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Casino Guru’s complaint data reveals scope of UK players gambling at unlicensed websites
The Gambling Commission’s recent calls for evidence and views from the industry and the public regarding upcoming changes to Great Britain’s gambling regulation has seen a number of professionals emphasize the potential rise of black-market gambling as a consequence of tightening regulations.
These claims have been largely backed up by a PwC report, which estimates the number of UK online gamblers using unlicensed operators to have more than doubled from 2018 to 2020, from c.210,000 to c.460,000 gamblers.
Later on, UK gambling firms have been accused of exaggerating the scale of black-market gambling in an attempt to influence the GC’s decision to introduce tougher regulations. The GC’s chief executive Neil McArthur commented that the report delivered by PwC is not consistent with their intelligence picture and lacked any evidence to show an increase in illicit betting. He added that GC’s own evidence suggests that the impact may be being exaggerated.
Simon Vincze, Casino Guru’s Responsible Gambling Projects Manager, has been keeping up with the heated discussion taking place in British media and looked into their data on player complaints to get an idea about the scope of the issue: “I understand the need for regulation in the gambling market and its usefulness in keeping children and vulnerable players safe. It’s something I deeply believe in and work towards in my position as well. However, it didn’t seem right to me to just disregard the negative effects of tightening regulations altogether.”
Casino Guru operates a casino dispute mediation service, in which players can complain about any online casino if they feel to have been mistreated, regardless of its license, and get assisted for free. After looking into their data, Simon discovered 666 complaints submitted by players from the UK, of which 145 is about casinos with a license from GC and 521 is about casinos without it. This means that 78% of all complaints submitted by UK players have been about operators without a GC license.
“Of course, this doesn’t mean that 78% of UK players gamble at foreign websites. Because of the generally lower quality of service and reputation of these operators, it can be expected that these players will run into issues more often, resulting in a higher proportion of players submitting public complaints. However, it is also a clear sign that there are UK players gambling at casinos without a GC license, and that there is quite a lot of them,” Simon commented on this data.
He also compared the British situation to what has happened in Sweden: “When gambling regulations get more restrictive, an increased proportion of players usually start looking for unlicensed operators to avoid those regulations. Sweden is a great example of this, where 40% of casino players and 34% of sports betters gamble on unlicensed websites or would consider doing so in future, according to a study published back in April 2020. Taking a look at Google search data, there has been a major increase in Swedish players actively looking for unlicensed casinos since introducing the country’s gambling regulations with a strong focus on player safety.”
“With tighter regulations being introduced in Great Britain, the GC should be aware of the possibility of an increasing number of British punters actively looking for unlicensed sites in attempts to avoid the strict regulations. These players then gamble on foreign websites without the strict limits present at UK-licensed ones, ending up more susceptible to problematic gambling habits as a result of lower responsible gambling standards of some foreign operators, on top of other negative qualities that can be present at these websites.”
Data from the PwC report suggests that 4,5% of UK players gamble at foreign websites, while 78% of all complaints submitted to Casino Guru by UK players are related to these foreign websites.
Simon commented: “Combining this data would suggest that 4,5% of players are responsible for 78% of all casino complaints, which would signify a huge imbalance. Of course, the numbers are based on different data and there may be other factors in play, but I think that the imbalance is there, and has to do with the fact that players gambling on foreign websites simply run into issues more often. These can range from unclear bonus terms and bad implementation of responsible gambling features all the way to unscrupulous casinos outright scamming players.”
“If an increasing number of players leave the regulated market and go for foreign alternatives, they may be subject to a higher risk of developing problem gambling and losing money to foreign websites, some of which can have unscrupulous tendencies. This seems like a good enough reason to seriously consider the risk of rising use of black-market gambling websites by UK players,” he added.
While the GC is examining evidence presented by stakeholders and working towards updated gambling regulation, it remains to be seen how the situation ends up being handled and what new rules get implemented. Only time will tell whether tighter regulation really does increase the use of black-market sites or not, and whether the benefits will outweigh possible drawbacks.
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The first tournament of the N1 Traffic Cups series, N1 SEO Traffic Cup, has ended.
Over the course of two months, more than 300 teams drove SEO traffic to N1 Partners casino and betting brands, competing for prizes and demonstrating the efficiency of their strategies.
Learn which teams made it to the top and their levels, key facts and figures, as well as comments from the winners about their experiences, strategies, and results achieved.
