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Casino Guru’s complaint data reveals scope of UK players gambling at unlicensed websites

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The Gambling Commission’s recent calls for evidence and views from the industry and the public regarding upcoming changes to Great Britain’s gambling regulation has seen a number of professionals emphasize the potential rise of black-market gambling as a consequence of tightening regulations.

These claims have been largely backed up by a PwC report, which estimates the number of UK online gamblers using unlicensed operators to have more than doubled from 2018 to 2020, from c.210,000 to c.460,000 gamblers.

Later on, UK gambling firms have been accused of exaggerating the scale of black-market gambling in an attempt to influence the GC’s decision to introduce tougher regulations. The GC’s chief executive Neil McArthur commented that the report delivered by PwC is not consistent with their intelligence picture and lacked any evidence to show an increase in illicit betting. He added that GC’s own evidence suggests that the impact may be being exaggerated.

Simon Vincze, Casino Guru’s Responsible Gambling Projects Manager, has been keeping up with the heated discussion taking place in British media and looked into their data on player complaints to get an idea about the scope of the issue: “I understand the need for regulation in the gambling market and its usefulness in keeping children and vulnerable players safe. It’s something I deeply believe in and work towards in my position as well. However, it didn’t seem right to me to just disregard the negative effects of tightening regulations altogether.”

Casino Guru operates a casino dispute mediation service, in which players can complain about any online casino if they feel to have been mistreated, regardless of its license, and get assisted for free. After looking into their data, Simon discovered 666 complaints submitted by players from the UK, of which 145 is about casinos with a license from GC and 521 is about casinos without it. This means that 78% of all complaints submitted by UK players have been about operators without a GC license.

“Of course, this doesn’t mean that 78% of UK players gamble at foreign websites. Because of the generally lower quality of service and reputation of these operators, it can be expected that these players will run into issues more often, resulting in a higher proportion of players submitting public complaints. However, it is also a clear sign that there are UK players gambling at casinos without a GC license, and that there is quite a lot of them,” Simon commented on this data.

He also compared the British situation to what has happened in Sweden: “When gambling regulations get more restrictive, an increased proportion of players usually start looking for unlicensed operators to avoid those regulations. Sweden is a great example of this, where 40% of casino players and 34% of sports betters gamble on unlicensed websites or would consider doing so in future, according to a study published back in April 2020. Taking a look at Google search data, there has been a major increase in Swedish players actively looking for unlicensed casinos since introducing the country’s gambling regulations with a strong focus on player safety.”

“With tighter regulations being introduced in Great Britain, the GC should be aware of the possibility of an increasing number of British punters actively looking for unlicensed sites in attempts to avoid the strict regulations. These players then gamble on foreign websites without the strict limits present at UK-licensed ones, ending up more susceptible to problematic gambling habits as a result of lower responsible gambling standards of some foreign operators, on top of other negative qualities that can be present at these websites.”

Data from the PwC report suggests that 4,5% of UK players gamble at foreign websites, while 78% of all complaints submitted to Casino Guru by UK players are related to these foreign websites.

Simon commented: “Combining this data would suggest that 4,5% of players are responsible for 78% of all casino complaints, which would signify a huge imbalance. Of course, the numbers are based on different data and there may be other factors in play, but I think that the imbalance is there, and has to do with the fact that players gambling on foreign websites simply run into issues more often. These can range from unclear bonus terms and bad implementation of responsible gambling features all the way to unscrupulous casinos outright scamming players.”

“If an increasing number of players leave the regulated market and go for foreign alternatives, they may be subject to a higher risk of developing problem gambling and losing money to foreign websites, some of which can have unscrupulous tendencies. This seems like a good enough reason to seriously consider the risk of rising use of black-market gambling websites by UK players,” he added.

While the GC is examining evidence presented by stakeholders and working towards updated gambling regulation, it remains to be seen how the situation ends up being handled and what new rules get implemented. Only time will tell whether tighter regulation really does increase the use of black-market sites or not, and whether the benefits will outweigh possible drawbacks.

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Ronaldinho partners with CreedRoomz on football-themed live casino games

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The former Brazil star visited CreedRoomz’ Yerevan studio as the supplier prepares Kickoff Roulette and Marble Cup.

Ronaldinho Gaúcho has partnered with live casino supplier CreedRoomz to develop two football-themed live games, Kickoff Roulette and Marble Cup. The company said the collaboration was officially unveiled in Yerevan, where Ronaldinho visited CreedRoomz’ headquarters and filming studios.

CreedRoomz said Ronaldinho toured the studio floor, met development and production teams, and took part in filming activity intended to integrate his on-screen presence into the live product.

According to the company, Kickoff Roulette is a live roulette title built around a football-stadium presentation and includes Ronaldinho-themed elements such as voiceovers. Marble Cup is positioned as a live game show in a football-themed studio environment, with gameplay designed around fast-paced rounds and betting options.

“It is amazing to be here. The incredible Yerevan energy and the warm welcome at the office have been fantastic. Stepping onto this digital pitch is a thrill because these are totally unique games. I am proud to be the ambassador for these games.” said Ronaldinho during the interview.

CreedRoomz said the timing is designed to align with increased football audience attention around major tournaments, with a focus on engagement and retention. No launch date, operator rollout plan, or market availability details were disclosed.

The post Ronaldinho partners with CreedRoomz on football-themed live casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Esports Foundation sets Esports World Cup 2026 venue at Paris Expo Porte de Versailles

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Tickets go on sale May 29 for the seven-week Paris event running July 6 to August 23, with a $75 million prize pool across 25 competitions.

