Gambling in the USA
Gaming Americas Weekly Roundup – March 29-April 4
Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.
Here, we are going through the weekly highlights of the American gambling industry which include the latest news, financial results and new partnerships. Read on and get updated.
Latest News
Playtech has announced that it has entered a long-term lease in Michigan to house its first live casino studio in the US. This state-of-the-art studio will feature Playtech’s best-in-class technology and video capabilities from its flagship Riga studio. The scale of Playtech’s offering means it can offer integrated live content across retail and online channels and across product verticals, delivering live iGaming entertainment never seen before in the US market.
PointsBet Holdings has announced that its wholly-owned subsidiary PointsBet USA and Penn National Gaming have agreed to extend the Online Gaming Services Framework Agreement dated 31 July 2019 to provide PointsBet with online sports betting and iGaming market access in Pennsylvania and Mississippi, subject to enabling legislation and licensure in each of those States. Pennsylvania currently permits online sports betting and iGaming.
Daily Fantasy Sports operator PrizePicks has announced the addition of premier esports titles Call of Duty, Rocket League and Valorant to its marketplace, a major step towards solidifying PrizePicks as the premier fantasy esports operator in North America. PrizePicks already features iconic AAA titles Counter-Strike: Global Offensive (CS:GO) and League of Legends on its platform.
Airwaves Media Group has announced the launch of Airwaves Games Network, a multi-platform esports media and production company dedicated to live esports. AGN was founded by former OGN and CJ executives who produced premiere esports events including the 2019 Clash Royale League World Finals, PUBG Global Championship 2019 Group Stages and 2019 Summoners War World Arena Championships, among others.
Sportnco has taken its first step into the US iGaming market with the launch of the SuperDraft Free SportsBook App. The SuperDraft and Sportnco teams worked in close partnership to develop free-to-play betting product targeted at US sports fans. The app will offer players the opportunity to place bets and learn about sports betting without financial risk.
GAN has published its Q4 and full-year results for the period ended 31 December 2020, with full-year revenue up 17% to $35.2m. Annual Gross Operator Revenue increased by 73% to $545 million year-over-year and real money Internet gaming (RMiG) was up 6% to $25.6 million in 2020. Simulated (SIM) gaming revenue increased 66% to $9.5 million in 2020.
Partnerships
FOX Sports and the New York Racing Association (NYRA) have announced an expanded partnership agreement that establishes FOX Sports as the official wagering partner of NYRA Bets and the leading media provider for elite thoroughbred racing through the next decade. The prior FOX Sports/NYRA media rights agreement provided a FOX Sports subsidiary with an option to acquire a 25% stake in NYRA Bets. The FOX Sports subsidiary will exercise this option by the summer of 2021, pending final regulatory approval.
Simplicity Esports and Gaming Company has signed a two-year agreement to sublicense the Flamengo Esports brand to a team competing in the popular mobile game Free Fire. The licensing agreement includes a minimum fixed fee of $100,000, as well as 20% of all sponsorship and advertising revenue received by the team.
BetMGM has entered into a multi-year deal with Audacy. As per the deal, BetMGM has become the preferred sports betting partner of Audacy across all sports broadcast stations, digital platforms, BetQL app as well as BetQL Audio Network. The key partnership details include integrated content across Audacy’s broadcast sports stations, customer acquisition opportunities and talent endorsements across Audacy’s wide spectrum of local and national sports betting content.
PGA TOUR and theScore have entered into a content and marketing relationship designating theScore Bet as an Official Betting Operator of the PGA TOUR across the US and Canada. As part of the deal, PGA TOUR will begin to incorporate daily odds updates from theScore Bet within the TOUR’s live audio play-by-play, distributed via SiriusXM PGA TOUR Radio and PGA TOUR Digital platforms.
DraftKings and WWE have announced that DraftKings will become an Official Gaming Partner of WWE, subject to regulatory approval in all applicable jurisdictions. The collaboration centers on DraftKings’ popular free-to-play pools product and will launch with an inaugural free-to-play pool at WWE’s two-night pop culture extravaganza, WrestleMania, on April 10 and 11.
