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Casino Guru’s complaint data reveals scope of UK players gambling at unlicensed websites
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The Gambling Commission’s recent calls for evidence and views from the industry and the public regarding upcoming changes to Great Britain’s gambling regulation has seen a number of professionals emphasize the potential rise of black-market gambling as a consequence of tightening regulations.
These claims have been largely backed up by a PwC report, which estimates the number of UK online gamblers using unlicensed operators to have more than doubled from 2018 to 2020, from c.210,000 to c.460,000 gamblers.
Later on, UK gambling firms have been accused of exaggerating the scale of black-market gambling in an attempt to influence the GC’s decision to introduce tougher regulations. The GC’s chief executive Neil McArthur commented that the report delivered by PwC is not consistent with their intelligence picture and lacked any evidence to show an increase in illicit betting. He added that GC’s own evidence suggests that the impact may be being exaggerated.
Simon Vincze, Casino Guru’s Responsible Gambling Projects Manager, has been keeping up with the heated discussion taking place in British media and looked into their data on player complaints to get an idea about the scope of the issue: “I understand the need for regulation in the gambling market and its usefulness in keeping children and vulnerable players safe. It’s something I deeply believe in and work towards in my position as well. However, it didn’t seem right to me to just disregard the negative effects of tightening regulations altogether.”
Casino Guru operates a casino dispute mediation service, in which players can complain about any online casino if they feel to have been mistreated, regardless of its license, and get assisted for free. After looking into their data, Simon discovered 666 complaints submitted by players from the UK, of which 145 is about casinos with a license from GC and 521 is about casinos without it. This means that 78% of all complaints submitted by UK players have been about operators without a GC license.
“Of course, this doesn’t mean that 78% of UK players gamble at foreign websites. Because of the generally lower quality of service and reputation of these operators, it can be expected that these players will run into issues more often, resulting in a higher proportion of players submitting public complaints. However, it is also a clear sign that there are UK players gambling at casinos without a GC license, and that there is quite a lot of them,” Simon commented on this data.
He also compared the British situation to what has happened in Sweden: “When gambling regulations get more restrictive, an increased proportion of players usually start looking for unlicensed operators to avoid those regulations. Sweden is a great example of this, where 40% of casino players and 34% of sports betters gamble on unlicensed websites or would consider doing so in future, according to a study published back in April 2020. Taking a look at Google search data, there has been a major increase in Swedish players actively looking for unlicensed casinos since introducing the country’s gambling regulations with a strong focus on player safety.”
“With tighter regulations being introduced in Great Britain, the GC should be aware of the possibility of an increasing number of British punters actively looking for unlicensed sites in attempts to avoid the strict regulations. These players then gamble on foreign websites without the strict limits present at UK-licensed ones, ending up more susceptible to problematic gambling habits as a result of lower responsible gambling standards of some foreign operators, on top of other negative qualities that can be present at these websites.”
Data from the PwC report suggests that 4,5% of UK players gamble at foreign websites, while 78% of all complaints submitted to Casino Guru by UK players are related to these foreign websites.
Simon commented: “Combining this data would suggest that 4,5% of players are responsible for 78% of all casino complaints, which would signify a huge imbalance. Of course, the numbers are based on different data and there may be other factors in play, but I think that the imbalance is there, and has to do with the fact that players gambling on foreign websites simply run into issues more often. These can range from unclear bonus terms and bad implementation of responsible gambling features all the way to unscrupulous casinos outright scamming players.”
“If an increasing number of players leave the regulated market and go for foreign alternatives, they may be subject to a higher risk of developing problem gambling and losing money to foreign websites, some of which can have unscrupulous tendencies. This seems like a good enough reason to seriously consider the risk of rising use of black-market gambling websites by UK players,” he added.
While the GC is examining evidence presented by stakeholders and working towards updated gambling regulation, it remains to be seen how the situation ends up being handled and what new rules get implemented. Only time will tell whether tighter regulation really does increase the use of black-market sites or not, and whether the benefits will outweigh possible drawbacks.
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Recap of EEGS Webinar on AI’s Transformative Power in Gaming Industry Now Available On-Demand
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Following the successful conclusion of the Eastern European Gaming Summit’s (EEGS) inaugural webinar for the year, titled “Rolling the Dice on AI: How Artificial Intelligence is Reshaping the Gaming Industry,” attendees can now access the video on demand to revisit the insightful discussions and key takeaways. The event, held on February 19, featured a distinguished panel of industry experts who explored the significant impact of AI on player protection, regulatory requirements, and innovation within the gaming sector.
Moderated by Rossi McKee, Co-founder of Telematic Interactive Bulgaria and CT Gaming, the webinar offered a deep dive into the dual-edged role of AI in gaming, discussing how it can enhance player experiences while also creating new challenges for operators.
