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Stark Solutions celebrate 5 years of delivering exceptional SSBT’s
By Ivan Soče, Managing Director at Stark Solutions.
Once upon a time
Like many success stories, our story has started from the garage – to be precise, Stark’s story has started on the balcony.
At that time, Stark was an IT company developing software for betting terminals. Following the company owner’s idea, one of Stark’s employees manages to hand-build our first betting terminal at his balcony.
The rest is history. In the year 2015, the company produced its first terminal, the T-1000. We presented this model in the same year at the ICE London, iGaming and betting must-attend event.
The success story of top-performing terminals
It is important to emphasize that Stark Solutions is part of NSoft’s cluster, which gave it a good starting position from the very beginning. Stark’s first clients were already NSoft’s clients. They have recognized the potential and quality of Stark’s machines and used them for boosting their land-based business. The first clients were from our neighborhood, Montenegro and Serbia. After that, with the first clients from Western Europe, Stark’s expansion began.
At the moment, Stark terminals are entertaining punters on three continents. We are the exclusive suppliers for two Western European state lotteries and work with 30+ clients worldwide. All of this speaks in favour of the quality and highest standards by which our highly skilled welders, locksmiths, and machine engineers produce Stark betting terminals.
The development of the product offering was accompanied by global expansion, so currently, Stark has several models in its product portfolio.
The first model, the T-1000, has won the title of the best terminal on the market. Due to its modularity, customers can choose between three monitor variants and two body types. Separate spheres for money guarantee security and the modern design makes it aesthetically fit into any interior. The T-1000 has been exhibited twice at the prestigious G2E trade show in Las Vegas.
Following the market’s needs, Stark has produced the Wall-T, a terminal model with all the functionality of the T-1000 only in a smaller, three times lighter format. Exceptional technical characteristics, more accessible transport and space requirements, whether mounted on a wall, counter or bracket, make it extremely popular worldwide. Proof of this is the fact that Codere, Real Madrid’s official betting partner, has shown interest in Stark’s Wall-T terminal model and planned to equip their fun zone at the Santiago Bernabéu Stadium with them.
The Stark product range has been complemented by a premium model of the betting terminal called Atom. This model is made exclusively for casinos and hotels. With its flashy external appearance, chrome-plated parts and lights, it brings the world of betting closer to the world of slot games and casinos.
The latest in the Stark family of betting terminals is last year’s novelty, in many ways specific, the D1 desk terminal. We see its full potential in large bet shops, with live betting being the most prominent product. Combined with screens on which it is possible to watch matches live, D1 is an indispensable part of the branch because it allows the player to act faster to change during the game. The screen built into the table, with a hidden body, fits perfectly into any space.
SSBT’s are here to stay
Last year, when the retail business was hit hard due to the pandemic and when operators from the gambling and betting industries switched to online, it was to be expected that our company would suffer certain losses. We beat that odds! The year 2020 was the best year for Stark so far. Last year we capitalised on all our efforts made in the past five years. Tireless investment in quality, performance, appearance came to fruition in the most unexpected time.
In the spirit of the pandemic, the terminals have proven to be exceptionally epidemiologically safe. They can be placed to ensure social distance, and STARK’s betting terminals have screens that are touch-sensitive to latex gloves.
If we consider the fact that the terminals have taken precedence in retail, to reduce operating costs and increase the number of payment points in one branch, we can only say that we are sure that the terminals are here to stay.
Stark’s production capacities are extended to meet the deadlines with current orders and this is promising.
Customization and branding for clients satisfaction
In the past 5 years, we have tried to follow market trends and provide our clients with the best product. Following trends and understanding clients’ real needs has resulted in world-renowned machines.
Our terminals are equipped with parts from exclusively reputable manufacturers from MeiSC Advance bill acceptors to Advantech industrial PC. They are adapted to work on all known software, and built-in special devices leave the easy possibility of additional software upgrades.
In terms of branding, we allow our customers to choose the terminal colour according to their needs. Clients can personalize each terminal with a luminous logo. Depending on the size of the order, it takes 6 to 8 weeks from the day of signing the contract to the delivery of the finished products.