New Appointments
Intema Solutions has appointed Leigh Hughes to its newly-constituted advisory board. Leigh brings over 15 years of professional experience in integrated corporate and marketing communications and extensive experience in venture capital services and commercialisation of private and public companies across North America, Australia and the Asia-Pacific region.
fuboTV Inc. has appointed Ali Ghanavati as head of regulatory technology for its new Fubo Gaming subsidiary. Ghanavati’s extensive gaming career includes roles as chief engineer and as deputy chief of the Technical Services Bureau of the State of New Jersey Division of Gaming Enforcement, where he consulted with numerous state agencies and gaming jurisdictions regarding casino gaming regulation and standards.
Gaming Laboratories International (GLI) has appointed iGaming innovator and leader Joe Bunevith as its Director of Client Solutions. In this role, he will work closely with GLI’s sales, compliance and engineering teams on issues relating to new technologies, client onboarding, new jurisdictions and business solutions. Most recently, he served as Director of Interactive Gaming for Synergy Blue in Las Vegas.
Compliance Updates
The Massachusetts Gaming Commission has imposed an $18,000 fine to MGM Springfield after finding three separate “unacceptable” failures that resulted in underage persons being allowed to gamble and, on one occasion, being served alcohol.
Score Media and Gaming Inc. has secured access to the Illinois sports betting market through an agreement with Harrah’s Joliet Hotel & Casino, a Caesars Entertainment property. Subject to receiving all relevant licenses and approvals from the Illinois Gaming Board, the Company anticipates launching its mobile sportsbook, theScore Bet, in Illinois in the second half of calendar 2021.
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Gambling in the USA
Plaza Hotel & Casino to host downtown’s largest Cinco de Mayo party – now with DJ Exodus
The Plaza Hotel & Casino will again host downtown Las Vegas’ biggest party to celebrate Cinco de Mayo starting at 4 p.m. on Tuesday, Plaza Hotel & Casino with lights on the outside Description automatically generatedMay 5, in and around its iconic Carousel Bar.
The Plaza’s Cinco de Mayo party is free to attend and will now feature Vegas’ popular DJ Exodus as the party’s entertainment. He will be spinning top radio hits with a mix of Latin music, all under the bright lights of the property’s iconic Main Street dome. DJ Exodus is known as one of the top resident DJs in Las Vegas playing at various venues as well as celebrity events.
The high-energy fiesta will also feature downtown’s largest piñata. Guests will be able to commemorate their fun by taking selfies inside the Plaza’s photo house that will include various festive props.
Fresh churros will be available for purchase from Churros 101 as well as street tacos and Mexican street corn salad (Esquites) from Fresh Mexican Grill.
Carousel Bar will offer holiday drink specials all night long, including Modelo Draft 16 oz ($11), Modelo Michelada ($14), Mi Campo Margarita ($14), Mi Campo Blanco Shot ($10), and Mi Campo Reposado Shot ($12).
Next to Carousel Bar, Pinkbox Doughnuts will feature fun and delicious Cinco de Mayo-themed doughnuts.
For more information visit: plazahotelcasino.com/entertainment/cinco-de-mayo/.
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Gambling in the USA
New Research Shows Stark Reality of Tourism Decline in Las Vegas
A new research has revealed the stark reality behind a notable downturn in tourism to the renowned resort city, Las Vegas, with the number of visitors falling sharply compared to previous years.
The study, conducted by leading casino and sports betting community OLBG, shows that Vegas has seen a drop off of around 264,248 tourists on average per month – a decline of approximately 7.6%. It means over a quarter of a million fewer people are heading to the city each month marking one of the most significant slowdowns outside of pandemic years.
Post-Covid recovery stalling
Despite a steady period after the 2020 lockdown, Las Vegas saw consistent growth up until 2024. Recent OLBG data however shows a clear reversal with average monthly visitors falling from 3.47million to 3.21million. The city is now facing renewed pressure to maintain its global appeal.
The drop in tourism is reflected across key hotel metrics. Average room occupancy has declined to 80.4%, down from 84.4% the previous year – the lowest level in four years.
At the same time, the average daily room rate has fallen by nearly 10%, indicating that hotels are reducing prices to attract visitors. Revenue per available room has also dropped by 13% year-on-year, reaching its lowest level in over nine years outside of the pandemic.
Gaming revenue shows some resilience
Gaming revenue has seen a modest increase of 3.8% year-on-year, reaching a monthly average of $1.11 billion (inflation-adjusted). However, this follows a decline the previous year and remains below earlier peak levels.
While the sector is holding relatively steady, it is not enough to offset the wider decline in tourism and hospitality performance.
The data also reflects broader changes in consumer behaviour. The continued growth of online gambling, combined with more value-driven travel decisions, is reshaping the global gambling landscape.