The expert panel included:
- Paula Murphy – Head of Business Development, Mindway AI
- Joseph Borg – Partner, WH Partners
- Dr. Galia Mancheva – Founder and CEO, Ai Advy
The conversation highlighted the ongoing shift towards AI-driven solutions in gaming, emphasizing the need for ethical considerations and compliance with evolving regulations – especially with the implementation of the EU AI Act. Dr. Mancheva noted, “Operators working with personal data must understand how AI can enhance efficiency and ensure compliance with stringent legal requirements.”
Key takeaways from the webinar revealed that the future of the gaming industry hinges not only on the adoption of cutting-edge technology but also on the commitment to utilize it responsibly. “The real challenge for operators is not just adopting AI but using it ethically,” stressed the panel in unison.
For those who missed the live event, the on-demand video recaps critical insights on AI’s transformative potential in gaming, its implications for responsible gambling initiatives, and the regulatory landscape.
You can watch the entire webinar here: https://youtube.com/eegamingsummit
For more information on future webinars and events, stay tuned to EEGS’s official channels.
The post Recap of EEGS Webinar on AI’s Transformative Power in Gaming Industry Now Available On-Demand appeared first on European Gaming Industry News.
Brazil
EstrelaBet Reinforces Its Commitment to Betting Integrity Through Membership in the International Betting Integrity Association (IBIA)
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EstrelaBet, one of Brazil’s leading betting operators, is now an official member of the International Betting Integrity Association (IBIA), a global organization dedicated to promoting integrity in the regulated sports betting industry. By joining IBIA, EstrelaBet aligns itself with more than 140 brands worldwide in the fight against match-fixing. In Brazil, IBIA has a cooperation agreement with the Ministry of Finance to strengthen integrity within the betting market.
This partnership is part of EstrelaBet’s broader strategy and strict match-fixing prevention policy, which ensures compliance with regulations and leverages data and strategic collaborations to detect, prevent, and investigate suspicious activities in regulated betting markets. Additionally, the company adopts internal best practices, partners with specialized monitoring initiatives, such as Genius Sports, and promotes awareness campaigns with its sponsored teams.
“Partnering with IBIA, a globally recognized institution in betting integrity, reinforces our commitment to adopting best practices and increasing oversight in preventing match-fixing and fraud. This contributes to a safer and more transparent environment for everyone’s entertainment,” said Fellipe Fraga, Chief Business Officer (CBO) and Institutional Relations (RI) at EstrelaBet.
IBIA is a non-profit organization dedicated to protecting regulated sports betting markets from match-fixing. Its global integrity monitoring network enables the tracking of transactional activities linked to individual customer accounts. Currently, IBIA members generate over $300 billion in annual betting volume, representing approximately 50% of the global regulated commercial sports betting industry—covering both retail and online platforms—and more than 50% of the exclusively digital segment.
Khalid Ali, CEO at IBIA, said: “We are delighted that EstrelaBet has become a member the International Betting Integrity Association, joining a growing list of operators licensed in Brazil committed to upholding the highest standards of integrity. This partnership enhances the reach of our world-class betting integrity monitoring network, supporting efforts to safeguard the newly regulated Brazilian online sports betting market. We look forward to working closely with Estrelabet to protect its customers and sportsbook business from the threats of betting-related corruption.”
The post EstrelaBet Reinforces Its Commitment to Betting Integrity Through Membership in the International Betting Integrity Association (IBIA) appeared first on Gaming and Gambling Industry in the Americas.
Balkans
Bulgaria first for Push Gaming with Kaizen Gaming’s Betano
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Push Gaming has entered the Bulgarian market thanks to an exclusive deal with Kaizen Gaming brand Betano, marking a milestone in its expansion in globally regulated markets.
For 12 weeks, tier-one operator Betano will have exclusive rights to Push Gaming’s portfolio in the country as it brings the studio’s hugely popular titles to Bulgaria for the first time.
Push’s extensive back catalogue of major hits, including Razor Shark, Razor Returns, Jammin’ Jars, Big Bamboo and Wild Swarm, are now ready to be enjoyed by players in Bulgaria, with more recent releases due to roll out imminently.
The launch enhances Push’s relationship with Kaizen Gaming, which has already seen success with its award-winning content in Greece, Denmark, and Brazil.
Agreements with over 15 direct integration partners have been achieved in 2024, and the supplier’s significant growth will be bolstered by several more announcements in the remainder of Q4.
Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “Bulgaria is a territory we’ve been working on for some time, so it’s particularly pleasing to launch there with such an established and respected name as Betano.
“We know the strength of our product, and allied with Kaizen Gaming’s prominent positioning across regulated markets, we can make the most of our regional entries. They’re a fantastic strategic partner to work alongside, which breeds exceptional confidence that every launch period will perform strongly.”
Evangelos Dedoulis, Director of Product, Gaming and Rewards at Kaizen Gaming, added: “Push Gaming is responsible for some of the finest games on the market, and as such, we have been eagerly anticipating bringing them to our Betano platform in Bulgaria too. In other markets where we have integrated Push Gaming’s titles, the reception from our audience has been exceptional, and we expect the same in this case too.”
The post Bulgaria first for Push Gaming with Kaizen Gaming’s Betano appeared first on European Gaming Industry News.
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