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Gaming Americas Weekly Roundup – January 18-24

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack. Last week, Joe Biden and Kamala Harris sworn in as the new President and Vice President of the US.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

Online poker site Americas Cardroom is heating up winter with the next installment of its OSS Cub3d tournament series. The tournament series will kick off on February 7 and lasts for 5 weeks. There is $13 million in total guarantees, including two $1 million tourneys, a $500,000 tourney and a special Valentine’s Day $300,000 PKO event.

Cher-Ae Heights Casino has installed Konami Gaming’s SYNKROS casino management system. Konami’s award-winning casino management system brings a strong mix of marketing solutions to engage guests at Cher-Ae Heights Casino—including floor-wide bonusing events, random drawings, personalised rewards, offers and more.

Online sports betting and casino games have started in Michigan on January 22. Nine casinos and their operators, including the three commercial casinos in Detroit, got approval to start taking bets. Additional operator and platform provider licenses are expected to be approved in the coming weeks.

In Illinois, anyone who makes over $600 in sports bets will now need to report their winnings to the state. These earnings will be taxed at 15%. Nicholas Royer, a financial advisor of MRFC, said sports betting is a business for some people and the state saw it as an opportunity to earn from it as well.

The deputy secretary of prizes and draws at the Brazilian Ministry of Economy’s Secretariat of Evaluation, Planning, Energy and Lottery (Secap-ME) has given some hope that sports betting regulation could arrive this year. According to Waldir Eustáquio Marques Jr, regulation of the sector could be forthcoming in July.

Partnerships

Sirplay and Oddin have entered into a partnership to deliver an engaging esports betting solution to multiple bookmakers with a focus on Latin America. Sirplay is a sports betting software expert specialised in developing markets. By integrating Oddin’s iFrame solution, they will now be able to deliver their Latin American clients a truly engaging esports experience.

Passport Technology Inc. and Automated Systems America Inc. have announced that they have entered into a definitive agreement to combine in an all-stock merger of equals. The transaction creates the premier payments technology company in the largest and most attractive gaming financial technology markets worldwide.

Online gambling firm 888 Holdings has announced that it has agreed to a multi-year extension of its exclusive B2B poker partnership with Caesars Interactive Entertainment. Through the partnership, 888 will continue to provide its turnkey poker platform and services to Caesars in the US including bringing the WSOP’s online poker rooms to players’ mobiles and desktops.

Appointment

Bragg Gaming Group has appointed Canadian publishing magnate and former Ontario Lottery and Gaming Corp Chair Paul Godfrey to its Board of Directors. Godfrey’s experience in the Canadian gaming industry will prove valuable as the Canadian government moves forward with their recently announced proposed federal legalisation of single-event sports betting.

Compliance

A bill that would legalise sports betting in Georgia has been introduced to the state’s House of Representatives. House Bill 86, also known as the Georgia Lottery Mobile Sports Wagering Integrity Act, would amend Chapter 27 of Title 50 of the Official Code of Georgia by adding a section on sports betting.

Lawmakers in New Mexico have filed a bill that would bring retail and online sportsbooks to its racetracks. House Bill 101 would convert the state’s racinos into fully functioning casinos, but without electronic and online table games. At present, New Mexico has five racetracks, all of which have casinos attached but with a limited selection of slot machines and video games.

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Studio combines engagement tools with bespoke, franchise and omnichannel content under single umbrella

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White Hat Studios, a dedicated US iGaming market supplier, has unveiled Amplify Suite, a comprehensive engagement ecosystem designed to deliver operators flexibility, creative autonomy, and measurable commercial impact.

Amplify consolidates the provider’s promotional tools and proprietary content into a fully connected, scalable framework, equipping operators with a diverse range of performance-enhancing solutions engineered to maximise growth across regulated US markets.

Built on an API-first foundation, the suite incorporates White Hat Studios’ Engage promotional engine, comprised of tools such as Win Spins, Super Mode, and Triggers, alongside its award-winning Progressive Jackpot networks. This services an increasing demand for advanced gamification tools, enabling operators to stimulate user activity and drive sustained engagement.

These promotional tools are complemented by the studio’s first-class content portfolio. With a track record of creating custom products for tier-one operators, Amplify Bespoke will build on this momentum to deliver bespoke slots that support deeper brand integration and exclusive IP ownership.

Amplify Franchises transforms standalone hits into enduring game families, exemplified by the US-renowned 7s Fire Blitz™ series. By leveraging player familiarity and brand loyalty, franchises consistently drive momentum upon launch and can reignite traction across a game brand.