Shift toward lower-cost destinations
Rising travel costs and changing consumer priorities appear to be driving a shift toward more affordable gambling destinations. Travellers are increasingly seeking locations that offer similar entertainment experiences at a lower overall cost.
Destinations such as Atlantic City and Biloxi in the US, alongside European cities like Prague and Budapest, are gaining traction due to cheaper accommodation, lower travel costs, and competitive casino offerings. International resort destinations, including Sun City in South Africa, are also emerging as cost-effective alternatives.
This growing competition is putting pressure on Las Vegas, particularly among price-sensitive travellers.
An OLBG spokesperson said: “Las Vegas has been the benchmark for global gambling tourism, but latest figures suggest its dominance is being tested. Continued rising costs in terms of travel and accommodation, plus spending in the city, means many players are more selective on destinations.
“Destinations that offer similar casino experiences but at lower prices are becoming more popular – whether that’s still in the US in Atlantic City and Biloxi or across Europe in cities such as Prague and Budapest. Value is becoming the key driver for tourists’ decision-making.
“However, continued growth of online gambling is giving players more flexibility than they’ve ever had. In some cases, this reduces the need to travel altogether whilst others choose short, cost-effective trips with digital play.
“Sin City isn’t going anywhere, though. It remains a world class destination but it’s operating in a much more competitive global market compared to previous years.”
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Aristocrat Gaming
MONOPOLY Big Board Bucks by Aristocrat Gaming Makes its Official Debut at Yaamava’ Resort & Casino
Aristocrat Gaming has officially launched its new MONOPOLY Big Board Bucks slot game in the US, with Yaamava’ Resort & Casino at San Manuel becoming the first casino in the world to debut the game.
Ushering in a new era, MONOPOLY Big Board Bucks is the first game title released by Aristocrat Gaming, under its newly awarded multiyear licensing partnership with Hasbro. Powered by the company’s industry-leading innovation, this first title brings nostalgia, iconic iconography and dynamic gameplay to the forefront.
“We are incredibly proud to see our introductory MONOPOLY title, Big Board Bucks, make its debut on casino floors. The journey to this moment has been filled with energy, excitement, and a deep appreciation for the opportunity to innovate with one of the world’s most iconic brands. Yaamava’ Resort & Casino truly embraced the significance of being the first to launch, and we’re kicking things off with tremendous momentum. We look forward to the continued excitement from players as the game rolls out nationwide,” said Craig Toner, CEO of Aristocrat Gaming.
With this historic game launch, Yaamava’ is hosting its largest promotion to date, culminating on May 29 when one Club Serrano member will receive the biggest single prize in the property’s history — the “Own It All” package valued at more than $1.6 million, including $500,000 towards a mortgage, $500,000 in travel credit and a Ferrari 296GTS worth over $640,000.
“Launching the World Premiere for MONOPOLY Big Board Bucks gives us the opportunity to do what we do best—deliver next-level entertainment paired with meaningful rewards for our players. From the immersive reveal to our largest promotion ever, this launch reflects our commitment to creating moments that feel big, celebratory, and uniquely Yaamava’,” said Kenji Hall, General Manager of Yaamava’ Resort & Casino at San Manuel.
MONOPOLY Big Board Bucks infuses nostalgia into gameplay with the player experience feeling like playing the actual board game, including player-selectable game tokens, Mr. Monopoly, Free Parking, houses and hotels and even the famous game board itself. Players are presented with triple metamorphic gameplay with Extra Spins, Extra Properties and Extra Houses. These metamorphic features lead to the Big Board Bucks Bonus, and may be awarded individually, in pairs, or all together to enhance the bonus. Any of these triggers will lead to the Big Board Bucks Bonus. In the Big Board Bucks Bonus, players have the chance to trigger rewards around the game board and land money bags, properties, houses and hotels, Free Parking and even the GO Jackpot Wheel. There’s also an exciting fourth metamorphic with Free Games that will trigger once the meter bar has been filled.
MONOPOLY Big Board Bucks is available on The Baron Portrait cabinet and is available in a never-before-seen signage package, the Skyline, featuring LED-lit themed panel dividers and dual-tier LED toppers adorned with lit Monopoly signature property game pieces crowning the top.
The post MONOPOLY Big Board Bucks by Aristocrat Gaming Makes its Official Debut at Yaamava’ Resort & Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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