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Can any of the upcoming slots dethrone Starburst in 2021

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Starburst is the video slot created by NetEnt back in 2012. Despite its age, it is still one of the most popular slots currently, and probably the most played video slot game of all time! What makes this classic 5×3 slot so special that is still played by millions today, and can anyone find the secret behind its success, and create the slot which can dethrone Starburst in 2021? We will analyze the facts of what makes Starburst that popular, and take a look at some of the upcoming slot releases from the first quarter of 2021 and try to give an answer to that question. Also, if some of you, by any chance, still haven’t tried this amazing slot, Starburst free play is available. Try it now and see why it is so popular.

 

The Building Blocks behind Starburst Popularity

At first glance, we can see that Starburst’s graphics and design are impeccable. It is still modern, although it is more than eight years old! Although this is just makeup, it is very important for slot longevity.

With the fast evolution of technology and the fact that graphics are becoming more sophisticated, even slots that are only two or three years old can look outdated. After that, their player counts go to the abyss. With Starburst this didn’t happen, and we even believe that it won’t, because graphics are that sophisticated, and yet so simple, that we won’t see a huge dip in their popularity anytime soon.

The second reason behind Starburst slot popularity is its simplicity. Some of the slot game providers experiment with a huge number of reels and rows, many different features, and various cosmetic additions to keep the players entertained and happy. Starburst makes all the things simple, with its classic 5×3 design. Some players argue that Starburst is boring, but it is not a coincidence that the 5×3 design is the most popular slot design ever. It is not too plain and boring, and not too complicated as well, because slot game players want to win some cash, and not feel overwhelmed by design and gameplay.

Starburst has a huge betting range, from €0.01 to €100. That allows both casual players and high-rollers to play this slot. Although high-rollers don’t like this slot very much, because it is not volatile, casuals adore it. There are many more casual players than high-rollers, so they again targeted a broad audience.

We mentioned that Starburst has low volatility and therefore is not that popular with the players who want to win big. However, casuals love to see many small wins, because they have a feeling that they are generally winning, although they actually don’t – the wins you will get will often be smaller than the bet you made, but some of the players somehow don’t notice it. The sessions are usually long if you play for the smallest amounts, so you can have fun, even if you lose money.

For all these reasons, Starburst retained its popularity over the last eight years. Although it is not the best slot in terms of the chances of winning big, all the reasons we mentioned make it appealing for most players, which happen to be casuals.

We will now take a look at some of the upcoming slot releases and try to guess whether or not they have a chance for dethroning Starburst.

 

The Most Anticipated Slot Releases 2021

January is not over yet, and we already got some exciting slots this year. For example, we got an exciting video slot from Gamomat, an independent slot game provider, called Crystal Strike. It is a highly volatile slot, beautifully designed, with classic features such as respins and wilds.

Nolimit City released San Quentin xWays. This slot is based on the infamous US jail, which is a theme that wasn’t widely used, so it can be hit or miss, but we expect to be popular, especially among the younger audience.

iSoftBet, another award-winning games supplier, released Mighty Stallion Hold & Win, the Wild West theme-based video slot. It is another slot that uses their Hold & Win mechanic, but the theme is not inventive, nor the slot itself is offering something new – it is basically the type of slot we get from them all the time, only with a slightly altered theme.

Play’n GO released Miner Donkey Trouble, while Pragmatic released Mysterious Egypt. These slots feel like they were already seen before, and there is no chance that slots that use the same, boring theme, such as the Ancient Egypt flourish and dethrone Starburst.

Pragmatic Gaming has a more interesting release scheduled for February – Dragon Kingdom: Eyes of Fire. This slot should be way better and way more popular than Mysterious Egypt because it has a flawless design and many features attached. Dragons are still a popular topic, and they aren’t overused in video slots such as Ancient Egypt, so we can see this release gaining popularity right off the bat.

Another highly anticipated release should be the Playtech Age of the Gods series’s next release – Book of Oracle. This slot should be the first to come from Playtech in 2021, and they decided to go big right away. Age of the Gods series gained a significant amount of players which is getting bigger with every new slot release. We expect that this slot will be masterfully done in terms of the graphics and interface (since we still didn’t have an opportunity to see it), and the features should be similar to the ones from the previous slots. This is a volatile, progressive jackpot slot, so it will draw attention from the high-rollers.

 

What Features Should a Slot Have to Beat Starburst

Since we know what is behind Starburst’s popularity, and we saw what the first slot releases are in January 2021, the question arises – does any slot from this list have the features and traits required to dethrone Starburst? We can never know for sure, but the answer is probably – no.

To be as popular as Starburst, the audience must be predominantly casual players. There are some amazing, volatile slots you can make a fortune on, but there are not enough people who would risk big money to try it out. Long, interesting sessions, with lots of small wins, which give you the false impression that you are an overall winner, are the key to the slot popularity.

After that, the slot must have an impeccable design that will age well, so it can stay relevant with time, and must have simple, but yet unique and interesting features. You should overcomplicate, but the slot can’t have a dull theme or average graphics.

 

Summary

We eagerly expect more great slot releases in 2021. In January and February, we should get several amazing slots from the biggest slot games providers, but in terms of popularity, we don’t think that any slot will be able to dethrone Starburst anytime soon.