The suite is further strengthened by Amplify Omni, enabled through the studio’s landmark distribution agreement with Gaming Arts. The partnership facilitates the conversion and distribution of White Hat Studios content across US land-based casinos, while also supporting the transition of land-based titles into regulated online markets for the first time.

This powerful two-way content pipeline enhances the ecosystem, allowing US brands to engage and convert players seamlessly between casino floors and digital platforms.

The launch of Amplify represents a significant milestone in White Hat Studios’ strategic evolution, connecting its full product portfolio within a single, unified framework. Custom-built for US markets, the suite is set to redefine how operators engage their audiences and elevate commercial performance.

 

Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “Amplify will serve as the promotional and engagement backbone of White Hat Studios. Bringing our diverse offering under one cohesive ecosystem, the suite is optimised to deliver tangible impact across the entire player journey.

“By combining configurable engagement tools with premium, high-performing content, Amplify empowers US operators to differentiate and scale within competitive environments.”

The post Studio combines engagement tools with bespoke, franchise and omnichannel content under single umbrella appeared first on Americas iGaming & Sports Betting News.

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White Hat Studios launches all-in-one engagement ecosystem Amplify Suite

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White Hat Studios, a specialist provider for the regulated US iGaming market, has introduced Amplify Suite, a fully integrated engagement ecosystem built to give operators greater flexibility, creative control, and measurable commercial results.

Amplify brings together the company’s promotional tools and proprietary content into a single, scalable framework, offering a broad set of performance-driven solutions designed to accelerate growth across US markets.

Built on an API-first architecture, the suite incorporates White Hat Studios’ Engage promotional engine, featuring tools such as Win Spins, Super Mode, and Triggers, alongside its established Progressive Jackpot networks. The combined offering addresses rising demand for advanced gamification, enabling operators to boost player activity and sustain long-term engagement.

These capabilities are supported by the studio’s premium content portfolio. Known for delivering tailored products for tier-one operators, the new Amplify Bespoke arm expands this approach, offering custom slot development that allows for deeper brand integration and exclusive IP ownership.

Meanwhile, Amplify Franchises is designed to turn successful standalone titles into long-term game families. A key example is the popular 7s Fire Blitz™ series, which demonstrates how familiar branding and player loyalty can drive strong launch performance and ongoing engagement across a franchise.

The ecosystem is further enhanced by Amplify Omni, powered through a landmark distribution agreement with Gaming Arts. This partnership enables the distribution of White Hat Studios’ content across US land-based casinos, while also facilitating the transition of land-based titles into regulated online environments for the first time.

By enabling this two-way content flow, Amplify strengthens connections between retail and digital channels, helping operators engage players seamlessly across both spaces.

The launch marks a major step in White Hat Studios’ strategic development, unifying its entire product portfolio within a single ecosystem tailored specifically for the US market.

Daniel Lechner, SVP of Sales and Marketing at White Hat Studios, said: “Amplify will serve as the promotional and engagement backbone of White Hat Studios. Bringing our diverse offering under one cohesive ecosystem, the suite is optimised to deliver tangible impact across the entire player journey.

“By combining configurable engagement tools with premium, high-performing content, Amplify empowers US operators to differentiate and scale within competitive environments.”

The post White Hat Studios launches all-in-one engagement ecosystem Amplify Suite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Zitro Announces the U.S. Rollout of FANTASY Cabinet

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Zitro has announced the U.S. rollout of FANTASY, its latest slot cabinet, following an outstanding early reception across multiple states. Since its debut, FANTASY has resonated with players and operators alike, quickly positioning itself as one of the standout new cabinets on casino floors nationwide.

The cabinet launched its U.S. journey in Minnesota before expanding into Michigan, California, Arizona, New Mexico, and North Carolina, and the story has been consistent across all six states. Strong player engagement, positive operator feedback, and consistent floor performance have followed FANTASY everywhere it has gone.

FANTASY’s strong performance reflects the depth of the experience it delivers. Zitro developed world-class content specifically for this cabinet, including stunning animations, exceptional graphics, and a rich multimedia experience that connects with today’s players. An individual game color lighting system gives each title a distinct identity on the casino floor, and every title was developed exclusively for this form factor. The result is a complete entertainment experience that goes well beyond the cabinet itself.

“We always knew FANTASY was something special, but the response we’ve seen across different casino properties has exceeded our most optimistic expectations. Players are genuinely connecting with this cabinet, operators are seeing the results on their floors, and we believe this is just the beginning of a defining journey for FANTASY in the US,” said Derik Mooberry, CEO of Zitro USA.

The post Zitro Announces the U.S. Rollout of FANTASY Cabinet appeared first on Americas iGaming & Sports Betting News.

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