N1 SEO Traffic Cup in figures: prizes and participants
It is important to note that the teams’ results were evaluated not only in terms of traffic volumes but also in terms of scaling and diversifying traffic between several brands.
Tournament in figures:
- 14 teams reached the prize levels;
- 54 teams with Participant status that are not included in the prize levels will participate in an additional prize draw;
- 300+ teams drove SEO traffic during the tournament.
Among the prizes at various levels are attending top global sporting events – from F1 in Monaco to the 2026 FIFA World Cup matches in the USA; flying in zero gravity; an all-inclusive dream vacation in the Maldives; BMW and Ducati bikes; Apple gadgets; Cartier jewellery; Rolex watches and much more.
Alexa Bond, Head of Affiliates at N1 Partners, also notes the importance of the event for the company and partners: “N1 Traffic Cups is a reflection of how we see the promo: with transparent mechanics, an emphasis on real results and the opportunity for partners to scale and earn more. This is not just a promo; it is a motivation system for our partners.
The N1 SEO Traffic Cup has once again proved the value of a strong partnership: the high engagement, expertise, and strong results of the participants show that such events are equally effective for both partners and N1 Partners, building long-term interest, trust, and mutual engagement.”
Winners’ shortlist
Two months of competition, scaling, and testing to ensure that only the strongest remain in the finals. Below are the teams that have reached the prize levels and are among the winners of the N1 SEO Traffic Cup.
Depending on the number of points scored, participants reached one of four prize levels with rewards worth: €25,000, €15,000, €7,000, and €5,000 per team, based on their final tournament ranking.
Winners about N1 SEO Traffic Cup
How the tournament unfolded, what motivated the winners to keep climbing higher through the ranks, and the emotions they experienced along the way — told firsthand by the participants of the N1 SEO Traffic Cup.
Alfaleads Network
“Our result became possible due to a combination of factors: firstly, we specialise in SEO traffic and have many strong and stable SEO partners, both large and small. In addition, we would like to note that the N1 products have good CRs, so we got a real win-win here.
For our team, the coolest prize at Level 3 is the Kronos massage chair. In our field, sometimes you just want to switch off and exhale, so this is the most relevant thing. Moreover, such a chair will definitely never be empty in the office,” emphasises the Alfaleads Network team, Level 3 winners.
Advertise
«Strong products, competitive conditions, and a team that’s always ready to help and quickly resolve any issues are what truly motivate performance in N1 Partners promos.
We took part in the N1 Puzzle Promo last year and were excited to join the N1 SEO Traffic Cup this time. Back then, the main prize was a helicopter, along with additional rewards available throughout the tournament. This year’s level-based format with different prize categories is a smart move — it allows you to choose rewards based on your preferences.
At our Level 4, the most appealing prize is Apple glasses. However, for us, the most practical option is the cash reward, which we’ll use to reward the entire team that contributed to the final result,” said a representative of Advertise, a Level 4 prize winner.
RevenueLab
“In many ways, our result is about a combination of product understanding and constant work with traffic. When you know the strengths of the offers, it is much easier to find the right traffic for them and build working links.
We tried to analyse traffic from the web more deeply, look at user behaviour, see the quality of sources and how stable the result is over time. Everything that showed potential was quickly scaled up, but weak bundles were not kept — they were either refined or disabled.
Of course, interaction with N1 managers played a big role: there was always quick feedback, openness to hypotheses discussion and help with optimisation, which greatly accelerated the work.
As a result, it was this combination of product expertise, analytics, and live communication that produced this result.
In our segment, the MacBook looks the coolest, but each prize offered is unique. Separately, we would like to note that N1 always has the best gifts and rewards!” the RevenueLab team, the winner of Level 4, comments.
For teams with Participant status who did not enter the prize levels of the tournament, scoring from 20 to 499 points, an additional prize draw was held — PlayStation 5 Pro, iPhone 17 Pro Max and exclusive N1 Partners merch.
The results can be found in the N1 Partners Instagram on May 8th!
The second tournament from the N1 Traffic Cups series is coming soon — don’t miss the updates from N1 Partners!
Work with N1 Partners:
- 14+ casino and betting brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top affiliates
Be number one with N1!
The post N1 SEO Traffic Cup First Chapter is Over — Winners and Results appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The first tournament of the N1 Traffic Cups series, N1 SEO Traffic Cup, has ended.
Over the course of two months, more than 300 teams drove SEO traffic to N1 Partners casino and betting brands, competing for prizes and demonstrating the efficiency of their strategies.