The Esports Foundation (EF) has confirmed Paris Expo Porte de Versailles as the venue for the Esports World Cup 2026, scheduled for July 06 through August 23 in Paris, France.

Ticket sales open Friday, May 29, 2026 via esportsworldcup.com/tickets. EF said the event will run for seven weeks and span 25 competitions, with more than 2,000 players from over 200 Clubs and more than 100 countries competing for a $75 million prize pool.

EF said Paris Expo Porte de Versailles will host competition arenas, broadcast operations, fan activations, and festival experiences. The organiser also pointed to the venue’s track record as the home of Paris Games Week since 2010 and as a site used during the Paris 2024 Olympic and Paralympic Games.

Ticketing includes Regular Tournament Passes and Premium Tournament Passes, alongside Daily Regular Tournament Passes. For select championship matches across VALORANT, League of Legends, Rocket League, and Counter-Strike 2, EF said “Final Day Seating Zones” will be split into Gold, Silver, and Bronze tiers.

The published schedule lists Week 1 events including VALORANT (July 9–12), ALGS Year 6 Split 1 Playoffs for Apex Legends (July 7–11), Dota 2 (July 7–12), and FATAL FURY: City of the Wolves (July 8–11), concluding in Week 7 with Counter-Strike 2 (August 19–23), Fortnite Reload Elite Series Championship (August 19–22), Trackmania (August 19–22), and CROSSFIRE (August 18–22).

The post Esports Foundation sets Esports World Cup 2026 venue at Paris Expo Porte de Versailles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Optimove report reveals: 86% of Latam plan to bet on the FIFA World Cup 2026

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An engaged, mobile-first audience represents one of the biggest revenue opportunities in the global sports betting market.

Optimove, the #1 player engagement platform for iGaming and sports betting operators, today released its LATAM 2026 World Cup Betting Intentions Report, revealing that 86% of Latin American bettors plan to place bets on the tournament.

The study was conducted by Optimove Insights, the company’s research and data analytics division.

The report positions Latin American audiences as mature, highly engaged, and mobile-focused bettors. The combination of strong interest, confidence, and continuous engagement, even after their national team is eliminated, creates a significant opportunity for the industry.

Among bettors planning to participate, 75% have already bet on a previous World Cup, including 20% who bet in both 2018 and 2022.

The remaining 25% will be betting on a World Cup for the first time, driven by the expansion of legal sports betting across the region.

At the same time, 94% describe themselves as moderately or highly confident in their betting knowledge, reinforcing that this is an experienced audience that expects precise and relevant communication.

The LATAM 2026 World Cup Betting Intentions Report is based on a survey of 882 bettors worldwide, conducted in early 2026, including 264 respondents from Latin America.

Research highlights 

  • High confidence and year-round engagement. 60% of Latin American bettors rate themselves as highly confident in their betting knowledge, while another 34% consider themselves moderately confident—totaling 94%. Additionally, 35% bet on football several times per week, and another 26% do so weekly.
  • Strong loyalty to national teams. 90% support a favorite national team during the World Cup. When their team plays, 50% say they will definitely bet, and another 37% are very likely to bet. Even after elimination, 78% will continue betting.
  • Live betting and multi-betting behavior. 77% plan to bet live during the tournament. For 33%, this is the preferred format, while 44% combine pre-match and live betting.
  • Push notifications dominate communication. 38% prefer push notifications as their main communication channel, far ahead of email, which is preferred by only 14%.
  • The World Cup as an engagement accelerator. 91% will continue betting on football after the tournament. Among their preferred destinations, 72% will move to the Copa Libertadores, 62% to the UEFA Champions League, and 34% to the Premier League.
  • Use of multiple betting operators. 65% plan to use two or more platforms during the tournament. The main selection criteria are ease of use (59%), promotions (52%), and a trusted, familiar platform (46%).

“This is one of the most engaged sports betting audiences in the world. Nearly nine in ten Latin American bettors will follow the World Cup through betting and remain active year-round, mobile-first, and demanding personalization, not generic promotions.

Operators that succeed in LATAM will be those able to match this level of intensity with equally precise communication.

This is what Positionless Marketing enables,” said Optimove Founder and CEO Pini Yakuel.

To the full report here.

Optimove 

Optimove is the creator of the Positionless Marketing concept and the #1 player engagement platform for iGaming and sports betting operators.

Positionless Marketing frees marketing teams from fixed-role limitations, empowering every marketer to execute any task instantly and independently.

Positionless Marketing has been proven to improve campaign efficiency by 88%, enabling marketing teams to drive more personalized engagement with existing customers.

For the second consecutive year, Optimove was named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and ability to orchestrate thousands of real-time personalized campaigns across channels.

AI-driven marketing is a hallmark of Optimove’s leadership.

By embedding AI directly into its platform since 2012, Optimove helped establish today’s Positionless Marketing standard.

Its platform includes Optimove Engage and Orchestrate for cross-channel campaign decisioning and orchestration; Optimove Personalize, a digital personalization engine; and Optimove Gamify, a loyalty and gamification platform.

Today, its full AI-powered suite is at the forefront of enabling marketers to streamline workflows from insight to creation and optimization.

Optimove delivers industry- and use-case-specific solutions for leading consumer brands worldwide.

 Optimove insights 

Optimove Insights is Optimove’s analytics and research arm, dedicated to delivering valuable market insights and data-driven research to empower B2C businesses.

The post Optimove report reveals: 86% of Latam plan to bet on the FIFA World Cup 2026 appeared first on Americas iGaming & Sports Betting News.

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