The infographic showcases the success story of Stark’s top-performing terminals for the last five years.
New opportunities and sales growth in the future
This year, judging by the period behind us, we expect further sales growth and an increase in the number of clients.
We will continue to strive to maximize our products by listening to the feedback we receive from customers. On the business side, we have been planning to enter new markets for some time now – a couple of European countries and the North American market. Regarding production, we plan to make a new model of a freestanding terminal.
We will do our best to continue Stark’s positive story for years to come.
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Estelarbet, Chile’s leading betting site, is proud to introduce Chilean soccer legend Arturo Vidal as its new brand ambassador. The alliance with Vidal, the Chilean with the most titles in history, marks an important milestone for Estelarbet, as he will exclusively promote its entertaining variety of online casino games, spread responsible gaming and provide an impactful gaming experience. Within the strategic agreement, it was established that the sports betting and online casino will include new branded content activations, face-to-face events and community outreach with the widely known “King”.
Sebastián Salazar, CEO of the brand commented: “It is an honor to welcome a true King of Soccer to the Estelarbet crew. We are excited to have Arturo Vidal associated with the brand. I’m sure his presence will help us generate greater awareness that soccer, sports betting, and online casino are all a form of entertainment, as long as they are done responsibly.”
Estelarbet celebrates the Chilean heritage and the genuine love for online gambling that unites them with the soccer player, both being a real case of success on the national and international playing field. His career, which includes truly stellar moments such as his time in the golden generation, being the two-time champion of America with the Chilean national team, being the Chilean soccer player who won the most consecutive First Division leagues, winning 1 title in all the teams he has played, makes him an inspiring figure and idol of the sport at a national and international level.
Jimena Agudelo, Marketing Manager of Estelarbet said: “Our goal will always be to create exceptional and legendary experiences and who better to represent us than a true star like Arturo. His passion for the game, his dedication and commitment are the perfect reflection of the values we defend at Estelarbet. Without a doubt, he is the best strategic partner we have chosen to represent and increase the visibility of the brand not only in Chile, but also in Latin America.”
This partnership will undoubtedly enhance the entertainment, betting and gaming experience for the brand’s customers and provide them with unparalleled content with the fastest payouts in the sector.
Karla Porto, Influencer Manager says: “Estelarbet’s partnership with Arturo Vidal, is a bet on the great visibility and recognition he has worldwide. With more than 20 million followers on his Instagram account, he has a broad base, which translates into a massive platform to promote the brand, reaching a diverse audience passionate about soccer and sports in general. This will undoubtedly boost Estelarbet’s visibility regionally and attract new users interested in sports betting.”
With Arturo Vidal as the brand’s star, Estelarbet continues to reaffirm its commitment to offer an extraordinary, exciting and safe gaming experience for all users of the platform in Latam.
Full-service digital and cloud infrastructure provider to support customers launching in the fast-growing, emerging regulated Brazilian market with its cutting-edge solutions
Continent 8 Technologies, the award-winning managed hosting, connectivity, cloud and cybersecurity provider to the global iGaming and online sports betting industry, is set to launch in Brazil. This strategic expansion aims to address growing customer demand in this rapidly emerging market. The move comes in anticipation of the market’s quick progression towards a comprehensive regulation of its online offering, with an expected launch in the summer of 2024.
Its move into Brazil strengthens its position in the wider Latin America region, where it has taken an ambitious first-to-market approach to deliver tailored solutions to customers in the likes of Colombia, Peru and Puerto Rico. Brazil adds to a private network spanning more than 100 locations across the world, making it one of the Top 20 best connected networks globally.
Operators and suppliers in Brazil will be able to benefit from Continent 8’s full suite of innovative and reliable digital and cloud infrastructure solutions including a Public Cloud, a scalable and cost-effective offering, with a usage-based commercial model to suit the customer.
Customers will also be able to access its Gaming Exchange, a powerful private internet that offers unrivalled speed, capacity, and security, as well as a full suite of cybersecurity solutions designed to combat the ever-changing threat landscape.
