betnacional realiza o maior São João brasileiro fora do Brasil em Miami appeared first on Americas iGaming & Sports Betting News.
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