Learn which teams made it to the top and their levels, key facts and figures, as well as comments from the winners about their experiences, strategies, and results achieved.
N1 SEO Traffic Cup in figures: prizes and participants
It is important to note that the teams’ results were evaluated not only in terms of traffic volumes but also in terms of scaling and diversifying traffic between several brands.
Tournament in figures:
- 14 teams reached the prize levels;
- 54 teams with Participant status that are not included in the prize levels will participate in an additional prize draw;
- 300+ teams drove SEO traffic during the tournament.
Among the prizes at various levels are attending top global sporting events – from F1 in Monaco to the 2026 FIFA World Cup matches in the USA; flying in zero gravity; an all-inclusive dream vacation in the Maldives; BMW and Ducati bikes; Apple gadgets; Cartier jewellery; Rolex watches and much more.
Alexa Bond, Head of Affiliates at N1 Partners, also notes the importance of the event for the company and partners: “N1 Traffic Cups is a reflection of how we see the promo: with transparent mechanics, an emphasis on real results and the opportunity for partners to scale and earn more. This is not just a promo; it is a motivation system for our partners.
The N1 SEO Traffic Cup has once again proved the value of a strong partnership: the high engagement, expertise, and strong results of the participants show that such events are equally effective for both partners and N1 Partners, building long-term interest, trust, and mutual engagement.”
Winners’ shortlist
Two months of competition, scaling, and testing to ensure that only the strongest remain in the finals. Below are the teams that have reached the prize levels and are among the winners of the N1 SEO Traffic Cup.
Depending on the number of points scored, participants reached one of four prize levels with rewards worth: €25,000, €15,000, €7,000, and €5,000 per team, based on their final tournament ranking.
Winners about N1 SEO Traffic Cup
How the tournament unfolded, what motivated the winners to keep climbing higher through the ranks, and the emotions they experienced along the way — told firsthand by the participants of the N1 SEO Traffic Cup.
Alfaleads Network
“Our result became possible due to a combination of factors: firstly, we specialise in SEO traffic and have many strong and stable SEO partners, both large and small. In addition, we would like to note that the N1 products have good CRs, so we got a real win-win here.
For our team, the coolest prize at Level 3 is the Kronos massage chair. In our field, sometimes you just want to switch off and exhale, so this is the most relevant thing. Moreover, such a chair will definitely never be empty in the office,” emphasises the Alfaleads Network team, Level 3 winners.
Advertise
«Strong products, competitive conditions, and a team that’s always ready to help and quickly resolve any issues are what truly motivate performance in N1 Partners promos.
We took part in the N1 Puzzle Promo last year and were excited to join the N1 SEO Traffic Cup this time. Back then, the main prize was a helicopter, along with additional rewards available throughout the tournament. This year’s level-based format with different prize categories is a smart move — it allows you to choose rewards based on your preferences.
At our Level 4, the most appealing prize is Apple glasses. However, for us, the most practical option is the cash reward, which we’ll use to reward the entire team that contributed to the final result,” said a representative of Advertise, a Level 4 prize winner.
RevenueLab
“In many ways, our result is about a combination of product understanding and constant work with traffic. When you know the strengths of the offers, it is much easier to find the right traffic for them and build working links.
We tried to analyse traffic from the web more deeply, look at user behaviour, see the quality of sources and how stable the result is over time. Everything that showed potential was quickly scaled up, but weak bundles were not kept — they were either refined or disabled.
Of course, interaction with N1 managers played a big role: there was always quick feedback, openness to hypotheses discussion and help with optimisation, which greatly accelerated the work.
As a result, it was this combination of product expertise, analytics, and live communication that produced this result.
In our segment, the MacBook looks the coolest, but each prize offered is unique. Separately, we would like to note that N1 always has the best gifts and rewards!” the RevenueLab team, the winner of Level 4, comments.
For teams with Participant status who did not enter the prize levels of the tournament, scoring from 20 to 499 points, an additional prize draw was held — PlayStation 5 Pro, iPhone 17 Pro Max and exclusive N1 Partners merch.
The results can be found in the N1 Partners Instagram on May 8th!
The second tournament from the N1 Traffic Cups series is coming soon — don’t miss the updates from N1 Partners!
Work with N1 Partners:
- 14+ casino and betting brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top affiliates
Be number one with N1!
The post N1 SEO Traffic Cup First Chapter is Over — Winners and Results appeared first on Americas iGaming & Sports Betting News.
The first tournament of the N1 Traffic Cups series, N1 SEO Traffic Cup, has ended.
