Latest News
Casino Guru’s complaint data reveals scope of UK players gambling at unlicensed websites
The Gambling Commission’s recent calls for evidence and views from the industry and the public regarding upcoming changes to Great Britain’s gambling regulation has seen a number of professionals emphasize the potential rise of black-market gambling as a consequence of tightening regulations.
These claims have been largely backed up by a PwC report, which estimates the number of UK online gamblers using unlicensed operators to have more than doubled from 2018 to 2020, from c.210,000 to c.460,000 gamblers.
Later on, UK gambling firms have been accused of exaggerating the scale of black-market gambling in an attempt to influence the GC’s decision to introduce tougher regulations. The GC’s chief executive Neil McArthur commented that the report delivered by PwC is not consistent with their intelligence picture and lacked any evidence to show an increase in illicit betting. He added that GC’s own evidence suggests that the impact may be being exaggerated.
Simon Vincze, Casino Guru’s Responsible Gambling Projects Manager, has been keeping up with the heated discussion taking place in British media and looked into their data on player complaints to get an idea about the scope of the issue: “I understand the need for regulation in the gambling market and its usefulness in keeping children and vulnerable players safe. It’s something I deeply believe in and work towards in my position as well. However, it didn’t seem right to me to just disregard the negative effects of tightening regulations altogether.”
Casino Guru operates a casino dispute mediation service, in which players can complain about any online casino if they feel to have been mistreated, regardless of its license, and get assisted for free. After looking into their data, Simon discovered 666 complaints submitted by players from the UK, of which 145 is about casinos with a license from GC and 521 is about casinos without it. This means that 78% of all complaints submitted by UK players have been about operators without a GC license.
“Of course, this doesn’t mean that 78% of UK players gamble at foreign websites. Because of the generally lower quality of service and reputation of these operators, it can be expected that these players will run into issues more often, resulting in a higher proportion of players submitting public complaints. However, it is also a clear sign that there are UK players gambling at casinos without a GC license, and that there is quite a lot of them,” Simon commented on this data.
He also compared the British situation to what has happened in Sweden: “When gambling regulations get more restrictive, an increased proportion of players usually start looking for unlicensed operators to avoid those regulations. Sweden is a great example of this, where 40% of casino players and 34% of sports betters gamble on unlicensed websites or would consider doing so in future, according to a study published back in April 2020. Taking a look at Google search data, there has been a major increase in Swedish players actively looking for unlicensed casinos since introducing the country’s gambling regulations with a strong focus on player safety.”
“With tighter regulations being introduced in Great Britain, the GC should be aware of the possibility of an increasing number of British punters actively looking for unlicensed sites in attempts to avoid the strict regulations. These players then gamble on foreign websites without the strict limits present at UK-licensed ones, ending up more susceptible to problematic gambling habits as a result of lower responsible gambling standards of some foreign operators, on top of other negative qualities that can be present at these websites.”
Data from the PwC report suggests that 4,5% of UK players gamble at foreign websites, while 78% of all complaints submitted to Casino Guru by UK players are related to these foreign websites.
Simon commented: “Combining this data would suggest that 4,5% of players are responsible for 78% of all casino complaints, which would signify a huge imbalance. Of course, the numbers are based on different data and there may be other factors in play, but I think that the imbalance is there, and has to do with the fact that players gambling on foreign websites simply run into issues more often. These can range from unclear bonus terms and bad implementation of responsible gambling features all the way to unscrupulous casinos outright scamming players.”
“If an increasing number of players leave the regulated market and go for foreign alternatives, they may be subject to a higher risk of developing problem gambling and losing money to foreign websites, some of which can have unscrupulous tendencies. This seems like a good enough reason to seriously consider the risk of rising use of black-market gambling websites by UK players,” he added.
While the GC is examining evidence presented by stakeholders and working towards updated gambling regulation, it remains to be seen how the situation ends up being handled and what new rules get implemented. Only time will tell whether tighter regulation really does increase the use of black-market sites or not, and whether the benefits will outweigh possible drawbacks.
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Balkans
SYNOT Group Announces New Partnership with Lutrija Bosne i Hercegovine
SYNOT Group has announced a new partnership with Lutrija Bosne i Hercegovine. Following the successful completion of all stages of the Public Call for Business Cooperation, SYNOT has been selected as an additional supplier for operations in Bosnia and Herzegovina for a period of up to five years.
“The announcement of the Public Call for the Submission of Offers for Business Cooperation represented a clear challenge for us, and we are very pleased to have succeeded. Immediately after its completion, we signed a contract with Lutrija Bosne i Hercegovine for the supply of up to 500 units of the latest gaming equipment,” said Roland Andrýsek, Sales Director of SYNOT Group.
“This is a challenge for the Lottery of BiH as well, a new partnership and an opportunity for further growth and development. SYNOT Group has excellent references and experience across many markets, and I am confident that we will achieve strong results,” said Edhem Pašukan, Director of Lutrija Bosne i Hercegovine.
