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UK: Funding Boost for Nationwide Programme on Gambling and the Criminal Justice System
Gambling harms are currently under-recognised across the UK Criminal Justice System (CJS), and support for those affected has been underfunded to date. GamCare will now receive two years’ funding to scale up the delivery of its programme to raise awareness and develop pathways to support people experiencing gambling harms across the CJS.
There are evidenced links between harmful gambling and crime, whether crime is committed to support gambling or to pay off gambling-related debts. Gambling-related offending may include fraud, theft, domestic and financial abuse, and links into wider criminality. However, there is a lack of funding, awareness, training, and pathways to support and treatment for people in the CJS experiencing gambling harms.
GamCare recently delivered a two-year pilot project funded by the Hertfordshire Police and Crime Commissioner to introduce screening for gambling harms at key points across the CJS there, and identify the best mechanisms to deliver support for those affected. The charity will now be funded to deliver a larger programme of engagement and awareness raising, designed to raise the profile of gambling and offending, and to improve services for those in contact with the CJS. GamCare has secured funding, approved by the UK Gambling Commission, towards delivery of the National Strategy to Reduce Gambling Harms, through a dedicated programme focused on gambling and the criminal justice system.
Recently awarded Organisation of the Year at the Howard League for Penal Reform Community Awards, GamCare is working to raise awareness of gambling harms amongst professionals across the CJS as well as developing and testing interventions that work best for clients across police, prison and probation services. The charity will facilitate thought leadership across the sector, as well as consult on and test new approaches, providing training to staff in all areas so they can best support their service users.
Anna Hemmings, CEO at GamCare, says: “As outlined in our recent submission to the Howard League Commission on Crime and Problem Gambling, our work focuses on a ‘whole systems’ approach – with initiatives to screen people at arrest and the early stages of the CJS, and responding to needs at various stages in their journey, be it through police, prison, or probation services as well as the courts.
Through our work in Hertfordshire, we’ve demonstrated that this work is scalable and can have positive impacts for those harmed by gambling across the CJS. I look forward to seeing this work develop across England, Scotland and Wales, to reduce the impact of gambling harms for individual offenders, victims, and their families.”
Julia Fazackerley, Head of Development at GamCare, says: “Existing data from our Helpline and treatment services shows us that around 5% of referrals across Great Britain are from people in touch with the CJS, but we know that criminality often goes unreported or undisclosed. Our work in this area indicates similar prevalence of gambling harm to recent data from the Forward Trust’s survey of prisoners, and we know that there is both a desire for knowledge and awareness, plus greater support for those experiencing harm.
The next phase of our programme will mean we can continue to provide a proactive and comprehensive programme of training for CJS professionals as well as developing and testing a range of support interventions specifically for this cohort. We will provide strategic direction for specialist gambling support and provide real value to all areas of the CJS.”
Tim Miller, Executive Director for the Gambling Commission, says: “We welcome the extension of this significant project, including the collaborative approach GamCare has taken to support a wide range of organisations working in the criminal justice sector. Together, these programmes of work have the opportunity to make a positive contribution to reducing harms as part of the National Strategy. We are pleased to be able to approve the funding, which was agreed through regulatory settlements.”
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With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetConstruct AI, a global iGaming platform provider, will present its full ecosystem at Stand N150 during SiGMA South America 2026, taking place from April 7–9 in São Paulo, Brazil.
With South America rapidly emerging as one of the most dynamic iGaming regions, BetConstruct AI is positioning itself as a key partner for operators looking to scale efficiently and competitively. The company delivers a vast offering, including over 140,000 pre-match events, 90,000+ live matches monthly, and 45,000+ casino games from 350+ providers.
One Platform, Multiple Growth Drivers
Visitors to Stand N150 will experience live demos across six core solution areas:
Acquisition, Content & Entertainment
A comprehensive offering spanning sportsbook, casino aggregation, affiliate marketing through Affigates, and six flexible front-end solutions, including crypto-ready platforms.
Payments & Licensing
With 500+ payment integrations and a fully managed licensing service, BetConstruct AI enables operators to enter regulated South American markets with confidence and compliance.
Retention & CRM
AI-powered CRM tools predict churn up to 14 days in advance, identify high-value players early, and automate personalized engagement across multiple channels. A game recommendation engine further enhances player activity and revenue potential.
Risk Management
The Umbrella AI system combines sportsbook and casino risk, AML, and responsible gaming into a unified solution. Advanced tools detect fraudulent behavior early and forecast negative-value players well in advance.
Operational Services
End-to-end support includes licensing, digital marketing, CRM management, trading, risk control, and infrastructure protection.
BetConstruct AI Poker
A flexible B2B poker network offering turnkey, white-label, or API integration, supported by strong liquidity, built-in security, and Web3-ready infrastructure.
World Cup-Focused Engagement Tools
To help operators maximize opportunities around the 2026 World Cup, BetConstruct AI is introducing two zero-cost promotional solutions:
Powerfull (Pre-Tournament Campaign)
A challenge-based campaign running before kickoff, rewarding players with Free Bets that accumulate and activate during the tournament—driving engagement, reactivation, and cross-product activity.
Bet on League (In-Tournament Hub)
A fully integrated World Cup hub featuring standings, schedules, and interactive tools that convert fan engagement into betting activity. It includes AI-powered bet suggestions and requires no additional development or fees.
Beyond the Expo
In addition to the exhibition, BetConstruct AI will host an exclusive Harmony ChoiceMe event on April 7 at Tetto Lounge in São Paulo, offering industry leaders a premium networking environment.
As the South American market accelerates, BetConstruct AI invites operators to visit Stand N150 to explore how its platform, tools, and expertise can drive the next phase of growth.
The post BetConstruct AI Showcases Full Platform at SiGMA South America 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Americas iGaming & Sports Betting News.
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