Sports display platform BoscaSports has entered into a partnership with PA Betting Services, a global supplier of sport editorial and data.

As per the deal, premium content from PA Betting Services will be regularly refreshed across BoscaSports’ unrivalled range of display screens in retail betting environments in the UK, Ireland, Europe and North America.

BoscaSports will draw on PA Betting Services’ expertise in data collection, sports coverage and content production in all major sports to create impactful displays at scale and in multiple languages. Among the sports covered by the partnership will be horse & greyhound racing and football, with tennis, golf and more to roll out in the future.

The partnership responds to an accelerated move towards completely paperless environments across the retail betting industry. By offering an end-to-end content & display solution for retailers, BoscaSports and PA Betting Services will enable brands to realise cost efficiencies, publish unique promotions and tailor sport betting content to local outlets.

BoscaSports and PA Betting Services will also work together to develop new products aimed at driving betting activity, creating new revenue streams for retail operators and capitalising on international growth opportunities.

“This partnership is a hugely significant step for BoscaSports to bring its digital platform to a global sports betting audience. PA Betting Services is providing world-class content across a range of sports and we are now making that available to retailers in any market in a simple, cost effective way, and with a proven track record on delivering innovation. We can also provide it in the local language through our automated translation engine which we recently launched in the Italian marketplace,” Eugene Mitchell, CEO of BoscaSports, said.

“Combining our expertise in sport editorial, data and content production with BoscaSports’ cutting edge display technology will provide a much richer experience for passionate sports fans using retail betting shops around the world. The scale of BoscaSports’ digital display network will not only broaden the reach of our premium content, but also will allow retail environments to reflect the dynamism of the sports they cover,” Richard Duncan, Head of Business Development, Racing and Sports Betting at PA Media Group, said.