Cybersecurity will be a major concern for both operators and suppliers making a move in Brazil as it is a hotbed for cyber-attacks, in addition to the iGaming and online sports betting industry being one of the most vulnerable to attack ahead of healthcare and finance.
Luana Monje, Sales Executive at Continent 8 Technologies, said: “Brazil looks set to be a hugely significant market and one that our customers are keen to explore.
“Digital and cloud infrastructure is the foundation of any successful online business, and we are delighted to be launching in Brazil to support new and existing customers with our solutions and services as they make their move in the market.”
Continent 8 has strategically positioned itself with certified operations in various locations across Latin America. This recent expansion into the Brazilian territory is integral to Continent 8’s long-term Latin American and global growth strategy as the company looks to deliver essential local, technical, and regulatory support in each new and emerging market.
Michael Tobin, Founder and CEO of Continent 8 Technologies, added: “For more than 25 years, we have been supporting customers as they launch into new and growing markets, and we couldn’t be more excited to be doing this in Brazil.
“This is a market that offers tremendous potential to both operators and suppliers, but they must have the right foundation in place to maximise the opportunities on the table. Continent 8 has the experience, expertise, and solutions to help businesses do just that.”
Raptor PR, the specialist tech PR agency for the global video games industry, has appointed MCV/DEVELOP 30 Under 30 2023 winning PR and communications professional James Law as PR Director. James will play an instrumental role in the establishment of Raptor PR’s new consumer gaming PR division, and will be leading on key B2B accounts at the agency.
Since early 2021, Raptor PR has carved out a unique reputation as the world’s only specialist B2B tech PR agency for the global games industry. James’ appointment will see the agency expand its B2B offering with a fully integrated B2C PR service for ambitious game development studios and publishers from the worlds of mobile, PC and console gaming.
James was previously PR Manager at Heaven Media, a leading creative marketing agency specialising in the gaming and technology industries. His experience includes global brands such as Nexon, Fanatec, and PowerA, as well as indie darlings like OutOfTheBit, Wales Interactive, and Utomik. Prior to Heaven Media, James was an experienced consumer games industry journalist, having written for leading gaming outlets such as Eurogamer, NME, Rock Paper Shotgun, and PC Gamer. He has also been Managing Editor at Gfinity Esports.
Rana Rahman, Founder and CEO at Raptor PR, commented: “We’re beyond excited to have James come on board to help shape the next evolution of Raptor PR. We’ve spent the last three and a half years establishing ourselves as the leading B2B tech PR agency for the global games industry, with flagship clients such as The Games Fund, Sandsoft, Midjiwan, Stardust, and Metaplay. We implicitly understand the complexities of the businesses and technologies that are powering the games industry, hence it is a natural progression for team Raptor PR to voyage into the world of consumer gaming PR, immediately supporting our existing portfolio with consumer gaming consultancy and tactical execution.”
James Law, PR Director at Raptor PR, commented: “Raptor PR is in such an exciting place with the agency’s fantastic success and strength in the B2B gaming and tech sectors. The opportunity to lead the agency’s nascent consumer gaming division is one I couldn’t resist – I love the games industry and the people in it, and the Raptor team is one that shares my passion for gaming and drive to make the industry a better place. I can’t wait to get stuck in – meeting the brilliant Raptor team and working alongside them has already been a fascinating learning experience, and it’s been a treat to be able to contribute and deliver my own unique perspectives. Here’s to a successful new partnership!”
James’ work demonstrates a passion for the games industry community, and a desire to make it a better place. As co-founder of startmenu, a website and community dedicated to bringing new and upcoming writing talent together within the games industry, James has helped build bridges into the industry that previously didn’t exist. At Raptor PR, James will be supported in his voluntary roles, as an ambassador for Safe In Our World, the video games industry mental health charity, and as a mentor in the 2024 Limit Break mentorship scheme.
The post RAPTOR PR HIRES AWARD-WINNING JAMES LAW AS PR DIRECTOR appeared first on European Gaming Industry News.
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