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Casino Guru’s complaint data reveals scope of UK players gambling at unlicensed websites
The Gambling Commission’s recent calls for evidence and views from the industry and the public regarding upcoming changes to Great Britain’s gambling regulation has seen a number of professionals emphasize the potential rise of black-market gambling as a consequence of tightening regulations.
These claims have been largely backed up by a PwC report, which estimates the number of UK online gamblers using unlicensed operators to have more than doubled from 2018 to 2020, from c.210,000 to c.460,000 gamblers.
Later on, UK gambling firms have been accused of exaggerating the scale of black-market gambling in an attempt to influence the GC’s decision to introduce tougher regulations. The GC’s chief executive Neil McArthur commented that the report delivered by PwC is not consistent with their intelligence picture and lacked any evidence to show an increase in illicit betting. He added that GC’s own evidence suggests that the impact may be being exaggerated.
Simon Vincze, Casino Guru’s Responsible Gambling Projects Manager, has been keeping up with the heated discussion taking place in British media and looked into their data on player complaints to get an idea about the scope of the issue: “I understand the need for regulation in the gambling market and its usefulness in keeping children and vulnerable players safe. It’s something I deeply believe in and work towards in my position as well. However, it didn’t seem right to me to just disregard the negative effects of tightening regulations altogether.”
Casino Guru operates a casino dispute mediation service, in which players can complain about any online casino if they feel to have been mistreated, regardless of its license, and get assisted for free. After looking into their data, Simon discovered 666 complaints submitted by players from the UK, of which 145 is about casinos with a license from GC and 521 is about casinos without it. This means that 78% of all complaints submitted by UK players have been about operators without a GC license.
“Of course, this doesn’t mean that 78% of UK players gamble at foreign websites. Because of the generally lower quality of service and reputation of these operators, it can be expected that these players will run into issues more often, resulting in a higher proportion of players submitting public complaints. However, it is also a clear sign that there are UK players gambling at casinos without a GC license, and that there is quite a lot of them,” Simon commented on this data.
He also compared the British situation to what has happened in Sweden: “When gambling regulations get more restrictive, an increased proportion of players usually start looking for unlicensed operators to avoid those regulations. Sweden is a great example of this, where 40% of casino players and 34% of sports betters gamble on unlicensed websites or would consider doing so in future, according to a study published back in April 2020. Taking a look at Google search data, there has been a major increase in Swedish players actively looking for unlicensed casinos since introducing the country’s gambling regulations with a strong focus on player safety.”
“With tighter regulations being introduced in Great Britain, the GC should be aware of the possibility of an increasing number of British punters actively looking for unlicensed sites in attempts to avoid the strict regulations. These players then gamble on foreign websites without the strict limits present at UK-licensed ones, ending up more susceptible to problematic gambling habits as a result of lower responsible gambling standards of some foreign operators, on top of other negative qualities that can be present at these websites.”
Data from the PwC report suggests that 4,5% of UK players gamble at foreign websites, while 78% of all complaints submitted to Casino Guru by UK players are related to these foreign websites.
Simon commented: “Combining this data would suggest that 4,5% of players are responsible for 78% of all casino complaints, which would signify a huge imbalance. Of course, the numbers are based on different data and there may be other factors in play, but I think that the imbalance is there, and has to do with the fact that players gambling on foreign websites simply run into issues more often. These can range from unclear bonus terms and bad implementation of responsible gambling features all the way to unscrupulous casinos outright scamming players.”
“If an increasing number of players leave the regulated market and go for foreign alternatives, they may be subject to a higher risk of developing problem gambling and losing money to foreign websites, some of which can have unscrupulous tendencies. This seems like a good enough reason to seriously consider the risk of rising use of black-market gambling websites by UK players,” he added.
While the GC is examining evidence presented by stakeholders and working towards updated gambling regulation, it remains to be seen how the situation ends up being handled and what new rules get implemented. Only time will tell whether tighter regulation really does increase the use of black-market sites or not, and whether the benefits will outweigh possible drawbacks.
