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Is aggregation the only way forward?
Maria Luisa Malfasi, Business Development Manager, ESA Gaming
Aggregation platforms provide games studios with access to new markets and a pain-free way to place their content with various operators. As the number of suppliers on the market has grown over the years, so too has use of aggregators.
A good aggregator benefits the operator by giving them the ability to manage their own content. Not only does it free up the operator’s internal IT resources, but it allows bonusing across multiple providers and feeds business intelligence. Depending on the aggregator and the operator’s publishing policies, an aggregator can massively cut down integration times.
While ESA Gaming has its very own RGS, there remains a reliance on aggregation services, and this is because both services have their benefits with regards to distribution of content. Aggregation platforms enable the company to reach a wider audience of operators, while using their own RGS can give a more bespoke integration. Partnering up with key content aggregators in certain markets where larger operators can be too slow to sign agreements has been a successful strategy for the company, giving us quick access to market without many issues.
Aggregators offer a range of options for expansion in new territories as they allow brands to see the appetite for their content before committing to a market. A direct integration allows brands to cut out the middleman, which from a revenue perspective is a huge bonus, but there are advantages to using aggregators too. Assessing to what extent the market can be penetrated is usually what shapes ESA Gaming’s strategy, as well as finding a balance between the quantity of direct integrations and the maximisation of earning potential.
Direct integration is also a great tool when the circumstances are suitable, such as for ESA Gaming’s EasySwipe
For smaller providers, aggregation can be the only way to get content in front of industry-leading operators, and getting content out there is key to building a successful brand image. Aggregators have the expertise and network that smaller suppliers need in order to successfully launch their games, which in this scenario saves the brand precious money and resources.
A direct integration is now harder than it has ever been, with accessibility being the issue. Increasing numbers of large operators are only accessible through their aggregation partners thanks to the sheer volume of suppliers in existence. Nowadays, it is crucial for operators to provide content from a variety of different suppliers to ensure their games offer appeal to all player demographics, and to do this, aggregation is the easiest option. Saying that, many operators still prefer direct integrations as it cuts out the middleman, so it is ideal for a supplier to have both options.
Striking the right balance is therefore key for suppliers looking to extend its reach across several markets and operators.
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casino games
Duelbits launches Tap Trading, a live Solana price-prediction casino game
Duelbits has launched Tap Trading, a new chart-based casino game that lets players wager on short-term movement in Solana (SOL) price data. The company said the game is now available globally on the DuelBits platform.
Tap Trading shows a continuously updating chart tracking SOL’s live price. Players wager on whether the price will move up or down over 10-second intervals, with the company stating successful predictions can pay “up to 40x” the original stake.
Duelbits positions Tap Trading as distinct from crash games and prediction markets, framing it as a real-time, rapid-cycle format built around market data rather than simulated outcomes. The operator also said the game is optimised for mobile and supports multiple currencies.
To support the launch, Duelbits said it is rolling out an acquisition and awareness campaign aimed at crypto-native audiences, including partnerships with creators and KOLs, social media activations, community initiatives and streamer collaborations.
Jasper Hoekert, Chief Marketing Officer at Duelbits, said: “Tap Trading represents a significant step forward in how players interact with market based gaming experiences.
“With Tap Trading we created a product that feels familiar to crypto traders while remaining accessible and entertaining for casino players. We’re continuing to push the boundaries of what’s possible in crypto gaming, reinforcing Duelbits’ position as a leader in product innovation and delivering unique experiences that players won’t find anywhere else.”
The post Duelbits launches Tap Trading, a live Solana price-prediction casino game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GGPoker
GGPoker brings back $1M Go for Gold promo for Spin & Gold players
GGPoker is bringing back its $1M Go for Gold promotion for Spin & Gold players starting June 12, with $1,000,000 in additional prizes available while supplies last, the operator said.
The promotion applies to all 3-Max and 6-Max Spin & Gold tournaments. At the start of each tournament, the prize multiplier wheel determines that game’s prize pool. Players then earn a “stamp” for each different multiplier they hit, with 3-Max and 6-Max stamps treated as interchangeable equivalents.
A player becomes eligible for an instant cash prize after collecting five different multiplier stamps, with prizes worth up to $10,000 per completed card, according to GGPoker. After opening a prize, players can begin collecting a new set of stamps 24 hours after the moment they collected the first stamp of the previous run.
“Spin & Gold games are already some of the most exciting formats we offer, but our $1M Go for Gold promotion turns the dial up to eleven,” said Paul Burke, Head of Public Relations at GGPoker. “Our community loved this promotion last year, and we couldn’t wait to bring it back. We’re thrilled to give our players another chance to turn spins into up to $10,000 in extra cash, simply by hitting the multipliers!”
GGPoker has also linked the promotion to its broader $14M June Giveaway, with full terms and conditions available on the operator’s promotional page.
The post GGPoker brings back $1M Go for Gold promo for Spin & Gold players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI Solutions Provider
Yaspa takes AI Solutions Provider and Safer Gambling Supplier at EGR B2B Awards 2026
Fintech supplier wins two categories at the 3 June ceremony in London, with judges citing its Intelligent Payments platform and open-banking approach.
Yaspa won two categories at the EGR B2B Awards 2026 on 3 June, taking home AI Solutions Provider and AI Solutions Provider at the ceremony in London.
The EGR B2B Awards, held this year at the HAC, recognise suppliers across the iGaming industry. In awarding the AI Solutions Provider trophy, judges said: “Yaspa has demonstrated a highly credible, research-backed, and socially responsible innovation that uses AI to address one of the industry’s toughest challenges: linking financial well-being with gaming behaviour. Yaspa’s Intelligent Payments platform combines technical depth, regulatory alignment, and real-world performance metrics, making it a standout entrant for categories focused on AI innovation, data analytics, or responsible gambling enablement.”
For Safer Gambling Supplier, the judges added: “Yaspa has delivered a strong and innovative submission focused on financial vulnerability and demonstrating a great take on open-banking’s ability to link to at-risk indicators. Intelligent Payments is well aligned to current affordability challenges and provides useful research validation.”
James Neville, CEO of Yaspa, said: “To win not one but two awards at the coveted EGR B2B Awards is an incredible achievement and testament to the great work the whole Yaspa team has done from the company’s inception to now.
“The recognition by the industry of how our technology is using AI to make gambling safer shows the direction the market is heading and how we are leading the technological innovation in this space, from the front.”
Yaspa said the wins follow a period of growth over the past 18 months, including a $12m investment round in July led by Discerning Capital. The company also referenced the opening of a new Atlanta office in the US and a tech hub in Leeds, UK, in August 2025.
The post Yaspa takes AI Solutions Provider and Safer Gambling Supplier at EGR B2B Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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