Local players can soon look forward to the introduction of entirely new gaming systems, Gamifire Prime and Exclusive Games – the latest game mixes in SYNOT’s portfolio, offering dozens of engaging titles ranging from classic fruit and themed games to popular Hold & Win concepts. The delivery will also include the proven Explosive Games Premium+ systems. All game mixes will be supplied together with state-of-the-art SYNOT cabinets, including the most advanced models ST2-32, ST3-27, Eclipse FL-32, as well as the highly popular UP1-24.
“SYNOT Group has a long-standing history and a strong position in the Balkan market. This region is of strategic importance to us, and establishing cooperation with another leading state lottery in the region represents an important milestone in our expansion and confirms our commitment to delivering top-quality gaming equipment to the region,” said Roland Andrýsek, Sales Director of SYNOT Group.
The post SYNOT Group Announces New Partnership with Lutrija Bosne i Hercegovine appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
2026 FIFA World Cup
Americans Expected to Bet More Than $3B on the 2026 FIFA World Cup
A new report by Sweeps Pulse estimates American bettors will place total bets amounting to about $3.1 billion on the 2026 FIFA World Cup. This represents the most extensive single sport betting event ever conducted inside the US. The estimate also exceeds the $1.8 billion projected amount for wagers placed on the Super Bowl in 2024. Both amounts represent growth in the legal sports betting market. The 2026 football competition will be held in the US, Canada and Mexico.
Projected Betting Breakdown (2026 FIFA World Cup)
• $1.6 billion via licensed U.S. sportsbook apps
• $920 million via offshore and unlicensed platforms
• $380 million via retail sportsbook locations
• $200 million via sweepstakes and social sports formats
Why This Tournament is Different
There have been no previous World Cups where there is serious U.S. betting volume. This is due to the mobile sports betting being non existent in the U.S. for a large part of the time leading up to the 2022 FIFA World Cup in Qatar. There is now a huge difference when it comes to how mature (and big) the market is in 2026; all major players in the space are already established; they each have their own significant budgets to promote their brand(s); and users have developed four years worth of habits using the NFL, NBA, and College Sports to bet on games.
Another fact is that many of the 2026 World Cup games will be held in cities like New York, Los Angeles, Dallas, and Miami will generate much more local involvement.
The Mobile Factor
In terms of placement (mobile apps) it is estimated that 68% of all World Cup bets will be made using mobile apps. This is compared to an estimate of 41% of all bets taken in the 2018 World Cup. The sportsbooks have committed to spending an estimated $400 million on promotions related to the World Cup. These promotions include but are not limited to; Deposit Matches, Odds Boosts, Free-Bets, and other promotions targeting new soccer bettors.
Key mobile betting statistics:
• Average user session time per game is 23 minutes during major soccer events. Major soccer events average 38% longer than NFL regular season games.
• There is an expectation that live in-game betting will make up 44% of the total World Cup wagered amount.
• FanDuel and DraftKings are expected to take approximately 58% of the licensed app volumes.
The Soccer Audience is Younger and Growing
There are many factors that contribute to an increase in betting at this time. One major factor contributing to the surge in bets at this time is demographics. The data collected from surveys shows that 61% of Gen Z sports bettors have soccer as one of their top 3 wagering sports, while only 29% of bettors who are over 50 years old identify soccer as one of their top 3 wagering sports. This trend demonstrates how the demographics of the sports-betting population are changing.
The post Americans Expected to Bet More Than $3B on the 2026 FIFA World Cup appeared first on Americas iGaming & Sports Betting News.
AGLC
Alberta iGaming Corporation Appoints Dan Keene as its CEO
Dan Keene, who served as the interim CEO of the Alberta iGaming Corporation (AiGC), has been appointed to the role permanently, effective April 21, 2026. Under his leadership, AiGC will launch Alberta’s regulated iGaming market on July 13. Keene has played a pivotal role in shaping the province’s gaming landscape, both through his work standing up AiGC and in his previous roles at the Alberta Gaming, Liquor, and Cannabis Commission (AGLC).
“Dan brings deep operational experience and a strong track record in gaming and market development. His leadership will be essential as the Alberta iGaming Corporation prepares for launch and delivers a regulated market built on social responsibility and player protection,” said Sanjeev Kad, Board Chair, Alberta iGaming Corporation.
About Dan Keene
Serving as Vice-President, Gaming at AGLC since July 2022, Keene overseen a broad portfolio, including gaming retail services, technical operations, compliance, online gambling, player loyalty, supply chain, electronic gaming, and product development across Alberta. He has been instrumental in advancing consumer-focused initiatives. He co-led the creation of Winner’s Edge, Alberta’s first province-wide casino loyalty program, and guided the operations of PlayAlberta.ca, currently, the province’s only regulated online gambling platform. Previously, Keene worked at AGLC as Manager, Casino Products. In this role, he led a team of specialists responsible for selecting slot games and terminals for Alberta’s 30 casinos and 750 VLT locations. Before joining AGLC, he completed successful tenures with Molson Breweries and Century Casinos Inc.
The post Alberta iGaming Corporation Appoints Dan Keene as its CEO appeared first on Americas iGaming & Sports Betting News.
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