Over the course of two months, more than 300 teams drove SEO traffic to N1 Partners casino and betting brands, competing for prizes and demonstrating the efficiency of their strategies.
Learn which teams made it to the top and their levels, key facts and figures, as well as comments from the winners about their experiences, strategies, and results achieved.
N1 SEO Traffic Cup in figures: prizes and participants
It is important to note that the teams’ results were evaluated not only in terms of traffic volumes but also in terms of scaling and diversifying traffic between several brands.
Tournament in figures:
- 14 teams reached the prize levels;
- 54 teams with Participant status that are not included in the prize levels will participate in an additional prize draw;
- 300+ teams drove SEO traffic during the tournament.
Among the prizes at various levels are attending top global sporting events – from F1 in Monaco to the 2026 FIFA World Cup matches in the USA; flying in zero gravity; an all-inclusive dream vacation in the Maldives; BMW and Ducati bikes; Apple gadgets; Cartier jewellery; Rolex watches and much more.
Alexa Bond, Head of Affiliates at N1 Partners, also notes the importance of the event for the company and partners: “N1 Traffic Cups is a reflection of how we see the promo: with transparent mechanics, an emphasis on real results and the opportunity for partners to scale and earn more. This is not just a promo; it is a motivation system for our partners.
The N1 SEO Traffic Cup has once again proved the value of a strong partnership: the high engagement, expertise, and strong results of the participants show that such events are equally effective for both partners and N1 Partners, building long-term interest, trust, and mutual engagement.”
Winners’ shortlist
Two months of competition, scaling, and testing to ensure that only the strongest remain in the finals. Below are the teams that have reached the prize levels and are among the winners of the N1 SEO Traffic Cup.
Depending on the number of points scored, participants reached one of four prize levels with rewards worth: €25,000, €15,000, €7,000, and €5,000 per team, based on their final tournament ranking.
Winners about N1 SEO Traffic Cup
How the tournament unfolded, what motivated the winners to keep climbing higher through the ranks, and the emotions they experienced along the way — told firsthand by the participants of the N1 SEO Traffic Cup.
Alfaleads Network
“Our result became possible due to a combination of factors: firstly, we specialise in SEO traffic and have many strong and stable SEO partners, both large and small. In addition, we would like to note that the N1 products have good CRs, so we got a real win-win here.
For our team, the coolest prize at Level 3 is the Kronos massage chair. In our field, sometimes you just want to switch off and exhale, so this is the most relevant thing. Moreover, such a chair will definitely never be empty in the office,” emphasises the Alfaleads Network team, Level 3 winners.
Advertise
«Strong products, competitive conditions, and a team that’s always ready to help and quickly resolve any issues are what truly motivate performance in N1 Partners promos.
We took part in the N1 Puzzle Promo last year and were excited to join the N1 SEO Traffic Cup this time. Back then, the main prize was a helicopter, along with additional rewards available throughout the tournament. This year’s level-based format with different prize categories is a smart move — it allows you to choose rewards based on your preferences.
At our Level 4, the most appealing prize is Apple glasses. However, for us, the most practical option is the cash reward, which we’ll use to reward the entire team that contributed to the final result,” said a representative of Advertise, a Level 4 prize winner.
RevenueLab
“In many ways, our result is about a combination of product understanding and constant work with traffic. When you know the strengths of the offers, it is much easier to find the right traffic for them and build working links.
We tried to analyse traffic from the web more deeply, look at user behaviour, see the quality of sources and how stable the result is over time. Everything that showed potential was quickly scaled up, but weak bundles were not kept — they were either refined or disabled.
Of course, interaction with N1 managers played a big role: there was always quick feedback, openness to hypotheses discussion and help with optimisation, which greatly accelerated the work.
As a result, it was this combination of product expertise, analytics, and live communication that produced this result.
In our segment, the MacBook looks the coolest, but each prize offered is unique. Separately, we would like to note that N1 always has the best gifts and rewards!” the RevenueLab team, the winner of Level 4, comments.
For teams with Participant status who did not enter the prize levels of the tournament, scoring from 20 to 499 points, an additional prize draw was held — PlayStation 5 Pro, iPhone 17 Pro Max and exclusive N1 Partners merch.
The results can be found in the N1 Partners Instagram on May 8th!
The second tournament from the N1 Traffic Cups series is coming soon — don’t miss the updates from N1 Partners!
Work with N1 Partners:
- 14+ casino and betting brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top affiliates
Be number one with N1!
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