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casino games
F*Bastards says it now distributes content via 400+ operators worldwide
F*Bastards says its casino content is now available through more than 400 operators worldwide, marking a distribution milestone for the iGaming supplier as it continues to expand its portfolio and partner network.
In a company statement outlining its background, Co-Founder Ugnius Seskas said the team’s earlier attempt to build a game studio fell short due to positioning rather than production capability. “Looking back, we realised we weren’t missing talent. We were missing identity. We could build games, but we hadn’t built something people could remember. That lesson became the starting point for everything F*Bastards would later become.” says Co-Founder Ugnius Seskas.
The company said it intentionally built its brand around differentiation, including the decision to use the name F*Bastards despite the expectation it would split opinion among potential partners. The founders described early progress as incremental, driven by game releases, industry events, operator feedback and relationship-building, rather than a single breakout moment.
F*Bastards also pointed to a fundraising milestone in 2026, saying it secured its first seven-figure investment. The company positioned the round as validation of execution rather than an early-stage concept.
“From day one, the goal wasn’t to become the biggest supplier. It was to build something people would remember. We’ve come a long way, but in many ways, it still feels like we’re only getting started” says Co-Founder Ugnius Seskas.
The post F*Bastards says it now distributes content via 400+ operators worldwide appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
API integration
Belatra signs cooperation deal to distribute slots via VeliGames
Belatra has signed a cooperation agreement with VeliGames to distribute its online slots to operators across Latin America, Africa and Asia. The deal was announced Tuesday 7th July 2026.
VeliGames is a game aggregation platform by VeliTech. The companies said the platform is designed for operators in Latin America, Africa and Asia, with architecture optimised for unstable internet connections and low-cost devices.
Under the expanded agreement, VeliGames will gain access to Belatra’s portfolio through a single API integration, giving operators access to Belatra’s slots via the aggregator.
Misha Voinich, Head of Business Development at Belatra said: “Our integration with VeliGames through a single API opens a direct route for our slots to reach operators in Latin America, Africa and Asia. Our mathematical architecture and character-based IP are focused on long-term player retention, and VeliGames’ technology ensures stable operation of content in these markets regardless of the quality of communication.”
Revaz Janelidze, Operations Lead at VeliGames, added: “Belatra’s award-winning portfolio and proven mechanics are just the kind of dependable content our operator partners are looking for across multiple regions. Bringing the games into our ecosystem through a single API makes it simple to deliver, even on lower spec devices and slower connections.”
The post Belatra signs cooperation deal to distribute slots via VeliGames appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
GCGRA
UAE Lottery names second AED 30m Lucky Day jackpot winner in five weeks
The UAE Lottery has confirmed its second AED 30 million Lucky Day Grand Prize winner in five weeks. The operator said Sunil Kumar Sadasivan, a 52-year-old Indian resident of Abu Dhabi, matched all seven winning numbers in the Wednesday, July 1 draw.
The company said the Wednesday Lucky Day draw has now produced two AED 30 million Grand Prize winners and one AED 5 million Second Prize winner “in a span of a few months.” Lucky Day draws run every Wednesday and Saturday at 9:30 PM.
Speaking about the win in a statement included by the operator, Sadasivan said: “When I first looked at it, I couldn’t believe it. Then I looked again and saw the full number. That’s when I realized I had won.”
The UAE Lottery said each draw offers an AED 30 million Grand Prize and an AED 5 million Second Prize, as well as three guaranteed AED 50,000 Lucky Chance prizes. Tickets cost AED 50, according to the operator.
The company said its games are regulated by the General Commercial Gaming Regulatory Authority (GCGRA) and reiterated its commitment to responsible gaming.
The post UAE Lottery names second AED 30m Lucky Day jackpot winner in five weeks appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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