However, that doesn’t mean you shouldn’t try out new slot additions, especially if you are a high-roller. There is a trend of more progressive jackpots, mega ways, and other great features incorporated in new slot releases, and in general, it seems that the average volatility is getting higher, which is excellent news for the ones chasing big wins.

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Awards

Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year

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Esportes Gaming Brasil (EGB), the group behind the Esportes da Sorte, Onabet and Lottu brands, has won Gold and Silver at the ClienteSA Awards 2026, held during the ClienteSA X-Summit 2026.

EGB said it won Gold in the Customer Success category for its case study, “Customer Success through Responsible Gaming and Intelligent Monitoring”, and Silver in the Customer Service Operations category for its case study, “From Startup to Maturity”.

Maria Neves, Director of Customer Experience, Customer Support and Reputation Channels, was also named Personality of the Year, an award that recognises leaders in customer experience management in Brazil. “This recognition validates the work of many people, built through listening, team development and a commitment to delivering the best possible customer experience. In a constantly evolving market, putting the customer at the centre of every decision is fundamental to the way we operate,” Neves said.

EGB executives also took part in the summit programme. Neves moderated a panel titled “Responsible Gaming as Part of the Customer Experience Journey,” featuring Carol Luna, Head of Compliance at the company, and Ricardo Magri, co-founder of the Brazilian Support Company for Compulsive Gambling (EBAC), which EGB described as a partner organisation.

During the session, the panellists discussed Brazil’s regulated betting market and how customer service, compliance and responsible gaming processes are being positioned as part of a safer customer journey. EGB highlighted initiatives including specialist support teams trained to identify signs of customer vulnerability, self-exclusion tools, platform usage limits and referral processes to specialist partner organisations.

The post Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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business development

Games Valley names Robert Dowling Chief Revenue Officer

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Games Valley has appointed Robert Dowling as Chief Revenue Officer (CRO), effective July 15, 2026. The company said Dowling is joining full-time after working with Games Valley as a strategic consultant since the beginning of 2026.

In the CRO role, Dowling will lead Games Valley’s global commercial and marketing operations, including sales, strategic partnerships and revenue growth. The company said he will also support its expansion into regulated markets alongside the executive team.

Dowling has more than a decade of iGaming experience and has held senior commercial roles at technology providers including Ganapati, Singular and EveryMatrix.

Ariel Reem, CEO of Games Valley, said: “Robert has already made a significant impact on our business over the past six months. His strategic mindset, commercial expertise and deep understanding of the industry have helped strengthen our growth plans, making this a natural next step. We’re delighted to welcome him to the executive team as Chief Revenue Officer as we continue building one of the industry’s most modern aggregation platforms. As we continue expanding into regulated markets, Robert’s experience and commercial leadership will be instrumental in helping us achieve our long-term ambitions.”

Robert Dowling, CRO at Games Valley, added: “Working with Games Valley over the past few months has confirmed what I believed from day one, that this is a company with a clear vision, exceptional technology and an ambitious team. The platform has been built to solve real challenges for operators, while giving suppliers faster and more effective routes to market. I’m excited to officially join the business and help drive the next phase of growth as we continue expanding our global footprint and bringing our platform to more regulated markets.”

The post Games Valley names Robert Dowling Chief Revenue Officer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Acquisitions/Merger

Merkur Group agrees acquisition of White Hat Studios

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Merkur Group has agreed to acquire U.S. slots provider White Hat Studios, as the company moves to expand its operations in the regulated U.S. iGaming market. The agreement was announced Wednesday 15th July 2026 and is subject to regulatory approvals.

Merkur said the acquisition will support its U.S. expansion and complements its recent acquisition of Gaming Arts, the Nevada-licensed game and machine supplier. The group said it intends to use a combined portfolio spanning online-first and omni-channel games to support operator partners’ growth plans.

White Hat Studios launched in 2021 and the company said it was the first to launch online slots across all seven regulated states. Its portfolio includes the ‘House of Brands’ slot collection, the 7s Fire Blitz™ game series, and the Jackpot Royale™ progressive network.

Andy Whitworth, President of White Hat Studios, said: “Joining Merkur Group is an exciting moment for everyone associated with White Hat Studios and, fundamentally, it is the best possible move to realise our ambitions for future growth and product innovation. Working alongside the hugely experienced Merkur team will open new possibilities for us across iGaming and enhance our ability to develop a world-class omni-channel proposition that will benefit both operators and players.”

Lars Felderhoff, Chairman of the Merkur Management Board, commented: “White Hat Studios has delivered impressive growth since its launch. We look forward to working with the team to continue the U.S. success story and, in turn, Merkur’s expansion in regulated iGaming.” Michael Gauselmann, Chairman of the Merkur Supervisory Board, added: “Having made early inroads into the online space in Europe via our Blueprint acquisition in 2012, I am delighted by this latest development and am confident that White Hat Studios will be a great addition to our group.”

Merkur said the White Hat Gaming platform and white label businesses are not part of the transaction and will remain under their current ownership. White Hat Studios was advised by Oakvale Capital, with legal advisors CMS for White Hat Studios and Wiggin for Merkur.

The post Merkur Group agrees acquisition of White Hat Studios appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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